March 2013 PR Visions Posts

Join us for LinkedIn Jam

LinkedIn may not be the biggest, newest or shiniest social network, but it could be one of the most valuable for you and your business. Maybe you haven’t quite seen the value yourself, but we’re going to show you how to turn up the volume!

Krista Neher will share some best practices for branding yourself personally on LinkedIn. From building a quality profile to joining the right groups, you’ll learn tips that you can put to use immediately. Neher is the CEO of Boot Camp Digital, an international speaker, and the author of the bestselling Social Media Field Guide and Visual Social Media Marketing.

Dan Lally will focus on how to utilize LinkedIn for your organization. Make your company profile stand out and work for you whether you’re B to B, B to C, non profit or agency! Lally is a vice president at Northlich and co-founder of Cincinnati Social Media.

And, we’ll round it out with an interactive jam session to get you linked to as many of the region’s top PR pros as possible. Bring your laptop, tablet or smartphone, or go old-school with a stack of business cards to share. Either way, get ready for some speed networking!

We’ll be jamming out amid rock-inspired posters at the Powerhouse Factory Rock Poster Shop in Newport, Ky. Click here to register.

Date:Wednesday, March 20Location:

The Original Powerhouse Factory

33 E Ninth Street, Newport, KY 41071

(free street parking available)


7:45 a.m. Doors open

8 a.m. Breakfast and networking

8:30-9:30 a.m. Program


$10 for Cincinnati PRSA members

$15 for non-members

RSVP:by 5 p.m. on Friday, March 15. Only 50 seats available!

Shara Clark

Vice President, Programming

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PRSA went “Reds” for February

In the dead of winter, not a lot of people are thinking about baseball. (Except for the Cincinnati Reds and the die-hard fans who are counting down the days to Opening Day!) But on Feb. 26, Cincinnati PRSA was thinking about baseball, too.

The spectacular view of Great American Ball Park was easily matched by the excitement of Karen Forgus peeling back the curtain to give us a little insight into the Reds way. How do they keep Reds Country running year-round? They bring out the emotional connection. They delight fans of all ages with memorable experiences. They target their messaging. They strategically choose what to focus on based on their goals. And, we can tell that they love what they do!

Special thanks to our guest speaker Karen Forgus and her team members Michael Anderson and Lisa Braun for sharing their experiences; to the Cincinnati Reds for being wonderful hosts; and to our generous event sponsors, Game Day Communications and the Greater Cincinnati Sports Corp.

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It’s not too late to join the Blacksmith Awards committee

Help celebrate the best in Greater Cincinnati PR strategy, planning, execution and measurement.  The Blacksmith Awards will be held in November, but planning starts now for this annual showcase. Serving on the committee is a great way to get involved in the chapter and meet other members with a minimal time commitment. If you’re willing to help, please contact us or

We will soon be calling for volunteers to help us judge the Buffalo/Niagara PRSA Chapter’s Excalibur Awards. (They will in turn judge our Blacksmith Awards this fall.) Judging is a great way to see first-hand what other companies are doing, and it provides a unique perspective in preparing your own award entries. And, if you’re an APR, you can get credit.

Stephanie Honan & Sarah McGee

Blacksmith Co-Chairs

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Featured chapter member

Name: Sara Cullin

Current position: I am the corporate communications coordinator at Rumpke Consolidated Companies.

How long have you been a Cincinnati PRSA member? I’ve been a member of the Cincinnati chapter for about five years and of PRSA for about ten years.

What do you find most beneficial about Cincinnati PRSA? The monthly luncheons provide learning and networking opportunities. The Blacksmith Awards have always been a valuable way for our corporate communications team to demonstrate the quality of our work.

What social media outlets do you use? Between work and personal use, I’m on Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and WordPress.

Twitter handle: @saracullin

Whom do you suggest your fellow chapter members follow on Twitter and why? I recommend @RumpkeNews for "clean and green" tweets. For "quick and dirty" writing tips, I like @grammargirl. I also enjoy @toughmudder for the clever content.

You’re in PR, which means you’re interesting by default! Tell us one fun fact about you: People are often surprised that I enjoy giving tours of Rumpke Sanitary Landfill. We have about 10,000 visitors annually, and they always leave with a better understanding — and opinion — of what we do at Rumpke.

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Welcome our new chapter members

Name: Katelane Heestand

Current position: I am the marketing manager for the Butler County Visitors Bureau. My responsibilities include social media, PR, copy creation for all marketing materials, development of the monthly e-newsletter and weekly event blast, and CRM and CMS management.

Previous experience: I started working for Dillard’s in college and was promoted after graduation to area sales manager. I also interned for the St. Elizabeth Healthcare Foundation, Cincinnati Magazine, the Newport Aquarium and the Cincinnati Youth Collaborative. I loved learning about the industry in as many settings as I could. 

Education: I have a bachelor’s degree in PR with a minor in journalism and a master’s degree in communications from Northern Kentucky University.

Twitter handle: @GetToTheBC and @Heestandk

My fiancé and I live in Oakley; we are getting married in May. I love cooking, baking, reading and the arts and am just starting to learn more about photography. I am a first generation college graduate. I went to SCPA and am a classically trained ballet dancer.

Name: Natalie Bowers

Current position: I have been serving as the director of marketing and communications for the City of Covington since January.

Previous experience: I joined the City of Covington as an art director in 2008.

