February 2013 PR Visions Posts

Running Reds country

On the heels of a great season that saw the Reds playing into October and the announcement that Cincinnati will host the 2015 All-Star Game, there’s more pride than ever for our hometown team. Join us for lunch on Tuesday, Feb. 26 in the Riverfront Club at Great American Ball Park and hear how the Reds staff keeps Cincinnati in a baseball state of mind throughout the year. Karen Forgus, senior vice president of business operations, will give us an inside look at what happens in the front office to promote the Reds to the region and the national sports scene. There are baseball decisions, sponsorships, fan experiences, community connections, ball park events and more. Space is limited, and this will be a popular program, so register now. The deadline to RSVP is 5 p.m. on Monday, Feb. 18.

Mark your calendar for March

Some people think that LinkedIn is one of the powerful, and most under-utilized, social networks. Are you getting the best out of LinkedIn for you and your organization? Mark your calendar for Wednesday, March 20 to learn how to optimize LinkedIn.

Shara Clark

Vice President, Programming

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Featured chapter member

Name: Christine Hoffman

Current position: Senior account executive at Wordsworth Communications

How long have you been a Cincinnati PRSA member? Since 2011.

What do you find most beneficial about Cincinnati PRSA? I like being a part of the larger PR community in Cincinnati. Our chapter has so many talented PR pros; I find it most beneficial to connect with and learn from other members who are open to sharing their experiences and best practices.

What social media outlets do you use? I take advantage of Twitter, Facebook, LinkedIn and Pinterest.

Twitter handle: @chrisdemi

Whom do you suggest your fellow chapter members follow on Twitter and why? If you’re looking for a laugh, I recommend following @SeinfeldToday. But, two of my favorite local reporters to follow are @dansewell (a fellow OU alum) and @TanaWeingartner (a fellow soccer enthusiast).

You’re in PR, which means you’re interesting by default! Tell us one fun fact about you: I thought I was destined to be a broadcast reporter and enrolled in broadcast journalism at Ohio University. Things changed my sophomore year when my random roommate kept dragging me to PRSSA events with her. By junior year, I had switched my major to PR and was working at the university’s student-run PR firm. I always wonder if I would have switched to PR had it not been for my random roommate’s influence!

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Welcome our new chapter members

Name: Julia Mace

Current position: I’m responsible for telling GCF’s story and strengthening its brand. My responsibilities include working on the Foundation’s annual report, media releases, social media and the website.

Previous experience: I was previously the communications coordinator for Mariemont City Schools. I started my career as a reporter.

Education: I received a bachelor’s degree in Journalism/English from Indiana University.

Twitter handle: @GrCinciFdn

My family and I live in Clifton. I have three-year-old twin boys and a 22-year-old stepson who is graduating from Indiana University. My husband and I own the Northside Tavern. Before I had children, I was a long-time volunteer and teacher in the girls’ program at Women Writing for (a) Change.

Name: Krystina Monaco

Current position: I am a corporate communications manager at Ethicon, Inc. I am responsible for developing and implementing communication plans for the Surgical Care business and its product lines worldwide, media relations, social media, trade show support, internal communications and employee engagement.

Previous experience: I have been working in PR for more than 18 years.  My experience includes account management roles at PR agencies in New York and Boston, where I represented consumer and technology companies in a variety of industries. Prior to joining Ethicon, I worked as a media relations consultant and as the senior PR manager for Analog Devices in Boston.

Education: I have a Bachelor of Science degree in Marketing Communications from the State University of New York at F.I.T. I also have an Associate’s in Applied Science degree in Fashion Buying and Merchandising.

I relocated to Cincinnati about five years ago from Boston. I reside in Loveland with my husband, three children and our family dog, a Cavalier King Charles Spaniel. I enjoy cooking, yoga and Pilates classes, decorating, traveling and volunteering in the community and our local schools.

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February is the perfect month to fall in love with PRSA

In February, new PRSA members will receive a FREE one-year chapter membership. In Cincinnati, that's a savings of $55. If you are interested in joining PRSA or know someone who is considering membership, click here or contact me at 513-362-4546 or maureen.richmond@firstgroup.com.

Maureen Richmond
Membership Chair

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Celebrating African American PR pioneers

Black History Month offers a great opportunity to reflect on the importance of diversity and to acknowledge the achievements of African Americans who have made significant contributions to our industry.

Ida B. Wells-Barnett was a journalist, newspaper owner and educator. As an early leader in the civil rights movement, she created many campaigns to promote women’s suffrage and the abolition of lynching.

Moss Kendrix was a PR and marketing consultant who worked to change how African Americans were promoted in advertising, working with clients such as Coca-Cola, Carnation and the Ford Motor Company.

