Union Institute & University

Position: Marketing Manager

Union Institute & University, a national, not for profit university offering Bachelor's, Master's and Doctoral degree programs for adult students, is seeking a Marketing Manager based in Cincinnati, OH. 

The Marketing Manager will report to the Vice President of Innovation and Economic Development and will play an important role in overseeing the marketing strategy and execution across the university. 

DUTIES AND RESPONSIBILITIES

  • Direct WEB development and communication resources;

  • Manage administration of 3rd party resources responsible for media placement and content development;

  • Assist in the development and implementation of marketing plans;

  • Manage execution of the plan within budget and measure results of the marketing elements.

  • Manage digital marketing including:

    • Social media;

    • Contact management;

    • SEO;

    • Digital advertising;

    • WEB design and development;

    • Content and delivery;

    • ROI measurement and analysis.

REQUIREMENTS

  • Bachelor’s degree; Master’s degree preferred.

  • 5-7 years strong marketing experience in positions of increasing responsibility entailing a variety of Marketing functions;

  • Cross functional collaboration with recruiting and enrollment leadership;

  • Cross organization collaboration with location executives in developing market specific approaches to unique conditions and market characteristics;

  • Strong organizational, interpersonal, written and oral communication skills;

  • Demonstrated success in managing teams and marketing strategies;

  • Proficiency in interpretation of feedback and advertising effectiveness;

  • Knowledge of basic website administration;

  • General understanding of higher education's role in the community;

  • Strong commitment to excellence in serving university constituents and ability to work effectively with diverse individuals both internally and externally.

This is a full time position with benefits including a generous PTO policy and flexible work schedules.

TO APPLY

Interested candidates, please submit a letter of interest along with a current resume and three professional references.  https://recruiting.ultipro.com/UNI1045UIU/JobBoard/704a0f73-1839-4901-8568-35e47e5d0530/Opportunity/OpportunityDetail?opportunityId=045b8658-49eb-483e-a442-6835598ccf60

Individuals with disabilities desiring accommodations in the application process should notify the Human Resources Department at 513-487-1195.

Union Institute & University is a private, non-profit university accredited by the Higher Learning Commission.

Union Institute & University is an Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities.