Past Program Summaries

 

2017

Thursday, June 15, 8:30 - 10:00 a.m.

Making the Most of Media Coverage | Actionable Trends, Analytics, & KPIs


Whether you're in an agency, operate independently or work in-house, you've likely been asked how are your PR efforts impacting the bottom line. The Cincinnati and Dayton PRSA chapters are teaming up to help you answer that question.

Join us for breakfast and to hear from two speakers from MeltwaterBud Bosley, Managing Director and Henry Bremhorst, Manager - Client Acquisition. Bud and Henry will discuss effective ways to measure the ROI of your PR efforts. You'll hear tips on media and social media monitoring and what you should look for when choosing PR tools.


Thursday, May 18, 11:30 a.m. - 1:00 p.m.

I Heard It on a Podcast

Lunch sponsored by The E.W. Scripps Company

About one third of Americans say they have listened to a podcast – how about you?

Whether you have your own, work with an executive or client who wants to create one or just like listening to them, our experts will answer your burning questions about podcasts:

  • Why should a brand consider telling its story on a podcast?
  • How do listeners find you?
  • How can you build a larger audience?
  • What is the ROI on podcasts, and are there revenue opportunities?

Our panel of podcasting experts will share their experiences and best practices:

  • Greg Leader – V.P., Advertising Partnerships for leading podcast company Midroll Media
  • Max Alter – Digital Content Manager, WCPO.com, and host of “Hear Cincinnati”
  • Amanda Rossmann – Video Coach, Cincinnati Enquirer, and producer of “Accused”
  • Brendon Cull – S.V.P.. and Chief Operating Officer, Cincinnati USA Chamber, and host of podcasts for the Chamber and Mercantile Library
  • Jenn Shafer – Communications Specialist, GE Aviation

Join Cincinnati PRSA for networking, lunch and a discussion about this exciting communications medium.


Various Dates - April - May, 2017

Dine Arounds

Dine Arounds are back for 2017! These events afford the opportunity to meet and network in smaller groups with other professionals working within your PR "industry."

These events are all about networking, thought-sharing and discussing how PRSA, its members and others in the industry can help each other with common challenges found in your line of work - all in an informal (and fun) environment. Who knows where these conversations will go?

There is no fee to attend, so your only cost will be what you choose to order off the menu. For the In-House Practitioner session only, lunch will be provided to participants.


Thursday, March 16, 2017

Storytelling 101

It's one of the most-important aspects of our craft, but how many of us can claim to be master storytellers? Paul Strickland, one of Greater Cincinnati's best storytellers, will share some of his favorite tales - while giving practical tips to create compelling narratives.

A light breakfast will be served.


Thursday February 16, 2017

Who Has the Real Story?

Whether you get your news from Twitter, TV or a newspaper, you likely haven't missed the drumbeat of "fake news." In a changing media landscape, how does a PR person ensure the right message cuts through the noise?


We're asking a panel experts for a little help:

  • Erica Noble, Edelman PR
  • Amanda Seitz, WCPO
  • Nick Vehr, Vehr Communications
  • Howard Wilkinson, WXVU

Join PRSA and SPJ for networking, lunch and a discussion about what could be changing in media relations. Note: this event is now sold out, however, you can add yourself to the waitlist to be notified if a spot opens up.


Various Dates - January 11, 18 and 25, 2017

Coffee Talks with PRSA Cincinnati Chapter


Coffee. Chatting. Cincy PRSA.

We can probably agree that those are three of our favorite things. Why not combine them as we kick off another great year for Cincy PRSA?

Join our 2017 president Chris Holtman over coffee to discuss all things Cincy PRSA-related, especially:

  • Opportunities to get more involved with our chapter (learn about all of our great committees!)
  • Feedback and/or ideas you have for the leadership team to provide a better experience
  • The value of a PRSA membership
  • Any PR-related topic you'd like to discuss

This is the perfect chance to stop by and find out more in a casual environment. We'll be at each location for one hour, so you can stop in for a quick hello, or grab a seat and share in some conversation.

While registration is not required - you can feel free to simply show up - we encourage you to take a minute and let us know which session you plan to attend. That will help us plan, and allow us to reach you should there be any weather-related changes (it is Cincinnati in January after all!).

There is no registration fee, so your only cost will be what you choose to order off the menu.


2016

December 6, 11:30 a.m. to 1:00 p.m.

In Case of Emergency (Members Only + 1 guest)
 

Many of us dream of landing a spot on CNN or the Today Show - media placement at its finest, right? But what if that dream is more of a nightmare that stems from a crisis of epic proportions?

The Cincinnati Zoo had to rally its PR team after unfortunate events this summer launched the zoo into the headlines for weeks. Our December luncheon will feature Chad Yelton and Michelle Curley from the Cincinnati Zoo, who will share their experiences handling what is arguably the worst PR crisis the zoo has experienced. Come learn how they managed the explosion of traditional news media and social media while balancing the sensitive subjects of animal and guest safety.

During the event, we'll also be honoring Thane Maynard with the Presidents Award. The Presidents Award is the highest honor Cincinnati PRSA can bestow on an individual who is outside the PR industry but uses public relations essentials like strategy, storytelling and brand building to make a positive impact on the Cincinnati community. Thane Maynard has always worked to represent Cincinnati and its world-famous zoo in the best light and has proven his expertise at communicating with various audiences throughout his career. Thane will join Chad and Michelle for a Q&A as part of our session.


Thursday, September 22, 5:30 - 8:00 p.m.

Content is King: An Evening with Andrew Shipp

 

Cincinnati PRSA New Pros, in conjunction with Cincinnati PRSA, is proud to announce our September event, Content is King: An Evening with Andrew Shipp.
 
Andrew Shipp has led marketing for multiple consumer electronics brands in the San Francisco Bay Area for more than 4 years, including Obi Worldphone and GoPro. While at GoPro, Shipp was a key leader on the social team during the growth of millions of fans and followers across their social channels, an initial public offering, 3 marquee product launches and countless other initiaives. He is also the winner of multiple Webby and Shorty Awards for the use of content and social strategy across Facebook, Instagram and YouTube.

Before moving to the Bay Area, Shipp was an active member of PRSA Cincinnati Chapter, serving multiple board roles including New Pros and Sponsorship.

During his presentation, Shipp will discuss content marketing, the rise of video, paid social media, his career, and more, followed by a Q&A. 


