June 2012 PR Visions Posts

President’s Letter

Have you ever considered giving the gift of PRSA membership? As hundreds of area PR students graduate into the real world, they are already seeking opportunities for networking and continued education, and PRSA provides the best of both. PRSA offers a significant discount to PRSSA members – only $60 for national membership. PRSA membership could be the perfect gift for a recent grad or your best intern.

Jonathan Kissell

Cincinnati PRSA President

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Message from the Editor

Pinterest is growing at an astounding rate. Join Cincinnati PRSA on Wednesday, June 20 to learn more about this popular social media platform. As someone who enjoys pinning everything from new recipes to home décor ideas and is constantly clicking on industry articles that mention the latest Pinterest statistics, I am definitely looking forward to this luncheon.

Hope to see you there!

Megan Haughney
Newsletter Editor

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Announcing Our June Luncheon - Pin It to Win It

Pinterest: it’s all the rage. From linking to your favorite recipes to sharing photos of your DIY home improvement projects, the new way to social share is via this growing site. In February, it crossed the threshold of 10 million unique monthly visitors faster than any other site in U.S. history. (Yep, even Facebook and Twitter.)

So how can a brand determine whether Pinterest is a good fit for its marketing mix? Join Cincinnati PRSA for our June program: Pin It to Win It.  

During this lunch and learn, two noted experts in the field – Debba Haupert of Girlfriendology and Kendra Ramirez of Ascendum Solutions – will share the “101s” of Pinterest, including what it is, how it can be leveraged as part of a business’ social strategy, some basic do’s and don’ts and even a case study or two!

This lunch and learn event will be held at The Health Foundation of Greater Cincinnati Conference Center on Wednesday, June 20 from 12 to 1:30 p.m.Doors will open at 11:30 for check-in.

Tickets are $25 for members and $35 for non-members and will be sold on a first-come, first-served basis.

Please click here to RSVP purchase your ticket today!

Lauren Doyle

Vice President, Programming

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Call for Nominations: The Werner-VonderHaar-Bogart Award

The Werner-VonderHaar-Bogart (WVB) Award started in 1974 and is named after William Werner, Edward VonderHaar and Judith Bogart. All three of these public relations leaders served our chapter as president before moving on and doing the same for PRSA at the national level.

The WVB Award is given to a chapter member to recognize their service to the chapter, community, society and profession. Award recipients have demonstrated achievement in at least three of the four service areas. Past winners include Rick PenderRick MillerDebra DeCourcy and Mike Boehmer. We’re in the process of revamping this award to honor its history but also to ensure the award has an impact in the future.

If you know someone you think would be worthy of recognition, download thenomination form and submit it no later than June 15.

The award will be presented at the July Presidents Award Luncheon. Submit nominations to Jackie Reau at jreau@gamedaypr.com or (513) 929-4263.

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Blacksmith Update

2011 Blacksmith Highlight

Each month leading up to the annual Blacksmith Awards, we’ll highlight one of last year’s winners and share a tip to help you with your 2012 entries.  Stay tuned; our 2012 Blacksmith Awards call for entries will begin this month.   

2011 Blacksmith Award winner for Article or Feature Story:

The Greater Cincinnati Foundation for “Time to Start Over”

The Greater Cincinnati Foundation (GCF) is the area’s community foundation, offering a variety of giving tools to help people achieve their charitable goals and create lasting good work in their community. GCF uses stories to inspire donors to give, to put a “face” on the GCF’s work and to explain why community foundations are important. 

In 2008, GCF launched the Greater Cincinnati Workforce Network (now housed at United Way of Greater Cincinnati) to train adults and fill jobs in the health care, construction and manufacturing sectors. A feature story, “Time to Start Over” detailed the work of the Workforce Network through the eyes of LaGracia Guice-Williams, a college educated woman in her fifties who lost her job during the recession. Thanks to the Workforce Network, she received training and embarked on a new career. The feature story appeared in the 2009 Annual Report to the Community distributed in July 2010.

The Annual Report to the Community was mailed to key audiences, including donors, professional advisors, nonprofits and other friends of GCF. The feature story made Guice-Williams a GCF superstar. She appeared at the GCF’s annual luncheon in front of an audience of 500 guests and the GCF received numerous emails, notes and phone calls with positive feedback. Guice-Williams’ story demonstrated how challenging times were affecting the community and what GCF was doing about it.

Blacksmith Award Winner Tip:

Julia Mace of GCF says, “Try to choose a story that can be accompanied by a strong graphic element/photo that also tells the story. Choose something that you feel passionate about. If you’ve used the story more than one way – an email, website, annual report – include that in your entry as well.”

