President’s Letter

Annually, the past presidents of Cincinnati PRSA plan the Presidents Award Luncheon to honor a community advocate in Greater Cincinnati. Recent honorees have included Tom Cody, Kathy Wade and the late Erich Kunzel. (Read on for details about the 2012 event.)

On behalf of the chapter, I would like to extend a special “thank you” to the past presidents and this year’s committee chair, Sarah Pasquinucci. Their continual dedication and support have molded our chapter into what it is today.

Jonathan Kissell

Cincinnati PRSA President

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Message from the Editor

We have many events coming up; join the new pros for happy hour on July 12, honor Dr. Votruba at the Presidents Award Luncheon on July 17, attend the diversity luncheon on Aug. 14, save the date for Media Day on Oct. 2 and win some awards at the Blacksmiths ceremony on Nov. 14. (Of course, in order to win, you need to turn in your Blacksmith entries by 5 p.m. on Sept. 10.)

Hope to see everyone at a Cincinnati PRSA event soon!

Megan Haughney
Newsletter Editor

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July Program:  Presidents Award Luncheon

Please join PRSA in recognizing Dr. James Votruba 

At the Presidents Award Luncheon, Cincinnati PRSA will honor Dr. James Votruba for his use of public relations in growing Northern Kentucky University (NKU) and improving the quality of life in the Greater Cincinnati/Northern Kentucky region. Dr. Votruba understands that public universities like NKU need public support, and in turn, he has put the university in a leadership role throughout the region. NKU’s growth during his tenure is remarkable, and the university has enriched the lives of thousands, including many Cincinnati-area PR professionals.

Date: Tuesday, July 17, 2012

Time: 11:30 a.m. Reception

         12:00 p.m. Luncheon and program

Place: Griffin Hall, Northern Kentucky University

Cost: $30 PRSA Cincinnati PRSA Chapter members

        $30 PRSSA members

        $30 NKU faculty and alumni

        $45 Non-members

Register here. Registration closes at 5 p.m. on Tuesday, July 10.

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FREE Chapter Membership for New Members (Save $55)

With PRSA membership, you gain access to career-boosting tools, resources and expertise.

Now is a great time to join! In July and August 2012, new regular members can receive a free one-year Chapter membership with the purchase of a national membership. Visit http://www.prsa.org/JoinUs/index.html and use Promo code: SUMMER12. National annual dues and initiation fees still apply. This offer is not available for associate or current members.

If you have questions, please email Jill Dunne.

Jill Dunne

Membership Chair

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Welcome to our New Pros Chair

Kristen Marshall has been appointed to chair of the Cincinnati PRSA new professionals committee. She has been an active committee member for the past two years and is excited to plan great events for the rest of 2012.

Kristen is a marketing assistant at Trivantis Corporation. She is a member of Mayor Mallory’s YPKC Kitchen Cabinet and a volunteer for the Make a Wish Foundation. She graduated from Bowling Green State University in 2010.  

The 2012 new pros committee members are Laura Gardner, Stephanie Johnson, Meredith Reffner and Katie Scully.

Join the New Pros for Happy Hour

Join the Cincinnati PRSA new pros on Thursday, July 12 from 6 to 8 p.m. at theRighteous Room for a networking happy hour. Drinks will be offered at half price. Remember, PRSA encourages its members to enjoy networking events responsibly.

Please RSVP to cincynewpros@gmail.com by Wednesday, July 11. If you have any questions, please email Kristen Marshall.

We look forward to seeing you there! 

Kristen Marshall

New Pros Chair

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August Program: Understanding the Voice of Your Customer: How minorities impact marketing, public relations and brand perception

Mark your calendars for Tuesday, Aug. 14 to join Cincinnati PRSA for a special luncheon, “Understanding the Voice of Your Customer: how minorities impact marketing, public relations and brand perception.” Crystal L. Kendrick, president of The Voice of Your Customer, will share how organizations can engage minorities using innovative market research, public relations, social media and advertising. Crystal has more than 20 years of sales, client service and marketing experience.

Date: Tuesday, Aug. 14, 2012

Time: 11:30 a.m. Doors open

         12:00 p.m. Luncheon

Place: United Way’s 53rd Convening Center

          2400 Reading Road, Cincinnati

STAY TUNED FOR TICKET PRICING AND REGISTRATION INFORMATION.

Brandy Jones

Diversity Chair

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Cincinnati PRSA {Social} Media Day:

Dynamic Content and Relationships in the Digital Age 

Save the date for Cincinnati PRSA's {Social} Media Day that's geared toward creating dynamic content and relationships in the digital age. Media Day has evolved a lot over the years. The event isn't simply about snagging precious face time with local and national journalists, although that's still a part of it. Media Day is also about learning from the experiences of wickedly talented PR pros and building your network of mentors, friends and new pros. Mark your calendar forTuesday, Oct. 2, and don't miss PRSA's biggest event of the year. 

