Take over PRSA's Instagram

By Sara Cullin, APR

We just launched a brand new Instagram for the Cincinnati Chapter of PRSA, and we’re planning to tap into your talent to fill it with amazing stories and photos.

Members can pick three consecutive days to “take over” and post photos, videos and stories directly to the account. Here are three ways you can use @Cincinnatiprsa to work on your goals this year. We can’t wait to see what you come up with! Visit our blog for three reasons why you should participate.

1.     Find new talent or clients

Take us behind-the-scenes and show us what makes your company, organization or agency tick! Spare no bit of self-promotion as you hold back the curtain and show us your smiling faces and creative workspaces. Take us to your favorite dining destinations and show us where and how your team collaborates.

This is a great opportunity to show us the empty chair that needs to be filled, so to speak. Our local talent will be watching and picturing themselves in your Instagram photos.

Are you an independent practitioner? Even better! Take us on the road with you for meetings or explore parts of the city that you love. Be sure to check-in to locations, tag other brands or users, and use relevant hashtags so your posts are discovered. This is a great way to connect with potential clients over topics, places and issues that you care about.

2.     Tell your client’s story

Spend some or all over your takeover bragging on your clients! Show us what you’re working on including new products and services our audience may be interested in. Share some fun facts we might not have known about them.

Before your takeover begins, you’ll want to tell your own Instagram followers about the takeover so they can tune in. Use the takeover to plan a story with your client that takes place over the course of three days. It may be hard to present this chronologically in the feed, so you’ll have to get creative!

3.     Take us on a trip or teach us

Are you heading to a conference or trade show this year? Take us with you! We’d love to see your highlights as you participate in PR or related industry events. You could give us a taste of a different city and unveil the work of planning and executing a trade show exhibit.

In showing the world our creative talent, it’s particularly important to think about the next generation of up and coming PR pros. If you’re working through the APR process this year, it would be great to show prospective candidates what they can expect and what you learn along the way.