New member welcome

Ashley Anderson

Ashley Anderson

Current position: I am the attorney information and presentation coordinator at Frost Brown Todd, LLC.

Previous experience: I previous conducted media relations for PhiloUSA. I also served as a freelance writer at DStripped, social media and special events coordinator at Chatfield College, marketing/development associate at the Kentucky Symphony Orchestra and promotions intern at WUBE (B105.1) and WYGY (94.9 The Wolf).

Education: I have a Bachelor of Arts in communication from the University of Cincinnati.

I live in Bridgetown. I practice yoga and host a personal lifestyle blog. I grew up playing the violin and electric violin. I’m a huge Cincinnati Reds fan!

Name: Annette Meagher

Annette Meagher

Annette Meagher

Current position: I am the communications director for Clermont County, Ohio.

Previous experience: I served as a PR specialist and as a public involvement coordinator at Hamilton County Soil and Water Conservation District. I was also a volunteer English teacher at the Chilean Ministry of Education.

Education: I have a Bachelor of Arts from the University of Cincinnati.

Twitter handle: @ClermontCounty

Thanks to our judges

PR professionals and members of our chapter recently volunteered to judge the Buffalo/Niagara PRSA Chapter’s Excalibur Awards. The 17 volunteers reviewed nearly 50 entries during two judging events, offering insightful feedback in categories, including special events, crisis communications and social media campaigns.

A special thank you to all of our judges:

  • Debbie Copeland-Bloom, APR
  • Elliot Campbell
  • Shara Clark, APR
  • Sara Cullin
  • Melissa Currence, APR
  • Lauren Doyle
  • Barbara Grimsley, APR
  • Stephanie Honan, APR
  • Brandy Jones, APR
  • Darlyne Koretos, APR
  • Meaghan Madges
  • Sarah McGee
  • Peter Osborne, APR
  • Allison Rice
  • Jeff Seal, APR
  • Kathleen Williams, APR
  • Nikki Williams
Stephanie Honan - Blacksmith Co-Chair

Stephanie Honan - Blacksmith Co-Chair

Sarah McGee - Blacksmith Co-Chair

Sarah McGee - Blacksmith Co-Chair

 

New APR Spotlight: Brandy Jones

Congratulations to Brandy Jones, APR. Brandy is Metro’s customer and employee communications coordinator. She earned her bachelor’s degree in communications: public relations from Xavier University in 2008 and is a three-time Blacksmith Awards recipient for internal communications tactics.

Brandy is currently the chapter’s diversity chair; she previously served as the new professionals chair and newsletter editor. She also serves as director of PR for the Greater Cincinnati Earth Coalition, outreach chair for the Council of Minority Transportation Officials and on the Communications/Marketing Advisory Committee to the American Cancer Society.

Why did you decide to earn your APR? I decided to earn my APR as part of my career advancement. I wanted to demonstrate my commitment to professional development and continued education, while proving that I have the necessary skills and abilities to effectively practice public relations. It is such an honor to be listed among the other distinguished APRs.

What advice can you offer PR practitioners thinking about earning their APR? My advice would be to talk with a current APR to get a better understanding of what the APR process involves and to determine if you are indeed ready. Once you have made the decision to go for it, which I encourage all practitioners to do, study, study, study. The study course offered by the chapter is an excellent source to help prepare for the test.

As you went through the process, is there one thing you learned that will benefit you as a practitioner in the future? I learned how to become a better strategic thinker. It’s an essential skill necessary for the development of successful PR campaigns and plans. The process also helped solidify my understanding of the basic principles underlying our profession.

Interested in Earning Your APR?

The Cincinnati Chapter will offer a six-week APR Prep Course in September and October. The fee for Chapter members is $100. Readiness Reviews are conducted the first Saturday in June and November. If you are interested in learning more about the APR process, please email me.

 

Debbie Copeland-Bloom,
APR - APR Chair 

Debbie Copeland-Bloom, APR - APR Chair 

Job Bank Resources

Job bank tip of the month: 10 unconventional ways to find a PR job

Job bank posting of the month: FirstGroup America is seeking a manager of corporate communications. Responsibilities include internal and external communications, social media and crisis communications. For more details on available positions, please visit the Cincinnati PRSA job bank.

