October 2012 PR Visions Posts

President’s Letter

During the “Blacksmith Masters” session of {Social} Media Day, panelist Beth Benson, APR, shared an inspirational story about the Blacksmith Awards ceremony and her communications team at the Greater Cincinnati Foundation. They used last year’s event to rally and solidify an already tight-knit team. To top it off, they took home several awards and realized they are producing some of the best work in the city.

If you’ve never attended the Blacksmiths, it’s a wonderful chance to recognize the best-of-the-best in Cincinnati PR. As Beth’s story indicated, it’s also an excellent opportunity to celebrate your own organization’s success and develop special lifelong bonds.

I look forward seeing you there.

Jonathan Kissell

Cincinnati PRSA President

Message from the Editor

I attended Cincinnati PRSA {Social} Media Day last week and had a great time. The committee organized speakers that covered a variety of topics, from reputation management and local media trends to national, political media trends and even how we all spend (way) too much time looking at our smart phone screens. Thanks to the team for working so hard on this event.

Megan Haughney
Newsletter Editor

Cincinnati PRSA {Social} Media Day a great success

We'd like to thank everyone for making it out to {Social} Media Day! We welcomed more than 100 attendees for networking and professional development.

Meghan Glynn from CVG Airport may have summed up the event best: "This event is great for celebrating and commiserating with old and new friends…" 

There’s nothing like dedicating a whole day to discussing the highs, lows and challenges of our industry with those who understand it best. We hope you learned a lot and strengthened your relationships with colleagues and the media. Thanks so much and we'll see you next year!

Media Day committee: (back row, from left) Elaine Zeinner, Molly Yeager, Jessie Folmar, Carolyn Pione Micheli, Sarah McGee; (front row, from left): Rodger Pille, Sarah Blazak, Meghann Craig 

Meghan Glynn (CVG) and Debra DeCourcy (Fifth Third) spoke on the Reputation Management panel

Caroline Geigerich, @DailyMarauder, giving the keynote on "Are we Killing Social with Social?"

Check out more photos from {Social} Media Day on our Facebook page.

(Photos by MarkBowenMedia.com)

Meghann Craig & Rodger Pille

Media Day Co-Chairs

Mark your calendar - Blacksmith Awards ceremony Nov. 14

Thank you to everyone who submitted an entry for the 2012 Cincinnati PRSA Blacksmith Awards. The Orange County, Calif. PRSA Chapter is currently judging our 70+ entries.

TICKETS ARE NOW ON SALE!

Join us to celebrate the “Top in the Tri-State” at the annual Blacksmith Awards. We’ll find out which pros are the best in the business while we enjoy some of our local favorites for dinner, including coneys, Montgomery Inn ribs, Graeter’s ice cream and more!

Celebrate, network and see what’s happening locally in PR and social media. Maybe you’ll find some inspiring ideas for your own work! Plus, have the chance to meet Liz Bonis from Local 12 who will be our emcee for the evening’s festivities.

Celebrate strategy. Celebrate creativity. Celebrate PR!

Wednesday, Nov. 14

The Hyatt Regency – Cincinnati

6-8 p.m.

Doors open at 5:45 p.m.

Dinner at 6 p.m.

Click here to order your tickets:

$50 each per member (each member can purchase up to 4 at the member rate)

$65 each per non-member

$350 for a table of 8 (any combination of members and non-members) – Reserved seating!

Deadline to register is Nov. 7, 2012.

Special thanks to our sponsors:

     Presenting: The Eisen Agency

     Platinum: Northlich and Shoutlet

     Gold: Gail Myers Public Relations, LLC

     Silver: PPS Group and HALO Branded Solutions

Shara Clark and Stephanie Honan, APR

Blacksmith Awards Co-Chairs

New Pros happy hour

Join the Cincinnati PRSA New Pros on Thursday, Oct. 18 at 6 p.m. for a happy hour at Scene Ultra Lounge (637 Walnut Street). Come network with other new pros in Cincinnati and enjoy half price drink specials. (Cincinnati PRSA encourages all attendees to act responsibly.)

Please RSVP by Tuesday, Oct. 16 to CincyNewPros@gmail.com. All are welcome!

Kristen Marshall

New Pros Chair

Ethics concerns for new pros

I recently participated in an ethics Tweet chat sponsored by PRSA, one of the activities to wrap up PR Ethics month. The chat was aimed primarily at new pros, and the discussion was lively.

Topics discussed included whether new PR pros should manage accounts, what to do if an ethical dilemma involves one’s boss, what are good ethical training resources, what steps to take if you see something unethical at work and how unethically would a client have to behave for you to consider dropping the account.

Here are some comments that really spoke to me:

  • @DanielleOHIO: One of the duties of PR is to be the voice of reason when ethical boundaries may be crossed to clients and superiors.
  • @McClennan: Ethical lapses are like replacement #NFL refs. It may seem to some like a good idea at first, but long term, integrity is damaged.
  • @gerardcorbett: Having a solid moral compass is critical to being able to manage accounts!
  • @McClennan: Want to gain respect in a good company? Raise the flag when needed.
  • @TeamAffect: Handling ethical challenges comes from experience. Consult mentors, understand the situation.
  • @socaldk: PR serves best when we do the right thing.
  • @gerardcorbett: Golden Rule always rules "Tell the truth.”
  • @SCegielskiPR:  Honesty is the word most commonly referenced in ethics codes. Live it.
  • @SCegielskiPR: Don't be afraid to speak up and don't compromise your own ethical and moral compass.
  • @JRTheOneandOnly:  You do not want to work with a place where dialogue or questions are not welcome including ethical inquiries.
  • @mickeynall: Unethical is unethical, client or not. Discuss the issue, correct it, or drop them.

