September 2012 PR Visions Posts

President’s Letter

The fall season has always been my favorite time of year for PRSA. It's typically packed with excellent programs and numerous networking opportunities. This year, we have three prime events on the schedule - a luncheon for the World Choir Games, a one-day professional development conference in Media Day and our annual awards celebration at the Blacksmiths. I can't wait to see you there!

Jonathan Kissell

Cincinnati PRSA President

Message from the Editor

Cincinnati PRSA’s busiest time of year is quickly approaching. Join us onTuesday, Oct. 2 for Cincinnati PRSA {Social} Media Day to hear from keynote speaker Caroline Giegerich and media personnel from the Cincinnati Enquirer, WCPO, Q102, Slate Magazine and AP. PR pros from Fifth Third Bank, Macy’s, Rumpke, CVG, Gyro, Northlich and the Greater Cincinnati Foundation will also be presenting.

If you’re thinking about submitting your work for the 2012 Cincinnati PRSA Blacksmith Awards, now is the time. Entries must be received by 5 p.m. on Monday, Sept. 10. The awards ceremony will be held on Wednesday, Nov. 14 at 6 p.m.

Read below for more information on these and other upcoming Cincinnati PRSA events.

Megan Haughney
Newsletter Editor

September 18 - Monthly Luncheon

World Choir Games PR team to share lessons learned

When Cincinnati hosted the 2012 World Choir Games in July, it not only marked the first time ever the event was held on U.S. soil, it also marked one of the most prestigious international events held in Cincinnati to-date. So how did the World Choir Games arrive in the Queen City, and how did the public relations and social media team manage the event behind the scenes?

Join Cincinnati PRSA as we take a look at all facets of the World Choir Games communications strategy, from the initial announcement to the closing ceremony, with Todd Duesing of the Aronoff Center for the Arts,  Michael Perry of Vehr Communications and Julie Calvert and Randie Adam of the Cincinnati USA Convention and Visitors Bureau. The World Choir Games communications team will share details of its approach to planning this massive communication undertaking, results of the team’s diligent planning and lessons learned along the way.

Date:Tuesday, Sept. 18Time:

11:30 a.m.    Doors open

12 p.m.         Program begins

Location:

Aronoff Center for the Arts, green room

650 Walnut Street, Cincinnati, OH

Cost:

$25 PRSA Cincinnati Chapter members

$35 Non-members

Reservations are required and can be made online. Registration closes at 12 p.m. on Friday, Sept. 7. Please note this deadline is set by our caterer, so we will be unable to accept late registrations.

Lauren Doyle

Vice President, Programming

2012 Media Day

Cincinnati PRSA {Social} Media Day tickets on sale now! 

Tickets are on sale now for Cincinnati's PRSA {Social} Media Day: Dynamic Content and Relationships in the Digital AgeIt’s a new world. Through social media channels, journalists are reporting news every second. Are you equipped to interact with reporters in the age of social media? Do you know what they need and when they need it? Do you know who the new movers and shakers are, locally and nationally? 

Register now to attend 2012 Cincinnati PRSA {Social} Media Day, taking placeTuesday, Oct. 2 at Drees Pavilion (790 Park Lane, Covington, KY). Follow#MediaDay on Twitter for event updates. 

Here's what you can expect to see this year: 

10:00 a.m.Registration begins  10:45 a.m.Welcome  11:00 a.m.

Morning panels

(A) Reputation Management

      - Debra DeCourcy, APR, Fifth Third Bank

      - Beth CharltonMacy's

      - Amanda Pratt, APR, Rumpke

      - Meghan GlynnCVG

(B) Local Media Panel 

      - Josh Pichler, Cincinnati Enquirer

      - Lane MichealsenWCPO

      - Jennifer Fritsch, Q102

  

12:30 p.m.Keynote Lunch 

Caroline Giegerich@DailyMarauder and digital marketer for Smashbox presents: Are We Killing Social with Social?

  2:00 p.m.

Local Media Speed Networking

Build relationships with journalists and learn how to fine-tune your pitches

  3:30 p.m.

Afternoon panels 

(A) Blacksmith Masters

Hear from previous winners who will highlight their case studies and talk best practice for awards submissions

      - Gyro

      - Northlich

      - The Greater Cincinnati Foundation

(B) National Media Panel 

      - Rachael LarimoreSlate Magazine

      - Dan SewellAP

  5:00 p.m. Happy Hour at Chez Nora, (530 Main Street, Covington, KY) with the Society of Professional Journalists (SPJ)

*Custom {Social} Media Day t-shirts are available upon registration*

Registration closes Tuesday, Sept. 25 at 5 p.m. Prices are as follows:

  • Cincinnati PRSA Chapter member, full day $160
  • Non-member, full day $190
  • Student, full day $95
  • Cincinnati PRSA Chapter member, lunch only, $40
  • Non-member, lunch only, $60
  • Member/non-member, happy hour only, $15

Meghann Craig & Rodger Pille

Media Day Co-Chairs

Blacksmith Awards

Blacksmith awards entries due Sept. 10

It’s not too late to enter your work for the 2012 Cincinnati PRSA Blacksmith Awards, presented by The Eisen Agency. Entries must be received by 5 p.m., Monday, Sept. 10. Entries need to be submitted to:

2012 PRSA Blacksmith Awards

c/o Sarah McGee

Northlich

720 East Pete Rose Way

Cincinnati, OH 45202

Click here for the entry brochure or visit the Blacksmith Awards page for additional details. 

As you’re preparing your entries, be sure to check out the Chapter’s YouTube page for tips and best practices from past winners, including Kevin Dugan and Ashley Walters from Powerhouse Factories, who have three tips for creating the best award submission:

  1. Follow directions – It may sound simple, but be sure to review the entry requirements carefully. You’re probably so close to the project, it may help to have someone not as familiar read your submission.
  2. Create a story – Judges generally have a lot of entries to read. Help your entry stand out by creating a memorable and compelling story. 
  3. Get credit – You only have two pages for your entry summary, so take full advantage of the appendix by including supporting materials.  

The Blacksmith Awards event will be held on Wednesday, Nov. 14 at 6 p.m. at the Hyatt Regency – CincinnatiLocal 12’s Liz Bonis will serve as this year’s emcee.

We look forward to receiving your entries and seeing you at the event!    

Shara Clark and Stephanie Honan, APR

Blacksmith Awards Co-Chairs

New Pros

New pros host PR business owners panel

Join the Cincinnati PRSA New Pros group Thursday Sept. 20 at 6 p.m. at Coffee Emporium (110 East Central Parkway, Cincinnati, OH) to learn from PR business owners. Dan O'Keeffe, Rodger Roeser and Jill McBride will share their stories on how they became PR business owners in Cincinnati.

Please RSVP to CincyNewPros@gmail.com by Monday, Sept. 24. All are welcome to join.

Kristen Marshall

New Pros Chair

Featured Member

Name: Libby Korosec

Current position: Vice president of external relations at Castellini Holdings

How long have you been a Cincinnati PRSA member? A long, long time

What do you find most beneficial about Cincinnati PRSA? There’s always something new to learn and someone new to meet. PRSA allows me to do both.     

What social media outlets do you use? Facebook and sometimes Twitter

Twitter handle: @libberty4all

You’re in PR, which means you’re interesting by default! Tell us one fun fact about you: I have personally met every sitting president for the past 25 years.