Past Program Summaries

 

2017

Wednesday, August 23, 11:30 a.m. - 1:00 p.m.

Lunch 'N Learn - The Refreshed Blacksmith Awards

 

We've hit refresh on the Blacksmith Awards, and we've come back with a more prestigious contest, complete with new categories, new judging criteria, new award levels, and a new platform that will make entering your work even easier.

Bring your lunch and join the Blacksmith Planning Committee on Wednesday, August 23 from 11:30 a.m. - 1:00 p.m. at Vehr Communications (note: this is a change from the earlier announced location at the Public Library) for a free review of these changes. After a short presentation, including a demo of our new online entry platform, the committee will be available to answer any questions pertaining to this year's awards.

Please consider sending no more than two representatives from your organization as space is limited, and we'd like to open the opportunity to all of Cincinnati's best and brightest.

The deadline to register is 5:00 p.m. on Tuesday, August 22


Thursday, August 10, 8:30 - 10:00 a.m.

Uncovering the Cincinnati Region Brand


When you describe Cincinnati to your out-of-town friends and relatives - what do you say? If you're selling the region to someone interested in moving or opening a business here, what would you tell them?

Those are the questions Source Cincinnati wanted to answer. The organization led an 18-month positioning project to give Greater Cincinnati champions a toolkit to promote our region's assets.

Source Cincinnati executive director Julie Calvert will share details about the regional positioning process, the output and how you can use it in your day-to-day work.

Breakfast will be provided.


Thursday, July 27, 11:30 a.m. - 1:00 p.m.

The Complexities and Opportunities of Being a Woman in PR


As PR professionals, we work in a female dominated field. Yet many of us work in male dominated industries, or work for a predominately male C-suite. According to Jennifer Risi of Ogilvy Public Relations, "Depending on who you ask, women hold anywhere from 61% to 85% of all PR jobs, and 59% of all PR managers are female. And yet, according to the 2014 World PR Report, only 30% of all global PR agencies are run by women."

Add to this ongoing discussions around work-life balance, a persistent gender pay gap, and contradictory advice to "lean in" but not to be too aggressive, we thought it was time to focus on "Women in PR." 

Join us as we discuss the complexities and opportunities of being a woman in public relations! Lunch will be provided.

Panel Details: 

  • Linda Dektas, Creative Storm
  • Brandy Jones, APR, Metro
  • Jackie Reau, Game Day Communications
  • Amy Vaughn, Women in Digital
  • Jenifer Moore, AAA (moderator)

Thanks to GE for hosting this event. 

 


Thursday, July 20, 5:00 - 7:00 p.m.

2017 Summer Happy Hour presented by Wordsworth Communications


Wordsworth Communications, located in the beautiful neighborhood of Pendleton, is generously hosting us for happy hour on its rooftop deck*. Enjoy the views, conversation, networking and fun with your friends at Cincinnati PRSA.

In addition to lending us their venue, Wordsworth is this event's in-kind food and bar sponsor.

Due to the generosity of Wordsworth Communications, this event is free for members and just $5 for non-members! An assortment of beer, wine and hors d'oeuvres will be provided. All attendees must register in advance as capacity is limited.

Each attendee will receive two drink tickets.

UPDATE FOR ATTENDEES: There's one surprise we'd like to share with you before you arrive. As part of tomorrow's Happy Hour festivities, attendees can walk away with a new professional headshot. Stand tall, smile big and prepare to be snapped. 

*In the event of inclement weather, we will move inside.


Thursday, June 15, 8:30 - 10:00 a.m.

Making the Most of Media Coverage | Actionable Trends, Analytics, & KPIs


Whether you're in an agency, operate independently or work in-house, you've likely been asked how are your PR efforts impacting the bottom line. The Cincinnati and Dayton PRSA chapters are teaming up to help you answer that question.

Join us for breakfast and to hear from two speakers from MeltwaterBud Bosley, Managing Director and Henry Bremhorst, Manager - Client Acquisition. Bud and Henry will discuss effective ways to measure the ROI of your PR efforts. You'll hear tips on media and social media monitoring and what you should look for when choosing PR tools.


Thursday, May 18, 11:30 a.m. - 1:00 p.m.

I Heard It on a Podcast

Lunch sponsored by The E.W. Scripps Company

About one third of Americans say they have listened to a podcast – how about you?

Whether you have your own, work with an executive or client who wants to create one or just like listening to them, our experts will answer your burning questions about podcasts:

  • Why should a brand consider telling its story on a podcast?
  • How do listeners find you?
  • How can you build a larger audience?
  • What is the ROI on podcasts, and are there revenue opportunities?

Our panel of podcasting experts will share their experiences and best practices:

  • Greg Leader – V.P., Advertising Partnerships for leading podcast company Midroll Media
  • Max Alter – Digital Content Manager, WCPO.com, and host of “Hear Cincinnati”
  • Amanda Rossmann – Video Coach, Cincinnati Enquirer, and producer of “Accused”
  • Brendon Cull – S.V.P.. and Chief Operating Officer, Cincinnati USA Chamber, and host of podcasts for the Chamber and Mercantile Library
  • Jenn Shafer – Communications Specialist, GE Aviation

Join Cincinnati PRSA for networking, lunch and a discussion about this exciting communications medium.


