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Media Day

Media Day is an annual, full-day conference for PR, marketing, communications, social media and related industry professionals.

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Thursday, October 18, 2018
9:30 a.m. - 5:00 p.m.

Eventbrite - 2018 Media Day

Media Day tickets are available now at the early bird price until September 18! See below for the schedule of events and ticket information.  

Join us on Thursday, October 18 for Cincinnati PRSA's 2018 Media Day. This year's event takes place downtown at The Center (formerly the Contemporary Arts Center), 115 E. 5th Street, Cincinnati.

Relationships, storytelling, thought leadership, creative collaborations and social media continue to be huge themes in the public relations industry and they’re topics we’ll tackle at this year’s 2018 Media Day. Greater Cincinnati public relations, marketing, communications and social media professionals are invited for an interactive, day-long event to share best practices and forge strong relationships with one another and the journalists, bloggers and influencers who are telling today’s top stories in television, print, radio and online.

Following Media Day, as always, there will be a Happy Hour, at Aster, 8 E. 4th Street, Cincinnati. Snacks and one drink ticket will be provided to all full day and happy hour only attendees.

Eventbrite - 2018 Media Day

Schedule of Events

9:30 - 10:00 a.m.
Registration  
10:00 - 10:05 a.m.
Welcome & Opening Remarks
10:05 - 10:50 a.m.
Panel Session 1

Local Media in the New Media Landscape 
The local media landscape in Greater Cincinnati continues to change and adapt to today's consumers and their preferences. Learn what opportunities and challenges our local reporters are facing, both in the consumption and production of local news, so you can build and maintain strong relationships and bring relevant ideas to the plate. Panelists include:
  • Moderator: Lauren Doyle, APR, Vice-President, Wordsworth Communications
  • Colin Mayfield, Anchor/Reporter, WLWT-TV
  • Jason Williams, Political Columnist, The Enquirer
  • Liz Engel, Freelancer and WCPO contributor
10:50 - 11:10 a.m.
Morning Break
11:10 - 11:45 a.m.
Panel Session 2

Influence the Influencers
Influencers have the power to affect our purchasing decisions and social media has given them the platform to scale their impact. Brands are actively seeking out these persuasive personalities, but quality influencer endorsements don't happen overnight. What should you be doing to build relationships and, on the flip side, how can you prevent forging a bad relationship? Panelists include:
  • Moderator: TBD
  • Nathan Engels, Digital Communications Manager, St. Elizabeth Healthcare and Blogger, WannaBite.com
  • Heather Johnson, Blogger, TheFoodHussy.com
  • Bob Schwartz, Photographer and Blogger, The Ethos of Downtown
11:45 a.m. - 12:00 p.m.
Break; Lunch Buffet Opens
12:00 - 1:15 p.m.
Keynote & Lunch

What the Fox is Happening in Media Today?
Former journalist and 30-year leader of global corporate communications brands in the UK and United States, Paul Fox, reflects on today's media world and examines the role in now plays in all our lives. Is traditional media still valid? Is fake news new or just a convenient soundbite? Do we still need the Fourth Estate or do we all carry the individual power to change and influence society? 

Paul Fox entered the world of Government public relations during the 1980s later joining a major UK airline as head of public relations and public affairs. He ran three successful public relations consultancies in Europe before moving to the United States of America in the 1990s to provide strategic communications counsel to many Fortune 500 companies.

He joined The Gillette Company in 2000 and was Director of Global External Relations for the company prior to its acquisition by Procter & Gamble in 2005. As P&G's Director of Corporate Communications, he oversaw external communications for P&G's global operations and led its corporate communications work. He was appointed P&G's Vice President of Strategic Initiatives in 2016. 

An acknowledged expert in reputation management and crisis and issue management, he was awarded a Visiting Fellowship at the University of Oxford in England in 2015. He retired from P&G in 2017 and is now teaches at the University of Oxford, Xavier University and Northern Kentucky University.

He received an individual Sabre in 2013 for outstanding contributions to public relations and was named PR Week Global Top 50 Most Influential PR Professionals in 2015. He was the recipient of a commendation from both President George W. Bush and the US Chamber of Commerce for his leadership in the global fight against intellectual property theft.

Paul has held many external positions including the Board of the Boston Better Business Bureau, the National Association of Manufacturers' Public Affairs Steering Committee, Chairman Emeritus of the Washington-based Coalition Against Counterfeiting and Piracy, Chairman of the National Association of Manufacturers Working Group on Counterfeiting and the Cincinnati Police Advisory Board. He remains an active member of the Leadership Cincinnati Board and is a member of the Board of Advisors for a California software business.