These are great people/organizations to follow!

Gail Myers, APR

Ethics Chair

Featured Member

Name: Allyson Manet

Current position: Communications manager at dotloop

How long have you been a Cincinnati PRSA member? I was a PRSSA member in college, and I joined PRSA just after graduation in 2008.

What do you find most beneficial about Cincinnati PRSA? The events! In particular, I’ve loved being a part of the New Pros group, where I’ve been able to meet people around Cincinnati around my age, in my field. Everyone I’ve met through PRSA is a great combination of smart AND nice – and always willing to help a fellow pro out.

What social media outlets do you use? Deep breath…Facebook, Twitter, Pinterest and LinkedIn are the big ones for me, but I also occasionally use Instagram. I have a blog (Blogger), an about.me page and a vizualize.me profile. What can I say – I like being connected!

Twitter handle: @AllyManet

Whom do you suggest your fellow chapter members on Twitter and why? I keep tabs on @HuffingtonPost and @FastCompany to keep up on what’s happening around the world; @GrammarGirl@CopyEditing and@CopyBlogger to keep my writing skills sharp; and I trust @This_Ad_Life to always bring me a good laugh.

You’re in PR, which means you’re interesting by default! Tell us one fun fact about you: I’m a huge dog person, completely in love with my two beagles, Cooper and Lambeau. I’m also a bit of a walking, talking encyclopedia when it comes to dogs – I know way too much about nearly every breed, love to talk about them and thoroughly enjoy hanging out with dogs of all shapes and sizes.

New member welcome

Name: Jenna Giorgione

Current position: Jenna is a PR specialist at Topic Design.

Previous experience: Jenna previously interned at Topic Design and at Langdon Flynn Communications, an entertainment firm in Las Vegas.

Education: Jenna graduated from Xavier University in May with a degree in Communications, with a concentration in Public Relations, and minors in Organizational Communications and Human Resources. She served as the PR director of Xavier’s PRSSA Chapter for two years, and played on the women’s club lacrosse team.

Twitter handle: @jaygeee35

Jenna is originally from Las Vegas, and her entire family still lives there. Cincinnati was a big change, but Jenna loves it here. She recently moved to Clifton with a friend from Xavier. She loves sports, outdoor activities, running and hiking at Ault Park. She also enjoys travelling and has a trip to North Carolina planned later this year.

Name: Meaghan Madges

Current position: Meaghan recently joined Fifth Third Bank as the new media PR manager. She is responsible for the daily monitoring of social media sites.

Previous experience: Meaghan’s previous positions include director of marketing at the Auditorium Theatre in Chicago, marketing manager at Blue Plate Catering in Chicago, publisher’s representative and marketing coordinator at McGraw-Hill Higher Education in Washington, D.C., and New York City and assistant editor at George Braziller, Inc. Publishers in New York City.

Education: Meaghan holds a Bachelor’s degree in Magazine Journalism from the E.W. Scripps School of Journalism at Ohio University. She has a specialization in English and a minor in Dance.

Twitter handle: @FifthThird

Meaghan is happy to be back in Ohio and closer to family. She loves to read and write and is a huge supporter of the visual and performing arts. She wishes she had more time to travel and be outdoors, especially when it involves hiking and cycling.

Name: Mark Bordicks

Current position: Mark is an assistant account manager at Freeman Communications, where he provides social and digital media strategy and outreach for clients, assists with client relations and drafts copy for print and online media.

Previous experience: Mark previously served as a PR and marketing associate at Super Systems Optical Technologies. He interned at Lucy Turpin Communications in Munich, Germany.

Education: Mark graduated from the University of Cincinnati in 2011 with a Bachelor’s degree in Electronic Media. He is currently pursuing a Master’s degree in Communication from Northern Kentucky University.

Mark enjoys producing short videos and media-related content and is an avid follower of locally crafted beer. He lives in Fort Thomas.

Job Bank - featured career opportunity

Senior account executive at Vehr Communications

The senior account executive will provide insightful strategic advice and counsel to clients, develop comprehensive strategic communications plans to meet client needs, support and participate in business development efforts for the agency, engage in social media professionally for clients and full engage as a team member with colleagues and with clients. Applicants should have five to eight years of agency, corporate communications or related experience.

For more details on available positions, please visit the PRSA Job Bank.

Volunteer for Give Back Cincinnati

Give Back Cincinnati is now recruiting for the next group of young leaders who will shape its organization. Available positions include the communications director or a member of the communications committee.

With more than 5,000 members, Give Back Cincinnati is the city’s largest, all-volunteer young professionals group. They focus on executing large-scale, single-day community service events that always end with a happy hour and/or a chance to socialize with your fellow volunteers.

From painting the exterior of 40 houses in a single day, to serving 6,000 Thanksgiving meals to the region’s neediest residents… from serving beer at the Reds Opening Day party on Fountain Square to playing casino games with residents at a local nursing home, Give Back Cincinnati makes a huge impact on communities throughout Greater Cincinnati. If you’re interested in volunteering with Give Back Cincinnati, please click here.

Peter Osborne, APR

Community Service Chair