Various Dates - April - May, 2017

Dine Arounds

Dine Arounds are back for 2017! These events afford the opportunity to meet and network in smaller groups with other professionals working within your PR "industry."

These events are all about networking, thought-sharing and discussing how PRSA, its members and others in the industry can help each other with common challenges found in your line of work - all in an informal (and fun) environment. Who knows where these conversations will go?

There is no fee to attend, so your only cost will be what you choose to order off the menu. For the In-House Practitioner session only, lunch will be provided to participants.


Thursday, March 16, 2017

Storytelling 101

It's one of the most-important aspects of our craft, but how many of us can claim to be master storytellers? Paul Strickland, one of Greater Cincinnati's best storytellers, will share some of his favorite tales - while giving practical tips to create compelling narratives.

A light breakfast will be served.


Thursday February 16, 2017

Who Has the Real Story?

Whether you get your news from Twitter, TV or a newspaper, you likely haven't missed the drumbeat of "fake news." In a changing media landscape, how does a PR person ensure the right message cuts through the noise?


We're asking a panel experts for a little help:

  • Erica Noble, Edelman PR
  • Amanda Seitz, WCPO
  • Nick Vehr, Vehr Communications
  • Howard Wilkinson, WXVU

Join PRSA and SPJ for networking, lunch and a discussion about what could be changing in media relations. Note: this event is now sold out, however, you can add yourself to the waitlist to be notified if a spot opens up.


Various Dates - January 11, 18 and 25, 2017

Coffee Talks with PRSA Cincinnati Chapter


Coffee. Chatting. Cincy PRSA.

We can probably agree that those are three of our favorite things. Why not combine them as we kick off another great year for Cincy PRSA?

Join our 2017 president Chris Holtman over coffee to discuss all things Cincy PRSA-related, especially:

  • Opportunities to get more involved with our chapter (learn about all of our great committees!)
  • Feedback and/or ideas you have for the leadership team to provide a better experience
  • The value of a PRSA membership
  • Any PR-related topic you'd like to discuss

This is the perfect chance to stop by and find out more in a casual environment. We'll be at each location for one hour, so you can stop in for a quick hello, or grab a seat and share in some conversation.

While registration is not required - you can feel free to simply show up - we encourage you to take a minute and let us know which session you plan to attend. That will help us plan, and allow us to reach you should there be any weather-related changes (it is Cincinnati in January after all!).

There is no registration fee, so your only cost will be what you choose to order off the menu.


2016

December 6, 11:30 a.m. to 1:00 p.m.

In Case of Emergency (Members Only + 1 guest)
 

Many of us dream of landing a spot on CNN or the Today Show - media placement at its finest, right? But what if that dream is more of a nightmare that stems from a crisis of epic proportions?

The Cincinnati Zoo had to rally its PR team after unfortunate events this summer launched the zoo into the headlines for weeks. Our December luncheon will feature Chad Yelton and Michelle Curley from the Cincinnati Zoo, who will share their experiences handling what is arguably the worst PR crisis the zoo has experienced. Come learn how they managed the explosion of traditional news media and social media while balancing the sensitive subjects of animal and guest safety.

During the event, we'll also be honoring Thane Maynard with the Presidents Award. The Presidents Award is the highest honor Cincinnati PRSA can bestow on an individual who is outside the PR industry but uses public relations essentials like strategy, storytelling and brand building to make a positive impact on the Cincinnati community. Thane Maynard has always worked to represent Cincinnati and its world-famous zoo in the best light and has proven his expertise at communicating with various audiences throughout his career. Thane will join Chad and Michelle for a Q&A as part of our session.


Thursday, September 22, 5:30 - 8:00 p.m.

Content is King: An Evening with Andrew Shipp

 

Cincinnati PRSA New Pros, in conjunction with Cincinnati PRSA, is proud to announce our September event, Content is King: An Evening with Andrew Shipp.
 
Andrew Shipp has led marketing for multiple consumer electronics brands in the San Francisco Bay Area for more than 4 years, including Obi Worldphone and GoPro. While at GoPro, Shipp was a key leader on the social team during the growth of millions of fans and followers across their social channels, an initial public offering, 3 marquee product launches and countless other initiaives. He is also the winner of multiple Webby and Shorty Awards for the use of content and social strategy across Facebook, Instagram and YouTube.

Before moving to the Bay Area, Shipp was an active member of PRSA Cincinnati Chapter, serving multiple board roles including New Pros and Sponsorship.

During his presentation, Shipp will discuss content marketing, the rise of video, paid social media, his career, and more, followed by a Q&A. 


Thursday, September 22, 5:30 - 8:00 p.m.

Content is King: An Evening with Andrew Shipp

 

Cincinnati PRSA New Pros, in conjunction with Cincinnati PRSA, is proud to announce our September event, Content is King: An Evening with Andrew Shipp.
 