With extensive experience across a wide range of industries and geographies, a deep rolodex of top-tier contacts and a charming British accent, this is sure to be an engaging and thought-provoking discussion.

1:15 - 1:30 p.m.
Afternoon Break 1
1:30 - 2:05 p.m.
Breakout Session 1

Choose one:

Tips for Protecting Your Organization's Reputation 
Chris Cole, Director of Enterprise Communications and Customer Care at Sanitation District No. 1, and Chris Kemper, APR, Director of External Communications for FirstGroup America, talk about how their organizations are staying on top of crisis communications strategies to ensure their audiences remain informed, engaged and up-to-date.

Diving Headfirst into a Creative Collaboration
Jennifer Tan, Public Relations Manager for the Newport Aquarium and Bo McMillan, Senior Marketing Consultant at Christ Hospital, will talk about a creative collaboration which earned both their organizations outstanding media coverage. How did two PR professionals from completely different industries work together to promote an event and both benefit big time?

2:05 - 2:15 p.m.
Afternoon Break 2
2:15 - 2:50 p.m.
Breakout Session 2

Choose one:

The Social Media Updates You Need to Know
Let's talk social media trends, changes, watch-outs and tips for how PR professionals can position their clients for success in this ever-changing platform with Matthew Dooley, Founder of Dooley Media and adjunct professor of social media at Xavier University.

How to Survive the Zombie Pitch Apocalypse
In a world of always-on communication, fake news and understaffed media outlets, a few off-the-mark pitches can take you and your brand from being a reporter's trusted source to being white noise or even worse. Join Kevin Dugan, a 25+ year communications veteran and founder of the award-winning Bad Pitch Blog, as he rages against some of the latest media relations issues and trends and details how to handle them.

2:50 - 3:00 p.m.
Afternoon Break 3
3:00 - 3:45 p.m.
Panel Session 3

The Role of National Media in a Brazen New World
What do national journalists think about the current state of the news media, its role in a democracy and the polarizing political climate we currently live in? When it comes to breaking through the avalanche of information available and reaching consumers, what types of stories are most relevant today? How can a brand earn national media coverage today? 
  • Moderator: Kari Wethington, Director, External Communications, E.W. Scripps Company
  • Dan Sewell, Cincinnati Correspondent, The Associated Press
  • Geoff Williams, Freelance journalist and author, U.S. News & World Report, The Washington Post, Reuters.com, Forbes.com, CNNMoney.com, and many more
  • Jared Newman, Freelance journalist, Fast Company, PC World, TechHive, MacWorld
  • Ann Thompson, Journalist, National Public Radio, WVXU-AM
4:00  - 5:30 p.m.
Happy Hour at Aster, 8 E. 4th Street, Cincinnati

Information in red type has been recently updated.

Please note: We are still finalizing some of our breakout session panelists, and will continue to update the schedule as additional panelists are confirmed.

* Because of the nature of breaking news, please note that all panelists for the Media Day "Media" panels are subject to change without notice.

Ticket Information

Ticket Type
Date Price is Available
PRSA Cincinnati
Chapter Member

Non-Member
Early Bird  
Sept. 4 - Sept. 18 (5 p.m.) 
$145
$175
Regular
Sept. 18 - Oct. 10 (5 p.m.) 
$175
$205
Student (all day) 
Sept. 4 - Oct. 10 (5 p.m.)
$100
$100
Happy Hour Only 
Sept. 4 - Oct. 10 (5 p.m.)
$15
$20

Don't miss 2018 Media Day! Get your tickets by 5:00 p.m. on Sept. 18 to receive early bird pricing and save up to $30 on tickets!

Once you've registered, remember to let your friends know you're coming! Use the hashtag #PRSAMediaDay with your social media posts.

Eventbrite - 2018 Media Day

Media Day Sponsors

If you are interested in being a 2018 Media Day sponsor, please contact Barbara Grimsley, APR for information on packages and opportunities.

Thank you to our 2018 Media Day sponsors:

Vehr Communications - Panel Sponsor

Wordsworth Communications - Panel Sponsor

MANMAN Design & Photography - Design Sponsor

Mark Bowen Media - Photography Sponsor

Panel Sponsors

Design Sponsor

Photography Sponsor