Media Day

Media Day is an annual, full-day conference for PR, marketing, communications, social media and related industry professionals.

Tuesday, October 17, 2017
8:30 a.m. - 5:00 p.m.

Eventbrite - 2017 Media Day

Media Day tickets are available now until October 9! See below for the schedule of events and ticket information.  

Join us on Tuesday, October 17 for Cincinnati PRSA's 2017 Media Day. The day-long event features representatives from print, television, radio and online media outlets. PR case studies, media panels, podcasting tips and updates from reps at the Cincinnati Zoo are part of this day-long of learning.  

Just minutes from downtown, Media Day 2017 will take place at the Madison Event Center, 700 Madison Ave., Covington, KY 41011. Complimentary parking is available in the 7th Street Garage just across from the Madison.

Following Media Day, a Happy Hour will take place at the beautiful Hotel Covington, located directly across from the Madison Event Center. 

This year, we want to give attendees a chance to give back! We'll be collecting new and gently used children's books that will be donated to Adopt a Book, a local nonprofit that distributes books to kids through organizations all across Greater Cincinnati. Help spread the love of literacy by bringing a book with you to Media Day! You'll also get a raffle entry for each book you donate.

Eventbrite - 2017 Media Day

Schedule of Events

8:30 - 9:00 a.m. Registration  
9:00 - 9:10 a.m.
Welcome & Opening Remarks
9:15 - 10:00 a.m.
Panel Session 1
Media Panel: TV & Radio (sponsored by Wordsworth Communications 
Hear from Cincinnati area producers, news directors and hosts on what they look for when determining the day's stories.
  • Moderator: Regina Carswell RussoFounder/RRight Now Communications, LLC
  • Doug Lillibridge, Executive Producer, Local 12 WKRC
  • Mark Heyne, Host, Cincinnati Edition, WXVU
  • Tiffany Brown, Morning Show Producer, Fox19 WXIX 
  • Brandi Srader, News Anchor, 700WLW
10:10 - 10:55 a.m.
Breakout Session One

Choose one:

How PR Pros can think more like journalists?
  • Moderator: Larry Shields, Director of Community Relations, The Society of St. Vincent de Paul
  • Jeff Archiable, Owner, Archer Creative Media
Blacksmith case study 
Hear PR Pros talk about their Blacksmith Award winning campaigns.
  • Allison Shroeder, APR, Public Relations Consultant, Pomme Communications
    Learn how Ride Cincinnati used media relations to successfully increase awareness and boost event attendance for its 10th anniversary celebration.
  • Katie Scoville, Account Executive, Scooter Media Co.
    Learn how Scooter Media worked with client The Carnegie in Covington to drive ticket sales for its production of The WIZARD OF OZ using a robust integrated marketing strategy.
11:00 - 11:45 a.m.
Panel Session 2

Media Panel: Print 
Print publications are ever-growing and changing. Hear from editors and reporters on what they look for when crafting a story.
  • Moderator: Adrienne Gutbier, APR, Senior Manager of Employee Communications, FirstGroup
  • Jan-Michele Lemon Kearney, Publisher, Cincinnati Herald
  • Byron McCauley, Columnist, Cincinnati Enquirer
  • Tom Demeropolis, Senior Staff Reporter, Cincinnati Business Courier
11:45 a.m. - 12:00 p.m. Break & Registration for Lunch Only Attendees
12:00 - 1:30 p.m.
Keynote & Lunch

Vada Hill and Andrew Gibson will provide insights into the "power of PR," sharing examples from their successes launching the Taco Bell ad campaigns, Tide Dry Cleaners and many more projects. They'll also help public relations professionals discover how to create enduring narratives that'll reposition brands, as well as utilize creative PR tactics to drive awareness beyond marketing and paid advertising.
  • Vada Hill
    Vada Hill has an extensive history of crafting and implementing breakthrough brand and product innovations built upon his marketing acumen and keep understanding of consumer behavior. He has held top leadership roles including Chief Marketing Officer at Taco Bell, Jackson Hewitt and Fannie Mae, in addition to serving as Brand Manager at Procter and Gamble.
  • Andrew Gibson
    Andrew Gibson, is VP of Operations, Marketing and APFI (Associate Brand Director) at Procter & Gamble. He's led global expansion of Old Spice from 15 to 150+ counties and his brand experience includes the billion dollar brands of Gillette and Pantene.
1:45 - 2:45 p.m.
Breakout Session Two

Choose one:

Hungry, Hungry for Hippo Info - Managing the influx of communications when the world is watching
  • Chad Yelton, Vice President, Marketing & Communications, Cincinnati Zoo & Botanical Garden
  • Michelle Curley, Communications Director, Cincinnati Zoo & Botanical Garden

Media Panel: Podcasting 
Learn about the benefits of podcasting, how to use it for your organization and how to get started from a panel of experts.
  • Moderator: Tricia Suit, Director of Marketing, Downtown Cincinnati Inc.
  • Greg Leader, Vice President of Advertising Partnerships, Midroll Media
  • Daniel J. Lewis, Speaker, consultant & award-winning host, "The Audacity to Podcast"
  • Leslie Rasmussen, Ph.D., Assistant Professor, Communications Arts Dept., Xavier University
  • Brendon Cull, Senior VP & Chief Operating Officer, Cincinnati USA Regional Chamber
2:45 - 3:00 p.m. Break
3:00 - 4:00 p.m.
Panel Session 3

Media Panel: Digital Landscape (sponsored by Vehr Communications) 
Meet and hear from some of Cincinnati's digital media leaders.
  • Moderator: Darcy Schwass, APR, Senor Account Executive, Vehr Communications
  • Zach Powers, Executive Producer, Cincy Weekend
  • Pat LaFleur, Digital Reporter, WCPO.com + WCPO Insider 
  • Hannah Purnell, Co-Editor, Soapbox Media 
  • Leah Zipperstein, Managing Editor, Cincinnati Refined 
  • Michael Monks, Editor/Publisher, The River City News 
4:00  - 5:30 p.m. Happy Hour at Hotel Covington 

* Because of the nature of breaking news, please note that all panelists for the Media Day "Media" panels are subject to change without notice.

Eventbrite - 2017 Media Day

Ticket Information

Ticket Type
Date Price is Available
PRSA Cincinnati Chapter Member
Early Bird  
Aug. 29 - Sept. 11 (5 p.m.) 
Sept. 11 - Oct. 9 (5 p.m.) 
Student (all day) 
Aug. 29 - Oct. 9 (5 p.m.)
Lunch Only
Aug. 29 - Oct. 9 (5 p.m.) $50
Happy Hour Only 
Aug. 29 - Oct. 9 (5 p.m.)

Don't miss 2017 Media Day! Get your tickets by 5:00 p.m. on Sept. 11!

Once you've registered, remember to let your friends know you're coming! Use the hashtag #PRSAMediaDay with your social media posts.

Media Day Sponsors

If you are interested in being a 2017 Media Day sponsor, please contact Connor Wall for information on packages and opportunities.

Thank you to our 2017 Media Day sponsors:

Vehr Communications - Panel Sponsor

Wordsworth Communications - Panel Sponsor

Intrinzic - Silver Sponsor

MANMAN Design & Photography - Design Sponsor

Mark Bowen Media - Photography Sponsor

Panel Sponsors

Silver Sponsor

Design Sponsor

Photography Sponsor