Here's a sneak peek of our program. Follow #MediaDay on Twitter for future updates. 

  • From SXSW to Media Day, Caroline Giegerich presents the keynote presentation: Is Social Killing Us?
  • Join us for a power panel on reputation and crisis management featuring speakers from Macy'sFifth Third BankRumpke and CVG 
  • Learn from the masters themselves as we dive into award-winning case studies from last year's Blacksmith Award winners
  • Don’t miss the opportunity to connect one-on-one with local and national journalists

Meghann Craig & Rodger Pille

Media Day Co-Chairs

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Blacksmith Update

Now Accepting Blacksmith Awards Entries

Is your PR work the best in the Tri-State? Find out through this year’s Cincinnati PRSA Blacksmith Awards, presented by the Eisen Agency. Cincinnati is home to some of the best and brightest PR professionals, and it’s time for the stars to come out and shine. This year’s awards offer the opportunity to measure your work against the best of the best. From campaigns to tactics and blogger relations to brochure copy, there is a category (or two or three) for you to show your stuff!

Click here for the entry brochure or visit the Blacksmith Awards page for additional details.  Entries are due by 5 p.m. on Monday, Sept. 10, 2012

The Blacksmith Awards event will be held on Wednesday, Nov. 14, 2012 at 6 p.m. at the Hyatt Regency – Cincinnati

2011 Blacksmith Highlight

Each month leading up to the annual Blacksmith Awards, we’ll highlight one of last year’s winners and share a tip to help you with your 2012 entries. 

2011 Blacksmith Award winner for Integrated Marketing Campaign and Research:

Luv the Nug, gyro Public Relations

There are legions of fans of chewing ice, specifically the nugget ice found at Sonic and many other restaurants, convenience stores and bars. Through numerous social media properties, these ice chewers have been expressing their love for chewing ice. Scotsman Ice Systems had the opportunity to leverage consumer passion for nugget ice to increase interest and ultimately sales for its nugget ice machines.

Through research, gyro identified an untapped group of people passionate about Scotsman’s chewable ice and nine “tribes” or types of ice chewers: expecting (pregnant), stressed, love starved, orally fixated, self medicating, thirsty, flavor saver, anemic and recreational. To leverage the passion and restore consultant, distributor/dealer and end-user confidence in the brand, gyro developed an integrated marketing campaign titled “Luv the Nug” with execution tactics including a website; the Nug Truck, a mobile food truck that traveled the country in 2011 to host chewable ice events; social media; advertising; and traditional media outreach. 

The Luv the Nug campaign resulted in year-over-year unit volume growth, significant media coverage and thousands of social media likes, fans and views. 

Blacksmith Award Winner Tip:

As your campaign rolls out, capture everything. Not just media coverage – document feedback in all forms: email comments, social media engagement, meeting notes – even anecdotes from informal discussions. In addition to monitoring your campaign, you’re collecting evidence and building the case for your future award entry. Sometimes an off-the-cuff comment can provide crystal-clear perspective. The insights gained can influence the campaign’s next phase – or future projects.

Shara Clark and Stephanie Honan, APR

Blacksmith Awards Co-Chairs

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Ethics Corner

Is it copyright infringement? Is it ethical?

At the last PRSA meeting, we asked for comments on an ethical issue. Here’s the scenario, which came from the PRSA online ethics quiz: “You had lunch with a business colleague one afternoon and detailed a dream you had of someday starting a consulting business to train managers in a particular manner that you know will be well received. In your discussion, you outline your plans in great detail. A year later, you hear that your colleague has published a book. When you read it, you find that it is your training concept spelled out almost verbatim as you explained it. Is it copyright infringement? Is it ethical practice?”

Let’s continue the discussion. Here’s the official answer from the PRSA quiz: “No. According to the University of Maine at Farmington’s website on copyright infringement, ‘Copyright applies only to work fixed in a tangible medium of expression. In other words, ideas are not copyrighted. Unless you wrote down your dream, you have no recourse.’   However, the colleague did plagiarize you if she did not acknowledge the source of her ideas, which is a breach of ethics, and you could certainly let her know what you think of her actions.”

I think copyright infringement has been the most frequent ethical/legal violation that I’ve had to counsel employers and clients over the years. You know the scenarios - Everything from “we can use this because we’re just using it internally” to “put our logo on this brochure.” What’s your favorite example?

If you’d like to know more about copyright law, sign up for PRSA’s webinar, “Copyright Compliance” from 3 to 4 p.m. on Tuesday, July 17. Remember, all webinars are free for members. Register here.

