Make a difference; volunteer for PRSA Goes to School

By Michelle Hopkins

Interested in giving back? Here's your chance to help us spread the word about the public relations profession to a diverse group of high school students. We need working PR professionals and students from PRSSA chapters to be a part of a team that helps introduce 9th, 10th and 11th graders to PR. PRSA Goes to School happens on Thursday, Oct. 15, from 10- 11:05 a.m. 

Michelle Hopkins is Community Engagement Director for Mercy Health and Diversity Chair for Cincinnati PRSA.

Michelle Hopkins is Community Engagement Director for Mercy Health and Diversity Chair for Cincinnati PRSA.

Back for a second year at Shroder High School, the one-hour session begins with a quick introduction of the PR professionals assembled as well as the variety of PR career options available.

Next, Julie Calvert, VP of Communication & Strategic Development at the Cincinnati USA Convention & Visitors Bureau, will summarize some of the public relations strategies and tactics used for the recent All Star Game in Cincinnati. Students will then break off into small groups and challenged (with the help of volunteer PR pros) to come up with their own plan for the game. Students love this kind of brainstorming. They also learn the thought process and planning required in public relations.

In addition, this year we are adding a field trip for the Schroder students. On Friday, Oct. 23 the students will visit a PR Campaigns class at the University of Cincinnati. Many thanks to Dr. Suzanne Boys for hosting the students and allowing them a glimpse into PR on the college level. Arrangements are also being made for the students to have lunch and a tour of the campus.

The time commitment for PRSA Goes to School is minimal and the potential rewards are great. We hope you consider joining in this special effort!

If you are interested in signing up to help, please contact Michelle Hopkins at mrhopkins@fuse.net, PRSA - Diversity Committee, or Jenny Dexter at hamiltondds.org, PRSA - Community Outreach.