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May 15, 2013
Presidents Award Luncheon
Please join the Cincinnati Chapter of the Public Relations Society of America (PRSA) as we honor Catherine Roma with the 2013 Presidents Award. The award honors people who are not public relations practitioners, who use public relations toward achieving a significant improvement in the quality of life in Greater Cincinnati.
April 23, 2013
Can You be More Pinteresting?
It’s the question that communicators, marketers and social media strategists are asking as they vie for the pin board space of more than 25 million people in the U.S. who are using Pinterest. Businesses are seeing dramatic traffic growth. Pinterest users drive seven times as much Web traffic as Facebook users, and 70 percent of them use the tool to find inspiration on what to buy. Now is the time to turn this social network to your advantage through marketing—with meaning.
Join us to hear from Bob Gilbreath, co-founder and president of Pingage, a new service designed to help businesses dramatically scale their results on Pinterest with less effort. Bob has spent his career cracking the code on digital marketing from every angle: as a brand manager at Procter & Gamble, chief strategy officer at Possible Worldwide, and marketing startup investor. He literally wrote the book on Marketing with Meaning and is now sharing with Cincinnati PRSA how to bring more meaning to your Pinterest strategy.
March 20, 2013
LinkedIn Jam Session
LinkedIn may not be the biggest, newest or shiniest social network, but it could be one of the most valuable for you and your business. Maybe you haven’t quite seen the value yourself, but we’re going to show you how to turn up the volume!
Join us for a LinkedIn jam with local leaders in the social media field and your fellow PR practitioners.
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Krista Neher will share some best practices for branding yourself personally on LinkedIn. From building a quality profile to joining the right groups, you’ll learn tips that you can put to use immediately. Neher is the CEO of Boot Camp Digital, an international speaker, and the author of the bestselling Social Media Field Guide and Visual Social Media Marketing.
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Dan Lally will focus on how to utilize LinkedIn for your organization. Make your company profile stand out and work for you whether you’re B2B, B2C, non profit or agency! Lally is a vice president at Northlich and co-founder of Cincinnati Social Media.
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And, we’ll round it out with an interactive jam session to get you linked to as many of the region’s top PR pros as possible. Bring your laptop, tablet or smartphone, or go old-school with a stack of business cards to share. Either way, get ready for some speed networking!
We’ll be jamming out amid rock-inspired posters at the Powerhouse Factory Rock Poster Shop in Newport, Kentucky! Only 50 seats available, so register now!
January 16, 2013
As we head into the new year, one of the best ways to re-energize your work is to learn from others. Call it inspiration, research or just "harvesting" great ideas! Join us for a behind-the-scenes look at some of the top, award-winning work from 2012. We'll dig deeper into three campaigns to unveil the strategy and tactical implementation that made each successful.
December 6, 2012
On Thursday, December 6, we will host a joint meeting of PRSA and the International Association of Business Communicators, IABC, to learn about the Greater Cincinnati Story Project, and how we can tap the Story Project in our own work. If you haven’t heard of the Story Project – those of you who work to create and tell consistent “stories” in your own organizations (and don’t we all?!) – you will find the session engaging and very useful.
The Story Project is all about creating a “master narrative” – or singular themes that, when woven together, craft a powerful and unique story about our region.
The work evolved because many organizations asked how to best describe and portray Greater Cincinnati when sharing information about the region. And, successful “renaissance” cities such as Charlotte have used these techniques to their advantage. So how might we apply those success stories here? That’s where the Story Project comes in.
November 14, 2012
Blacksmith Awards Dinner
Join us to celebrate the “Top in the Tri-State” at the annual Blacksmith Awards. We’ll find out which pros are the best in the business while we enjoy some of our local favorites for dinner, including coneys, Montgomery Inn ribs, Graeter’s ice cream and more!
Celebrate, network and see what’s happening locally in PR and social media. Maybe you’ll find some inspiring ideas for your own work! Plus, have the chance to meet Liz Bonis from Local 12 who will be our emcee for the evening’s festivities.
Celebrate strategy. Celebrate creativity. Celebrate PR!
October 2, 2012
{Social} Media Day
September 18, 2012
When Cincinnati hosted the World Choir Games in July, it not only marked the first time ever the event was held on U.S. soil, it also marked one of the most prestigious international events held in Cincinnati to-date. So how did the World Choir Games arrive in the Queen City – aka “The City that Sings” – and how did the public relations and social media team manage the event behind-the-scenes?
Join Cincinnati PRSA as we take a look at all facets of the World Choir Games communications strategy, from the first pitch to event organizers, to the closing ceremony. Join Todd Duesing of the Aronoff Center for the Arts, Michael Perry of Vehr Communications, and Julie Calvert and Randie Adam of the Cincinnati USA Convention and Visitors Bureau as they share details of its approach to planning this massive communication undertaking, results of the team’s diligent planning and lessons learned along the way.
August 14, 2012
Understanding The Voice of Your Customer
Mark your calendars for Tuesday, Aug. 14 to join Cincinnati PRSA for a special luncheon, “Understanding the Voice of Your Customer: how minorities impact marketing, public relations and brand perception.” Crystal L. Kendrick, president of The Voice of Your Customer, will share how organizations can engage minorities using innovative market research, public relations, social media and advertising. Crystal has more than 20 years of sales, client service and marketing experience.
July 17, 2012
Presidents Award Luncheon
At the Presidents Award Luncheon, Cincinnati PRSA will honor Dr. James Votruba for his use of public relations in growing Northern Kentucky University (NKU) and improving the quality of life in the Greater Cincinnati/Northern Kentucky region. Dr. Votruba understands that public universities like NKU need public support, and in turn, he has put the university in a leadership role throughout the region. NKU’s growth during his tenure is remarkable, and the university has enriched the lives of thousands, including many Cincinnati-area PR professionals.