 

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 Sheila
Roth, APR - Job Bank
Coordinator 

Sheila Roth, APR - Job Bank Coordinator 

Call for community service committee members

I’m looking for one to two committee members to assist in helping with PR efforts for a local nonprofit health and wellness organization. This is a great opportunity to get involved with PRSA and the community for a reasonable time commitment. Please email me for more details.

Additionally, I am seeking volunteers to participate in an informal Q&A session with local nonprofits and start-ups. The goal of this session is to provide PR insights and tools to organizations that typically don't have a full-time PR person. Date is TBD. Please email me if you're interested in learning more. 

Meghann Craig - Community Service Chair 

Meghann Craig - Community Service Chair 

Webinar recap: Going beyond the press kit to engage influencers

Last month, Lisa Bialecki, senior director of Integrated Communications for Rust-Oleum, and I hosted a PRSA webinar, now available on-demand, called, “Going Beyond the Press Kit to Engage Influencers.” During the webinar, we highlighted eight common ways brands can fail in the blogger space. Here’s a short recap. You can access a longer recap on the PRSA website.

Tools of the Trade

Finding the right bloggers for your engagement is critical to success. Remember, don’t invite just anyone. You have the right to be picky, especially if the information or experience you are providing is valuable. Building a successful blogger list is part science, but also part art. Use tools like Cision, Marketing Cloud (formerly Radian6) and Compete.com to develop an initial list for consideration. However, not everyone on these lists will be relevant for you. It takes a layer of human research and intuition to build the perfect blogger list.

Bloggers and FTC Guidelines

Bloggers must disclose, per the FTC guidelines. Most bloggers will automatically disclose in their own way. However, it’s our job as marketers to ensure each and every blogger you work with is properly disclosing. For more information on FTC guidelines and the latest additions to the policy, download the PDF of WOMMA’s Social Media Disclosure Guide.

Pay to play or earn your coverage

There’s a time and a place for both so don’t limit your thinking to one or the other. If you have compelling content or an experience that the bloggers can’t get anywhere else, that’s a sign you should take an earned approach. If you’re simply looking for a product review and you’re limited to a sample and a press release, you should consider a paid approach.

Measure your ROAS (return on ad spend)

Proving your blogger campaign paid off is important, especially when marketing spend is being dissected into dozens of different areas. Before you send one pitch email, make sure you set your success criteria. If it’s simply awareness, impressions are easy to measure. But if you’re interested in business goals like increasing sales, you’ll want to put tracking in place to capture those important metrics. If your blogger outreach campaign is part of a larger media mix (TV, print, digital display), consider executing a marketing mix model to determine your ROAS (Return on Ad Spend). This will allow you to statistically attribute sales to each effort.

Thanks to everyone who joined the webinar live or downloaded the podcast version.

 

Ashley Walters - President

Ashley Walters - President

Save the Date – July 23

Imagine this. You are working on a project and you make a recommendation. The people in the room look at you and instead of thunderous applause, you are met with blank stares. Resistance ensues. Project stalls. Has it happened to you? (It’s happened to me!) Mark your calendar for July 23 for a special training opportunity. Bill Brewer, a former PRSA Cincinnati Chapter president and long-time member, will present an interactive workshop on Getting Your Expertise Used. It’s based on the Flawless Consulting process from management and consulting expert Peter Block, who Bill works with regularly in his current role at Designed Learning. Registration information will be available in a few weeks.  

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 Shara Clark - Vice President, Programming 

Shara Clark - Vice President, Programming 

 

PR and the Gay Rights Movement

June is Gay and Lesbian pride month, which presents an opportunity to reflect on the significant role PR has played in both spreading awareness and changing the perception of same-sex marriage in the United States.

