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Kash Shaikh, External Relations Leader, Procter & Gamble Global Fabric Care, and PRWeek’s 40 under 40 list holder, takes you through two marquee cause programs – Tide Loads of Hope and Downy Touch of Comfort.
Kash joined P&G’s External Relations team in March 2003, quickly becoming one of the company’s most successful and respected leaders in Brand PR and Influencer Marketing. He was named one of PR Week’s “Ten Rising Stars in PR” in 2006 and honored as one of PR Week’s “40 under 40” the following year. In 2008, he was profiled as one of the “20 Emerging Leaders in PR” by Heyman Associates Inc. and the University of Alabama Public Relations Department’s National Leadership Project. Most recently, Kash was named a Marketer of the Year by Brandweek Magazine for his work on one of the largest product launches in the Tide brand’s 60 year history.
Moving quickly up and around P&G’s $80 Billion Consumer Products Goods empire, Kash has led business-building work on some of the company’s most iconic brands, including Tide, Olay, Downy, Old Spice, and SK-II. His career has been characterized by strong business integration, innovative influencer partnerships, and a penchant to change the game.
On Tide, Kash was the architect of the transformation of ‘fabric care to fashion care” behind the launch of Tide Total Care. Kash’s “Fashion Care” lifted Tide from the laundry room to the runway, inspiring partnerships with fashion Icons such as Tim Gunn and women’s apparel brands like Ann Taylor. Kash has also led some of the of the strongest Social Cause programs in the Company’s history, including Tide Loads of Hope, Olay Skin Cancer Awareness, and Downy Touch of Comfort. Together these Cause programs have touched the lives of tens of thousands of families while driving loyalty and affinity for P&G brands.
In September, Kash was named as P&G’s Fabric Care External Relations Leader for all Developing Markets, including Central & Eastern Europe, South America, Africa, and Asia.
Kash is originally from Houston, Texas and graduated with Honors from the University of Texas at Austin. He currently resides in Eden Park.
Jory Des Jardins, Co-Founder, President of Strategic Alliances, BlogHer
Since co-founding BlogHer in 2005, Jory has developed strategic relationships with Fortune 1000 brands and led innovative campaigns to integrate contextual marketing and advertising into communities of women interested in every topic, from food, health and family to business, finance and technology. As an author and media strategist, Jory regularly writes on women's business issues, blogging, relationships and pop culture for such publications as Fast Company, JackMyers.com, BlogHer.com and her blog, Pause. Formerly she was an editor at Time Inc. and The New York Times Syndicate.
Jon Cronin, Director of Digital Marketing Strategy, DeVries
As the Director of Digital Marketing Strategy at DeVries Public Relations, Jon is a leader in digital communications planning. He has a strong background designing consumer-centric plans spanning multiple touch points and is an expert in social media strategy. He has spent his whole 14 year career in the digital marketing arena working with leading brands such as Yahoo!, Microsoft and P&G. Jon believes that openness, sharing, and diversity encourages creativity, participation and innovation and through these virtues brands can succeed in the online space.
Michelle Lentz, Blogger, Write Technology
Michelle Lentz launched Write Technology in 2003, specializing in social media, instructional design, and social learning. For several years, Michelle was Director of Training at Trivantis (Lectora). She has been presenting at national Training & Development conferences since 2000, and has presented at countless local events. She recently served as Vice President of Technology for the Greater Cincinnati ASTD and is on the National Planning Committee for the ASTD TechKnowledge 2010 conference in Las Vegas. Michelle also functions as a founding member and Technology/PR chair for the Krystal Pepper Memorial Scholarship. Additionally, Michelle is a co-leader of the Cincinnnati AMA Interactive Special Interest Group and a certified trainer through PMMI. Michelle maintains four weblogs, including an award-winning blog on wine (http://www.wine-girl.net) and is over-connected in social media. Michelle is also a contributing technology writer for Brian Solis's Bub.blicio.us social economy blog.
Jason Taylor, External Relations Manager, P&G Pet Care
Jason Taylor is an alumnus of The University of Colorado where he received his degree in Finance. Before joining Iams, he worked as a Cost Analyst for Lockheed Martin Astronautics in Denver, Colorado. He joined The Iams Company in 1998 heading the Finance Department at Iams Research and Development. Mr. Taylor then developed and managed of the Iams Office for Animal Welfare during the PETA crisis, with responsibility for creating new standards for external research and animal care. Mr. Taylor formally joined the Pet Care External Relations team just prior to the Pet Food Recall. He assumed leadership of the Pet Care External Relations team in December, 2008. Mr. Taylor and his wife Jennifer spend their free time breeding and showing purebred Afghan Hounds.
Meg Olberding, City of Cincinnati
Meg has been the City of Cincinnati’s Public Information Officer since 2003. As the city’s spokesperson and top communications professional, she works with City Manager Milton Dohoney, Jr., the Assistant City Managers, Department Directors and key city staff on the topics that make the news daily. Whether its current budget rumors, H1N1 outbreaks or neighborhood issues, Meg handles many topics simultaneously and often after the “other” side has spoken. Meg has presented, “Making the Message Work: Crisis Communications for Leaders” at the Ohio Homeland Security Symposium in 2006 and has had extensive training in risk communications. Additionally, she works with community partners to promote positive city projects such as the renovation of Fountain Square, the many conventions coming to town, and the award-winning Neighborhood Enhancement Program. Prior to coming to the city government, this Cincinnati native and Xavier University graduate served as Executive Director of the Juvenile Diabetes Research Foundation and as the Director for Marketing Communications for Cincinnati Museum Center. She lives in the city and often enjoys the parks and many local amenities with her family.