Gail Myers, APR

Ethics Chair

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Featured Member

Name: Lisa Doxsee, APR

Current position: Manager, communications at Easter Seals TriState – formerly Easter Seals Work Resource Center, which combined with Jewish Vocational Service on July 1

How long have you been a Cincinnati PRSA member? Since 1996 (was a PRSSA member 1993-1995)

What do you find most beneficial about Cincinnati PRSA?  I love the ability to stay connected to people in the field. Working in a nonprofit, it’s easy to get disconnected from others, and this is a great way to stay up on the latest trends and make connections in the corporate field.

What social media outlets do you use? Facebook, Twitter, LinkedIn and Foursquare

Twitter handle: @lildox

Whom do you suggest your fellow chapter members on Twitter and why? I personally love following @FakeAPstylebook, because it makes me laugh since AP style is engrained in the brains of PR people (especially students of Tom Schick), and as a Musketeer fan, @CoachChrisMack is pretty good. My shameless plug is to follow @BuildingValue, because Building Value is a great Cincinnati resource – it’s a building materials reuse center in Northside that provides job training to people with disadvantages and disabilities – it’s part of Easter Seals TriState!

You’re in PR, which means you’re interesting by default! Tell us one fun fact about you: Some may call this a “most embarrassing moment;” I choose to call it a “fun fact.” I once, not all that long ago, was a finalist in a radio write-in contest for the biggest Duran Duran fan in Cincinnati! I won free tickets to their show at Music Hall – but I missed the backstage passes – but of course, I had already purchased tickets to the show!

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New Member Welcome

Name: Mindy Rosen

Current Position: Mindy is the senior vice president of communications and marketing for Downtown Cincinnati Inc. (DCI). Mindy drives the strategy, planning and creative development of a range of consumer and corporate marketing communications, collateral and corporate presentations. Mindy has been with DCI since 2007.

Previous Experience: Mindy’s previous positions include director of marketing and communications for the Downtown Center Business Improvement District in Los Angeles, advertising and promotions manager for the Downtown Denver Partnership and marketing director for two Cincinnati regional shopping malls.

Education: Mindy graduated from the University of Cincinnati with a MBA in Marketing. She also holds bachelor’s degrees in Political Science and French from Miami University.


Twitter handle: @mindyrosen

In 2011, Mindy was awarded The Pinnacle Award from the International Downtown Association (IDA) for the ‘Thanks Mom’ campaign. Mindy lives in Hyde Park with her husband. She loves to read, travel and cook ethnic foods.

Name: Shena Stayden

Current Position: Shena is a recent graduate and is currently looking for public relations employment in the Cincinnati area.

Previous Experience: Shena held PR internships at the department of recreation and the wellness office of multicultural affairs at Bowling Green State University. She also interned at ProKids, a training center for court- appointed special advocates responsible for helping foster children into a safe, permanent home.

Education: Shena has a bachelor’s degree in Journalism from Bowling Green State University.


Twitter handle: @shenas210

Shena lives in Amelia, Ohio. She loves to read novels and play outdoor sports, especially softball and Frisbee golf. Shena and her boyfriend are currently keeping their eyes peeled for an opportunity to join an adult slow pitch team. She can’t wait to get a house of her own so she can go crazy with all of the great design ideas she has found on Pinterest.

Name: Cheryl Parker

Current Position: Cheryl is a corporate public affairs manager at AAA Allied Group. She is responsible for developing the PR strategy for the organization, which serves 1.5 million AAA members with 74 offices in seven states.

Previous Experience: Cheryl is a former broadcast journalist. She spent most of her career as a main anchor for the FOX affiliate in Indianapolis. Cheryl also worked as a reporter and fill-in anchor at WLWT in Cincinnati and as a communications manager for United Cerebral Palsy of Greater Cincinnati.

Education: Cheryl has a bachelor’s degree from the Marquette University College of Journalism. 


Twitter handle: @cparkeraaa

Cheryl enjoys traveling and lazy weekends with her husband and twin daughters.

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Job Bank – Featured Career Opportunity

External Relations Specialist at Castellini Management Company

The Castellini Management Company is seeking an external relations specialist. Job responsibilities include developing and executing external relations plans, writing public outreach materials, generating standard letters of acknowledgement for contribution requests and researching and making recommendations for giving to charitable and political interests. The company is seeking someone with 1-2 years of experience and a proven ability to develop and edit high quality written materials.

For more details on this position and others, please visit the PRSA Job Bank.

Want to publish your open position or post your resume? Please email Maureen Richmond.

Maureen Richmond, APR

Job Bank Coordinator