Turning a crisis into an opportunity

When crises strike, it’s often most PR professional’s worst nightmare. How you respond can either further damage your organizations reputation or present an opportunity to elevate your status in the public eye.

This is something GM’s CEO Mary Barra is learning first hand. Read about how her proactive response when stepping forward to address GM’s recent recall of its ignition switches, which are linked to 12 deaths,  is gaining her and GM points in the public perception arena. Read in this article in The Strategist.

Written by: Brandy Jones, APR, Communications Coordinator at Cincinnati Metro