Towne Properties

Position: Director of Marketing

THE OPPORTUNITY

Are you looking for an opportunity to join a successful company with ambitious growth plans?

  • Do you thrive in a collaborative, flat organization where teamwork is embraced?

  • Do you enjoy leading and developing a team of motivated marketing professionals?

  • Can you pivot between setting brand strategy and executing revenue generating campaigns in seven markets?

  • Do you embrace analytics, figure out what’s working, and drive for results?

  • Can you inspire others to adopt innovative ideas that are outside their comfort zone?

ABOUT TOWNE PROPERTIES

Towne Properties is a privately held, family-owned development and management company headquartered in Cincinnati with offices in seven major metropolitan areas. Towne has developed more than 8,600 market-rate apartments, 2,500 for-sale condominiums and 3.2 million square feet of commercial space. Towne currently cares for more than 1.5 million square feet of commercial space, 15,000 apartments and 115,000 HOA and COA units. Towne’s team of more than 900 employees has set unmatched standards for property management and development with more than 300,000 residents and $1.5 billion in property value.

POSITION SUMMARY

Towne Properties is searching for a best-in-class candidate to join the team as the Director of Marketing at the corporate headquarters in the Cincinnati neighborhood of Mt. Adams. Towne is seeking a visionary with a proven track record of creating brands and campaigns that will increase exposure and revenue generation. The ideal candidate will lead the execution of the marketing and branding efforts across all aspects of our portfolio. The candidate must possess tremendous communication and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of today’s marketing channels.

The Director of Marketing will assume leadership of a team of three marketing professionals with skill and experience in the industry. The marketing team will ensure brand strategy is integrated throughout execution across all customer touch points. The Director of Marketing should constantly evaluate and recommend new and refreshed ideas while always keeping an eye towards return on investment and revenue generation. He/she will also need to align the organization around the brand and marketing objectives and create metrics to track the reach and effectiveness of all aspects of the marketing strategy.

The Director of Marketing will report to Bob Wahlke, President of Towne Properties.

WHAT YOU’LL BE DOING

  • Create the marketing strategy for Towne Properties in conjunction with the leadership team

  • Design, facilitate and implement property specific, innovative marketing plans, including website, social media, digital marketing, advertising, collateral, and pricing

  • Manage, develop, and mentor a high-performing marketing team

  • Perform strategic real estate market analysis including evaluation of competitor’s locations, occupancy trends, market conditions and other relevant information

  • Refresh the brand over time based on market feedback and changing conditions and ensure that brand standards are developed and applied consistently throughout the entire portfolio

  • Use analytics to evaluate marketing campaigns and make the appropriate changes to improve results

  • Develop innovative programs to solicit resident feedback and ensure high retention rates

  • Encourage new ways of leveraging and implementing technology across platforms (i.e. website enhancements, RENT café, etc.)

  • Complete quality control checks on listings, models, leasing center merchandising, collateral distribution and displays

  • Coordinate design and installation of signage, window graphics and permanent banners

  • Develop plans to differentiate Towne Properties’ communities in each market to maximize occupancy

  • Facilitate agency selection and cultivate these relationships to ensure quality work and maximize return on investment

  • Coordinate with property management, IT, training and development teams to implement innovative marketing ideas and ensure that the overall customer experience is optimized

  • Frequently perform quality checks of site teams on proper usage and strategies within all marketing systems (RentCafe, CRM, Sitemanager, Social Media)

  • Create and maintain a departmental budget as part of the annual planning process

  • Other duties, responsibilities and special projects as assigned

     

THE KEY REQUIREMENTS

  • Five plus years’ experience in a marketing leadership role

  • Demonstrated success launching a new brand or refreshing a long-standing brand

  • Bachelor’s degree with concentration in marketing, strategic communications or business is preferred

  • Digital marketing expertise

  • Retail marketing experience supporting multiple locations a plus

  • Ability to source and manage outside resources; agency work experience could be a plus

  • Strong analytical and decision-making skills

  • Strong leadership and team management skills

  • Knowledge of Yardi, RENTCafe, CRM, and RENTCafe Site Manager a plus, or demonstrated experience at quickly learning new tools designed to support business operations

  • Proficient in Microsoft Office and Adobe Creative Suite

  • Able to identify new trends and bring best practices and innovation to the role

  • Experience with SEO/SEM, Google Pay-per-Click, Google Analytics, Facebook, Instagram, Twitter, Snapchat and YouTube

  • Experience in mobile marketing

  • Excellent written communication skills

  • Experience with requesting, reviewing and negotiating contracts

  • Proven ability to manage multiple projects and work well under deadlines and other constraints

THE PAYOFF

Towne Properties provides a remarkable work environment encouraging ongoing training, the opportunity for growth and a generous benefits package, including group health, dental and vision insurance; 401k plan; life, accidental death and dismemberment (AD&D) insurance; short and long-term disability insurance; vacation, personal and sick time; paid holidays and more! Established in 1961, Towne Properties continues to look to the future creating communities that are “Great Places to Live, Work, Shop, and Play®.” 

TO APPLY

If you’re interested in learning more, please send a brief cover letter and resume to Barry Elkus at belkus@gilmanpartners.com