North American Properties - Newport on the Levee

Position: Marketing and Social Media Coordinator

Overview of Job Description

The Marketing + Social Media Coordinator will support the property’s marketing department as it relates to social media.  In addition, the Marketing + Social Media Coordinator will be instrumental in helping to bring the property to life—showcasing, marketing and selling the property and its attributes to guests, partners, tenants, retailers, business leaders, the media and the surrounding community.

Duties and Responsibilities

In order to perform daily duties and responsibilities, the Marketing and Social Media Coordinator must:

  • Support the vision of the property, embodying the property brand and living the core values.

  • Execute the digital marketing strategies and activities for the property, including the property’s website, strategy, development and measurement, as well as the oversight of regular website updates and maintenance.

  • Coordinate the property’s social media content and engagement under the direction of the Director of Marketing & Communications, exponentially driving growth of the property’s social media channels with compelling content that develops and expands the property’s social community and influencer outreach.

  • Promotion of the property’s events through social channels, community event pages and website.

  • Engages with guests and posts content on the property’s social channels, maintaining an industry-leading response time.

  • Attend the property events to support execution while also covering from a Social Media aspect.

  • Assist in the development and execution of a community relations program incorporating the property’s tenants and community influencers.

  • Collaborate with property tenants to capture content for use on social media channels and on website.

  • Create and establish community relationships that will enhance the guest experience and offer brand leverage.

  • Other responsibilities and projects as assigned by the Director of Marketing and Communications, Assistant General Manager and the General Manager.

The ideal candidate must demonstrate:

The Marketing + Social Media Coordinator serves as a critical member of the team for the property and is therefore expected to interact with internal and external contacts daily, as well as participate in the Manager on Duty rotation and other relevant responsibilities. The Marketing + Social Media Coordinator must be deadline-driven, detail-oriented and a team player with a positive attitude who demonstrates flexibility. Responsibilities may require an adjusted work schedule, overtime and working evening and weekend hours to meet objectives and deadlines.

NAP upholds a professional and deadline-oriented working environment, offering a fast-paced and dynamic atmosphere where all associates are given the opportunity to learn and grow. NAP offers its associates a great deal of variety in projects, which are guided by the strategic direction and goals of the company and property.

Qualifications and Requirements

  • Bachelor’s degree preferred with 0-2 years of relevant experience with emphasis in marketing, communications or business administration

  • Proven experience and clear understanding of brand marketing principles and best practices

  • Keen understanding of hospitality, with a commitment to superior client service (both internally and externally)

  • Powerful communication and interpersonal skills

  • Working knowledge of and aptitude for digital marketing channels including Facebook, Instagram, YouTube, Twitter and supporting platforms.

  • Strong branding, written, creative and graphical skills, with the ability to articulate ideas clearly and quickly

  • Ability to forge trusting, strong relationships with guests, tenants, retailers, community and business leaders, partners, media and agencies to build lasting partnerships

  • Organized, detail-oriented self-starter, able to work independently and part of a group.

  • Must be flexible and able to work weekends, nights and holidays to support the property needs during peak hours of operation and special events

Compensation and Benefits

NAP’s Marketing + Social Media Coordinator position will include an excellent benefit package that includes medical, dental, life, and 401(k). It will provide a competitive salary based upon the candidate’s experience.

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