Andrew Shipp has led marketing for multiple consumer electronics brands in the San Francisco Bay Area for more than 4 years, including Obi Worldphone and GoPro. While at GoPro, Shipp was a key leader on the social team during the growth of millions of fans and followers across their social channels, an initial public offering, 3 marquee product launches and countless other initiaives. He is also the winner of multiple Webby and Shorty Awards for the use of content and social strategy across Facebook, Instagram and YouTube.

Before moving to the Bay Area, Shipp was an active member of PRSA Cincinnati Chapter, serving multiple board roles including New Pros and Sponsorship.

During his presentation, Shipp will discuss content marketing, the rise of video, paid social media, his career, and more, followed by a Q&A. 


August 18 - 8:00 - 9:30 a.m.

Crafting Visions

 

Creative thinking is now one of the most sought after "commodities" in problem solving, organizational management and innovation. What is creative thinking and how can it be harnessed to affect real, positive change? Visual ideation involves discovery, empathy, intuition and constructing something out of nothing. 

In this interactive session, experience first-hand how visual artists and designers utilize right brain thinking to construct a vision, problem solve, create and communicate.

Art Academy of Cincinnati Professors Paige Williams and Mark Thomas have more than 50 combined years working in the disciplines of art, design and education. They are co-founders of Thinc., a consulting collaborative that specializes in crafting vision and creative thinking through seminars and workshops. Both maintain professional, creative studio practices and have written extensively on the subject of creative thinking.

A light breakfast is included.


July 13 - 4:30 - 6:30 p.m.

Cincinnati PRSA’s Summer Happy Hour presented by Wordsworth Communications

 

Summer is finally here, and we at Cincinnati PRSA are ready to celebrate.

Wordsworth Communications, located in the beautiful neighborhood of Pendleton, is generously hosting us for happy hour on its rooftop deck*. Enjoy the views, conversation, networking and fun with your friends at Cincinnati PRSA.

In addition to lending us their venue, Wordsworth is this event's in-kind food and bar sponsor.

Due to the generosity of Wordsworth Communications, this event is free for members and $5 for nonmembers. An assortment of beer, wine and hors d'oeuvres will be provided. Please RSVP so we have an accurate count for food and drinks. Registration is mandatory.

Each attendee will receive two drink tickets.

*In the event of inclement weather, we will move inside.


June 3 - 11:30 a.m. - 1:00 p.m.

Meet the Business Courier’s Newsroom Leaders

 

Bill Cieslewicz joined the Business Courier of Cincinnati as managing editor in late 2015 - a strong add to one of our region's most highly regarded newsrooms. Mr. Cieslewicz and editor Rob Daumeyer - a nearly 20-year Courier veteran - navigate their team through a changing media industry while remaining committed to the in-depth, enterprise reporting for which the Courier is known and valued.

Meet these two media leaders and learn about their direction for the Courier, how it meets the demands of a changing media landscape, tips on how to best work with their team of journalists and more.


May - Various Dates/Times

Niche Networking Dine Arounds (Members Only)

 

Back by popular demand, we once again will host Dine Arounds, niche networking opportunities organized by a group of dedicated PRSA Cincinnati Chapter members. These events afford the opportunity to meet and network with other professionals who also work in your PR "industry" throughout the month of May.

These events are all about networking, thought-sharing and discussing how PRSA and its members can help each other with common challenges found in your line of work - all in an informal (and fun) environment.

This year's Dine Arounds will be organized into five segments: independent practitioners, agency, nonprofit, governmental and corporate/brand. The Dine Arounds are for members only, but members are allowed to register one non-member guest.

There is no registration fee, so your only cost will be what you choose to order off the menu.


April 14, 2016 11:30 a.m. - 1:00 p.m.

An All-Star Recap

 

Cincinnati once again found itself in the international spotlight when the city and the Cincinnati Reds hosted the 2015 MLB All-Star Game at Great American Ball Park. A grand-slam communications effort was needed to ensure the activities of not only the game - but of the entire All-Star weekend - were a success.

Michael Anderson, Cincinnati Reds PR manager, and Lisa Braun, director of digital media, will give us an overview of the PR and social media program they implemented to support the wildly successful event.

 

A select lunch menu from Moerlein Lager House will be available (included in your registration).

Thank you to our in-kind A/V sponsor, Empower MediaMarketing.


March 10, 2016 8:00 - 9:30 a.m.

Meet Enquirer Media's Publisher & Editor

2015 saw two notable leadership changes at Enquirer Media - the hiring of publisher Rick Green and Peter Bhatia, editor and vice president of audience engagement.

Now, you get the chance to hear from both leaders as they discuss their directions, plans and goals for our region's major daily newspaper, its online platform and its host of sister outlets.

A light breakfast is included.  


Various Dates - February 4, 11, 18 & 24, 2016

Let's Chat! - A Series of Coffee Talks with PRSA Cincinnati Chapter

Have you wondered about how to get more involved with Cincinnati PRSA? Have you thought about joining but want to learn more about the value of membership? Do you have feedback to help your leadership team provide a better experience?

