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Media Day

Media Day is an annual, full-day conference for PR, marketing, communications, social media and related industry professionals.

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Tuesday, October 15, 2018
8:30 a.m. - 6:00 p.m.

See below for the schedule of events and ticket information.

Join us on Tuesday, October 15 for Cincinnati PRSA's 2019 Media Day. We'll start at the Courtyard by Marriott Cincinnati Midtown/Rookwood (3813 Edwards Road, Cincinnati), and finish with a happy hour at Fueled Collective (3825 Edwards Road). Break-out sessions throghout the day are scheduled at both venues. Our schedule will leave time for the short walk between these 2 locations.

This year's theme is BLURRED LINES. PR today is a blurred line of disciplines ranging from traditional editorial coverage and crisis comms to leveraging advertising, marketing, social media, user-generated platforms, paid micro-influencers, and engaging media such as images, GIFs, video, and podcasts. Media Day will arm you with ideas on how to reach a diverse audience through a broad mix of editorial, advertising, and marketing opportunities by connecting you with the region's leading professionals.

Schedule of Events

Note: session locations will be noted with the following next to their titles: 
(CM) - Courtyard by Marriott 
(FC) - Fueled Collective

8:30 - 9:00 a.m.
Registration (CM)
9:00 - 9:15 a.m.
Introductions/Welcome (CM)
9:15 - 10:00 a.m.
Seminar Session 1 (CM)

DIY Video to Control Your Message
 
By 2020, 82% of all web traffic will be video. So why are you letting your important messages get lost in print? Research shows video is a much more effective way to market to influencers, consumers, media, and prospects. And guess what? We all hold the power to create and post our own compelling marketing videos right in the palm of our hands. From content to equipment, you'll leave this seminar session, led by Heather Martin, Founder and Principal of Bluebird Communications, with three easy steps to get started producing your own compelling and professional-looking videos to share online or on social media.
10:15 - 11:00 a.m.
Breakout Session 1

Choose one:

Session A: What's Fit to Print Today - Sponsored by Wordsworth Communications (CM)
The lines are blurring tremendously between editorial coverage and sponsored content. Arm yourself with new and creative ideas on how to reach your audiences through our local print media. In addition to traditional editorial coverage, what other opportunities do PR professionals have to work with our local media? Panelists include:

  • Moderator: Bridget Castellini, Managing Partner, Wordsworth Communications
  • Dan Sewell, Cincinnati Correspondent, The Associated Press
  • Michael Perry, Senior News Director for Content, The Cincinnati Enquirer
  • Jamie Smith, Publisher, The Cincinnati Business Courier
  • Jan-Michele Lemon Kearney, Esq., President, Sesh Communications

Session B: Influencers: Where Bigger is NOT Always Better (FC)
With influencer marketing becoming a $10 billion industry in 2020, it's imperative to understand the landscape and how it integrates with other tactics. Are celebrity spokespeople still a thing? Who are these micro and nano-influencers? How can your clients tap these voices, and how do we find them? How can influencer marketing be integrated into a full marketing plan, and how do you measure it? What should you be aware of for 2020? Learn the latest and greatest on all things influencer. Panelists include:

  • Raleigh Cavey, Senior Specialist, Word-of-Mouth Marketing, Empower
  • Katie Price Ross, Associate Director, Word-of-Mouth Marketing, Empower

11:15 a.m. - 12:00 p.m.
Breakout Session 2

Choose one:

Session A: Reaching Latino Media (CM)
Learn about the platforms dedicated to providing news, music, information and education to the Hispanic market and hear ideas on how your organization can connect with the ever-expanding Spanish-speaking population. Panelists include:

  • Karla C. Boldery (Cardenas-Alvarez), General Market Manager, La Mega Media, Inc.
  • Lorena Mora-Mowry, Blogger, MujerLatinaToday.com

Session B: The Communication Professional's Guide to Self-Care (FC)
As PR professionals, we are constantly on the go and competitive by nature (sort of). While it is easy to get caught up in the hustle and bustle of pitches and media interviews, remember that your mental, emotional and physical wellbeing is just as important! This interactive presentation, led by Jennifer Moore, Senior Public Affairs Specialist at AAA, will offer tips and guidance on how to make sure you are putting your mask on first before tackling that next big work project. 
12:15 - 1:00 p.m.
Lunch and Special Presentation (CM)

When a Crisis Hits Home
A Crisis Communications Plan is something every PR team has and hopes they will never use. Unfortunately, that has not been the case for Toni Bankston, Chief Communications Officer for the City of Dayton, and her team this year. Rocked by multiple tragedies, this team of professionals has been put through some of the toughest communications challenges imaginable. Hear Toni tell their story, and learn from the strategies and tactics they used to help them be a trusted information resource while in the national spotlight.
1:15 - 2:00 p.m.
Breakout Session 3

Choose one:

Session A: What's New in TV News (CM)
Television news continues to change and adapt to today's consumers and their preferences. Learn what's new in TV news, so you can build and maintain strong relationships with our local reporters and bring relevant ideas to the plate. Panelists include:

