Three timely LinkedIn tips for PR pros

By Rob Pasquinucci

This week’s news that Microsoft has purchased LinkedIn has started lots of discussion about what this will mean for the social network, along with a semi-serious social media meme suggesting “Clippy,” the much-maligned animated Microsoft Office digital helper, would start harassing people to accept LinkedIn requests.

Rob Pasquiucci is Senior Content Strategist at Intrinzic.

Rob Pasquiucci is Senior Content Strategist at Intrinzic.

I’m not sure how we, as public relations pros, should react to this news and what will change with Microsoft ownership of LinkedIn. I can imagine that PowerPoint and other MS Office apps will be integrated into LinkedIn’s SlideShare to make it easier to share content you create. Maybe it’ll be easier to drop your resume from Word onto LinkedIn. But, regardless of what happens, here are some evergreen tips to help you maximize your LinkedIn profile and corporate page.

1) Post within LinkedIn to get more views: If you blog for your company or on a personal Wordpress blog or PRSA and want to share that content, it’s more effective to cut and paste the article directly into LinkedIn instead of sharing a link to your blog. This allows your content to be rolled up in the emails the service sends out to users. It also will mean you will fare better in the news feed your LinkedIn colleagues see.

2) Don’t be shy: LinkedIn is a social networking app, so network. Join groups, like articles, share things you like, etc. "People who participate in conversations on Groups are five times more likely to get profile views from people outside their network — which could translate into more opportunities," according to LinkedIn. 

3) Get a custom URL: Did you know LinkedIn allows you to have a personal URL? This means you can have your profile on a business card or resume in a format that’s easier for users to find. Here’s how: On the Edit Profile screen, at the bottom of the gray window that shows your basic information, you’ll see a Public Profile URL. Click “Edit” next to the URL, and specify what you’d like your address to be. When you’re finished, click Set Custom URL.

The future for LinkedIn is bright, and it’s still an essential tool to network to help find new business, new jobs and new mentors. Do you have any tips to share? Find me on LinkedIn https://www.linkedin.com/in/robpasquinucci and share!