May 2012 PR Visions Posts

style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 10px; line-height: normal; background-color: rgb(255, 255, 255); text-align: justify; margin-top: 0px; ">President’s Letter

Cincinnati PRSA is seeking two enthusiastic volunteers to serve on the

chapter's leadership team:

  • New Professionals Committee Chair
  • Social Media Committee Chair

The new pros chair is responsible for planning events and programming for the chapter’s new professionals. They typically host monthly events, independent of the traditional luncheons offered by the chapter.

The social media chair has a chance to share all things PRSA via Facebook,Twitter and LinkedIn.

If interested, please e-mail me. This is a great way to get more out of your membership while enhancing the experience for others.

Please join me and the rest of the chapter’s leadership team in extending a special “thank you” to Andrew Shipp and Jeremy Fischer for leading the new pros and social media committees so far this year. Andrew is moving to San Francisco for a new job, and Jeremy’s position is no longer related to PR. They have both made tremendous contributions to our chapter.

Jonathan Kissell

Cincinnati PRSA President

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Message from the Editor

Cincinnati PSRA has quite a few events coming up – be sure to mark your calendar:

  • May 8, 2012: Crisis Communications luncheon
  • June 2012: Presidents' Luncheon (date to be decided)
  • Oct. 2, 2012: Media Day
  • Nov. 14, 2012: Blacksmith Awards

Read below for more information on each of these upcoming events and for a recap on Pro-Am Day, including a special article from University of Dayton senior Rachel Drakulich.

Megan Haughney
Newsletter Editor

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Pro-Am Day a Rousing Success

Cincinnati PRSA would like to extend a heartfelt thanks to the professionals who shepherded students through a half-day job shadow and hands-on introduction to PR. The panel discussion – What I Wish I’d Known, featuring Mike Boehmer, APR, Maureen Richmond, APR and Christine Demeropolis – was very well-received by pros and students alike.

In addition, several students provided positive comments about their interactions with participating pros.

Said one participating student, “It was my first glimpse at a PR agency, and I fell in love! The whole experience got me excited for my future career in PR.”

Another participant noted, “I learned some valuable information and had quite an enjoyable day.”

Thank you again to the professionals who gave their time to mentor these young students; thanks to Andrew Shipp and the new pros committee for arranging the logistics of the event; and, of course, thank you to the students who helped fill the day with so much energy and a thirst for knowledge. Here’s to the start of many successful PR careers!

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A Student’s Perspective on Pro-Am Day

I will graduate from the University of Dayton in May. I am also the outgoing president of UD’s PRSSA chapter. Prior to attending Cincinnati PRSA’s Pro-Am day for the first time ever, my expectations were relatively high based on past professional networking events. As an undergraduate, I have come to understand the power of networking and the importance of learning from experienced professionals. This rang true during my whole Pro-Am experience.

I was fortunate enough to enjoy a delicious lunch with two of Northlich’s employees, Jessica Kelly and Kate Bebee. We talked about their past experiences, how they ended up in Cincinnati and my future plans after graduation. We even started following one another on Twitter! As the luncheon ended, I had a stronger sense of pride for the public relations field based on the panel discussion.

Jessica and Kate then took me to shadow at Northlich. The other employees welcomed me with warm smiles as they showed me around the office. My favorite part about the whole day was listening to Jessica’s and Kate’s experiences and what they have learned in their few years out of college. They shared the mistakes they experienced as interns, the hours spent working on events and stories about their first cold calls to reporters. They talked about how these experiences were worth it when they saw their first hit in the media.

Overall, the scope of information I gained from Pro-Am day exceeded my expectations. I am a strong advocate for events such as Pro-Am day because of the benefits and experiences members of both PRSA and PRSSA receive from one another and the relationships that blossom as a result.

Rachel Drakulich

University of Dayton, class of 2012 

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May PRSA Luncheon Focuses on Crisis Communications

In today’s digital media world, a story can be repeated, tweeted, downloaded and emailed to thousands of people within minutes. Are you prepared to get ahead of the story and control the message? Join Cincinnati PRSA and the Cincinnati USA Regional Chamber to hear strategic advice on how to anticipate, plan and prepare the best strategy for the worst case scenario from some of the region’s seasoned public relations professionals.

Speakers will include:

  • Libby Korosec, vice president of external relations at the Castellini Management Company
  • Jonathan Kissell, corporate communications supervisor at Rumpke (and Cincinnati PRSA president!)

