United Way of Greater Cincinnati

Position: Digital Content Lead

The Digital Content Lead will lead digital content marketing strategy to ensure consistent and effective external messaging via all digital platforms through marketing and communications support for the Impact 2020 business objectives.


Develops, manages, and monitors organization-wide digital media strategy

  • Creates documented tone and voice for consistent digital presence

  • Creates and curate content in accordance with strategic communications plan

  • Manages daily posts and engagement and monitors content daily

  • Provides or supervises live social media coverage at key events

  • Stays up to date on latest social media best practices and trends; advises latest platforms, tools

  • Trains staff on best practices

  • Develop and maintain relationships with digital media stakeholders such as influencers, bloggers, journalist, others

Provides leadership and development on all external digital communication

  • Plans, writes, and builds monthly e-newsletter; creates quarterly editorial calendar

  • Supports Eventbrite builds and corresponding event emails via Click Dimensions; proofs all Eventbrite pages and event emails created by other staff; advises on best practices

  • Supports content and management for online giving platform

Leads development of digital content and online giving platform (Salesforce Philanthropy Cloud - SPC)

  • Develops and oversees content to be curated for SPC

  • Creates quarterly editorial calendar

  • Writes and manages content for SPC posts; proofs and formats staff contributed content

  • Creates sharing strategy for all posts to maximize exposure

Serves as marketing lead on all SPC content and ensures up-to-date online presence

  • Develops and manages quarterly editorial calendar for SPC linked content to webmaster with focus on fresh, current, engaging content

  • Regularly audits all SPC content to ensure accurate and up-to-date; corrects and updates content as needed

 Tracks, measures, and reports all digital results and outcomes

  • Provides monthly updates to Marketing Dashboard on stats for SPC usage, readership, and activity


  • Bachelor’s degree in communications/marketing, journalism or related field and minimum five years experience with digital/social media communications with demonstrated results or equivalent experience not required but preferred

  • Minimum of three years creating social content

  • Minimum of two years of creative writing and experience in Community Management experience with marketing & analytics

  • Proven media planning/relations skills and social media content/channel management experience

  • Ability to set and sort priorities and maintain confidentiality

  • Strategic thinking and ability to apply marketing/ communications tactics to broad organizational strategies. Strong writing, editing, planning and relationship management skills

  • Excellent written/oral communication, presentation, editing, graphic arts, copywriting experience

  • Ability to work a flexible schedule that could include night, weekend and event hours

  • Proficient in Mac OS & Microsoft Office

  • Ability to work independently while keeping management informed of progress

  • Ability to multitask, prioritize work, and meet tight deadlines with a flawless result focus

  • Ability to lift up to 20 pounds

  • Occasional local travel to events within the regional area.


Manage internal and external relationships, Measurable impact, Accountability, Initiative, Time/project management, Communication


Applicants should apply by Wednesday, July 3, 2019 via the link below:



UWGC is an Equal Opportunity Employer Committed to Diversity, Equity and Inclusion