In March, the Supreme Court began its first major hearing of gay rights in more than 10 years with the Defense of Marriage Act. In May, the Minnesota Senate approved a bill that will make it the 12th state in the U.S. to allow same-sex marriage. If California and Illinois pass pending legislation, that number will double. Globally, France recently became the 14th country to legalize same-sex marriage for all its citizens.

Such strides do not just begin and end with politics. Recently, NBA’s Jason Collins became the first openly gay athlete in dominant pro sports, and CNN weekend Anchor Don Lemon revealed that he is gay while on air. 

Regardless of your stance on the issue, the lesbian gay, bisexual and transgender (LGBT) community is growing and becoming an influential audience that businesses can no longer ignore.

The PR precautionary tale of Chick-Fil-A’s President Dan Cathy announcing the company’s anti-gay marriage stance has left many companies reeling to determine how to market and tailor their messages to gay and lesbian audiences.

To learn strategies for building a long-term relationship with the LGBT community, and communications do’s and don’ts, check out the webinar, Targeting ‘A Dream Market’: Gaining a share of the $800 Billion LBGT Market” presented by Stephan Roth, founder and principal of Out Think Partners, a leading communications and marketing agency specializing in the LGBT market.

 

Brandy Jones, APR - Diversity Chair 

Brandy Jones, APR - Diversity Chair 

New Member Welcome

Alison DeFisher

Alison DeFisher

Current position: As manager of communications at Clovernook Center for the Blind and Visually Impaired, I am responsible for the concept and design of all agency publications and marketing collateral, including newsletters, annual reports and brochures. I also manage social networking and media relations.

Previous experience: I previously served as communications and fundraising coordinator at Clovernook Center for the Blind and Visually Impaired and marketing/development specialist at Cincinnati Youth Collaborative.

Education: I graduated from Ohio University with a bachelor’s degree in journalism.

Twitter handle: @AlisonStowe

I live in Pleasant Ridge with my husband, Will, and our two dogs. I am originally from Canton, Ohio but moved to Cincinnati five years ago. I like spending time with friends and family, yoga, country music and perusing the local flea markets for treasures!

Name: Lance Barry

Lance Barry

Lance Barry

Current position: I am the PR manager for the Cincinnati USA Regional Chamber. I manage media relations, social media and content for Chamber communications.

Previous experience:  I was an Emmy-nominated TV news anchor and reporter with WCPO (ABC Channel 9-Cincinnati) for seven years.  Prior to coming to Cincinnati, I held the same positions with the Fox TV affiliate in Rochester, NY and the NBC TV affiliate in Hagerstown, MD.

Education: I have a Master of Arts in broadcast journalism from the University of Miami in Coral Gables, Florida. I also have a Bachelor of Arts in corporate communication from Lycoming College in Williamsport, Pennsylvania.

Twitter handle: @CincyChamber

My wife, Mindy, is a brand manager with Procter & Gamble. We live in Loveland with our two children. I enjoy time with my family, golf, wine and the occasional cigar. I am an avid supporter of my alma mater--“The U” and the school’s Hurricane athletic teams.

 

2013 Cincinnati PRSA Presidents Award

Cincinnati PRSA presented its annual Presidents Award to Dr. Catherine Roma of MUSE, Cincinnati's Women's Choir, May 15 at St. John's Unitarian Universalist Church. The award-winning MUSE kicked-off the event with an inspirational performance. The chapter extends a special thank you to its past presidents who served as special "patrons" of the event. The Presidents Award honors individuals who are not PR professionals but who use PR to improve the Greater Cincinnati community.

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 Jonathan Kissell, APR - Past President

Jonathan Kissell, APR - Past President

New Pros Happy Hour

Join us for a happy hour at Yard House at the Banks Wednesday, June 12 from 5:30 – 7:00 p.m. Meet and network with other Cincinnati YPs and new professionals.

You don't have to be a PRSA or PRSA New Pros member to attend. We'd love to meet you and discuss how we can keep making Cincinnati the amazing city we've all learned to love. Email us at cincynewpros@gmail.com with questions. Remember to like us on Facebook and follow us on Twitter as well.

Cori Sherman - New Pros Chair

Cori Sherman - New Pros Chair