Thursday, September 22, 5:30 - 8:00 p.m.

Content is King: An Evening with Andrew Shipp

 

Cincinnati PRSA New Pros, in conjunction with Cincinnati PRSA, is proud to announce our September event, Content is King: An Evening with Andrew Shipp.
 
Andrew Shipp has led marketing for multiple consumer electronics brands in the San Francisco Bay Area for more than 4 years, including Obi Worldphone and GoPro. While at GoPro, Shipp was a key leader on the social team during the growth of millions of fans and followers across their social channels, an initial public offering, 3 marquee product launches and countless other initiaives. He is also the winner of multiple Webby and Shorty Awards for the use of content and social strategy across Facebook, Instagram and YouTube.

Before moving to the Bay Area, Shipp was an active member of PRSA Cincinnati Chapter, serving multiple board roles including New Pros and Sponsorship.

During his presentation, Shipp will discuss content marketing, the rise of video, paid social media, his career, and more, followed by a Q&A. 


August 18 - 8:00 - 9:30 a.m.

Crafting Visions

 

Creative thinking is now one of the most sought after "commodities" in problem solving, organizational management and innovation. What is creative thinking and how can it be harnessed to affect real, positive change? Visual ideation involves discovery, empathy, intuition and constructing something out of nothing. 

In this interactive session, experience first-hand how visual artists and designers utilize right brain thinking to construct a vision, problem solve, create and communicate.

Art Academy of Cincinnati Professors Paige Williams and Mark Thomas have more than 50 combined years working in the disciplines of art, design and education. They are co-founders of Thinc., a consulting collaborative that specializes in crafting vision and creative thinking through seminars and workshops. Both maintain professional, creative studio practices and have written extensively on the subject of creative thinking.

A light breakfast is included.


July 13 - 4:30 - 6:30 p.m.

Cincinnati PRSA’s Summer Happy Hour presented by Wordsworth Communications

 

Summer is finally here, and we at Cincinnati PRSA are ready to celebrate.

Wordsworth Communications, located in the beautiful neighborhood of Pendleton, is generously hosting us for happy hour on its rooftop deck*. Enjoy the views, conversation, networking and fun with your friends at Cincinnati PRSA.

In addition to lending us their venue, Wordsworth is this event's in-kind food and bar sponsor.

Due to the generosity of Wordsworth Communications, this event is free for members and $5 for nonmembers. An assortment of beer, wine and hors d'oeuvres will be provided. Please RSVP so we have an accurate count for food and drinks. Registration is mandatory.

Each attendee will receive two drink tickets.

*In the event of inclement weather, we will move inside.


June 3 - 11:30 a.m. - 1:00 p.m.

Meet the Business Courier’s Newsroom Leaders

 

Bill Cieslewicz joined the Business Courier of Cincinnati as managing editor in late 2015 - a strong add to one of our region's most highly regarded newsrooms. Mr. Cieslewicz and editor Rob Daumeyer - a nearly 20-year Courier veteran - navigate their team through a changing media industry while remaining committed to the in-depth, enterprise reporting for which the Courier is known and valued.

Meet these two media leaders and learn about their direction for the Courier, how it meets the demands of a changing media landscape, tips on how to best work with their team of journalists and more.


May - Various Dates/Times

Niche Networking Dine Arounds (Members Only)

 

Back by popular demand, we once again will host Dine Arounds, niche networking opportunities organized by a group of dedicated PRSA Cincinnati Chapter members. These events afford the opportunity to meet and network with other professionals who also work in your PR "industry" throughout the month of May.

These events are all about networking, thought-sharing and discussing how PRSA and its members can help each other with common challenges found in your line of work - all in an informal (and fun) environment.

This year's Dine Arounds will be organized into five segments: independent practitioners, agency, nonprofit, governmental and corporate/brand. The Dine Arounds are for members only, but members are allowed to register one non-member guest.

There is no registration fee, so your only cost will be what you choose to order off the menu.


April 14, 2016 11:30 a.m. - 1:00 p.m.

An All-Star Recap

 

Cincinnati once again found itself in the international spotlight when the city and the Cincinnati Reds hosted the 2015 MLB All-Star Game at Great American Ball Park. A grand-slam communications effort was needed to ensure the activities of not only the game - but of the entire All-Star weekend - were a success.

Michael Anderson, Cincinnati Reds PR manager, and Lisa Braun, director of digital media, will give us an overview of the PR and social media program they implemented to support the wildly successful event.

 

A select lunch menu from Moerlein Lager House will be available (included in your registration).

Thank you to our in-kind A/V sponsor, Empower MediaMarketing.


March 10, 2016 8:00 - 9:30 a.m.

Meet Enquirer Media's Publisher & Editor

2015 saw two notable leadership changes at Enquirer Media - the hiring of publisher Rick Green and Peter Bhatia, editor and vice president of audience engagement.

Now, you get the chance to hear from both leaders as they discuss their directions, plans and goals for our region's major daily newspaper, its online platform and its host of sister outlets.

A light breakfast is included.  


Various Dates - February 4, 11, 18 & 24, 2016

Let's Chat! - A Series of Coffee Talks with PRSA Cincinnati Chapter

Have you wondered about how to get more involved with Cincinnati PRSA? Have you thought about joining but want to learn more about the value of membership? Do you have feedback to help your leadership team provide a better experience?

Let's chat over coffee or a snack (or whatever you prefer)!
 
We hope you'll consider joining us for one of our upcoming Coffee Talks in February. These are casual conversations where you can meet this year's president, Meghann Craig and some of our new leadership team members, network with other PR pros and find out more about the opportunities to get involved. The only cost to you is whatever you order off the menu!
 
This is the perfect chance to stop by and find out more. We'll be at each location for one hour, so you can stop in for a quick hello, or grab a seat and share in some conversation.
 
While registration is not required - you can feel free to simply show up - we encourage you to take a minute and let us know which session you plan to attend. That will help us plan, and allow us to reach you should there be any weather-related changes (it is Cincinnati in February after all).


Thursday, January 21, 2016, 5:30 - 7:00 p.m.

In The Heat of a Story: How Journalists and PR pros Can Work Together

We've seen a number of major news stories break over the past year in Cincinnati. Some were lighthearted and fun, such as the All Star Game and its related festivities. Some were tragic, such as the Tensing/Dubose altercation in July.