Let's chat over coffee or a snack (or whatever you prefer)!
 
We hope you'll consider joining us for one of our upcoming Coffee Talks in February. These are casual conversations where you can meet this year's president, Meghann Craig and some of our new leadership team members, network with other PR pros and find out more about the opportunities to get involved. The only cost to you is whatever you order off the menu!
 
This is the perfect chance to stop by and find out more. We'll be at each location for one hour, so you can stop in for a quick hello, or grab a seat and share in some conversation.
 
While registration is not required - you can feel free to simply show up - we encourage you to take a minute and let us know which session you plan to attend. That will help us plan, and allow us to reach you should there be any weather-related changes (it is Cincinnati in February after all).


Thursday, January 21, 2016, 5:30 - 7:00 p.m.

In The Heat of a Story: How Journalists and PR pros Can Work Together

We've seen a number of major news stories break over the past year in Cincinnati. Some were lighthearted and fun, such as the All Star Game and its related festivities. Some were tragic, such as the Tensing/Dubose altercation in July.

In our January program - a joint event between PRSA and the Society of Professional Journalists - a knowledgeable panel of experts will discuss newsroom logistics when covering a breaking news event and shed light onto how journalists and PR professionals can work together to achieve their desired outcomes.
 

Panelists include:

Sharon Coolidge, City Hall Reporter, Cincinnati Enquirer
Alex Bongiorno, News Director, WCPO
Jackie Congedo, Public Relations Manager, Jewish Federation of Cincinnati
Pepper Peale, Public Relations Counselor, Vehr Communications

Light refreshments will be available. Each attendee will also receive one drink ticket, redeemable for one beverage at the bar (beer, wine, soft drinks, and water). Cash bar available after your drink ticket is redeemed.


Thursday, January 14, 2016, 8:00 a.m. - 9:30 a.m.

Members-Only Breakfast with PRSA National CEO & Chair

Meet National PRSA CEO Joseph Truncale, Ph.D., CAE, and Chair Mark McClennan, APR, at a members-only breakfast program on Thursday, January 14 at the Powerhouse Factories Poster Shop.

The public relations industry is at an inflection point and is undergoing changes more profound than it has since the mid-1990s.

What are 10 trends that will shape our industry in 2016 and beyond? What is PRSA National doing to help its members?

McClennan will make his predictions and also share practical advice for PR professionals on the storms to expect and the winds to harness to propel their careers and their organizations to new destinations.

Further, Truncale will provide an update report from PRSA National, as the status of many of the initiatives discussed at Assembly will merit an update.

About Joseph Truncale
Prior to joining PRSA, Truncale spent 30 years with the National Association for Printing Leadership (NAPL), an organization that he helped guide from traditional printing into the digital age. Truncale oversees the daily operations of PRSA and will help the organization to seize upon the opportunities created by today's transformative media landscape.

Truncale holds an undergraduate degree from Monmouth University, a master's degree from Rutgers University and a Ph.D. in Media, Culture and Communications from New York University.

About Mark McClennan
McClennan is the senior vice president, social media services at the MSLGROUP in Boston.

McClennan's teams have been recognized with more than 45 awards for excellence in public relations, including five Silver Anvils and five Silver Anvil Awards of Excellence. He is a frequent blogger, published writer, speaker and he drove the creation of the PRSA Ethics app. McClennan has a B.A. in public relations and political science from the S.I. Newhouse School at Syracuse University


2015

Thursday, December 10, 2015, 11:30 a.m. - 1:00 p.m.

Insider's Guide to Startup PR
 

Behind the growth of the startup ecosystem in Cincinnati and Northern Kentucky, there are an expanding number of public relations professionals who specialize in startup and tech startup communications. They work with these founders to hone their messages, attract funding, focus their marketing plans and gain crucial media coverage that can help fuel growth.

But how does working in communications in the startup world differ from working at an agency or in-house at a more established brand? What skills are necessary to work at the speed of the startup world and build the relationships you need to find success? Our expert panel brings together some of the top minds in local and national startup public relations to discuss these topics and answer your questions. You'll walk away with tips and tricks you can use in your day-to-day communications, whether you work at a non-profit, want to break in to the startup world or are looking for fresh ideas for 2016.

Panelists include:

Register now for this exciting program...attendance is limited to the first 35 people. The event is generously sponsored by The E.W. Scripps Company. Join the conversation with the hashtag #StartupCincy and #CincyPRSA.


Thursday, September 10, 2015 - 5:00 to 7:30 p.m.

Meet Matt Prince – Taco Bell PR & Newsroom Manager

 

Meet the guy behind the fun-loving, authentic, social brand that is Taco Bell. Join PRSA Cincinnati Chapter and its New Professionals Committee for an evening program with Matt Prince!

Matt founded a creative agency, led the communications department for one of the most influential business organizations in California, and was an executive speech writer and social media manager for Disney - and he did all of that by the age of 27. He now manages brand integration and public relations for the Taco Bell corporation.

