Leveraging a trending news story that ties with your client or organization's work and messaging strategy can lead to a great win. But be careful; you can also create negative consequences. It's important to make sure the story is right for your client, a good fit for the media you are pitching, and timely. Learn more about the best ways to turn trending news into a strong media placement from this article in Ragan's PR Daily.
Written by: Pete Gemmer, Director of Communications at University of Cincinnati Blue Ash College