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Cincinnati’s Public Relations Community Honored at the 2011 Blacksmith Awards
The Cincinnati chapter of the Public Relations Society of America honored local public relations practitioners for their outstanding PR campaigns and tactics at the annual Blacksmith Awards on November 16 at the Madison Event Center in Covington.
The Best in Show-Campaign was presented to gyro Public Relations for their campaign “Luv the Nug” and the Best in Show-Tactic was presented to Mary Beth Weaver and James Czar for their work with the Cincy Blues Society.
Hosted by Amy Scalia, CEO and publisher of Cincy Chic, more than 100 PR professionals gathered at the event that also recognized individuals and agencies for their accomplishments in 2011.
Public Relations Professional of the Year was presented to Amanda Pratt, APR, Rumpke Consolidated Companies, Inc.; Young Public Relations Professional of the Year was Christine Demeropolis, Wordsworth Communications; the Communications Team of the Year was Luxottica (Corporate Communications/Internal Media Team) and the Mid-Size Agency of the Year was Wordsworth Communications.
The 2011 Blacksmith Awards were co-chaired by Shara Clark and Barbara Grimsley, and the committee included: Andrew Shipp, Gail Myers, Eliot Campbell, Claire Guappone, Jennifer L. Dexter, Cheryl Besl and Anna Hogan. Sponsors of the event were Strata-G Communications, PPS Group, Rock Fish Interactive, Halo Branded Solutions, The Eisen Agency and Flottman Printing.
Overall Blacksmith Winners by Category are as follows:
CAMPAIGN WINNERS
Community Relations Campaign
Blacksmith
- Northlich for Face:Meth Teaches the Community
Silver Awards
- Great American Insurance Group, Shara Clark, Becky Marrington and Donna Carrelli for the Great American Classroom Makeover
- Wende Wright, Time Warner Cable Southwest Ohio Division for Time Warner Cable STEM Explorers - The Show
Bronze Awards
- Cristofoli - Keeling, Inc. for Ault Park Concours d’Elegance 2011 Public Relations Plan
- Cristofoli-Keeling,Inc. for Architreks/Cincinnati Walks Public Relations Campaign
Corporate Identity Campaign
Bronze Award
- Northlich for Long John Silver’s Tells the Nation “We Speak Fish”
Influencer Relations Campaign
Blacksmith
- Empower MediaMarketing for Getting Moms to Go Bananas for Chiquita Bananas
Integrated Marketing Campaign
Blacksmith
- gyro Public Relations for Luv the Nug
Silver Award
- Northlich for DSW: Grand Openings Reach Shoe Lovers in Hillsboro and Allentown
- Topic Design for the Over-the-Rhine Holiday Campaign
Bronze Award
- Wende Wright, Time Warner Cable Southwest Division, for Time Warner Cable in the Community
Media Relations Campaign
Bronze Awards
- Cincinnati USA Regional Tourism Network and the Cincinnati Reds for Cincinnati USA & Reds Radio Network Campaign
- Topic Design for ERA Media Relations Campaign
Multicultural PR
Bronze Award
- Empower MediaMarketing for Evolving Relationship from Serving Hispanic Moms...To Cooking with Them on Their Terms and Turf
Social Media Campaign
Blacksmith
- Wordsworth Communications for Going “Potty Pro” on Behalf of Protect-A-Bed
Silver Award
- Empower MediaMarketing for Bloggers Connect Consumers with SmarTouch Gloves to Meet Big Sales Goals at Launch
Bronze Award
- gyro Public Relations for Get Back to Scratch
TACTIC WINNERS
News Conference or Publicity Stunt
Blacksmith
- gyro Public Relations for Get Back to Scratch at NRA
Press Kit
Bronze Award
- Northlich for Face:Meth Kit Focuses on Education
Best Placement
Blacksmith
- Mary Beth Weaver and James Czar for Cincy Blues Society’s Winter Blue Fest Coverage in Metromix Cincinnati
Silver Awards
- Game Day Communications, Jackie Reau and Betsy Ross, for Flying Pig Marathon: Photo Essay in Inc. Magazine
- gyro Public Relations for Cincinnati Bell and Taft High School on ABC News
- Northlich for Buffalo Wings and Rings Lands on Nation’s Restaurant News
Op-Ed/Bylined Article
Bronze Award
- Strata-G Communications for Neace Lukens Financial Executive Article
Annual Report
Blacksmith
- Tom Schick, writer, and Denis Orner, designer, for Mercy Neighborhood Ministries’ Mission. Momentum. Results. 2010 Annual Review and Financial Report
Internal Magazine
Blacksmith
- The Sunglass Hut Corporate Communications Team for Fyi Magazine
Employee Event
Blacksmith
- Luxottica Corporate Communications Team for the Luxottica Imagine Event
Silver Awards
- The Eisen Agency for the Stevenson Color 85th Anniversary Event
- Northlich for Northlich “Lifts Employees with Creative Storytelling
Integrated Marketing/Non-traditional marketing
Silver Award
- Northlich for DSW for Where’d You Get Those Shoes Leg Installation
Brochure
Bronze Award
- Cincinnati USA Regional Tourism Network for the Cincinnati USA Regional Tourism Network Pocket Brochure
Experiential Marketing
Bronze Award
- Empower MediaMarketing for Tailgate Tour Reminds Game Day Fans of Bush’s Baked Beans and Creates Fourth Grilling Holiday
Website
Blacksmith Awards
- The Staff of the Greater Cincinnati Foundation for GCF Building a Foundation Online
- gyro Public Relations for Get Back to Scratch.
