Thanks to everyone who joined us for Media Day on October 1, and special thanks to our sponsors and all of the panelists, presenters, and members of the media. It was impressive to see the talented professionals who took the time to be part of our panel discussions, provide inspirational presentations, or share insights about their newsroom.
A total of 114 PR professionals attended Media Day and many of them finished up at our happy hour at Chez Nora for great food, prizes, and plenty to drink.
We had a lot of topics and experts to choose from; here are my key takeaways from two panels I attended.
How to Kill Great Ideas – Steve Kissing, president of Wordsworth Communications, provided a funny presentation on serious topics: how to generate great ideas and effective ways to get alignment around a new idea with your client or senior leadership. Kudos to Steve for spending part of his birthday presenting at Media Day!
Challenge Yourself – It’s easy to stay in the status quo and continue getting the same results, especially if that’s okay with your client or boss. Challenge yourself to be more creative and consider new approaches that will lead to those breakthrough ideas.
Brainstorming to get Started – This can actually be a great way to get you and your team started with ideas you can individually build on. Keep the discussion open and don’t get caught in the trap of trying to find the perfect idea during the session.
Establish Clear Expectations – This is the critical first step in successfully gaining alignment with your client or senior leadership around a creative new idea that moves away from the status quo. By setting expectations for the end result, you can show how your new idea will help reach the goal.
Digital in the C-Suite: Should my CEO be on Twitter – What are the advantages to your CEO tweeting? What about potential pitfalls? Our panelists included UC President and renowned tweeter, Santa Ono, and social media experts who have direct experience with these and other related questions.
Tweeting isn’t for Everyone – Consider your key audiences and whether they are likely to be on Twitter. Think about your CEO/President and whether they could become engaged enough to use social media effectively. You can provide support, but ultimately they need to take ownership. President Ono mentioned that today he provides about 99% of his tweets.
Social Media = Relationships – There was consensus among the panel that social media is really about developing relationships with your customers. It’s a great way to support your brand and add more of a personal touch to an organization.
Focus on Value, not ROI – Talk to the C-Suite about the value social media can provide in terms of building relationships and connecting in new and more timely ways with your key audiences. It’s not about ROI, it’s about value.
I hope everyone who joined us for Media Day came away with valuable information that will lead to new ideas and new wins. I look forward to seeing you next year!
By Pete Gemmer