December 2012 PR Visions Posts

President’s Letter

Throughout 2012, Cincinnati PRSA’s board and leadership team remained committed to making this a great year for our members. They tirelessly addressed the question: “How can we add value to membership?” On behalf of the chapter, I would like to express our sincerest appreciation for their volunteer efforts.

Thank you also to our chapter administrator, Anne Campbell. She has supported our organization for more than a decade. I love seeing how our members and guests interact with her during programs.

To 2013 …

Jonathan Kissell

Cincinnati PRSA President

Message from the Editor

It has been a great year for Cincinnati PRSA. Our board and leadership team did a great job with Media Day, Blacksmiths, Pro Am day, social media luncheons and other programming. 

As we move into 2013, Ashley Walters, APR, will take over as our chapter president. If you know Ashley, you know we’re all in for a great year. If you haven’t yet met her, read below to learn a bit more about her. Looking forward to seeing everyone in 2013!

Megan Haughney
Newsletter Editor

Featured member – Welcome the 2013 Cincinnati PRSA President

Name: Ashley Walters, APR

Current position: Director of consumer experiences at Powerhouse Factories

How long have you been a Cincinnati PRSA member? 7 years

What do you find most beneficial about Cincinnati PRSA? Networking and building relationships with like-minded professionals

What are you most looking forward to as president of Cincinnati PRSA next year? There are so many exciting things planned for next year. I’m looking forward to stellar programming, deeper community service opportunities for our members and few fun surprises along the way.

What social media outlets do you use? Facebook, Twitter and LinkedIn

Twitter handle: @Ashley_Walters

Whom do you suggest your fellow chapter members on Twitter and why?Anyone you find interesting. I have a very eclectic mash up of people I follow including CMOs, comedians, TV show hosts and, of course, reality TV stars. I’m a huge @chrisbrogan fan, but I’m also obsessed with @TheEllenShow.

You’re in PR, which means you’re interesting by default! Tell us one fun fact about you: I can turn almost any situation into a Friends moment. I’ve seen every episode over a dozen times. In fact, I watch them in chronological order every single night.

Blacksmith Awards honor top in Tri-State

More than 100 PR professionals and supporters gathered to recognize individuals, organizations and agencies at the annual Blacksmith Awards ceremony held on Nov. 14 at the Hyatt Regency in Cincinnati. 

The Best-in-Show campaign was presented to Wordsworth Communications on behalf of Protect-A-Bed for the Catnap Chronicles campaign, and the Best-in-Show tactic was presented to the Cincinnati USA Regional Chamber for the “We Are Greater Cincinnati” speech delivered at the Chamber’s annual dinner.

Chamber USA Regional Chamber team

The Communications Team of the Year was Great American Insurance Group Corporate Communications. The Mid-Size Agency of the Year was Wordsworth Communications, and the Large Agency of the Year was Northlich. 

Click here for a complete list of winners.

Thanks to our emcee Liz Bonis of LOCAL 12 and to Blacksmith committee members Sarah McGee, Liz Vogel and Cheryl Besl.

Liz Bonis

Thank you again to our sponsors:

     Presenting: The Eisen Agency

     Platinum: Northlich and Shoutlet

     Gold: Gail Myers Public Relations, LLC

     Silver: PPS Group and HALO Branded Solutions

Shara Clark and Stephanie Honan, APR

Blacksmith Awards Co-Chairs

Gail Myers, APR, honored with the 2012 Werner-Vonderhaar-Bogart Award

Gail Myers, APR, was awarded the 2012 Werner-Vonderhaar-Bogart Award, the chapter’s most prestigious honor for our profession, at the recent Blacksmith Awards. 
  
“It was an honor to present this prestigious award to Gail,” said Jackie Reau, CEO of Game Day Communications and a former colleague of Gail’s at The Christ Hospital. “Gail has long been recognized as a top PR professional in our community and deserves the recognition from the chapter.” 
  
Gail has been an active member of the chapter throughout her career, most of which she spent leading the communications and marketing efforts at The Christ Hospital and, eventually, the Health Alliance of Greater Cincinnati. 
  
Most recently, she started her own successful consulting business, Gail Myers Public Relations. (www.gailmyerspr.com). 
  
She remains active in the community serving on the board of the Bethany House Services and as a trustee of First Baptist Church of Dayton, Kentucky. Gail is also the Ethics Chair for Cincinnati PRSA.

Save the date for our January program!

Join us Wednesday, Jan. 16 for lunch and get a behind-the-scenes look at some of the top award-winning work from 2012. We’ll dig deeper into three campaigns to unveil the strategy and tactical implementation that made each successful. Hear from Jennifer Riegert from Wordsworth Communications with the Blacksmith Campaign Best in Show winner, the Catnap Chronicles for Protect-a-Bed; Chris Kemper from the Cincinnati USA Regional Chamber with the Blacksmith Tactic Best in Show winner, “We are Cincinnati”; and Pat Hoffmann with Fifth Third Bank’s Influencer Relations Campaign “Are you Curious?,” which won a Blacksmith here in Cincinnati and a Diamond Award from the East Central District. Look for registration information in your inbox soon!

New member welcome

Name: Ron Calhoun

Current position: I am currently the owner of Storytellers, LLC – a public relations firm with in-house video production capabilities. The company works to promote entertainers.

Previous experience: I’ve worked in the entertainment industry for 25 years, both as a professional performer and owner of Midwest magic events.

Education: I graduated from Northern Kentucky University with a bachelor’s degree in public relations, with an area of concentration in sports business and marketing. I also earned a bachelor’s degree in electronic media and broadcasting with a minor in journalism.

Twitter handle: @StoryTellersLLC

I live in Independence, Ky. with my wife.