In our January program - a joint event between PRSA and the Society of Professional Journalists - a knowledgeable panel of experts will discuss newsroom logistics when covering a breaking news event and shed light onto how journalists and PR professionals can work together to achieve their desired outcomes.
 

Panelists include:

Sharon Coolidge, City Hall Reporter, Cincinnati Enquirer
Alex Bongiorno, News Director, WCPO
Jackie Congedo, Public Relations Manager, Jewish Federation of Cincinnati
Pepper Peale, Public Relations Counselor, Vehr Communications

Light refreshments will be available. Each attendee will also receive one drink ticket, redeemable for one beverage at the bar (beer, wine, soft drinks, and water). Cash bar available after your drink ticket is redeemed.


Thursday, January 14, 2016, 8:00 a.m. - 9:30 a.m.

Members-Only Breakfast with PRSA National CEO & Chair

Meet National PRSA CEO Joseph Truncale, Ph.D., CAE, and Chair Mark McClennan, APR, at a members-only breakfast program on Thursday, January 14 at the Powerhouse Factories Poster Shop.

The public relations industry is at an inflection point and is undergoing changes more profound than it has since the mid-1990s.

What are 10 trends that will shape our industry in 2016 and beyond? What is PRSA National doing to help its members?

McClennan will make his predictions and also share practical advice for PR professionals on the storms to expect and the winds to harness to propel their careers and their organizations to new destinations.

Further, Truncale will provide an update report from PRSA National, as the status of many of the initiatives discussed at Assembly will merit an update.

About Joseph Truncale
Prior to joining PRSA, Truncale spent 30 years with the National Association for Printing Leadership (NAPL), an organization that he helped guide from traditional printing into the digital age. Truncale oversees the daily operations of PRSA and will help the organization to seize upon the opportunities created by today's transformative media landscape.

Truncale holds an undergraduate degree from Monmouth University, a master's degree from Rutgers University and a Ph.D. in Media, Culture and Communications from New York University.

About Mark McClennan
McClennan is the senior vice president, social media services at the MSLGROUP in Boston.

McClennan's teams have been recognized with more than 45 awards for excellence in public relations, including five Silver Anvils and five Silver Anvil Awards of Excellence. He is a frequent blogger, published writer, speaker and he drove the creation of the PRSA Ethics app. McClennan has a B.A. in public relations and political science from the S.I. Newhouse School at Syracuse University


2015

Thursday, December 10, 2015, 11:30 a.m. - 1:00 p.m.

Insider's Guide to Startup PR
 

Behind the growth of the startup ecosystem in Cincinnati and Northern Kentucky, there are an expanding number of public relations professionals who specialize in startup and tech startup communications. They work with these founders to hone their messages, attract funding, focus their marketing plans and gain crucial media coverage that can help fuel growth.

But how does working in communications in the startup world differ from working at an agency or in-house at a more established brand? What skills are necessary to work at the speed of the startup world and build the relationships you need to find success? Our expert panel brings together some of the top minds in local and national startup public relations to discuss these topics and answer your questions. You'll walk away with tips and tricks you can use in your day-to-day communications, whether you work at a non-profit, want to break in to the startup world or are looking for fresh ideas for 2016.

Panelists include:

Register now for this exciting program...attendance is limited to the first 35 people. The event is generously sponsored by The E.W. Scripps Company. Join the conversation with the hashtag #StartupCincy and #CincyPRSA.


Thursday, September 10, 2015 - 5:00 to 7:30 p.m.

Meet Matt Prince – Taco Bell PR & Newsroom Manager

 

Meet the guy behind the fun-loving, authentic, social brand that is Taco Bell. Join PRSA Cincinnati Chapter and its New Professionals Committee for an evening program with Matt Prince!

Matt founded a creative agency, led the communications department for one of the most influential business organizations in California, and was an executive speech writer and social media manager for Disney - and he did all of that by the age of 27. He now manages brand integration and public relations for the Taco Bell corporation.

Why you should attend:

  • Matt is going to talk about social media, public relations, his career path, and Taco Bell (Live Mas!)
  • Food and drink are essential for any social gathering, so we've got you covered. We'll have delicious food on hand and drink tickets for your use at the bar - bring your appetite!
  • You will be one of the first to enjoy the newest event facility in Downtown Cincinnati and Over-the-Rhine - The Transcept - located next to Music Hall and across the street from the beautiful Washington Park.
  • Attendees will have the opportunity to connect with Matt following his presentation - we're calling it Cocktails and Conversation.

Register now for this exciting program, generously sponsored in part by Wordsworth Communications and The Westin Cincinnati.

Matt Prince is Manager of Public Relations and Editor of the Newsroom for the Taco Bell Corporation. He is responsible for internal, external and social communications integration for the global brand.

Prince was formerly social media manager for the Walt Disney Company where he developed and managed the company's first ever Social Media Command Center and online engagement program. Prior to that, Prince was Sr. Manager of Executive Communications, handling speech writing and strategic communications for executives based at the Disneyland Resort.

Before Disney, Prince served as Director of Communications for the Orange County Business Council where he was responsible for all marketing, media, web and communication components for the organization representing over 200 of Southern California's largest employers. Prior to that, he worked in the Public Information Office and Mayor's office for the City of Anaheim where he was responsible for the strategic marketing campaign for the City's 150th Anniversary.

Named to the top 40 Professionals Under 40 list by OC Metro Magazine, Prince is a frequent speaker at universities around the country on topics of personal branding, social media, professional development and millennial workforce trends - and has held adjunct professor roles at Chapman University where he taught Social Media and Introduction to Public Relations.

Matt served as president of the Public Relations Society of America (PRSA), Orange County Chapter in 2014 and as the advisor to his alma mater (California State University Fullerton's) PRSA student chapter since 2011. He was recently inducted to the PRSSA National Hall of Fame, their top honor bestowed to an individual who's built a distinguished career in public relations and continues to contribute to education through student mentorship and involvement. -mattprince.me


Wednesday, August 26, 2015 - 11:30 a.m. to 1:00 p.m.

25 Video Tips, Tricks & Tactics You Can Use Today

 

Join Cincinnati PRSA for an insightful luncheon program featuring Rocky Walls, CEO of 12 Stars Media. Learn simple, straight-to-the-point, tips, tricks, and tactics for using video in your communications and marketing strategy - from planning to shooting, to sharing, and everything in between.

