2014 Social Media Predictions – Hold on, It’s Going to Get Bumpy!

As professionals in public relations, we are constantly looking towards the future of communicating with our publics.  Social media has become one of the key mediums in which we can directly interact and engage those publics, but what lies in the tarot cards for social media?  What do we need to pay attention to in order to stay current?  In this article, Kim Garst, social media and brand strategist for Huffington Post Tech, lists five key trends to be aware of including “flash sales” via  Snapchat and questions arise on whether or not Google Plus will give Facebook a run for the money this year.  Read more about the ever-emerging trends in the world of social media.

Written by: Nikki William, Senior Consultant, Media Relations Manager at American Cancer Society, Inc.

When and How to Take Advantage of Trending News Stories

Leveraging a trending news story that ties with your client or organization's work and messaging strategy can lead to a great win.  But be careful; you can also create negative consequences. It's important to make sure the story is right for your client, a good fit for the media you are pitching, and timely.  Learn more about the best ways to turn trending news into a strong media placement from this article in Ragan's PR Daily.  

Written by: Pete Gemmer, Director of Communications at University of Cincinnati Blue Ash College

10 Reasons Why You Don’t Want to Miss PRSA’s February Program

1. You get to hear from Matt Trotta, East Coast VP at Buzzfeed, one of the biggest platforms in content marketing

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2. You’ll be an expert when it comes to talking about how to increase brand affinity by creating quality content that users want to see and share with their friends

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3. Start your day off with friends and colleagues that understand the ins and outs of your job better than anyone else

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4. Breakfast is involved

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5. All of your officemates will be jealous of you the rest of the day

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6. It’s a pretty good excuse to come into work later than usual

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7.  You’ll leave the presentation feeling inspired, smart and ready to make things happen

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8. It’s an outstanding networking opportunity

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9. At the end of the day, you’ll feel like a rock star knowing you’ve done something awesome to better yourself and sharpen your PR skills. Cheers

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10. You don’t want to be THAT PR pro that missed out

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SEATING IS LIMITED so visit our Events page to reserve your spot now!

When:   Thursday, February 20

Where:  Empower MediaMarketing (4th floor)

             1111 St. Gregory St.

             Cincinnati, OH  45202

Time:     8:30am - 10am (presentation 8:30-9:30am, followed by Q&A)

Cost:    $20 for PRSA Cincinnati Chapter Members

             $25 for Non-members

RSVP:    by 5pm on Feb. 17 (also deadline to cancel)