Why Now is the Time to Pursue Your APR

by Lauren Doyle, Cincinnati PRSA Chapter President

When I was a little girl, I always looked forward to this time of year. Summer would disappear into fall, and with fall came the annual ritual of heading back to school. I loved the scent of fresh pencils, the weight of new notebooks in my backpack and the excitement of starting off fresh in a new grade, with a new teacher and new challenges to meet.

Perhaps it’s because I’m an academic at heart, but the wonder of learning has never left me. That was one of the core benefits of attending the APR preparation course offered by Cincinnati PRSA. I looked forward to Thursday evenings, when—with my colleagues and peers—I would get to dive deeper into this profession I love. I eagerly awaited the opportunity for my fellow classmates and I to talk about best practices in research, to brainstorm on-the-fly strategies and tactics, to dig into ethical dilemmas.

Sounds like fun, right?

But there are so many more advantages to pursuing accreditation through the Public Relations Society of America. Credibility. Higher earning potential. A back-to-basics primer that can simply help you do your job better, more reliably and with greater results.

That’s why I urge you to sign up for Cincinnati PRSA’s upcoming APR prep course, which begins Thursday, Sept. 17. Even if you don’t proceed with the Readiness Review, the prep course is an excellent opportunity to test what you know and how you can bring a higher level of strategy to your work. The course covers everything from research essentials and how to write a PR plan, to ethical behavior and a business case for PR, plus everything in between.

If you, too, are an academic at heart, now is the time to go back to school as part of the 2014 APR prep class. Sharpen those pencils, get that new binder ready and sign up today.