College of Design, Architecture, Art and Planning - University of Cincinnati
Position: Communication and Marketing Manager
The University of Cincinnati, founded in 1819, is a premier, public, urban research university located in the heart of Cincinnati, Ohio. The university boasts a student body of nearly 46,000 enrolled in over 400 programs of study and is one of the region’s largest employers with over 10,000 employees.
The University of Cincinnati embraces diversity and inclusion as core values and seeks to empower all members of the university community. The University of Cincinnati is ranked as one of America’s top 40 public research universities by the National Science Foundation. U.S. News has ranked UC in the Top Tier of America’s Best Colleges. The Chronicle of Higher Education calls UC a “research heavyweight.” Forbes, Delta Sky and Travel + Leisure magazines have named UC one of the most beautiful campuses.
The College of Design, Architecture, Art, and Planning (DAAP) is one of the most comprehensive schools of art and design in the U.S. Programs within DAAP are ranked among the very best in both a world and national class. DAAP has an undergraduate enrollment of approximately 2,000 students.
The College of Design, Architecture, Art, and Planning is currently accepting applications for a Communication and Marketing Manager. The individual is responsible for managing the oversight, direction, and implementation of the College of DAAP’s communication and marketing strategies.
Manage the communications and marketing objectives and activities of the college.
Assist in developing communications and marketing strategies and implementation plans in support of the college’s goals via print, web and other media.
Develop and maintain communication efforts of the college per University guidelines (i.e. websites, social media sites, blogging, email and print).
Manage social media accounts.
Manage communications/public relations internal to the college.
Ensure social media strategies and content across the college support university messages and goals, generate, edit and share content regularly and stay up to date with trends in social media.
Consult with the dean, administrators and school directors regarding their marketing and communication needs and objectives: recommend and implement supporting strategies.
Guide the content and design of print publications and websites; draft and execute copy for publications. Supervise design and layout processes; establish and maintain design standards for all material produced.
Monitor and evaluate communications effectiveness; conduct market analyses.
Assist with budget and revenue/sponsorship oversight for the functional areas assigned.
May manage budget and/or expenditures.
Coordinate with campus wide marketing and promotions requirements and plans, working with university-level Marketing + Communications.
Oversee day-to-day operations of communications and marketing; manage production timelines, costs and staff assignments.
Manage relationships with vendors and supplemental staff such as freelance writers; ensure that work meets quality and university branding standards.
May provide direct supervision to exempt and/or non-exempt staff.
Perform related duties based on college’s needs.
Bachelor’s degree with three (3) years’ experience; -OR- Associate’s degree with five (5) years’ experience; -OR- seven (7) years’ experience. Degree must be in related field. Experience must be in communications or related field.
Ability to work independently
Strong communication skills, both verbal and written
Demonstrate capacity for developing and understanding marketing strategy
Multimedia communications experience including copywriting.
Strong project management skills; ability to juggle multiple projects, organize, and prioritize a number of complex initiatives
Journalism, PR/communication and/or professional writing/storytelling background
Knowledge of digital marketing (pay per click, AdWords, Facebook, Instagram, Snapchat, Pandora, Spotify, etc.)
Knowledge of lead generation, lead nurturing, journey mapping
Knowledge of KPIs, ROI, cost-benefit analysis spends
Knowledge of web content management, web analytics, and analysis tools; experience with Google Analytics a plus
Knowledge of email and CRM platforms (Microsoft Dynamics, Salesforce, Hubspot, SharpSpring, Slate, Blackbaud)
Advanced computer skills, including mastery of all major Microsoft Office products (specifically Outlook, Word, Excel, PowerPoint)
Demonstrate ability to apply marketing/communications tactics to broad organizational strategies
Excellent interpersonal communications skills with an acute attention to detail
Interested and qualified candidates must complete our online application at https://jobs.uc.edu (Search Requisition #38443). Applicants must supply CV/Resume and cover letter. Complete an 'Applicant Profile' at https://jobs.uc.edu and upload your CV/Resume and cover letter to your APPLICATION. References supplied upon request.