June 20, 2012
Pin It to Win It
Pinterest: it’s all the rage. From linking to your favorite recipes to sharing photos of your DIY home improvement projects, the new way to social share is via this growing site. In February, it crossed the threshold of 10 million unique monthly visitors faster than any other site in U.S. history. (Yep, even Facebook and Twitter.)
So how can a brand determine whether Pinterest is a good fit for its marketing mix? Join Cincinnati PRSA for our June program: Pin It to Win It.
During this lunch and learn, two noted experts in the field – Debba Haupert of Girlfriendology and Kendra Ramirez of Ascendum Solutions – will share the “101s” of Pinterest, including what it is, how it can be leveraged as part of a business’ social strategy, some basic do’s and don’ts and even a case study or two!
This lunch and learn event will be held at The Health Foundation of Greater Cincinnati Conference Center on Wednesday, June 20 from 12 to 1:30 p.m. Doors will open at 11:30 for check-in.
May 8, 2012
May PRSA Luncheon Focuses on Crisis Communications
In today’s digital media world, a story can be repeated, tweeted, downloaded and emailed to thousands of people within minutes. Are you prepared to get ahead of the story and control the message? Join Cincinnati PRSA and the Cincinnati USA Regional Chamber to hear strategic advice on how to anticipate, plan and prepare the best strategy for the worst case scenario from some of the region’s seasoned public relations professionals.
April 10, 2012
Pro-Am Day
Each year, the Cincinnati PRSA chapter invites members of the Public Relations Student Society of America (PRSSA) chapters at local universities to join us for a day of learning, networking and real-world experience through a half-day job shadow. The event is back for 2012, and we're hoping this year will be the largest yet!
Participating members will be paired with students who have expressed interest in specific industries or areas of expertise - agency, non-profit, government, social media, corporate, healthcare, media relations, etc. Professionals will meet their student at the Cincinnati PRSA luncheon on Tuesday, April 10, where they will hear from a panel of APRs and a go-getter young professional, sharing lessons they have learned over their career and how pros both young and old can adapt to the ever-changing profession. The luncheon will take place at the Cincinnatian Hotel with the following speakers:
- Mike Boehmer, APR, media manager at Catholic Healthcare Partners
- Christine Demeropolis, senior account executive at Wordsworth Communications and 2011 Cincinnati PRSA Young Professional of the Year
- Maureen Richmond, APR, director of media relations at FirstGroup America
From the luncheon, the pro-am pairs will head to the professional's workplace for an afternoon of job shadowing.
After the half-day of job shadowing, we invite all members - whether they have hosted a student or not - and the professional/student pairings to attend a celebratory happy hour at the Cincinnatian's Cricket Lounge. Cincinnati PRSA will provide complimentary appetizers and an opportunity for professionals and students to mix, mingle and swap resumes and career advice.
March 15, 2012
Tales from the Campaign Trail
Have you ever wondered what effects social media, community sentiment and PR can have on a presidential campaign? Join Cincinnati PRSA as we delve into these topics and more with Danielle Hagen, vice president of communications at Nahigian Strategies in Washington, D.C., who most recently served as a communications consultant and social media strategist for presidential hopeful Michele Bachmann. Hagen will share lessons learned from the campaign trail – from Bachmann’s initial announcement to the end of her campaign – and how communications played an important role in everything from fundraising to crisis management. She’ll also discuss the importance of messaging across multiple channels, including social media, email and public relations. Hear her tales from the campaign trail at our Thursday, March 15, 2012 luncheon.
February 28, 2012
Fine-tuning Facebook
Your Facebook page is off and running – you're engaging followers, posting useful content and gathering more “likes” than ever before. But there’s a lot more to Facebook than living on the Wall. Tony Blankemeyer, senior research analyst at Possible Worldwide, will help you learn more about the wonderful world of Facebook advertising, engaging interactive campaigns, the legal way to run contests and more. You're a Facebook fanatic. Now become a pro.
February 21, 2012
The Business of Blogging
All businesses – whether it’s the local flower shop around the corner, a major consumer brand or even a solo PR practitioner – have something to say. And yes, Twitter and Facebook are both great outlets to keep customers informed. But what about blogging? Join Shannan Boyer, founder of Cincinnati Women Bloggers and Family Friendly Cincinnati and communications manager at the Carnegie Visual and Performing Arts Center, and Carla Gesell-Streeter, founder of Hoperatives and chair of the communications and theater department at Cincinnati State, to learn more about the benefits of blogging for business – how to get started, how to build SEO-rich content and how to manage your blog’s online profile.
February 14, 2012
Twitter 201
You’ve registered your Twitter handle and are tweeting away; now what? Andi Ferguson (@andifergu), account supervisor at Wordsworth Communications, who has overseen successful Twitter campaigns for Verizon Wireless, as well as conducted in-depth research of the latest trends and trendsetters, will provide an overview of how strategic content, industry partnerships and fun tricks like Tweet-Ups and Twitter Parties can take your tweeting to the next level.
January 19, 2012
Happy Hour
Cincinnati PRSA will host its first event of the New Year, a happy hour, on Thursday, Jan. 19 at 6:00 p.m. The event will provide chapter members the opportunity to get to know new and experienced PR pros, recount their fondest (and most shocking!) PR experiences and meet new friends and colleagues. There will be a fun icebreaker, great conversation and maybe even a prize or two… plus we’ll offer free appetizers and half-price drink specials.
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