In this session, attendees will learn:

  • How to find and organize stories for video
  • The one thing you must know before even pushing record
  • How to prevent mistakes during the recording and editing processes
  • What to do after your video is finished (hint: you're not done!)

Lunch will be provided!

Sign up now! But hurry - attendance is limited to the first 40 people.

Rocky Walls has one simple belief at the intersection of his personal and professional life: people need connections and the best ones come from communication that's real and simple.

A communicator to the core, all work and no play wouldn't really bother Rocky, but he has his fun too: he loves to hang out with his wife and two boys, and together they're Disney fanatics who visit Disney Parks annually. He's an amateur chef (though he won't tell us if he wears an apron), and believes whatever you can get out of a box or in a restaurant, you can make at home if you try, by golly. And like any real professional in the video biz, he's an avid fan of watching movies.

Rocky frequently speaks and advises on the subject of video strategy, drawing upon his experience overseeing the production thousands of videos through his company, 12 Stars Media, and their video production platform, Candidio.

Arm yourself with the tricks and tools you need to create the perfect video for your organization, project or event. Don't delay - sign up now!


Thursday, August 6, 2015 - 11:45 a.m. to 1:00 p.m.

Preparing an All-Star Blacksmith Award Entry

Bring your lunch and join PRSA to see winning examples of Blacksmith Awards, learn what the judges are looking for, and get tips and best practices for preparing your own All-Star Blacksmith Award entry.

A panel of past Blacksmith Award recipients will answer all of your questions and walk you step-by-step through the process from selecting the best campaign or tactic to enter to including compelling supporting materials.

About the panel:

Tom Schick, APR, Fellow PRSA has more than 45 years' experience as a PR practitioner and teacher. After 25 years of practice in the nonprofit, corporate and agency sectors, he joined Xavier University, where he coordinated the public relations major until his retirement in 2006. He served as Cincinnati PRSA chapter president in 1992 and 1999, was on the board of the PRSA East Central District, and was a chapter delegate to the PRSA National Assembly. He is a recipient of the 1995 Werner-VonderHaar-Bogart Award. His work on the Mercy Neighborhood Ministries annual report received a Blacksmith Award in 2011 and an honorable mention in 2013.

Jonathan Kissell, APR is the Communications Manager for Rumpke Waste & Recycling. He manages all internal and external communications for Rumpke in Central Ohio. Jonathan is a past president and current ethics chair of Cincinnati PRSA. He has prepared or assisted with several winning Blacksmith entries, including 2010 PR Team of the Year, 2011 PR Professional of the Year, and 2012 Community Relations Campaign (silver award) for Rumpke Waste & Recycling. He was also involved with the 2015 entry of the Werner-VonderHaar-Bogart Award for Chris Kemper. He has served as a judge for other PRSA chapter awards competitions.

Elaine Zeinner, APR is a content strategist for Intrinzic Brands and crafts and finesses words into compelling stories that share a brand's message, capture an emotion and motivate an audience. She has more than 10 years of experience working with clients and companies across many fields. Elaine has been involved with the Blacksmith Awards as a reciprocal judge, entrant, award-winner, and in 2014, as co-chair of the event. She has submitted and won multiple awards on behalf of agencies, clients and employees across multiple categories and levels, including a 2014 Blacksmith for Copperfox Marketing's e-newsletter with UC Health's Women Center.


Wednesday, July 22, 2015 - 5:00 p.m.

Happy Hour at BRAVO! Rookwood

Enjoy the atmosphere of the newly-opened BRAVO! Cucina Italiana in Rookwood, meet your fellow PR colleagues from throughout the community (including members of our leadership team), and enjoy complimentary Bar Bites!

In addition to the delicious food, which is being generously provided by BRAVO!, you will also enjoy incredible happy hour specials, including $5 martinis!


Tuesday, June 23, 2015 - 11:30 a.m.

Keeping your PR and Social Media Legal

Hear from the Internet and brand protection lawyers at Vorys, one of the 200 largest law firms in America, on the steps you need to take to ensure your public relations and digital footprints are in line with regulations!

Lunch provided. Note: the event is now sold out, however, you can continue to the registration page to be added to the event waitlist. Once on the waitlist, you will be notified if a space opens for you at the event, and will receive email instructions on how to complete registration.

As professional communicators - whether it's through traditional public relations, social media, media relations, or blogger relations, just to name a few - we need to be cognizant of the legal ramifications or obligations of our activities.

For instance, did you know that...

  • We have obligations to disclose certain information when sharing information/promotions on behalf of our clients.
  • There might be copyright issues associated with posting a picture you found through a Google search on Facebook.

Protect yourself and your clients - join us for an insightful panel discussion, which is sponsored and hosted by Vorys and will feature three of their Internet and brand protection lawyers.

Whitney C. Gibson, Esq.: Whitney is a partner in the Vorys Cincinnati office and leader of the firm's Internet defamation and brand protection group. The group has worked on hundreds of Internet related cases from across the country and develops unique solutions for companies being damaged or attacked online. Whitney has experience in all aspects of Internet law, including defamation, false reviews, traffic diversion, product diversion, trademark infringement, SEO manipulation, copyright infringement, and public disclosure of private facts.

Adam C. Sherman Esq.: Adam is a partner in the Vorys Cincinnati office and a member of the litigation practice. He focuses his practice on trademark and copyright protection, unfair competition, brand protection, Internet defamation, and commercial litigation. He is an adjunct professor at Northern Kentucky University, where he teaches intellectual property (IP) law. Adam has also served in the IP mediation program in the Southern District of Ohio.

Colleen M. Devanney, Esq.: Colleen is an associate in the Vorys Cincinnati office and is a member of the firm's Internet defamation and brand protection group. Colleen has experience in all aspects of this area of law including Internet defamation, false reviews, traffic diversion, product diversion, trademark infringement, SEO manipulation, copyright infringement and public disclosure of private facts. She also has experience in defending corporations in False Claims Act cases, RICO cases, government contract cases and class actions.

 

Wednesday, April 29, 11:30 a.m. - 1:30 p.m.

Understanding Influencers

How do I engage a blogger? How do I pitch an idea to an online influencer? How can I control what they are going to write?

Join us for our next PRSA Cincinnati luncheon - Understanding Influencers - and get the answers you are looking for!

