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Tuesday, October 4, 2016 – 8:30 a.m. to 4 p.m.


Eventbrite - 2016 Media Day

Media Day tickets are available now until an extended deadline of Friday, September 23! See below for the schedule of events and ticket information

Join us for 2016 Media Day, which takes place on Tuesday, October 4 from 8:30 a.m. to 5:30 p.m. at Jack Cincinnati Casino. This year's event is a full day of learning and networking, and includes four breakout sessions; a keynote speech by Aaron Perlut, Partner, Elasticity; and a Happy Hour at Margaritaville.

With 20 years in media, public relations and digital marketing,  Aaron has helped a range of organizations manage reputation and market brands in an evolving media environment.

An early adopter in the social media space, creating online communities and working closely with bloggers before they became accepted in mainstream media, Aaron develops unique marketing communications and reputation management strategies meant to break through the clutter of today's crowded media environment that straddle both new and traditional media realms.

Eventbrite - 2016 Media Day

Schedule of Events


8:30 - 9:00 a.m.
Registration (coffee/tea service) 
9:00 - 9:20 a.m.
Opening Remarks
9:30 - 10:30 a.m.
Breakout Session One

Jeff Berding, FC Cincinnati

Hear how the new FC Cincinnati soccer team swiftly ascended from its initial inception to become one of the most popular sports teams in the region.


Digital Publications Panel*

Hear from a variety of Cincinnati-based digital-only publications on the news they cover and what they look for when determining editorial coverage. This panel will be an interactive Q&A so come prepared with questions.
  • Crystal Kendrick, The Voice of Black Cincinnati
  • Amy Scalia, Cincy Chic
  • Judy Clabes, Northern Kentucky Tribune
  • Michael Monks, River City News
  • Hannah Purnell, Soapbox Cincinnati/NKY Thrives
10:40 - 11:40 a.m.

Breakout Session Two

TV Landscape Panel* (sponsored by Wordsworth Communications)

Hear from producers at Cincinnati's four broadcast news stations on the news they cover and what they look for when determining the day's stories. This panel will be an interactive Q&A so come prepared with questions.
  • Megan Pope, Noon News Producer, WCPO
  • Tim Geraghty, News Director, WKRC
  • Allison Smith, Assistant News Director, WLWT
  • Eileen Osborne, Producer, WXIX
Katie Frassinelli, National Corvette Museum

What do you do when a sinkhole swallows up priceless vintage Corvettes and it's the main attraction of your organization? You can either panic or persevere. Hear how the Corvette Museum dealt with worldwide media attention and turned a tragedy into a triumph.

11:40 a.m. - 12:00 p.m.
Break & Registration for Lunch Only Attendees 
12:00 - 1:30 p.m.

Keynote & Lunch
  • Aaron Perlut, Partner, Elasticity
1:50 - 2:50 p.m.

Breakout Session Three

Print Publications Panel*

Hear from editors and beat reporters on the news they cover and what they look for when determining editorial coverage. This panel will be an interactive Q&A so come prepared with questions.  
  • Peter Bhatia, Cincinnati Enquirer
  • Tom Demeropolis, Cincinnati Business Courier
  • Nancy Daly, Community Press & Recorder

Social Media in the Weeds

PR pros have been masters of the written word for the past century but today's social media ecosystem requires much more to capture the public's attention. Learn how to better use visuals, photography and tools to create impactful social media content.  
  • Emily Lang, Social Media Manager, School Outfitters
  • Nathan Engels, Senior Engagement Strategist, Northlich
  • Susan Jackson, Content Marketing Specialist
3:00 - 4:00 p.m.

Breakout Session Four

Over the Waves - Radio & Broadcast Panel*

Hear from Cincinnati's radio reps on how marketing and communications pros can work best within the radio world. This panel will be an interactive Q&A so come prepared with questions.
  • Tim Timmerman, Morning Show, Q102
  • Kevin Reynolds, Producer & Community Relations Manager, WVXU/WGUC
  • Ronnie Iquina, Integrated Marketing Executive, Radio One
  • Brandi Srader, News Anchor, WLW
Influencer Marketing Panel
 
How has working with bloggers and influencers changed in the past five years? Hear firsthand from influencers on how they work with brands and PR people across several industries. This panel will be an interactive Q&A so come prepared with questions.
  • Emily May, Go Haus Go
  • Kelly Trush, Cooking with Caitlin
  • Nedra McDaniel, Adventure Mom
4:00 - 5:30 p.m.
Happy Hour at Margaritaville 

* Because of the nature of breaking news, please note that all panelists for the Media Day "Media" panels are subject to change without notice.

Ticket Information


Ticket Type
Registration Deadline [updated]
PRSA Cincinnati Chapter Member
Non-Member
Regular
Sept. 23 (5 p.m.)
$170
$200
Student (all day) 
Sept. 23 (5 p.m.)
$95
$95
Lunch Only
Sept. 23 (5 p.m.)
$50
$70
Happy Hour Only
Sept. 23 (5 p.m.)
$15
$15

Don't miss 2016 Media Day!

Once you've registered, remember to let your friends know you're coming! Use the hashtag #PRSAMediaDay with your social media posts.

Eventbrite - 2016 Media Day


Media Day Sponsors

If you are interested in being a Media Day 2016 sponsor, please contact Lauren Doyle, APR for information on packages and opportunities.

 

Thank you to our 2016 Media Day sponsors:

Empower MediaMarketing - Marketing Partner

CLEVER - Platinum Sponsor

PR Newswire, A Cision company - Platinum Sponsor

Zignal Labs - Platinum Sponsor

Vehr Communications - Happy Hour Sponsor

Wordsworth Communications - Panel Sponsor

Intrinzic - Gold Sponsor

Harlan Graphics - Printing Sponsor

Mark Bowen - Photography Sponsor

 

Marketing Partner

 

Platinum Sponsors

Happy Hour Sponsor

 

Panel Sponsor

Gold Sponsor

Printing Sponsor

 

Photography Sponsor