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Luncheons are typically held on the second Tuesday of each month but may vary depending on speaker and location availability.
February 9: Monthly Luncheon
Featuring Katie Paine
March 9: Monthly Luncheon
Featuring Gary Dejesus, Associate Marketing Director, Tremor
Event Reservation/Cancellation Policy
With the increasing importance of social media, there's a whole new dimension that needs to be measured. Many of the old rules still apply, but the old tools don't always work in today’s environment.. This workshop will outline the basic forms that new media measurement takes, and then will provide details of the tools and techniques you need to put a measurement program in place.
Key Takeaways:
The 7 basic rules of measurement
How do you link your social media to business objectives
How to set measurable goals
How to set appropriate benchmarks
How to measure the influence of blogs, Twitter and Social Media on your brand
How to conduct content analysis to determine message penetration
Selecting the proper tool to match your objectives
The best affordable tools for measurement
Reporting the results: traps and tips
BIO:
Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of "Measuring Public Relationships: The data-driven communicator's guide to measuring success." She also writes the first blog (Katie Paine's Measurement Blog) and publishes the first newsletter (The Measurement Standard) dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of questions in order to help her clients better understand their relationships with their constituencies.
For the past 17 years, Paine has been providing marketers and communications professionals tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, Internet postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client's marketing success. She works with some of the world's most admired companies including Raytheon, Hewlett-Packard, and Southwest Airlines. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses, and government agencies.
Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999. Katie was an initial founder of the Institute for Public Relations Special Commission on Measurement and Evaluation. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PRNews on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine.
An accomplished speaker, Paine frequently lectures to conferences and universities including The Conference Board, The American Strategic Management Institute, the Public Relations Society of America, the International Association of Business Communicators, the Institute for International Research, the International Public Relations Research Conference, Ragan Communications Conferences, the PR Executive Forum, IPRA, the University of New Hampshire, and Southern New Hampshire University.
Paine was named Entrepreneurial Venture Creator Person of the Year by the University of New Hampshire. A Cum Laude graduate of Connecticut College's class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and a Board member of the New Hampshire Political Library. Her life is featured in Mark Albion's book, "Making a life, making a living."
Date: |
Tuesday, February 9, 2010 |
Place: |
The Phoenix
812 Race Street
Cincinnati, OH 45202
Visit www.thephx.com for directions |
Time: |
11:30 am - noon Check-in & Networking
Noon Lunch & Program |
Cost: |
$30.00 - PRSA Cincinnati Chapter Members
$30.00 - PRSSA Members
$42.00 - Non-Members |
RSVP: |
by NOON on Thursday, February 4
Reservations are now closed for this event.
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Menu: |
Exact Menu to be determined. Please state if you will need a chef's choice vegetarian meal when you make your reservation. |
Cancellations: |
Will be accepted until final RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
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***CONTACT LAUREN DOYLE IF YOU ARE INTERESTED IN SPONSORING THIS EVENT. ***
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Reservations are required for events since the location only makes the number of meals that we order. We cannot guarantee space for walkins. If you require a vegetarian meal, you need to state this at the time you make your reservation; however, all vegetarian meals are "Chef's Choice." All meals need to be ordered in advance and substitutions will not be available the day of the event.
All of our meeting announcements include a reservation deadline and the statement that we cannot accept cancellations after that time. This is because our contract with the location requires us to guarantee the number of meals we need to order at that time. Once we place the guarantee we cannot lower our count. Therefore, we are billed for all meals we order at the time of our deadline whether we end up using them or not.
Our chapter by-laws state that members are responsible for payment of expenses incurred on their behalf by the Chapter when they have indicated their intention to participate in Chapter activities. We understand that scheduling conflicts do arise, clients suddenly appear, people do get sick and sometimes the weather isn’t the best for driving. However, please understand that if you have placed a reservation and not cancelled it by the deadline, so long as the program is held, you are responsible for the cost of your reservation.
NEW 3/2009:
- All non-member reservations must be prepaid.
- Reservations will not be accepted from anyone owing a balance from a prior event.
If you have any questions regarding this policy, please don’t hesitate to ask Anne Campbell, acampbell@fuse.net or 513-792-0402.
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