The event is $35 for PRSA members and $50 for non-members. Please click here to register for the event. (All registration needs to be done through the Chamber.  If you experience any difficulty with the link, please use the phone number below.)

When: May 8, 2012

Where:  Cincinnati USA Regional Chamber
300 Carew Tower

441 Vine St
Cincinnati, OH 45202

Contact Information for this Event

Customer Focus Center
(513) 579-3111  

Presidents' Luncheon to take place in June

The annual Presidents Luncheon is a beloved tradition. More information about this annual tradition will follow in the coming weeks via TwitterFacebook and the Cincinnati PRSA website.

Lauren Doyle

Vice President/Programming

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Featured Volunteer Opportunities

Volunteer for the World Choir Games

The World Choir Games is coming to Cincinnati this July 4-14. For nearly two weeks, tens of thousands of participants and spectators from six continents and all over the U.S. will be in Cincinnati; an international spotlight will be on our city. The Games needs PRSA’s help to flood the airwaves and online communications channels with all of the great music and stories that will be here this summer. 
Volunteer positions for social media and media relations are needed. Positions will be held at various “hot spots” to help tell the story of the event. Volunteer shifts are flexible and can vary dependent on your schedules. The Games will provide training for each volunteer.
To sign up, register here. Use the code “PRSA” when registering so we know who’s volunteering from Cincinnati PRSA. We’ll be touch.

Thanks in advance for offering your time and talents to this once-in-a-lifetime event.

Remember to follow the World Choir Games on Twitter and Facebook.

PR Pro Needed for Senior Nutrition Program

The Adams Brown (Counties) Community Action Partnership's (ABCAP) Senior Nutrition Program is seeing an increase in demand for services due to the economy. It serves home-delivered meals to vulnerable populations in the area. 

To help provide this service, the ABCAP has an annual fundraiser each March, and they are seeking assistance from a PR professional in the development of a public awareness campaign. Please call the ABCAP Senior Nutrition Program in Georgetown, Ohio at 800-553-7393, ext. 236, to learn more.

Peter Osborne, APR

Community Service Chair

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Cincinnati PRSA Media Day set for Tuesday, Oct. 2, 2012 – Caroline Giegerich to Serve as Keynote Speaker

The Media Day committee has been busying planning this year’s event. Caroline Giegerich, founder and editor of the blog Daily Marauder, will be serving as this year’s keynote speaker.

Caroline grew up in Rhode Island but has landed in Los Angeles as a recent transplant from NYC. She is obsessed with all things new media/music/ art/coffee-related. Caroline’s career has included roles as a radio DJ at; sales executive at the LA Times; four years at HBO managing digital product marketing, emerging technology and R&D; two years as VP of innovations for media agency Initiative, where she worked on Lionsgate, VIZIO, Dr, Pepper, Carl’s Jr, Kia, & Hyundai; and now is running a team devoted to digital/mobile/social at a beauty company.  She currently publishes content for The Daily Marauder, blogs for the Huffington Post, guest writes for Mashable and serves as a consultant in social media and digital product marketing for a variety of television networks and agencies. 

As a participant this year in a SxSW panel discussion, “Are We Killing Social with Social,” Giegerich confessed she was addicted to her smart phone. For those of us who work in the new media world, social connections have many tentacles and related addictions. Suffering anxiety when one is separated from his or her smart phone is just one example. If you find yourself composing posts while in the shower and tweeting instead of talking, you will learn from and relate to Giegerich’s humorous and insightful take on the blurry line between the professional and personal lives we lead and how we can be more effective in both.

Hope to see everyone at Media Day!

Meghann Craig and Rodger Pille

Media Day Co-Chairs

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Blacksmith Update

Save the date for the Blacksmith Awards ceremony on Wednesday, Nov. 14. 

Nearly 30 PR professionals and members of our chapter recently volunteered their time to judge the Orange County PRSA Chapter’s PROTOS Awards.  These volunteers reviewed more than 60 entries, offering insightful feedback in categories ranging from best article placement to community relations and social media campaigns. In exchange, Orange County will judge our Blacksmith Awards this fall. 

