Taft Museum of Art

Position: Senior Manager, Marketing and Strategic Engagement

Reports to: Deputy Director of External Affairs
Team: External Affairs and Marketing
Status: Exempt/Full-time/Benefits/37.5 hours per week (5 days/week)
Salary: Competitive wage and commensurate with experience.
Benefits: Health care plan, dental, 401k plan with employer contribution, free parking, parental leave, vacation, holidays, sick time, employee assistance program, museum membership, cafe and shop discounts.

The Taft Museum of Art, located in downtown Cincinnati, seeks a full-time, marketing professional. Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring colleagues. This individual must be experienced in delivering on general marketing activities, as well as a long-term strategy, thriving under tight deadlines, and changing needs. Enjoy this rare opportunity to join the staff of one of the finest small art museums in the United States. This is a 5-day position with a competitive salary and an excellent benefits package.

POSITION SUMMARY:

Reporting directly to the Deputy Director of External Affairs, the Senior Manager manages the day-to-day marketing activities of the organization, long-term marketing strategy, and department budget. This individual leads the Museum’s marketing mix with the goal of driving paid attendance and earned revenue and is an integral part of our aggressive plan to dramatically heighten the Taft Museum of Art’s (TMA) brand and public awareness of TMA events, exhibitions, and programs.

This individual will work closely with the Taft Museum of Art Senior Graphic Designer.

ESSENTIAL FUNCTIONS AND DUTIES:

STRATEGY

  • Own overall responsibility for brand management and corporate identity.

  • Manage the department marketing budget.

  • Lead the execution of marketing programs from start to finish, leveraging internal and external support and driving collaboration.

  • Lead the creation and implementation of a marketing plan to drive paid attendance and earned revenue, expand identified target audiences, and support special initiatives.

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

DIGITAL MARKETING

  • Oversee website management and content-based updates.

  • In conjunction with TMA’s agency, deploy successful digital marketing campaigns and own their implementation from ideation to execution. Campaigns include but are not limited to social media platforms and email communications.

  • In conjunction with TMA’s agency, measure and report on the performance of campaigns, assess results against goals/best practices and share insights.

MEDIA AND COMMUNITY RELATIONS

  • Manage frequent re-occurring updates to community-wide calendars, organizational reviews, editorial databases, etc.

  • Compose and issue press releases while developing long-term relationships with editors, bloggers, and influencers.

  • Develop a strong network of collaborators, partners, and advocates within the community.

REQUIRED EDUCATION AND EXPERIENCE:

  • Bachelor’s degree in marketing, communications, public relations, or related field. Education in art history and the humanities is a plus.

  • 3–5 years of marketing or agency experience preferred.

  • Proven experience in identifying target audiences.

  • Demonstrated creativity in devising and leading marketing campaigns across digital channels that engage, educate, and motivate

REQUIRED COMPETENCIES/SKILLS:

  • Develops and executes marketing strategies that deliver on the museum's mission and goals.

  • Reflects in their work the museum's core values of respect, integrity, excellence, creativity, and collaboration. 

  • Solid knowledge of communication, website, and analytics tools (e.g., Microsoft Word Suite, HTML5, CSS3, Google Analytics, WordPress, HootSuite, MailChimp, etc.)

  • Time management skills: ability to meet fair deadlines and production schedules 

  • High personal standards for excellence. Ability to make sound decisions within the guidelines of Museum policy and procedures.  Attention to detail. 

  • A self-starting personality who enjoys working within an entrepreneurial environment that is mission-driven and community-oriented.

  • Up-to-date knowledge of the latest trends and best practices in digital and non-profit marketing.

TO APPLY:

If interested, apply through our website by clicking on the button below that says "APPLY FOR THIS POSITION."   Please upload your resume, cover letter, three references during the application process.No phone calls please, we will contact you on the next steps through email. We look forward to reviewing your application! Have a wonderful day.

 

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