Nathan Engels, Senior Engagement Strategist for Northlich, and an online influencer himself, will lead a Q & A panel discussion with eight bloggers from around our community. With over one million monthly unique visitors combined, this group knows how to captivate an audience. 

Our panel experts include:

  • Nathan Engels - WannaBite & Northlich
  • Bridget Raffenberg - 365Cincinnati
  • Shannan Boyer - Family Friendly Cincinnati & Scooter Media
  • Debba Haupert - Girlfriendology & Collective Bias
  • Heather Johnson - Food Hussy & MKGT
  • Susan Jackson - Working Moms Against Guilt - Ahalogy
  • Anna Luther - My Life & Kids
  • Angie Keiser - Fashion by Mayhem

Come and listen to these successful bloggers and learn how get the most from a partnership. Expect to talk about best practices, bloggers' biggest PR pet peeves, why bloggers love you, and how they have found success working with brands, agencies and PR pros.

Online influencers have been around for years, and while their influence continues to grow, it's an area many PR pros have yet to tap in to, or don't understand. Join us for this insightful conversation, sponsored and hosted by Northlich, hear from these experts, and enjoy lunch!

 

Wednesday, March 25, 2015

An Insider Look at WCPO & WCPO Online

Become a true Insider! Join your fellow PRSA Cincinnati Chapter members for an exclusive, members-only look inside WCPO during this unique breakfast program on Wednesday, March 25 from 8:00 - 9:30 a.m. There are a limited number of attendee spots, so register today, before it sells out! 

As public relations professionals, we're always looking for ways to connect and partner with our local media outlets to extend our company or client's reach throughout the community.
 
Now is your chance to learn more about WCPO!

Erin Flynn, Brand Marketing Manager for WCPO-Digital, including WCPO Insider, will discuss the changes on WCPO.com and the WCPO Insider Community. She will also touch upon WCPO's weekly newsletter and monthly digital magazine partnership opportunities, the Insider-only experiences they offer, what they plan to do next, and a description of the beats their full-time reporting staff cover.

Members will also have the opportunity to go on a tour of the station and meet members of the WCPO reporting team.

Coffee and light breakfast items will be served.

Join us for this exclusive breakfast program! But don't delay - attendance is limited to the first 50 registrations. Sign up now! 

 

Tuesday, February 17, 2015

Improvise: Crucial Skills for Your Success

 

Join the PRSA Cincinnati Chapter for a fun and informative lunch program on Tuesday, February 17 at the Newport Syndicate featuring guest speaker Fred Cook, CEO of the award-winning public relations agency Golin, and author of Improvise: Unconventional Career Advice from an Unlikely CEO.

Cook and his team have worked with some of the world's most well-known business leaders and brands, including Steve Jobs (Apple), Jeff Bezos (Amazon.com), Michael Eisner (Disney), as well as Nintendo and Southwest Airlines. Golin, with more than 50 locations worldwide, continues to be recognized for their outstanding work and positive results, having garnered 65 awards for work on behalf of clients, 11 major agency awards, and 7 awards for being a 'best place to work'.

Cook's book, Improvise: Unconventional Career Advice from an Unlikely CEO, has been featured on Forbes.com, The Huffington Post, Fast Company, and LinkedIn, and offers helpful career advice to professionals that will help set them apart from the pack.

About Fred Cook 

Before joining the corporate ranks at the age of 36, he talked his way into a job as a cabin boy on a Norwegian tanker; peddled fake Italian leather goods to unsuspecting tourists, ran a rock-and- roll record company, started a service chauffeuring drunks home from bars; worked as a doorman at a five-star hotel; substitute-taught in Los Angeles's worst schools; and winged it as a novice tour guide. During his career, he's been ignored, lost, punched, flunked, fired, divorced, and arrested.

Cook shares the wisdom he's accumulated through his unconventional life experiences and provides an eye-opening look at how he found success on his own terms. His story will provide readers with the inspiration and the resolution they need to strike out and forge their own paths rather than sticking to the same well-worn road.
- unlikelyceo.com

Join us for this exciting luncheon program, which is sponsored in part by the Newport Syndicate. Attendees will have the opportunity to interact with Cook following his presentation and will also receive a signed copy of his recently released book.   

 

Various Dates - January 16, 20, 21, 26, 28 & 30, 2015

Let's Chat! - A Series of Coffee Talks with PRSA Cincinnati Chapter

 

As we set off for a new year, we all have high expectations for ourselves personally and professionally. It’s no different here at PRSA Cincinnati Chapter. As our new leadership team steps into their roles for 2015, we are excited about the possibilities for PR professionals here in the Greater Cincinnati area.

To kick off our year, we hope you’ll consider joining us for a Coffee Talk around the city. These are casual conversations where you can meet some of our new leadership team, network with other PR pros and find out more about the opportunities to get involved. The only cost to you is whatever you order off the menu!

Want to know how to get more involved? Have questions or feedback for the leadership team? Interested in how to join if you're not a member yet? This is the perfect chance to stop by and find out more. We'll be at each location for one hour, so you can stop in for a quick hello, or grab a seat and share in some conversation.

 


2014

December 3, 2014

Diverge to Converge: The Integrated Future of PR

Convergence
con·ver·gence
Noun
"The merging of distinct technologies, industries, or devices into a unified whole."

Ten years ago, we all had different pieces of equipment to serve different purposes. You may have owned a computer, phone, GPS device, television, gaming device, calendar, Rolodex, camera, and video camera.  

As all of these tools have integrated into one device, so have the tools within the marketing umbrella come together like never before. Advertising, marketing, media buying, branding, public relations and media relations have converged. And now more than ever, public relations professionals need to not only be experts in leveraging the tools of the PR trade, but also must know how to integrate other tools to meet strategic goals.  

The Scripps National Spelling Bee has been around since 1925, but its work is decidedly modern. Join us on Wednesday, December 3 at the Horseshoe Casinoto hear Chris Kemper provide an inside look into how the Scripps National Spelling Bee leverages paid, owned and earned assets and how it took Twitter by storm in May and June.

More About Chris Kemper

According to his Twitter handle (@chriskemper), Chris is a "Brand Builder, PR Wonk,Cincinnati Geek, Husband, Daddy, Sports Devotee, and Closet Singer."

Chris is an award-winning marketing-communications professional with more than 15 years of experience. In that time he has sharpened his skills in agency, nonprofit and corporate environments.

