August Event: From Guerrilla Warfare to Guerrilla PR

Whether your organization realizes it or not, we live in a multicultural world. Tailoring messages and tactics that lead to measurable results takes skill and experience.

Pick up a few of these skills during the August 29 Diversity Luncheon from Mike Robinson, president of LaVERDAD Marketing and former Army Special Forces Officer and Global Manager with Proctor and Gamble.  Mike has conducted campaigns with every major consumer segment in the US, as well as initiatives around the world.  He leads an award winning business recognized for bringing consumer insights and marketing strategies to Fortune 1,000 companies, nonprofits, and governmental agencies.

From Guerrilla Warfare to Guerrilla PR: 

Top Three Lessons Learned as a Green Beret that have been the secret to success as a Marketing/PR Executive

Mike Robinson, president of LaVERDAD Marketing will share how lessons learned as a former US Army Green Beret shaped his approach to marketing & PR tactics at Procter & Gamble, and now as his multicultural agency conducts “below the line” and grassroots campaigns for clients such as Toyota North America.

Speaker: Mike Robinson, President of LaVerdad Marketing

Date: Thursday, August 29, 2013

Time: 11:30 doors open; program begins at noon

Location: Fifth Third Convening Center at United Way, 2400 Reading Road

Cost: $25 PRSA & PRSSA members or $35 for non-members

To register click here:

RSVP deadline: 5:00 p.m. on Sunday, August 18. 

Brandy Jones, APR - Diversity Chair 


Brandy Jones, APR - Diversity Chair