By Kathleen Williams, APR
At our last event of the year, the Presidents Award luncheon, Thane Maynard, Director of the Cincinnati Zoo, was presented the 2016 Presidents Award.
This prestigious award is the highest honor PRSA Cincinnati can bestow on a non-public relations professional. It honors a Cincinnatian who doesn’t work in the public relations profession, but who uses PR essentials like strategy, storytelling and brand building to bring positive awareness and build the positive reputation of the City of Cincinnati. It is called the Presidents Award because it is decided upon by past presidents of PRSA.
Thane Maynard is indeed a worthy recipient. He is one of the most respected zoo leaders in the country, but the past year truly let his ambassadorial light shine. As the chief spokesman of the zoo during a protracted crisis, he was called upon again and again to represent the zoo in the sometimes unforgiving glare of the public spotlight. He did that with clarity and empathy for all those involved, from the family to the zoo team to the public itself.
“The committee showed overwhelming support for this decision based not only on his grace and artful communication as the spokesperson for the zoo this year in the midst of the tragedy that struck. But, also because he has been a positive ambassador for the Cincinnati community and our world-class zoo. His personal initiative and exemplary use of honest and authentic communication have been remarkable during his tenure at the zoo both on a local and national level,” said Shara Clark, APR, Immediate Past President of PRSA.
Congratulations, Thane, on this well-deserved award and thank you for all your work on behalf of Cincinnati and the Cincinnati Zoo.