He started working in PR in 1998. In the late 90s, PR was characterized by faxing news releases, smiling- and-dialing, new websites being newsworthy, and one, three-pound cell phone that was shared by the entire agency. No one had heard of social media, and the term "mobile-first" might have referenced a toy attached to a crib. Or a trip to Alabama.

Today, he works for the Scripps National Spelling Bee, the nation's largest and longest-running educational program. He leverages paid, owned and earned assets to drive engagement and growth, including communications, content marketing, public relations, branding, licensing, social media and other initiatives to build "buzz" about the Bee.

He is a former president of the Cincinnati Chapter of PRSA and was recently named the recipient of the Werner-VonderHaar-Bogart Award, the highest honor bestowed upon a member by the Cincinnati Chapter of PRSA.

August 28, 2014

The Changing Landscape of Media and PR

Join SPJ and PRSA for a joint event to discuss the changing landscape of media and public relations. There’s no question that both industries are going through a series of changes. Just within the past week, three major media companies departed the newspaper business in order to invest more of their resources in broadcast and digital. So what does this mean for newsrooms and PR professionals today? Join us on Thursday, August 28 at Vehr Communications to hear from four esteemed panelists share their real-world experiences and how they’re navigating through the changing landscape of media and PR. 

About The Panel:

  • Michael Perry is an award-winning reporter, who spent 25 years as editor and managing editor at Gannett newspapers, 17 of which were at the Cincinnati Enquirer. He’s now pursuing a newfound passion in the PR world as counselor and vice president of content strategy for Vehr Communications.
  • Carrie Phillippi, APR is public relations director at Copperfox Marketing and has garnered major national and international media coverage for clients in the New York Times, International Herald Tribune, Financial Times, USA Today, Bloomberg Television and Fox News Channel. Prior to this role she was the public relations director for the Cincinnati Symphony Orchestra (CSO) where she managed all external and internal communication for the $35 million arts organization.
  • Kevin Osborne has worked in journalism for nearly 10 years and has reported for WCPO, City Beat and Cincinnati Post. He recently made the crossover into PR and now serves as the director of communications for the city of Cincinnati.
  • Rob Pasquinucci, APR served on the Board of PRSA for 12 years and is currently the director of marketing & communications at McMicken College of Arts and Sciences and also serves as an adjunct professor teaching public relations. Rob has extensive experience working on the client and agency side of the business including Luxottica, Pearle Vision, Northlich and HSR Business-to-Business (now known as Gyro).

March 19, 2014

Leading the Way: A Fearless Future for PR

At our March 19 luncheon, we’ll hear from Sonja Popp-Stahly, APR, of the PRSA National Board of Directors, as she addresses the evolving role of the public relations professional and current state of our profession, including where public relations and PRSA is headed in 2014 and beyond. Join us to learn more about the national perspective and the ongoing efforts of PRSA to elevate the profession and steer the association.

Sonja Popp-Stahly, APR, is Director of Digital Media Communications at Eli Lilly and Company, a global pharmaceutical company headquartered in Indianapolis. She has more than 20 years of extensive corporate communications and public relations agency experience in New York City and Indianapolis, working in health care, consumer products, professional services, education and nonprofits. A PRSA Silver Anvil award recipient, Sonja currently serves on the PRSA National Board of Directors and previously served on the PRSA Foundation Board of Trustees, the PRSA Health Academy Executive Committee, the PRSA Hoosier Chapter Board of Directors, and as PRSSA National Professional Adviser, among other leadership roles.

February 20, 2014

BuzzFeed presents: Friends with Benefits - True Word-of-Mouth Marketing in the Social Age

Social is the new starting point for how we discover, consume and share content. But good content doesn't necessarily mean it'll go viral. Join us for breakfast on Thursday, February 20 to hear from Matt Trotta, BuzzFeed's East Coast Vice President. He will explain how brands can increase brand affinity and purchase to intent by creating quality content that users want to see and share with their friends.

Since joining BuzzFeed in 2011, he has partnered with Fortune 100 brands to create great, sharable content online. Matt started in the branded content space while working at Federated Media as one of the original members of the NY team. Prior to his four years at Federated, he worked at Turner Broadcasting holding various digital roles in Research and Sales. Matt currently sits on the advisory board of Jetty Productions, a video production studio.

January 30, 2014

Mix and Mingle with PRSA and SPJ at Margaritaville

PRSA is teaming up with the Society of Professional Journalists (SPJ) for happy hour at Horseshoe Casino’s Margarittaville! What better way to get over the wintertime blues than to catch up with fellow PR pros and make new connections over drinks and appetizers? We hope you join us for a fun night of networking as we dig into some of the challenges facing our industries today. We also encourage you to forward this onto anyone that may be interested in getting involved with PRSA. Register and see more details below:


2013

December 3, 2013

A New Hospital Open for Business

Opening any new facility is full of challenges, but when that facility will serve as a healthcare hub for thousands in the Cincinnati area, it's a process years in the making. Lesia Golden, Director of Internal Communications & Marketing, Mercy Health, will share stories about the steps they went through to open the new Mercy West location. Informing employees, patients and the community at large was quite an undertaking, and Lesia will give us an insider's look at the successful opening and launch of the state-of-the-art facility.

September 24, 2013 

Lady Gaga has tens of millions of “Little Monsters” singing her praises. What’s her secret? Customer loyalty expert and best-selling author, Jackie Huba, knows. Join us for a special luncheon on September 24 to hear how we can go beyond branding to cultivate passionate fans who will spread our message for us. Huba will explore how Lady Gaga did it, uncovering seven loyalty lessons and providing a playbook for building this kind of loyalty in any organization…including yours. These lessons are being used today by leading companies such as MINI, Whole Foods and Method.

Named one of the 10 most influential online marketers, Huba has written two previous books on customer loyalty, has been featured frequently in the national media, speaks across the globe, and is a founding Board Member of the Word of Mouth Marketing Association.

The luncheon is limited to 100 people, so it will be an excellent opportunity to interact with Huba right here in Cincinnati. Plus, you’ll receive a signed copy of her recently released book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.