Name: Rachel Goodspeed

Current position: I am the public relations and media strategist for United Way of Greater Cincinnati. Not only do I take on the traditional roles of public relations and media relations, I’m also incorporating digital/social media into these two programs.

Previous experience: I began as a copy chief for The Battalion at Texas A&M University. I then served as a public affairs officer in the U.S. Air Force, where I managed internal communications, crisis communications, strategic engagement, publications and community relations. I then worked for the State of Washington, adding legislative affairs and project management to my experience. At the conclusion of the project, my husband and I flew off to Germany where I worked for the Army Corps of Engineers, handling international relations and building their social media program.

Education: I have a bachelor’s degree in English (creative writing) from Texas A&M University and a master’s degree in marketing from NYIT Ellis University.

Twitter handle: @rachelgoodspeed

I currently live in Dayton, Ohio, (yes, a LONG commute) with my husband who works for the National Archives and our 2-year-old son with baby #2 on the way. My parents live across the street, so we have a lot of family time. Outside of work, I am a fitness junkie (currently hooked on Kettlebell Kickboxing), equestrian rider, motorcycle rider, dabbler in writing books that I may never send off to publishers and recent cooking enthusiast.

Name: Sheree Allgood

Current position: I am the director of strategic communications for the Cincinnati USA Regional Tourism Network, where I am responsible for all B2B and B2C strategic communications, promotion, earned media and communications.

Previous experience: I took a hiatus for several years to stay home with my daughter, who fired me last year when she entered high school. My previous roles include director of communications at the Northern Kentucky CVB, promotions director at TicketMaster Cincinnati and director of PR at the Hyatt Regency Cincinnati.

Education: I have a bachelor’s degree in English, with a concentration in women’s studies, from Indiana University, Bloomington.

I live with my husband and daughter in Mt. Washington. I am a voracious reader (in three book clubs!) and love to cook, travel and discover the unique and quirky things about our region – and let others know about them.

APR: Determining if it’s for you

[Originally posted by Jason Rollins, MBA, APR, on comprehension.prsa.orgon Nov. 20, 2012]

The webinar Accreditation Power Play: The How-To of Accreditation is now available on-demand. This public relations accreditation training session is free to PRSA members.

As a newly Accredited PR professional, colleagues and professionals regularly ask me about the Accreditation in Public Relations (APR) experience, and if it’s something I would recommend. I typically respond with the same answer —maybe. Below is a simple checklist that may help you determine if the APR is the right fit for you. If you answer “yes” to all or most of these questions, then I would encourage you to get started on your journey.

  • Are you interested in personal professional development, and the ability to deliver even better, more strategic public relations solutions to your employer or clients?
  • Are you interested in career advancement as a result of APR?
  • Are you interested in greater knowledge of public relations and being a champion of the industry?
  • Do you have the ability and time to adequately prepare by attending prep classes, studying the recommended text and meeting with an APR mentor?
  • Do you have the discipline to study?
  • Do you have enough work experience under your belt, as PRSA recommends a minimum of five years of work experience?
  • Are you the type of person who appreciates lifelong learning?
  • Will you commit to APR maintenance throughout your career, as the work doesn’t stop after earning APR?

Jason Rollins, MBA, APR, is an account supervisor on the Brand & Talent team of MSL Atlanta. He focuses on providing internal communications, employee engagement and recruitment marketing support for a number of global and national brands including Crowne Plaza Hotels & Resorts, Time Warner Cable, The Home Depot, SunTrust and Sealed Air.

Job Bank

Media relations consultant at TriHealth

The media relations consultant is responsible for developing and executing media relations plans in conjunction with TriHealth communications strategies and for counseling senior and middle management on media relations issues. This person will support the media relations manager in nontraditional promotion and marketing opportunities. Applicants should have a bachelor’s degree; APR is preferred.

For more details on available positions, please visit the PRSA Job Bank.

Volunteer opportunities

Give Back Cincinnati communications committee seeking members

Attention, young professionals! If you are looking for ways to grow your portfolio while giving back to the community, please consider joining the Give Back Cincinnati communications committee. Give Back Cincinnati is the region’s largest young professionals nonprofit, annually executing more than two dozen large-scale, single-day volunteer events and civic engagement opportunities. The communications team manages media relations, social media, advertising, event photography and promotional messaging to more than 5,000 members and the general public. Volunteers are needed to serve as liaisons to key events throughout the year, and to provide writing, photography and graphic design support. If you are interested in joining the 2013 communications committee, or simply want to know more about what the team does, please email communications director Bethany Miller atcommunications@givebackcincinnati.org.

Women Helping Women communications committee seeking members

Women Helping Women serves women and men who are survivors of domestic abuse, sexual assault and stalking in Southwestern Ohio. The agency provides crisis intervention services including hotline, hospital accompaniment, court advocacy, support groups and face-to-face advocacy for abuse survivors and also conducts training and education in the community to increase awareness of these crimes and aid in their prevention. The agency has no professional PR staff, so its communications committee provides all communications and PR support. The volunteer committee produces a quarterly electronic newsletter, assists staff with the WHW annual meeting and provides communications counsel and expertise in the support of the agency’s events and fund-raising activities. Anyone interested should contact Debra DeCourcy at 534-4153.

PR news around town

Cox Media Group Ohio to introduce new weekly newspapers

On Jan. 20, Cox Media Group Ohio will introduce Today’s Pulse, Butler County Edition and Today’s Pulse, Warren County Edition. These two new weekly newspapers will replace The Western Star, Fairfield Echo and The Pulse-Journal. Cox Media Group plans to deliver more local content and advertising opportunities across the entire region. Learn more about this change in our region’s media landscape here.