Why you should attend:

  • Matt is going to talk about social media, public relations, his career path, and Taco Bell (Live Mas!)
  • Food and drink are essential for any social gathering, so we've got you covered. We'll have delicious food on hand and drink tickets for your use at the bar - bring your appetite!
  • You will be one of the first to enjoy the newest event facility in Downtown Cincinnati and Over-the-Rhine - The Transcept - located next to Music Hall and across the street from the beautiful Washington Park.
  • Attendees will have the opportunity to connect with Matt following his presentation - we're calling it Cocktails and Conversation.

Register now for this exciting program, generously sponsored in part by Wordsworth Communications and The Westin Cincinnati.

Matt Prince is Manager of Public Relations and Editor of the Newsroom for the Taco Bell Corporation. He is responsible for internal, external and social communications integration for the global brand.

Prince was formerly social media manager for the Walt Disney Company where he developed and managed the company's first ever Social Media Command Center and online engagement program. Prior to that, Prince was Sr. Manager of Executive Communications, handling speech writing and strategic communications for executives based at the Disneyland Resort.

Before Disney, Prince served as Director of Communications for the Orange County Business Council where he was responsible for all marketing, media, web and communication components for the organization representing over 200 of Southern California's largest employers. Prior to that, he worked in the Public Information Office and Mayor's office for the City of Anaheim where he was responsible for the strategic marketing campaign for the City's 150th Anniversary.

Named to the top 40 Professionals Under 40 list by OC Metro Magazine, Prince is a frequent speaker at universities around the country on topics of personal branding, social media, professional development and millennial workforce trends - and has held adjunct professor roles at Chapman University where he taught Social Media and Introduction to Public Relations.

Matt served as president of the Public Relations Society of America (PRSA), Orange County Chapter in 2014 and as the advisor to his alma mater (California State University Fullerton's) PRSA student chapter since 2011. He was recently inducted to the PRSSA National Hall of Fame, their top honor bestowed to an individual who's built a distinguished career in public relations and continues to contribute to education through student mentorship and involvement. -mattprince.me


Wednesday, August 26, 2015 - 11:30 a.m. to 1:00 p.m.

25 Video Tips, Tricks & Tactics You Can Use Today

 

Join Cincinnati PRSA for an insightful luncheon program featuring Rocky Walls, CEO of 12 Stars Media. Learn simple, straight-to-the-point, tips, tricks, and tactics for using video in your communications and marketing strategy - from planning to shooting, to sharing, and everything in between.

In this session, attendees will learn:

  • How to find and organize stories for video
  • The one thing you must know before even pushing record
  • How to prevent mistakes during the recording and editing processes
  • What to do after your video is finished (hint: you're not done!)

Lunch will be provided!

Sign up now! But hurry - attendance is limited to the first 40 people.

Rocky Walls has one simple belief at the intersection of his personal and professional life: people need connections and the best ones come from communication that's real and simple.

A communicator to the core, all work and no play wouldn't really bother Rocky, but he has his fun too: he loves to hang out with his wife and two boys, and together they're Disney fanatics who visit Disney Parks annually. He's an amateur chef (though he won't tell us if he wears an apron), and believes whatever you can get out of a box or in a restaurant, you can make at home if you try, by golly. And like any real professional in the video biz, he's an avid fan of watching movies.

Rocky frequently speaks and advises on the subject of video strategy, drawing upon his experience overseeing the production thousands of videos through his company, 12 Stars Media, and their video production platform, Candidio.

Arm yourself with the tricks and tools you need to create the perfect video for your organization, project or event. Don't delay - sign up now!


Thursday, August 6, 2015 - 11:45 a.m. to 1:00 p.m.

Preparing an All-Star Blacksmith Award Entry

Bring your lunch and join PRSA to see winning examples of Blacksmith Awards, learn what the judges are looking for, and get tips and best practices for preparing your own All-Star Blacksmith Award entry.

A panel of past Blacksmith Award recipients will answer all of your questions and walk you step-by-step through the process from selecting the best campaign or tactic to enter to including compelling supporting materials.

About the panel:

Tom Schick, APR, Fellow PRSA has more than 45 years' experience as a PR practitioner and teacher. After 25 years of practice in the nonprofit, corporate and agency sectors, he joined Xavier University, where he coordinated the public relations major until his retirement in 2006. He served as Cincinnati PRSA chapter president in 1992 and 1999, was on the board of the PRSA East Central District, and was a chapter delegate to the PRSA National Assembly. He is a recipient of the 1995 Werner-VonderHaar-Bogart Award. His work on the Mercy Neighborhood Ministries annual report received a Blacksmith Award in 2011 and an honorable mention in 2013.