We’re excited to bring this renowned speaker and word of mouth expert to Cincinnati thanks to our luncheon sponsor, Northlich

August 29, 2013

From Guerrilla Warfare to Guerrilla PR: 

Top Three Lessons Learned as a Green Beret that have been the secret to success as a Marketing/PR Executive

Mike Robinson, president of LaVERDAD Marketing & Media will share how lessons learned as a former US Army Green Beret shaped his approach to marketing & PR tactics at Procter & Gamble, and now as his multicultural agency conducts “below the line” and grassroots campaigns for clients such as Toyota North America.

July 23, 2013

Advanced Consulting Skills - Getting Your Expertise Used

Imagine this. You are working on a project and you make a recommendation. The people in the room look at you and instead of thunderous applause, you are met with blank stares. Resistance ensues. Project stalls. Has it happened to you? (It's happened to me!) Whether you work on an in-house team, at an agency or as a solo practitioner, you work with clients and associates who you must interact with on a daily basis.

Join us July 23 for a special training opportunity and learn skills you can apply immediately to your everyday interactions with internal and external clients. Bill Brewer, a former PRSA Cincinnati Chapter president and long-time member, will present an interactive workshop based on the Flawless Consulting process from management and consulting expert Peter Block, who Bill works with regularly in his current role at Designed Learning. Registration is limited to just 24 people, so be sure to register early! Registration is available for members starting now! Non-members can register beginning July 1.

 

June 19, 2013 

Summer = Niche Networking

Are you psyched about summer? Hot days, pool time, vacations? Here at Cincinnati PRSA, we like those, too. But, we’re also looking forward to some targeted networking opportunities. A few of our amazing members have offered to organize niche networking opportunities at a variety of locations. It will be an excellent opportunity to meet and share ideas about the challenges that are specific to your type of business. Kind of like group therapy!

May 15, 2013

Presidents Award Luncheon

Please join the Cincinnati Chapter of the Public Relations Society of America (PRSA) as we honor Catherine Roma with the 2013 Presidents Award. The award honors people who are not public relations practitioners, who use public relations toward achieving a significant improvement in the quality of life in Greater Cincinnati.

April 23, 2013

Can You be More Pinteresting?

It’s the question that communicators, marketers and social media strategists are asking as they vie for the pin board space of more than 25 million people in the U.S. who are using Pinterest. Businesses are seeing dramatic traffic growth. Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing—with meaning.

Join us to hear from Bob Gilbreath, co-founder and president of Pingage, a new service designed to help businesses dramatically scale their results on Pinterest with less effort. Bob has spent his career cracking the code on digital marketing from every angle: as a brand manager at Procter & Gamble, chief strategy officer at Possible Worldwide, and marketing startup investor. He literally wrote the book on Marketing with Meaning and is now sharing with Cincinnati PRSA how to bring more meaning to your Pinterest strategy.

March 20, 2013

LinkedIn Jam Session

LinkedIn may not be the biggest, newest or shiniest social network, but it could be one of the most valuable for you and your business. Maybe you haven’t quite seen the value yourself, but we’re going to show you how to turn up the volume!

Join us for a LinkedIn jam with local leaders in the social media field and your fellow PR practitioners.

Krista Neher will share some best practices for branding yourself personally on LinkedIn. From building a quality profile to joining the right groups, you’ll learn tips that you can put to use immediately. Neher is the CEO of Boot Camp Digital, an international speaker, and the author of the bestselling Social Media Field Guide and Visual Social Media Marketing.

Dan Lally will focus on how to utilize LinkedIn for your organization. Make your company profile stand out and work for you whether you’re B2B, B2C, non profit or agency! Lally is a vice president at Northlich and co-founder of Cincinnati Social Media.

And, we’ll round it out with an interactive jam session to get you linked to as many of the region’s top PR pros as possible. Bring your laptop, tablet or smartphone, or go old-school with a stack of business cards to share. Either way, get ready for some speed networking!

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We’ll be jamming out amid rock-inspired posters at the Powerhouse Factory Rock Poster Shop in Newport, Kentucky! Only 50 seats available, so register now!

January 16, 2013

As we head into the new year, one of the best ways to re-energize your work is to learn from others. Call it inspiration, research or just "harvesting" great ideas! Join us for a behind-the-scenes look at some of the top, award-winning work from 2012. We'll dig deeper into three campaigns to unveil the strategy and tactical implementation that made each successful.


2012

 

December 6, 2012

On Thursday, December 6, we will host a joint meeting of PRSA and the International Association of Business Communicators, IABC, to learn about the Greater Cincinnati Story Project, and how we can tap the Story Project in our own work. If you haven’t heard of the Story Project – those of you who work to create and tell consistent “stories” in your own organizations (and don’t we all?!) – you will find the session engaging and very useful.

The Story Project is all about creating a “master narrative” – or singular themes that, when woven together, craft a powerful and unique story about our region.

The work evolved because many organizations asked how to best describe and portray Greater Cincinnati when sharing information about the region. And, successful “renaissance” cities such as Charlotte have used these techniques to their advantage. So how might we apply those success stories here? That’s where the Story Project comes in.

November 14, 2012

Blacksmith Awards Dinner

Join us to celebrate the “Top in the Tri-State” at the annual Blacksmith Awards. We’ll find out which pros are the best in the business while we enjoy some of our local favorites for dinner, including coneys, Montgomery Inn ribs, Graeter’s ice cream and more!

Celebrate, network and see what’s happening locally in PR and social media. Maybe you’ll find some inspiring ideas for your own work! Plus, have the chance to meet Liz Bonis from Local 12 who will be our emcee for the evening’s festivities.

Celebrate strategy. Celebrate creativity. Celebrate PR!

October 2, 2012

{Social} Media Day

September 18, 2012

When Cincinnati hosted the World Choir Games in July, it not only marked the first time ever the event was held on U.S. soil, it also marked one of the most prestigious international events held in Cincinnati to-date. So how did the World Choir Games arrive in the Queen City – aka “The City that Sings” – and how did the public relations and social media team manage the event behind-the-scenes?

Join Cincinnati PRSA as we take a look at all facets of the World Choir Games communications strategy, from the first pitch to event organizers, to the closing ceremony. Join Todd Duesing of the Aronoff Center for the Arts, Michael Perry of Vehr Communications, and Julie Calvert and Randie Adam of the Cincinnati USA Convention and Visitors Bureau as they share details of its approach to planning this massive communication undertaking, results of the team’s diligent planning and lessons learned along the way.