  • Moderator: Erin Rolfes, APR, Corporate Affairs Manager, The Kroger Company
  • Jeff Benscoter, News Director, WLWT-TV 5
  • Mike Canan, Senior Director of Local Content, WCPO 9 On Your Side
  • Tim Geraghty, News Director, WKRC-TV Local 12
  • Rod Hissong, Reporter, Spectrum News 1
  • Steve Hyvonen, News Director, Fox 19 Now

Session B: Become a More Engaged Corporate Citizen (FC)
P&G has been serving consumers for more than 180 years with brands like Tide, Pantene, Pampers and Secret. Today, we know that consumers care about the company behind the brands they purchase. P&G is committed to being a force for good and a force for growth, and that comes to life in our citizenship agenda - Ethics and Corporate Responsibility, Community Impact, Diversity and Inclusion, Gender Equality and Environmental Sustainability. We are using our voice to start important conversations and our brands are leading those efforts. In this session, Julie R. deSylva, Senior Communications Manager, P&G will teach you how to apply these strategies to your own corporate citizenship efforts.

2:15 - 3:00 p.m.
Breakout Session 4

Choose one:

Session A: Outreach is the New Public Relations (CM)
It takes a lot more than press releases and media relations to create awareness and drive actions these days. Crystal Kendrick, President of The Voice of Your Customer, will share tips on how to research the trends and habits of your target audiences quickly. Identify practical and creative ways to develop and distribute content. Discover platforms to reach new audiences, including diverse populations.

UPDATED: Session B: Winning with Purpose: The New Marketing Manifesto (FC) (initially titled Content Marketing Strategies)
More than ever, consumer expectations of companies extend beyond product and profit. Forced to evolve by Millennials and Gen Z, today's brands are constantly challenged to define their “why” and live out their values. The brands that are winning are activating an authentic purpose and creating a compelling story behind their “good.” Attendees will be shown examples of companies with a compelling purpose, and how they are embedding social impact and sustainability into their business and marketing strategy. We'll also demonstrate how storytelling and newsworthy branded content can help authentically tell those purpose-driven stories.
  • Andy Brownell, Vice President, Newsy
  • Anne Oudersluys, Owner and Principal, Core Impact
3:15 - 4:00 p.m.
Keynote Presentation (CM)
 
From Ballparks to Buckeyes: Embracing the Blur
Don't hate these blurred lines! While it can be daunting to navigate all the new channels at our disposal, an effective integrated marketing communications strategy and process can unlock your organization's potential to manage its own news cycle.

From adopting the Chicago Cubs' transition to an IMC model to taking a deeper dive into Ohio State's social media turnaround, Kevin Saghy, Senior Director of Social Media, The Ohio State University, will walk through several examples of honing-in on specific audiences through relevant channels and moving them to accomplish measurable goals.

The approaches he'll discuss paved the way for the Cubs to become a content powerhouse and one of the top-ranked professional sports teams globally on social media, and that audience-centric model has improved Ohio State's channels from last to above average among its competitive set in just a year of adoption. Whether you're working for an agency, corporation or nonprofit, the fundamentals covered should help everyone embrace the blur. 
4:00  - 6:00 p.m.
Happy Hour (FC)

Please note: The Media Day committee has been working hard to secure a full slate of panelists and speakers. All announced speakers have been confirmed, but are subject to change based on breaking news or other work or family-related emergencies. We will update the information immediately if there are any changes to the line-up.

Also note: Red text indicates updated information


Ticket Information


Unfortunately, 2019 Media Day tickets are no longer available. Please check back for highlights from 2019 Media Day.

Please note the following:

  • All ticket types include access to the happy hour from 4:00 - 6:00 p.m at Fueled Collective. Light hors d'oeuvres will be served, and each attendee will receive one drink ticket (additional drinks are available for purchase).

  • At time of registration, you'll be asked to select the sessions you'd like to attend, so please familiarize yourself with the sessions prior to registering. Sessions do have limited capactiy, so we recommend registering and making your selections as soon as possible. You are able to change your selected sessions by editing your registration until October 4 at 5:00 p.m., if space is still available.

  • At time of registration, you'll also be asked to select one of three lunch options. If you have dietary restrictions, please contact cincyprsa@gmail.com so we can work with our caterers to ensure you have a lunch option.

  • The refund deadline is October 4 at 5:00 p.m. - refunds requested until this time can be accomodated, minus registration and credit card processing fees, as Eventbrite no longer allows us to refund those portions. After this time, all ticket types will be non-refundable.


Media Day Sponsors

If you are interested in becoming a 2019 Media Day sponsor, visit the Cincinnati PRSA sponsorship page or contact Barbara Grimsley, APR, for information on packages and opportunities.

Thank you to our 2019 Media Day sponsors:

Happy Hour Sponsor


Panel Sponsors

Gold Sponsors

Design Sponsor

Print Sponsor

Photography Sponsors