United Way of Greater Cincinnati

Position: Communications Manager

The Communications Manager will be responsible for implementing the communications and marketing strategy including setting the organizational tone and voice; overseeing all copywriting and editing, while producing a variety of communication tools for multiple audiences. The Communications Manager will develop and manage trusting relationships with multiple external and internal stakeholders, including reporters/journalists and sector influencers, and oversee the strategic media relations in order to advance United Way’s story of community leadership and impact. 

KEY AREAS OF RESPONSIBILITY:

Strategic Communications

  • Experience implementing holistic communications strategy across marketing, public relations, media relations, digital, event marketing, and crisis management

  • Ability to translate complex content into engaging messages that resonate with the target audience

  • Foster a data-drive decision making process within the Engagement and Marketing team, and the entire organization

  • Proven ability to build and execute strategies and driving revenue effectively and efficiently

  • Lead the media relations strategy for the organization

Digital Marketing

  • Able to drive and implement digital marketing strategies, with a special focus on customer engagement, social media, planning and analytics

  • Skilled to generate customer’s insights through research, digital experiments and data-collection

Corporate Communications

  • Develop a consistent organizational voice, brand standards, and messaging across all external communications

  • Experienced working with internal and external stakeholders

Content Creation and Management

  • Lead the creative process and development of all content across all communications mediums

  • Create compelling, emotional stories that inspire and motivate others to engage with United Way

  • Possess editor capabilities - write, present, modify copy, and proofread materials

  • Experienced producing a variety of content deliverables, including blog posts, articles, white papers, podcasts, videos, webinars, infographics, social media chatter and media relations materials

Customer Relations & Insights

  • Well-connected within our local community and capable of inspiring local influencers and community leaders

  • Effectively leverage communications to drive revenue, influence consumer behavior, and build relationships

  • Create authentic relationships, in person and in written form with multiple stakeholders

  • Proven experience on leveraging community engagement events to strategically grow an organization’s culture

  • Create captivating experiences to enable our audiences to engage in authentic dialogue about United Way

Leadership and management

  • The individual will be an experiential marketing leader and a change agent capable of driving growth

  • Create a collaborative environment for the Engagement & Marketing Team

  • Serve on and/or staff cross-functional committees and teams in support of the organization’s mission and goals

  • Demonstrated ability to work flexibly as part of a team with a strong consultant and service-oriented approach

  • Strong experience in project, time and budget management skills

  • Serve as a team facilitator, with proven ability to plan/prioritize, develop and deliver results

  • Experienced at engaging and inspiring audiences, along with excellent presentation skills

MINIMUM QUALIFICATIONS:

  • Bachelor’s degree or equivalent experience not required but preferred

  • 5 years of experience in similar editorial, content marketing, content strategy or content curation role; previous experience managing other employees

  • Journalism, PR/communication and/or professional writing/storytelling background

  • Agency or publishing experience preferred

  • Excellent interpersonal communications skills with an acute attention to detail

  • Demonstrated ability to apply marketing / communications tactics to broad organizational strategies

  • Advanced computer skills, including mastery of all major Microsoft office products (specifically Outlook, Word, Excel, PowerPoint)

  • Superior writing and editing skills; knowledge of AP style; ability to write in a variety of styles/voices

  • Ability to exercise good judgment and work well under pressure; adaptable to changing priorities and demonstrated ability to mobilize resources and act quickly

  • Passionate to work with the community, street and popular cultures

  • Occasional local travel to events within the regional area

COMPETENCIES:

Innovation and forward-thinking, Measurable Impact, Accountability, Communication Skills, Relationship Building, Time and project management, Initiative, Organizational and strategic planning

TO APPLY:

Applicants should apply by Wednesday, July 3, 2019 via the link below:

https://jobapply.page.link/cjrF

 

UWGC is an Equal Opportunity Employer Committed to Diversity, Equity and Inclusion