Jonathan Kissell, APR is the Communications Manager for Rumpke Waste & Recycling. He manages all internal and external communications for Rumpke in Central Ohio. Jonathan is a past president and current ethics chair of Cincinnati PRSA. He has prepared or assisted with several winning Blacksmith entries, including 2010 PR Team of the Year, 2011 PR Professional of the Year, and 2012 Community Relations Campaign (silver award) for Rumpke Waste & Recycling. He was also involved with the 2015 entry of the Werner-VonderHaar-Bogart Award for Chris Kemper. He has served as a judge for other PRSA chapter awards competitions.

Elaine Zeinner, APR is a content strategist for Intrinzic Brands and crafts and finesses words into compelling stories that share a brand's message, capture an emotion and motivate an audience. She has more than 10 years of experience working with clients and companies across many fields. Elaine has been involved with the Blacksmith Awards as a reciprocal judge, entrant, award-winner, and in 2014, as co-chair of the event. She has submitted and won multiple awards on behalf of agencies, clients and employees across multiple categories and levels, including a 2014 Blacksmith for Copperfox Marketing's e-newsletter with UC Health's Women Center.


Wednesday, July 22, 2015 - 5:00 p.m.

Happy Hour at BRAVO! Rookwood

Enjoy the atmosphere of the newly-opened BRAVO! Cucina Italiana in Rookwood, meet your fellow PR colleagues from throughout the community (including members of our leadership team), and enjoy complimentary Bar Bites!

In addition to the delicious food, which is being generously provided by BRAVO!, you will also enjoy incredible happy hour specials, including $5 martinis!


Tuesday, June 23, 2015 - 11:30 a.m.

Keeping your PR and Social Media Legal

Hear from the Internet and brand protection lawyers at Vorys, one of the 200 largest law firms in America, on the steps you need to take to ensure your public relations and digital footprints are in line with regulations!

Lunch provided. Note: the event is now sold out, however, you can continue to the registration page to be added to the event waitlist. Once on the waitlist, you will be notified if a space opens for you at the event, and will receive email instructions on how to complete registration.

As professional communicators - whether it's through traditional public relations, social media, media relations, or blogger relations, just to name a few - we need to be cognizant of the legal ramifications or obligations of our activities.

For instance, did you know that...

  • We have obligations to disclose certain information when sharing information/promotions on behalf of our clients.
  • There might be copyright issues associated with posting a picture you found through a Google search on Facebook.

Protect yourself and your clients - join us for an insightful panel discussion, which is sponsored and hosted by Vorys and will feature three of their Internet and brand protection lawyers.

Whitney C. Gibson, Esq.: Whitney is a partner in the Vorys Cincinnati office and leader of the firm's Internet defamation and brand protection group. The group has worked on hundreds of Internet related cases from across the country and develops unique solutions for companies being damaged or attacked online. Whitney has experience in all aspects of Internet law, including defamation, false reviews, traffic diversion, product diversion, trademark infringement, SEO manipulation, copyright infringement, and public disclosure of private facts.

Adam C. Sherman Esq.: Adam is a partner in the Vorys Cincinnati office and a member of the litigation practice. He focuses his practice on trademark and copyright protection, unfair competition, brand protection, Internet defamation, and commercial litigation. He is an adjunct professor at Northern Kentucky University, where he teaches intellectual property (IP) law. Adam has also served in the IP mediation program in the Southern District of Ohio.

Colleen M. Devanney, Esq.: Colleen is an associate in the Vorys Cincinnati office and is a member of the firm's Internet defamation and brand protection group. Colleen has experience in all aspects of this area of law including Internet defamation, false reviews, traffic diversion, product diversion, trademark infringement, SEO manipulation, copyright infringement and public disclosure of private facts. She also has experience in defending corporations in False Claims Act cases, RICO cases, government contract cases and class actions.

 

Wednesday, April 29, 11:30 a.m. - 1:30 p.m.

Understanding Influencers

How do I engage a blogger? How do I pitch an idea to an online influencer? How can I control what they are going to write?

Join us for our next PRSA Cincinnati luncheon - Understanding Influencers - and get the answers you are looking for!

Nathan Engels, Senior Engagement Strategist for Northlich, and an online influencer himself, will lead a Q & A panel discussion with eight bloggers from around our community. With over one million monthly unique visitors combined, this group knows how to captivate an audience. 

Our panel experts include:

  • Nathan Engels - WannaBite & Northlich
  • Bridget Raffenberg - 365Cincinnati
  • Shannan Boyer - Family Friendly Cincinnati & Scooter Media
  • Debba Haupert - Girlfriendology & Collective Bias
  • Heather Johnson - Food Hussy & MKGT
  • Susan Jackson - Working Moms Against Guilt - Ahalogy
  • Anna Luther - My Life & Kids
  • Angie Keiser - Fashion by Mayhem

Come and listen to these successful bloggers and learn how get the most from a partnership. Expect to talk about best practices, bloggers' biggest PR pet peeves, why bloggers love you, and how they have found success working with brands, agencies and PR pros.

Online influencers have been around for years, and while their influence continues to grow, it's an area many PR pros have yet to tap in to, or don't understand. Join us for this insightful conversation, sponsored and hosted by Northlich, hear from these experts, and enjoy lunch!