Joe Feiertag, Public Affairs Manager, Cincinnati/Northern Kentucky International Airport
Joe has been with the airport for 17 years where he serves as public affairs manager, overseeing the airport’s publications, web site, economic impact studies. Prior to this position, Joe was a newspaper reporter and editor for 13 years, during which time he specialized in transportation, environmental and economic develop issues. He has co-authored a book on the business of writing entitled “The Writer’s Market Companion.” (Writer’s Digest Books, 2000). He and his wife, Kathy, reside in Ft. Thomas, Ky., with their two children.
José D. Marques, APR, Manager, Media Relations & Advertising, Western & Southern Financial Group
José D. Marques is manager of media relations and advertising at Western & Southern Financial Group (Western & Southern), based in Cincinnati, Ohio. Marques joined the organization in 2003, evolving his current role to leading the overall efforts of Western & Southern’s internal and external corporate identity through media relations, corporate communications, as well as brand standards/guidelines and advertising projects. Prior to joining Western & Southern, Marques worked at Humana Inc./ChoiceCare as a media relations manager; Schaeffer’s Investment Research, Inc. as director of public relations; Cincinnati Bell Telephone as communications manager; and Comboni Missionaries as a publications editor.
Kim Ashley, Public Relations Director, Anthem Blue Cross and Blue Shield in Ohio
Kim Ashley is the public relations director for Anthem Blue Cross and Blue Shield in Ohio, the largest health insurer in the state, and subsidiary of WellPoint, Inc., a Fortune 50 company and largest insurer in the country. Kim brings 28 years’ experience in advertising, marketing and public relations to the area – the past 19 years of her career with Anthem. Although Kim’s current responsibilities are focused on media relations, she also supports Anthem’s statewide social responsibility efforts as the liaison for the President of the company, and previously managed a $2 million budget for Anthem’s charitable giving program. Kim earned the 2007 and 2008 Pinnacle Award for outstanding work in promoting corporate-wide innovation projects; and a first place “Best of Blue” award from the National Blue Cross and Blue Shield Association for Public Affairs work in 2006.
Carolyn E. Forte, Director/Home Appliances and Cleaning Products Department, Good Housekeeping Research Institute, Good Housekeeping Magazine
Carolyn Forte joined the staff of Good Housekeeping Magazine as an Assistant Editor in the Institute’s Textiles Department. Her career at Good Housekeeping has taken her through successive positions, including Associate Director of the Institute, and to her current role as Director of the Home Appliances and Cleaning Products Department. Ms. Forte is responsible for the development of the magazine’s home care advice and consumer buying editorial and the review of home care advertising which includes the testing and evaluation of products in the categories of laundry and clothes care, floor care, furniture care, dish care, and small and major home care appliances and equipment. In addition, she edited The Good Housekeeping Household Encyclopedia, voted by the New York Public Library as one of the top 25 reference books of 1994. In 2005, she edited and promoted the revised edition, Good Housekeeping: The Complete Household Handbook, The Best Ways to Clean, Maintain, & Organize Your Home. From 2006-2007, she edited and promoted Good Housekeeping Stain Rescue! The A-Z Guide to Removing Smudges, Spots & Other Spills. She speaks to industry groups on consumer and household trends, and has appeared on numerous national and local radio and television programs, including The Today Show, The View, and Good Morning America to discuss consumer issues and the magazine’s editorial coverage. She has also appeared on The Home Shopping Network, the DIY Network’s Home Made Easy, and as host of Good Housekeeping’s Makeover Miracles television special.
Dan Sewell, Supervisory News Correspondent, The Associated Press
Dan is the supervisory correspondent for the Cincinnati office of The Associated Press, the world's largest and oldest news organization; his coverage areas include Procter & Gamble and Kroger, along with Ohio politics and other major stories. A native of southwest Ohio and graduate of Ohio University, Dan’s earlier AP posts have included Buffalo, Miami, San Juan, Atlanta and Chicago. He also was a suburban editor and reporter for The Cincinnati Enquirer.
Bob Driehaus, Freelance Journalist, New York Times
Bob Driehaus is a freelance journalist working with The New York Times on the national desk, covering state and federal government, economic development, breaking news, education and a variety of other areas. He is a regular contributor to Cincy Magazine and contributes to Cincinnati Magazine, City Beat and others, including investigative work for KnowledgeWorks Foundation. He was a full-time reporter at the Cincinnati Post and Kentucky Post for 10 years, covering various beats including transportation, business, city government and special investigations, notably the Erpenbeck homebuilding fraud. He is married to Carrie Driehaus, a marketing associate at Cincinnati Playhouse in the Park and lives in Cincinnati's Clifton neighborhood.
Meet some of the highly respected local media from outlets including, The Cincinnati Business Courier, Cincinnati Herald, Cincinnati Magazine, Cincy Chic, Cincy Magazine, The Cincinnati Enquirer, Soapbox Media, WCET-TV, WCPO-TV, WKRC-AM, WKRC-TV, WLW 700, WVXU/NPR and WXIX-TV.
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