ArtWorks

Job Title: Communications Director

Job Description: ArtWorks is seeking a Communications Director to lead the strategy and execution of innovative marketing communications programs that advance our mission to transform people and places through investments in creativity. This is an exciting opportunity to champion ArtWorks’ brand identity and tell our story to drive programming impact and fundraising results.

Key Responsibilities:
Leadership

  • Serve as part of ArtWorks’ leadership team advising Board of Directors, Executive Leaders, fellow Directors and Staff
  • Manage Communications Team including Communications Manager, Design Manager, Development Communications Coordinator (dotted line with Development Director)
  • Manage relationships with communications partners including agencies, contractors, designers, photographers, printers, video production, A/V, website firm, event venues, etc.
  • Develop and manage the ArtWorks’ annual communications plan and budget (institutional and project lines)
  • Oversee evaluation and reporting of communications program results (Google analytics, media monitoring, audience surveys

Branding

  • Lead the evaluation and evolution of ArtWorks’ brand identity and positioning in support of the organization’s new strategic plan, working together with internal leadership, ArtWorks Trustees and external consulting partners
  • Lead process to apply brand standards to all communication and experience touchpoints
  • Elevate ArtWorks storytelling (platform, assets and capabilities) across staff, board, participants and partners

 Marketing Communications

  • Evaluate ArtWorks’ digital platforms (website, email/CRM, crowdfunding) and enhance to deliver optimal user experience, efficiency and master data integration/integrity with Salesforce
  • Develop and manage ArtWorks’ annual communications calendar and touchpoint cadence across key audiences
  • Lead content strategy and manage implementation across ArtWorks’ website, email, e-newsletter channels and social media
  • Develop suite of institutional assets (presentations, collateral, videos, annual report, etc.) to support organizational objectives
  • Develop and implement institutional and program/project-specific marketing and communication plans and campaigns in support of annual programming and fundraising priorities
  • Lead ArtWorks earned media campaigns including proactive local PR efforts and coordinate with community partners (ArtsWave, Source and others) to leverage ArtWorks’ impact to help elevate Cincinnati’s national/international profile
  • Lead development and management of paid media partnerships and ad placements

Community Relations

  • Collaborate with Programming and Development to support successful community engagement strategies and partnerships
  • Manage ArtWorks Speakers Bureau (proactive placements and process to facilitate community requests)
  • Develop strategy and calendar to ensure ArtWorks representation and participation across key community events

The ideal candidate will possess the following qualifications and characteristics: 

  • Loves Cincinnati and is passionate about ArtWorks’ mission
  • Experienced in brand strategy and activation
  • Master storyteller – messaging strategy, writer, editor and communicator (written and verbal)
  • Keen eye for quality design and creative direction
  • Adept at using data and metrics to inform strategy and drive results
  • Highly collaborative and effective at leading the creative process
  • Committed to proactive, transparent internal and external communications
  • Can balance big picture strategy and manage detailed execution with high degree of accountability and adherence to deadlines
  • Agile leader with strong interpersonal and culture-building skills to help guide and influence organizational growth
  • Ability to effectively represent the organization and coach others to advocate for our cause across internal/external audiences
  • Experienced in developing effective digital strategies - websites, social media campaigns, crowdfunding, eNewsletters (experience in WordPress, Salesforce and Constant Contact a plus)
  • Understanding of local/regional/national media landscape and positive working relationships with key outlets
  • Flexible, inquisitive, creative, entrepreneurial, optimistic, team-player
  • Excellent organizational, problem-solving and decision-making skills
  • Ability to work collaboratively with staff teams and volunteer committees
  • Skilled in Microsoft Office (Word, Excel, PowerPoint), conversant in Photoshop and other key design programs
  • Manage sensitive and confidential information with integrity
  • Excellent personal and professional references
  • Ability and willingness to attend evening/weekend ArtWorks and strategic community events as needed

 Credentials and Experience:

  • Minimum Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or other related degree
  • Minimum 5+ years of experience working as a marketing professional in an agency, nonprofit or corporate setting
  • Nonprofit / arts marketing experience preferred but not required

 

About ArtWorks:  Founded in 1996, ArtWorks transforms people and places through investments in creativity. Our vision is for creativity to be part of Cincinnati’s DNA, fueling and inspiring change. For good. To date, ArtWorks has employed, trained and developed more than 3,000 local youth (ages 14-21), 2,000 professional artists and 300 creative entrepreneurs. ArtWorks is grateful for ongoing support from ArtsWave, City of Cincinnati, The Carol Ann and Ralph V. Haile, Jr./U.S. Bank Foundation, Ohio Arts Council and the generosity of many individuals, foundations, corporations and community partners. www.ArtWorksCincinnati.org

To apply: Interested candidates should send resume and cover letter including salary requirements to Amy Scarpello at Amy@ArtWorksCincinnati.org by April 7, 2017.

ArtWorks is an equal opportunity employer and is strongly committed to creating a diverse and inclusive workplace.