 

Wednesday, March 25, 2015

An Insider Look at WCPO & WCPO Online

Become a true Insider! Join your fellow PRSA Cincinnati Chapter members for an exclusive, members-only look inside WCPO during this unique breakfast program on Wednesday, March 25 from 8:00 - 9:30 a.m. There are a limited number of attendee spots, so register today, before it sells out! 

As public relations professionals, we're always looking for ways to connect and partner with our local media outlets to extend our company or client's reach throughout the community.
 
Now is your chance to learn more about WCPO!

Erin Flynn, Brand Marketing Manager for WCPO-Digital, including WCPO Insider, will discuss the changes on WCPO.com and the WCPO Insider Community. She will also touch upon WCPO's weekly newsletter and monthly digital magazine partnership opportunities, the Insider-only experiences they offer, what they plan to do next, and a description of the beats their full-time reporting staff cover.

Members will also have the opportunity to go on a tour of the station and meet members of the WCPO reporting team.

Coffee and light breakfast items will be served.

Join us for this exclusive breakfast program! But don't delay - attendance is limited to the first 50 registrations. Sign up now! 

 

Tuesday, February 17, 2015

Improvise: Crucial Skills for Your Success

 

Join the PRSA Cincinnati Chapter for a fun and informative lunch program on Tuesday, February 17 at the Newport Syndicate featuring guest speaker Fred Cook, CEO of the award-winning public relations agency Golin, and author of Improvise: Unconventional Career Advice from an Unlikely CEO.

Cook and his team have worked with some of the world's most well-known business leaders and brands, including Steve Jobs (Apple), Jeff Bezos (Amazon.com), Michael Eisner (Disney), as well as Nintendo and Southwest Airlines. Golin, with more than 50 locations worldwide, continues to be recognized for their outstanding work and positive results, having garnered 65 awards for work on behalf of clients, 11 major agency awards, and 7 awards for being a 'best place to work'.

Cook's book, Improvise: Unconventional Career Advice from an Unlikely CEO, has been featured on Forbes.com, The Huffington Post, Fast Company, and LinkedIn, and offers helpful career advice to professionals that will help set them apart from the pack.

About Fred Cook 

Before joining the corporate ranks at the age of 36, he talked his way into a job as a cabin boy on a Norwegian tanker; peddled fake Italian leather goods to unsuspecting tourists, ran a rock-and- roll record company, started a service chauffeuring drunks home from bars; worked as a doorman at a five-star hotel; substitute-taught in Los Angeles's worst schools; and winged it as a novice tour guide. During his career, he's been ignored, lost, punched, flunked, fired, divorced, and arrested.

Cook shares the wisdom he's accumulated through his unconventional life experiences and provides an eye-opening look at how he found success on his own terms. His story will provide readers with the inspiration and the resolution they need to strike out and forge their own paths rather than sticking to the same well-worn road.
- unlikelyceo.com

Join us for this exciting luncheon program, which is sponsored in part by the Newport Syndicate. Attendees will have the opportunity to interact with Cook following his presentation and will also receive a signed copy of his recently released book.   

 

Various Dates - January 16, 20, 21, 26, 28 & 30, 2015

Let's Chat! - A Series of Coffee Talks with PRSA Cincinnati Chapter

 

As we set off for a new year, we all have high expectations for ourselves personally and professionally. It’s no different here at PRSA Cincinnati Chapter. As our new leadership team steps into their roles for 2015, we are excited about the possibilities for PR professionals here in the Greater Cincinnati area.

To kick off our year, we hope you’ll consider joining us for a Coffee Talk around the city. These are casual conversations where you can meet some of our new leadership team, network with other PR pros and find out more about the opportunities to get involved. The only cost to you is whatever you order off the menu!

Want to know how to get more involved? Have questions or feedback for the leadership team? Interested in how to join if you're not a member yet? This is the perfect chance to stop by and find out more. We'll be at each location for one hour, so you can stop in for a quick hello, or grab a seat and share in some conversation.

 


2014

December 3, 2014

Diverge to Converge: The Integrated Future of PR

Convergence
con·ver·gence
Noun
"The merging of distinct technologies, industries, or devices into a unified whole."

Ten years ago, we all had different pieces of equipment to serve different purposes. You may have owned a computer, phone, GPS device, television, gaming device, calendar, Rolodex, camera, and video camera.  

As all of these tools have integrated into one device, so have the tools within the marketing umbrella come together like never before. Advertising, marketing, media buying, branding, public relations and media relations have converged. And now more than ever, public relations professionals need to not only be experts in leveraging the tools of the PR trade, but also must know how to integrate other tools to meet strategic goals.  

The Scripps National Spelling Bee has been around since 1925, but its work is decidedly modern. Join us on Wednesday, December 3 at the Horseshoe Casinoto hear Chris Kemper provide an inside look into how the Scripps National Spelling Bee leverages paid, owned and earned assets and how it took Twitter by storm in May and June.

More About Chris Kemper

According to his Twitter handle (@chriskemper), Chris is a "Brand Builder, PR Wonk,Cincinnati Geek, Husband, Daddy, Sports Devotee, and Closet Singer."

