The Miami University Bateman team has received an Honorable Mention in the Public Relations Student Society of America’s (PRSSA) national case study competition. The team consisted of five strategic communication majors who worked for most of this school year to plan, implement and evaluate a strategic public relations plan to submit to the competition.
Members of the team were Allison Pierce, Maddie Malloy, Maddie O’Toole, Vivian Drury and Alec Hoelker. Shara Clark, APR, visiting instructor in strategic communications was the team’s adviser. In the fall, the students were in Clark’s Public Relations Planning course and completed preliminary research and planning. The five students were then chosen to implement the plan and represent Miami University on the national stage.
They implemented the plan between February 15 and March 15, 2018, then they evaluated and compiled the results to submit to PRSSA’s national competition. This year, there were 84 entries from universities across the nation which were then judged by panels of seasoned public relations professionals. Miami’s team was one of only 20 to receive an Honorable Mention.
This year, the Bateman Case Study Competition client was With Purpose, a national nonprofit that works tirelessly to raise awareness of childhood cancer and the need for additional research funding. The Miami team approached the challenge with heart and created a theme of #CherishYourChildhood noting that all kids deserve a chance at a childhood free from cancer. The main tactic for their campaign was to gather signatures for a petition that was sent to Miami alum and Speaker of the House, Paul Ryan, and Congressman Warren Davidson to urge them to support increased funding for childhood cancer research. They had a goal of getting 500 signatures but ended the campaign with over 750.
“I’m so proud of the work these students put into the plan. They have spent a considerable amount of time and energy to spread awareness for an important cause,” stated Shara Clark, former Cincinnati PRSA chapter president and the team’s faculty adviser. “This competition gives students an amazing opportunity to see a PR plan through its entirety, giving them hands-on experience that reinforces what they’ve learned in class.”
About the Bateman Case Study Competition
The Public Relations Student Society of America first established the competition as the National Case Study in 1973 and later renamed it to honor the late Carroll J. Bateman, APR. It challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. Students gain real-world experience that can translate to resume additions, portfolio pieces and even jobs.