Thank you

Darcy Schwass, APR

Darcy Schwass, APR

To my Cincinnati PRSA colleagues – I send you my heartfelt thanks for allowing me to serve you as president this year. A humbling experience, it was a highlight of my career.

I began 2018 knowing that we needed to tackle the roadmap laid out in our strategic plan. We had several objectives to accomplish this year and others we needed to start. I’m proud to report that we met each 2018 objective, made excellent headway on our long-term objectives and did so much more.

Here’s what we did together:

Digital efforts

  • Revamped our website .

  • Started an Instagram account (and got an inside scoop into the daily lives and work of our members thanks to our Instagram takeovers!)

  • Improved coverage of our events and activities via all of our social media platforms

Media relations

  • Launched a new chapter media relations chair position and recruited our first chair

  • Developed a media relations plan

Membership value

  • Convened a Membership Value Task Force, who took a hard look at our chapter and similar groups and developed recommendations to ensure we properly leverage the value we bring to members and find ways to add more (be on the lookout next year)

Diversity & inclusion

  • Grew and nurtured our networks with diverse organizations, such as the Greater Cincinnati Black PR Pros group

  • Held a Diversity in Hiring event at University of Cincinnati, in conjunction with our New Professionals group


  • Hosted a variety of events, spanning topics from international media tours to co-programming with Cincinnati’s Society of Professional Journalists to learning who in government and business has the public’s trust

  • Developed new sponsorship opportunities

New professionals

  • Established regular, recurring contact (and relationships) with local PRSSA chapters by proactively planning panels and meetings on their campuses

  • Held an event for professionals new to the PR industry – regardless of age

Legacy events

  • Delivered professional and well received Media Day and Blacksmith programs – reflective of countless hours of hard work by their respective chairs and committees

APR program

  • Mentored six candidates in our preparation class

  • Welcomed two new APRs at the Blacksmiths


  • Bestowed the highest recognition our chapter gives to a member – the Werner-VonderHaar-Bogart Award – to Jonathan Kissell, APR – a deserving colleague and professional

  • Bestowed the President’s Award to famed, local mixologist, Molly Wellmann

None of this would have been possible without this year’s board and leadership team. Thank you to these individuals – volunteers – who committed their time and talents to our chapter’s success. Thank you, also, to our chapter’s business manager, Elliot Campbell, who works tirelessly to keep us on track. When you see Elliot, be sure to tell him “thanks.”

It has been a true pleasure. Stay tuned for next year, when Erin Rolfes, APR, assumes the president role. I cannot wait to see the great heights she will take all of us.

Happy holidays and happy New Year.

Darcy Schwass, APR