A special thank you to all of our judges:

Cheryl Besl

Elliot Campbell

Shara Clark

Debbie Copeland-Bloom, APR

Debra DeCourcy, APR

Jenny Dexter, APR

Lauren Doyle

Kevin Dugan, APR

Susan Ekstrom

Cynthia Godby, APR

Barbara Grimsley

Claire Guappone

Stephanie Honan, APR

Crystal Kirkland, APRJonathan Kissell

Sarah McGee

Tammy Monroe, APR

Gail Myers, APR

Peter Osborne, APR

Rob Pasquinucci, APR

Sarah Pasquinucci, APR

Amanda Pratt, APR

Maureen Richmond, APR

Sheila Roth, APR

Jeff Seal, APR

Liz Vogel

Ashley Walters, APR

2011 Blacksmith Highlight

Each month leading up to the annual Blacksmith Awards, we’ll highlight one of last year’s winners and share a tip to help you with your 2012 entries. 

2011 Silver Award winner for Community Relations Campaign:

Great American Financial Resources

Great American was looking for ways to stand out from its competitors in the K-12 educator marketplace while showing end consumers the value the company places on supporting education. The Great American Classroom Makeover was created to help build relationships with schools and raise brand awareness. Classrooms across the country sent photos of their classroom with a brief essay on why they deserved a makeover.

Ten finalists were chosen and put for a public vote. Three winners received cash for their classroom and matching cash prizes for their schools. During the voting period, nearly 40,000 votes were cast, and there was a 652 percent increase in site visits over the previous year.

One winning school from Placerville, Calif., told us, “The makeover opportunity and voting process has helped our school staff, students and parents come together to focus on the kids again. I’m proud to have an account with Great American.” 

Blacksmith Award Winner Tip:

Make sure you proofread your entry really well. Nothing is more annoying to a judge than noticing grammar errors and spelling mistakes. Your entry represents your hard work, so make sure that the entry itself is up to the same caliber as the work you’re submitting.

Shara Clark and Stephanie Honan, APR

Blacksmith Awards Co-Chairs

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Featured Member

Name: Bethany Miller

Current position: Strategic account manager at O’Keeffe  

How long have you been a Cincinnati PRSA member? 5 months

What do you find most beneficial about Cincinnati PRSA? Even as a new member, I’ve already found PRSA’s resources and programming to be extremely informative, but I think the new connections I’ve made have had the most impact on me. Members of Cincinnati PRSA have been very welcoming, helpful and willing to share their expertise. I’ve already learned a great deal from many fellow members.  

What social media outlets do you use? I regularly use Facebook, Twitter and LinkedIn. I also use others like Instagram but less often. I’ve finally jumped on the Pinterest bandwagon, but I’m almost scared to really start using it, because I know once I start pinning, it will never end. I’m already thinking about pins, books I want to read, movies I want to see, inspirational quotes and recipes (and I don’t even cook!). Of course, I’m also interested in learning more about how to use Pinterest for business.

Twitter handle: @bethanynmiller

Whom do you suggest your fellow chapter members on Twitter and why?Locally, I would suggest Jill Dunne (@writerjillie). Besides being a former co-worker and the current Cincinnati PRSA membership chair, she is a phenomenal PR pro and has a lot of insight into all things Cincy. I also think many of Cincinnati’s arts organizations, such as ArtsWave (@artswave), do a fantastic job promoting news and events about Cincinnati’s thriving arts community. I use Twitter to get a lot of my news, so I follow several local, national and industry specific outlets, but the Huffington Post (@HuffingtonPost) stands out. While they don’t always tweet about serious news, they always seem to be talking about something interesting.

You’re in PR, which means you’re interesting by default! Tell us one fun fact about you: I was involved in choir throughout high school and college and enjoyed it so much that I recently joined the new Young Professionals’ Choir Collective (YPCC) here in Cincinnati. We are currently working on our concert cycle for May, “In Vino Veritas,” which also includes a wine tasting. Did I mentiontickets are on sale now?

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New Member Welcome

Name: Sarah Blazak

Current Position: Sarah is a communications associate at CincyTech. Her responsibilities include composing the CincyTech newsletter, maintaining the CincyTech website and social media accounts, composing and designing CincyTech marketing materials, event planning and investor, community and media relations. Sarah also contributes biweekly innovation pieces to Soapbox Media on behalf of CincyTech.

Previous Experience: Sarah previously worked as a digital editor at Bonneville International (now Hubbard Interactive), where she developed and managed online content for B-105, Q102, Rewind 94.9 and Sarah also served as a marketing assistant at the Boys & Girls Clubs of Greater Cincinnati.

Education: Sarah has a degree in Communication and minors in Journalism and Public Relations from the University of Cincinnati.