August 14, 2012

Understanding The Voice of Your Customer

Mark your calendars for Tuesday, Aug. 14 to join Cincinnati PRSA for a special luncheon, “Understanding the Voice of Your Customer: how minorities impact marketing, public relations and brand perception.” Crystal L. Kendrick, president of The Voice of Your Customer, will share how organizations can engage minorities using innovative market research, public relations, social media and advertising. Crystal has more than 20 years of sales, client service and marketing experience.

July 17, 2012

Presidents Award Luncheon

At the Presidents Award Luncheon, Cincinnati PRSA will honor Dr. James Votruba for his use of public relations in growing Northern Kentucky University (NKU) and improving the quality of life in the Greater Cincinnati/Northern Kentucky region. Dr. Votruba understands that public universities like NKU need public support, and in turn, he has put the university in a leadership role throughout the region. NKU’s growth during his tenure is remarkable, and the university has enriched the lives of thousands, including many Cincinnati-area PR professionals.

June 20, 2012

Pin It to Win It

Pinterest: it’s all the rage. From linking to your favorite recipes to sharing photos of your DIY home improvement projects, the new way to social share is via this growing site. In February, it crossed the threshold of 10 million unique monthly visitors faster than any other site in U.S. history. (Yep, even Facebook and Twitter.)

So how can a brand determine whether Pinterest is a good fit for its marketing mix? Join Cincinnati PRSA for our June program: Pin It to Win It.

During this lunch and learn, two noted experts in the field – Debba Haupert of Girlfriendology and Kendra Ramirez of Ascendum Solutions – will share the “101s” of Pinterest, including what it is, how it can be leveraged as part of a business’ social strategy, some basic do’s and don’ts and even a case study or two!

This lunch and learn event will be held at The Health Foundation of Greater Cincinnati Conference Center on Wednesday, June 20 from 12 to 1:30 p.m. Doors will open at 11:30 for check-in.

May 8, 2012

May PRSA Luncheon Focuses on Crisis Communications

In today’s digital media world, a story can be repeated, tweeted, downloaded and emailed to thousands of people within minutes. Are you prepared to get ahead of the story and control the message? Join Cincinnati PRSA and theCincinnati USA Regional Chamber to hear strategic advice on how to anticipate, plan and prepare the best strategy for the worst case scenario from some of the region’s seasoned public relations professionals.

April 10, 2012

Pro-Am Day

Each year, the Cincinnati PRSA chapter invites members of the Public Relations Student Society of America (PRSSA) chapters at local universities to join us for a day of learning, networking and real-world experience through a half-day job shadow. The event is back for 2012, and we're hoping this year will be the largest yet!

Participating members will be paired with students who have expressed interest in specific industries or areas of expertise - agency, non-profit, government, social media, corporate, healthcare, media relations, etc. Professionals will meet their student at the Cincinnati PRSA luncheon on Tuesday, April 10, where they will hear from a panel of APRs and a go-getter young professional, sharing lessons they have learned over their career and how pros both young and old can adapt to the ever-changing profession. The luncheon will take place at the Cincinnatian Hotel with the following speakers:

  • Mike Boehmer, APR, media manager at Catholic Healthcare Partners
  • Christine Demeropolis, senior account executive at Wordsworth Communications and 2011 Cincinnati PRSA Young Professional of the Year
  • Maureen Richmond, APR, director of media relations at FirstGroup America

From the luncheon, the pro-am pairs will head to the professional's workplace for an afternoon of job shadowing.

After the half-day of job shadowing, we invite all members - whether they have hosted a student or not - and the professional/student pairings to attend a celebratory happy hour at the Cincinnatian's Cricket Lounge. Cincinnati PRSA will provide complimentary appetizers and an opportunity for professionals and students to mix, mingle and swap resumes and career advice.

March 15, 2012

Tales from the Campaign Trail

Have you ever wondered what effects social media, community sentiment and PR can have on a presidential campaign? Join Cincinnati PRSA as we delve into these topics and more with Danielle Hagen, vice president of communications at Nahigian Strategies in Washington, D.C., who most recently served as a communications consultant and social media strategist for presidential hopeful Michele Bachmann. Hagen will share lessons learned from the campaign trail – from Bachmann’s initial announcement to the end of her campaign – and how communications played an important role in everything from fundraising to crisis management. She’ll also discuss the importance of messaging across multiple channels, including social media, email and public relations. Hear her tales from the campaign trail at our Thursday, March 15, 2012 luncheon.

February 28, 2012

Fine-tuning Facebook

Your Facebook page is off and running – you're engaging followers, posting useful content and gathering more “likes” than ever before. But there’s a lot more to Facebook than living on the Wall. Tony Blankemeyer, senior research analyst at Possible Worldwide, will help you learn more about the wonderful world of Facebook advertising, engaging interactive campaigns, the legal way to run contests and more. You're a Facebook fanatic. Now become a pro.

February 21, 2012

The Business of Blogging

All businesses – whether it’s the local flower shop around the corner, a major consumer brand or even a solo PR practitioner – have something to say. And yes, Twitter and Facebook are both great outlets to keep customers informed. But what about blogging? Join Shannan Boyer, founder of Cincinnati Women Bloggers and Family Friendly Cincinnati and communications manager at the Carnegie Visual and Performing Arts Center, and Carla Gesell-Streeter, founder of Hoperatives and chair of the communications and theater department at Cincinnati State, to learn more about the benefits of blogging for business – how to get started, how to build SEO-rich content and how to manage your blog’s online profile.

February 14, 2012

Twitter 201

You’ve registered your Twitter handle and are tweeting away; now what? Andi Ferguson (@andifergu), account supervisor at Wordsworth Communications, who has overseen successful Twitter campaigns for Verizon Wireless, as well as conducted in-depth research of the latest trends and trendsetters, will provide an overview of how strategic content, industry partnerships and fun tricks like Tweet-Ups and Twitter Parties can take your tweeting to the next level.

January 19, 2012

Happy Hour

Cincinnati PRSA will host its first event of the New Year, a happy hour, on Thursday, Jan. 19 at 6:00 p.m. The event will provide chapter members the opportunity to get to know new and experienced PR pros, recount their fondest (and most shocking!) PR experiences and meet new friends and colleagues. There will be a fun icebreaker, great conversation and maybe even a prize or two… plus we’ll offer free appetizers and half-price drink specials.