Shara Clark and Stephanie Honan, APR

Blacksmith Awards Co-Chairs

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Featured Member

Name: Carolyn Pione Micheli

Current position: Communications director at CincyTech

How long have you been a Cincinnati PRSA member? Three years

What do you find most beneficial about Cincinnati PRSA?  The community of people I have met through Cincinnati PRSA has been terrific. I am so impressed with the level of involvement and the strong relationships, especially among the young professionals. When I transitioned from journalism to PR three years ago, it was wonderful to have this network of people to help me learn the business. In particular, serving on the PRSA Media Day planning committee has connected me with a lot of great new people.

What social media outlets do you use? All the usual suspects. I’m trying to get in touch with my visual side with Pinterest. That one has definitely stretched me the most.

Twitter handle: @cincy_tech

Whom do you suggest your fellow chapter members on Twitter and why?@dailymarauder – digital marketer Caroline Giegerich. I heard her at SxSW. She is hilarious and insightful and will be our keynote speaker for Cincinnati PRSA Media Day on Oct. 2.

You’re in PR, which means you’re interesting by default! Tell us one fun fact about you: My co-worker, Sarah Blazak, will not trust me with the keyboard cleaner because I end up with white foam all over the keyboard. Also, I have an English bulldog named Phoebe that likes to stick out her tongue at me and doubles as the mascot for my husband’s business.

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New Member Welcome

Name: Alex Reed

Current Position: Alex is an electronic media coordinator at Cincinnati Metro. He works primarily with Metro’s PR manager. He maintains Metro’s website and manages all Metro social media efforts, including Facebook, Twitter, YouTube, Flikcr and Instagram. Alex also takes photos and videos at Metro events, develops email marketing campaigns, updates service routes and participates in community outreach events around the city.

Previous Experience: Alex previously worked as a communications associate at The Summit County Day School in Hyde Park and as a science instructor at The Catalina Island Marine Institute in Avalon, Calif.

Education: Alex has a bachelor’s degree in Electronic Media Communications with a concentration in Video Production from Xavier University.

Alex is originally from Chicago and currently lives in Pleasant Ridge. He enjoys sports (especially Chicago Bears football), attending music concerts and festivals, traveling, hiking and swimming.

Name: Taylor Wiegert

Current Position: As consumer experience manager at Powerhouse Factories, Taylor leads the social media team, manages communities, develops content, executes internal social media alignment, manages projects, develops strategies, executes research and oversees campaigns.

Taylor shares his personal thoughts and insights on social media marketing on his blog, www.braveadworld.com, and hosts a podcast with Kevin Dugan, where the two cover the latest news in social media marketing.

Education: Taylor has a bachelor’s degree in Journalism from the University of Missouri-Columbia.

Twitter handle: @twiegert

Technology has been a part of Taylor’s life ever since he can remember. He has merged his passion for marketing and obsession with technology. Taylor lives in Reading with his wife Katie and their golden retriever Calvin. He loves music, movies, video games, biking and being outside.

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PRSA Member Benefits:  FREE Professional Development Webinars

PRSA now provides dozens of free live and on-demand Professional Development webinars for its members each year.

As a PRSA member, you get a whole host of special discounts, free education, news, research and tools you need to be successful. With all these resources, membership quickly pays for itself. Visithttp://www.prsa.org/JoinUs/MemberBenefits/ for a full list of benefits.

If you have questions, email Jill Dunne, membership chair.

Jill Dunne

Membership Chair

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Job Bank – Featured Career Opportunity

Web Content Manager at Clopay Corporation

Clopay Corporation in Mason, Ohio is hiring a web content manager to be responsible for all web content, user interface and design. Responsibilities will also include monitoring trends, coordinating e-marketing applications and tracking visits. Strong project management skills are required.

For more details on this position and others, please visit the PRSA Job Bank.

Want to publish your open position or post your resume? Please email Maureen Richmond, job bank coordinator.

Maureen Richmond, APR

Job Bank Coordinator

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PR News Around Town

2012 World Choir Games Coming Next Month

The Cincinnati Organizing Committee (COC) for the 2012 World Choir Gameswants to thank the Cincinnati PRSA chapter for promoting volunteerism for what will be the biggest international event in Cincinnati USA history July 4-14. Several members of PRSA and PRSSA are among the 4,600 people who registered to volunteer and who will serve as members of the communications team.

One of the special elements of the World Choir Games is the magical moments that occur when choirs interact with each other, with volunteers, spectators and other members of the community. To capture those moments, as well as the competitions, concerts, official ceremonies and other related events, the COC will have press relations managers, content managers and photographers at all venues at all times, as well as a social media team at the Press Operations Center in Duke Energy Convention Center.

We encourage you to follow the event on Twitter (@worldchoirgames, #2012wcg), Facebook (2012 World Choir Games) and the blog on our website. Better yet, buy tickets and/or come downtown to experience the unprecedented cultural diversity in this city and make our 15,000 participants from 60+ countries feel welcome. Tickets are available at www.2012worldchoirgames.com or by calling 513.977.6363.

We appreciate the support.