Chris is an award-winning marketing-communications professional with more than 15 years of experience. In that time he has sharpened his skills in agency, nonprofit and corporate environments.

He started working in PR in 1998. In the late 90s, PR was characterized by faxing news releases, smiling- and-dialing, new websites being newsworthy, and one, three-pound cell phone that was shared by the entire agency. No one had heard of social media, and the term "mobile-first" might have referenced a toy attached to a crib. Or a trip to Alabama.

Today, he works for the Scripps National Spelling Bee, the nation's largest and longest-running educational program. He leverages paid, owned and earned assets to drive engagement and growth, including communications, content marketing, public relations, branding, licensing, social media and other initiatives to build "buzz" about the Bee.

He is a former president of the Cincinnati Chapter of PRSA and was recently named the recipient of the Werner-VonderHaar-Bogart Award, the highest honor bestowed upon a member by the Cincinnati Chapter of PRSA.

August 28, 2014

The Changing Landscape of Media and PR

Join SPJ and PRSA for a joint event to discuss the changing landscape of media and public relations. There’s no question that both industries are going through a series of changes. Just within the past week, three major media companies departed the newspaper business in order to invest more of their resources in broadcast and digital. So what does this mean for newsrooms and PR professionals today? Join us on Thursday, August 28 at Vehr Communications to hear from four esteemed panelists share their real-world experiences and how they’re navigating through the changing landscape of media and PR. 

About The Panel:

  • Michael Perry is an award-winning reporter, who spent 25 years as editor and managing editor at Gannett newspapers, 17 of which were at the Cincinnati Enquirer. He’s now pursuing a newfound passion in the PR world as counselor and vice president of content strategy for Vehr Communications.
  • Carrie Phillippi, APR is public relations director at Copperfox Marketing and has garnered major national and international media coverage for clients in the New York Times, International Herald Tribune, Financial Times, USA Today, Bloomberg Television and Fox News Channel. Prior to this role she was the public relations director for the Cincinnati Symphony Orchestra (CSO) where she managed all external and internal communication for the $35 million arts organization.
  • Kevin Osborne has worked in journalism for nearly 10 years and has reported for WCPO, City Beat and Cincinnati Post. He recently made the crossover into PR and now serves as the director of communications for the city of Cincinnati.
  • Rob Pasquinucci, APR served on the Board of PRSA for 12 years and is currently the director of marketing & communications at McMicken College of Arts and Sciences and also serves as an adjunct professor teaching public relations. Rob has extensive experience working on the client and agency side of the business including Luxottica, Pearle Vision, Northlich and HSR Business-to-Business (now known as Gyro).

March 19, 2014

Leading the Way: A Fearless Future for PR

At our March 19 luncheon, we’ll hear from Sonja Popp-Stahly, APR, of the PRSA National Board of Directors, as she addresses the evolving role of the public relations professional and current state of our profession, including where public relations and PRSA is headed in 2014 and beyond. Join us to learn more about the national perspective and the ongoing efforts of PRSA to elevate the profession and steer the association.

Sonja Popp-Stahly, APR, is Director of Digital Media Communications at Eli Lilly and Company, a global pharmaceutical company headquartered in Indianapolis. She has more than 20 years of extensive corporate communications and public relations agency experience in New York City and Indianapolis, working in health care, consumer products, professional services, education and nonprofits. A PRSA Silver Anvil award recipient, Sonja currently serves on the PRSA National Board of Directors and previously served on the PRSA Foundation Board of Trustees, the PRSA Health Academy Executive Committee, the PRSA Hoosier Chapter Board of Directors, and as PRSSA National Professional Adviser, among other leadership roles.

February 20, 2014

BuzzFeed presents: Friends with Benefits - True Word-of-Mouth Marketing in the Social Age

Social is the new starting point for how we discover, consume and share content. But good content doesn't necessarily mean it'll go viral. Join us for breakfast on Thursday, February 20 to hear from Matt Trotta, BuzzFeed's East Coast Vice President. He will explain how brands can increase brand affinity and purchase to intent by creating quality content that users want to see and share with their friends.

Since joining BuzzFeed in 2011, he has partnered with Fortune 100 brands to create great, sharable content online. Matt started in the branded content space while working at Federated Media as one of the original members of the NY team. Prior to his four years at Federated, he worked at Turner Broadcasting holding various digital roles in Research and Sales. Matt currently sits on the advisory board of Jetty Productions, a video production studio.

January 30, 2014

Mix and Mingle with PRSA and SPJ at Margaritaville

PRSA is teaming up with the Society of Professional Journalists (SPJ) for happy hour at Horseshoe Casino’s Margarittaville! What better way to get over the wintertime blues than to catch up with fellow PR pros and make new connections over drinks and appetizers? We hope you join us for a fun night of networking as we dig into some of the challenges facing our industries today. We also encourage you to forward this onto anyone that may be interested in getting involved with PRSA. Register and see more details below: