ATL + PRSA: Key takeaways from Leadership Assembly

By Shara Clark, APR

Every year, the Cincinnati chapter has the right to send delegates to participate in the Leadership Assembly which is the overseeing governance body for the society. This year, Cincinnati was represented in Atlanta by Lauren Doyle, APR, Carrie Phillippi, APR, and me. It’s a long time to sit (thank goodness for caffeine!), but gives us the opportunity to hear updates on the society, cast votes for bylaws changes and exchange ideas with other chapters and PR leaders.

Team Cincinnati: From left, Carrie Phillippi, a past president of Cincinnati PRSA; Shara Clark, current president, and Lauren Doyle, immediate past president.

Team Cincinnati: From left, Carrie Phillippi, a past president of Cincinnati PRSA; Shara Clark, current president, and Lauren Doyle, immediate past president.

Here are a few key takeaways from this year’s assembly:

In leadership…

We had the opportunity to hear from new CEO Joe Truncale about the state of the society and plans for the future. Many delegates were impressed with Joe’s views and his commitment to excellence with support of PRSA chapters, sections and PRSA headquarters staff. He was full of tweetable quotes, but a few of my favorites were:

  •  “A desk is a dangerous place from which to view the world.”
  • “Traditions can sometimes get in the way of progress.”

Incoming president Mark McClennon focused his remarks in four major areas:

  • 2016 must be the year of measurement and analytics.
  • “I hate math” must disappear from the PR lexicon.
  • Creativity is the new currency for success in the PR world.
  • Try something new!

In voting news…

Assembly delegates voted in the next wave of volunteer leadership on the national board. 

They also voted in two dues structure changes. It’s important to note that neither of the proposals was for immediate dues increases. Proposal 1501 adds another level to the dues structure for new professionals to help associate members make the transition more easily to full membership. (Cincinnati delegates voted yes.) And, Proposal 1502 gives a small amount of oversight to the national board to make minor increases in dues without full Assembly votes (less than 5 percent over a five-year period). (Cincinnati delegates voted no.) If you’d like more info on these, visit these posts: Associate members are PRSA's future  and Why smart dues matter.

Overall?

The society is in a good place financially and is now over 22,000 members strong with exciting plans for the future! Want to see more of the discussion? Just search #PRSAdelegates on Twitter.