Education: I received my MBA from Oxford Brookes University in England and my undergraduate degree in English literature and women studies from the University North Carolina at Wilmington.

Twitter handle: @Nataliebowerz

I am the mother of 1-year-old twins. I’m originally from Beachwood, N.J. and now live in downtown Covington. I lived in London for eight years prior to coming to Greater Cincinnati; my husband Alex is British.

Name: Ashley Moran

Current position: I am the associate director of PR and marketing at the University of Cincinnati Foundation. I assist with planning and execution for the PR and new media teams. My responsibilities include media relations, website maintenance and social media.

Previous experience: I was previously an account manager at Eric Mower + Associates, formerly Strata-G Communications.

Education: I have a bachelor’s degree in business marketing from Clarion University of Pennsylvania.

Twitter handle: @MoranAshley

I am a Cincinnati transplant by way of Pittsburgh.

Name: Sara Jackson

Current position: I serve as a communications specialist for Scooter Media, Co. My job responsibilities include business development, marketing and providing and executing social media and PR strategies for clients.

Previous experience: I worked in marketing for the Cincinnati Bengals executing corporate sales contracts, game day announcing and planning all game day entertainment. I also worked as the business and marketing liaison for the Kenton County School District. I provided PR education for the Sanitation District No. 1’s green innovation and fostered collaborative partnerships surrounding Public Service Park.

Education: I earned my bachelor’s degree in communication from Northern Kentucky University.

Twitter handle: @SaraJacksonPR

I enjoy creative storytelling, leadership development, volunteering, motivational speaking, writing and advancing Northern Kentucky as a region. I live in Independence, Ky. with my two daughters, Gracie and Ella.

Name: Mike Vander Woude

Current position: I am the communications manager at Heidelberg Distributing Company. I work on internal and external communications strategies and media relations.

Previous experience: Prior to joining Heidelberg, I spent 17 years working in professional baseball, the last 12 with Mandalay Baseball Properties. I served as the inaugural radio and TV play-by-play voice as well as media relations director for the Dayton Dragons, the Single-A affiliate of the Cincinnati Reds. I served in a similar capacity for the Scranton/Wilkes-Barre Yankees, the Triple-A affiliate of the New York Yankees.

Education: I have a bachelor’s degree in telecommunications from Michigan State University.

Twitter handle: @vwoude

I reside in Kettering, Ohio with my wife, Jackie, and kids. I enjoy spending time with family, playing golf and watching Michigan State football and basketball.

Name: Lauren Hoffman

Current position: I am a communications manager at Northlich, where I support multiple health and wellness, restaurant and retail clients through PR and word of mouth programs.

Previous experience: Prior to Northlich, I spent four-and-a-half years in Chicago. After following my sports passion to the Windy City to spend a year as the mass communications intern with the Chicago White Sox, I worked at Weber Shandwick.

Education: I graduated from the University of Tennessee with a degree in journalism electronic media.

Twitter handle: @LaurenJHoffman and @LJHoffmanPR

I currently live in Hyde Park, and I’ve recently gotten involved with a YP board at The Talbert House. I enjoy spending time with my twin niece and nephew, watching whatever sport is in season and exploring all of the new restaurants around the city.

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Fidelity Investments seeking participant marketing director

Fidelity Investments, one of the largest providers of financial services in the world, is seeking a participant marketing director. Primary job responsibilities include leading the strategy and development of new personalized communications that differentiate Fidelity from other providers. For more details on this and other available positions, please visit the PRSA Job Bank.

Job bank tip of the month

Have you refreshed your resume for 2013? Hiring Hub offers these tips, including how to customize your resume to get past applicant tracking systems.

Sheila Veits Roth, APR

Job Bank Coordinator

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Watch out for conflicts of interest

We all know about conflicts of interest. We understand them and avoid them at all costs. We fill out those conflict of interest disclosure forms for employers, clients and the boards that we sit on.

According to a professional standards advisory from PRSA, at least four provisions of the Code of Ethics and three of its professional values relate to conflicts of interest. Here’s just one example from PSRA:

“You have a client conflict. You have just begun advising a local independent medical school as they begin a search for a long-term partner institution. Quite by accident you come across some old client files that indicate that you advised a competing school in the past and that school is still a competitor and the most likely candidate for merger with your current client.

“What do you do?

- You inform your current client of your past relationship with the potential merger candidate.

- You do not divulge to your current client any information you might have in your files about the potential competitor.

- You inform your past client that you are now representing the new client.”

Is one of these the best action? Or is it all of the above?

Does it pass the smell test? The laugh test? Is there even an appearance of a conflict? I encourage you to read the complete advisory by principal author Emmanuel Tchividjian, CCEP.

Gail Myers, APR

Ethics Chair

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Check out upcoming webinars available at offers a number of exciting educational opportunities, including many webinars that are free to members! Check out some of the complimentary webinars coming up this month:

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What’s Next DC

What’s Next DC, a communications conference with speakers including the CMO of Subway and the director of social innovation from the White House, takes place in Washington, D.C. May 6-7, 2013. If Cincinnati PRSA members want to attend, use promotion code PRSACC to save 20 percent off of registration.

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Editor’s note

Thanks for checking out the newsletter this month. Hope everyone had a great time at the Reds luncheon and is planning to attend the LinkedIn breakfast in a few weeks.

If you have any PR news to submit, please reach out to me

Megan Haughney

Newsletter Editor