Twitter handle: @sarahblazak

Sarah lives in Newport with her three roommates and two dogs. She loves Cincinnati sports, MainStrasse Village and spending time with her giant west-side family.

Name: Katy Crossen

Current Position: Katy is the director of public relations at Powers Agency. Her responsibilities include planning strategic and tactical efforts in public relations, social media and creative marketing opportunities for clients. She enjoys coming up with unusual ideas that help promote her clients and foster engagement within the community.

Previous Experience: Most recently, Katy served as senior marketing associate at United Way of Greater Cincinnati. Prior to that, she spent nine years working as a news producer at WKRC-TV (Cincinnati’s CBS affiliate) and WTVQ-TV (Lexington’s ABC affiliate).

Education: Katy has a bachelor’s degree in Journalism-General Editorial from the University of Kentucky.

Twitter handle: @kate_the_great

Katy resides in Over-the-Rhine. She is currently on the Board of Directors for the Junior League of Cincinnati and CincyPAC and serves as a member of the Cincinnatus Association. When she’s not soaking up all that Cincinnati has to offer, she’s planning a trip to a new international destination or noshing on delicious food and drink at a dining hot spot.

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PRSA Discounts for New Associate Members

Join PRSA as an associate member (if you have two or fewer years of experience) this month and receive a FREE one-year membership to the PRSA New Professionals Section. Connect with peers who share your industry commitment, confidence and desire to succeed, and gain access to materials that will help you accelerate your career advancement.

Join today with promotion code AM12.

Advantages of a PRSA associate membership include:

  • Opportunities to attend professional development seminars
  • Networking opportunities through meetings, workshops and the PRSA International Conference
  • Receipt of Public Relations Strategist, PRSA’s quarterly print publication that offers fresh perspectives and insights into public relations strategies
  • Receipt of PRSA’s award-winning monthly newspaper, Public Relations Tactics

Advantages of a PRSA New Professionals Section membership include:

  • Opportunities to network with peers who share your industry commitment, confidence and desire to succeed — the best way to assess and accelerate your career advancement
  • Receiving PRSA newsletters and mentor advice that will help you with your career development
  • Access to podcasts, webinars and events that offer you critical knowledge and skills you need for a career in public relations

If you have questions, email Jill Dunne, membership chair.

Jill Dunne

Membership Chair

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Ethics Corner

What do you think are the biggest ethical issues in public relations?

I did a Google search recently on “biggest ethical issues in public relations.” I got a number of hits, but a blog entry from Bill Sledzik’s "Tough Sledding" was my favorite. It was originally posted in 2006 in answer to a student’s question; he re-posted it in 2010. I think it still rings true today. Sledzik tells us that he earns his living as a “public relations educator at Kent State.” Here’s a brief excerpt:

“Lauren asked: What ethical issues do you think are important (in public relations) today and why? ...We could turn this into a long list, Lauren.

Instead, you get my top three:

  1. Greed. It leads executives (our clients) to make bad decisions.
  2. Transparency — or lack of it. This is a HUGE issue today, especially in the age of the Internet and the 24-hour news cycle. Management must be open, honest and above reproach.
  3. Courage — or lack of it — on the part of PR people. When the heroic whistle-blowers brought down Enron, I’d to see a PR professional among them. It is incumbent upon PR, as guardian of corporate reputation, to point out the wrongdoing and stand up against it. It’s our professionalduty.”

Do you agree with his list? What would you add? Send me your feedback; it will give me something for my next column!

Gail Myers, APR

Ethics Chair

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Job Bank – Featured Career Opportunity

Communications Contractor at Luxottica

Luxottica is seeking a communications professional to provide full time support to the corporate communications team on a contract basis from May through November 2012. Core responsibilities include copywriting and editing across a variety of online and print corporate communication channels. The communications coordinator will also be responsible for developing/managing project-based communications plans and projects.

For more details on this position and others, please visit the PRSA Job Bank.

Want to publish your open position or post your resume? Please email Maureen Richmond, job bank coordinator.

Maureen Richmond, APR

Job Bank Coordinator

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PR News Around Town

Lauren Doyle Named Senior Account Supervisor at Wordsworth Communications

Lauren Doyle has been promoted to senior account supervisor at Wordsworth Communications. She leads project teams for The Kroger Company and Fifth Third Bank, and account teams for Skyline Chili, The Kenwood by Senior Star and the Cincinnati Metropolitan Housing Authority. Lauren has been with Wordsworth since 2006 and currently serves as our chapter’s vice president, programming.