Inez Kaiser founded Inez Kaiser & Associates in 1957 and was the first African-American woman to join PRSA and to head an agency with national clients.

Bayard Rustin, an international social-cause master strategist and activist, organized the 1963 March on Washington where Martin Luther King, Jr. delivered his famous “I Have a Dream” speech.

Judy Smith is a modern day PR powerhouse and crisis management expert, who was the inspiration for the Olivia Pope character on the television show “Scandal.”  In 1991, she served as special assistant and deputy press secretary to President George H. W. Bush.

Dr. Debra Miller, APR served as the first African-American president of PRSA in 1997. She is a nationally known expert on cultural diversity in the communications industry.

Brandy Jones

Diversity Chair

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Hamilton County Job & Family Services seeking chief communication officer

Under general guidance from the agency director, the chief communication officer performs communications, PR and customer service functions. This position requires a Master’s degree and five years of media, journalism, marketing or communication experience that includes two years in management. For more details on this and other available positions, please visit the PRSA Job Bank.

Job bank tip of the month

What’s the most important interview question of all time? According to experienced recruiter Lou Adler, it’s: What single project or task would you consider the most significant accomplishment in your career so far?

Sheila Veits Roth, APR

Job Bank Coordinator

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Interested in earning your APR?

Consider attending Cincinnati PRSA’s six-week APR prep course. The course helps you prepare for the Readiness Review and provides an overview of topics covered on the exam. Weekly sessions are taught by APRs from our chapter.

Definitely fall… maybe spring

Every September/October, Cincinnati PRSA offers an APR prep course, regardless of the number of participants. A spring session (conducted early April through mid-May) is planned if five or more individuals confirm their participation. The cost of the six-week prep session for chapter members is $100.

If you are interested in attending an APR prep course this spring, please contact me at ddcopeland-bloom@health-partners.com by Friday, Feb.15.

Debbie Copeland-Bloom, APR

APR Chair

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How do you respond to pressure to behave unethically?

I recently saw an interesting item in the daily PRSA email. Researchers interviewed 30 senior PR practitioners about their role in the ethical practice of their companies. The results were published in an article entitled “PR Professionals as Organizational Conscience” in the Journal of Mass Media Ethics: Exploring Questions of Media Morality. There’s a great summary of the article on the Baylor University website.

Marlene Neill, Ph.D., journalism lecturer at Baylor and one of the study’s authors, says, “What was on the forefront of the mind of these practitioners is the fact that it was their own personal reputation that was on the line. It’s their face and voice that’s in front of the cameras, defending the organization’s actions, and so, with that in mind, they were not willing to sacrifice their own credibility to do something unethical.”

The study found that these individuals viewed themselves as an independent voice in the organization. Baylor’s website says, “Study participants said speaking up on sensitive ethical issues required courage. A few were fired or demoted for refusing to do something that was blatantly unethical; two resigned when their advice was rejected.”

The study was co-authored by Minette Drumwright, Ph.D., an associate professor of advertising at the University of Texas at Austin.

Gail Myers, APR

Ethics Chair

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Call for presentations: PRSA 2013 International Conference

PRSA is seeking PR, social media, marketing and communications thought leaders to share research, strategies, best practices and results at this year’s PRSA 2013 International Conference, “One World: Connection. Community. Collaboration, ” taking place Oct. 26–29 in Philadelphia.

For more details, or to download the preparation guide, click here . Completed proposals must be submitted by Friday, March 1.

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Join the Media Day committee

Would you like to contribute to one of the premier events on the Cincinnati PRSA calendar? Volunteer for the 2013 Media Day committee.Co-chairs Sarah Blazak and Pete Gemmer are working to make this year’s event the best yet, but they need your help.

The time commitment is minimal, but the reward is huge – professional growth, networking opportunities, a creative outlet and satisfaction from helping plan one of Cincinnati PRSA’s leading annual events. If you are interested in joining the Media Day committee or would like more information, please contact us atsarahb@rhcholdings.com or gemmerpa@ucmail.uc.edu.

Sarah Blazak & Pete Gemmer

Media Day Co-Chairs

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Blacksmith committee members needed

Join the Blacksmith Awards planning committee to help celebrate the best in greater Cincinnati PR strategy, planning, execution and measurement.  The Blacksmith Awards will be held in November, but planning starts now for this annual showcase. Serving on the committee is a great way to get involved in our chapter and meet other members with a minimal time commitment.  If you’re interested in helping, please contact me at stephanie.honan@53.com.

Stephanie Honan

Blacksmith Co-Chair

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Editor’s note

Thanks for reading this month. If you have any PR news to submit, please feel free to contact me at mhaughney@vehrcommunications.com.

Megan Haughney

Newsletter Editor