Silver Award
- Northlich for the Ohio Lottery: New Online Experience Reaches Future Gamers
Bronze Awards
- gyro Public Relations for Makino: Radical Departures
- Topic Design for the MidPoint Music Festival Website
Intranet
Bronze Award
- Time Warner Cable, Cynthia Godby, APR, for “In the Community” Microsite
Video
Blacksmith
- Northlich for Face: Meth Video Shows Dark Side of Meth
Silver Award
- The Eisen Agency for Roto Rooter: Thanksgiving Video
Bronze Award
- gyro Public Relations for Get Back to Scratch with The Cake Boss
Blog
Bronze Award
- Strata-G Communications for Neace Lukens Blog
Facebook
Silver Awards
- Empower MediaMarketing for Research and Compelling Story Drive Successful Facebook Re-Launch for Michael’s
- Northlich for Random House Children’s Books for Bringing the Emerald Atlas to Life on Facebook
Twitter
Blacksmith
- Northlich for White Castle for Tweeting With a New Generation of Cravers
Bronze Award
- gyro Public Relations for Get Back to Scratch
YouTube
Blacksmith
- Northlich for The Voice of a Generation
Blogger Outreach
Blacksmith
- Empower MediaMarketing for Rust-Oleum Pre-Launches New Product with Bloggers to Earn Credibility
Silver Award
- Northlich for White Castle: Bloggers Enjoy Breakfast with White Castle
Other Social Media
Silver Award
- Northlich for Schneck Medical Center for Leveraging Passionate Employees Launch Facebook Page
Bronze Award
- Wordsworth Communications for Verizon’s Gadget Play Date
Special Event
Blacksmith
- Rob Foster, Strata-G Communications for Husqvarna R & D Event
Silver Awards
- Bethany House Services and M. Gail Myers, APR, for Bethany House Services Ripple Effect Cabaret
- Northlich for DSW: Fashion Gives - a DSW Grand Opening
- Wordsworth Communications on behalf of The Kenwood by Senior Star for A Grand Affair at the Kenwood by Senior Star
Tradeshow
Bronze Awards
- gyro Public Relations for Get Back to Scratch at NRA
- gyro Public Relations for Luv the Nug at NAFEM
Article or Feature Story
Blacksmith
- Julia Mace, The Greater Cincinnati Foundation for Time to Start Over
Silver Awards
- The Eisen Agency for TechSolve: Collaboration Raises the Bar of Customer Service at Bethesda North
- Jonathan Kissell, Rumpke Consolidated Companies, for “Hauler Heroics” from Waste Age Magazine
- Julia Mace, The Greater Cincinnati Foundation, for Weathering the Economic Storm
Bronze Awards
- M. Gail Myers, APR, for Lance Corporal John Doody: Finding Strength to Recover
- M. Gail Myers, APR, for Rex Healthcare: Collaboration, Innovation and Finding New Solutions
Special Purpose Publication
Blacksmith
- Northlich for Telling Northlich’s Health and Wellness Story
Silver Award
- Northlich for Cincinnati Northern Kentucky Airport: CVG Soars with Report to Community
Bronze Award
- The Cincinnati USA Regional Tourism Network for the Cincinnati USA 2011 Official Visitor Guide
Special Project/Research
Blacksmith
- gyro Public Relations for Luv the Nug
Silver Award
- Game Day Communications: Jackie Reau, Betsy Ross and Michael Farris, for A Community Analysis of the Tate & Lyle Championship
Partnership
Blacksmith
- Beth Reiter Benson and Dacia Snider for The Greater Cincinnati Foundation for Soapbox Media and The Greater Cincinnati Foundation
PROFESSIONAL RECOGNITION WINNERS
PR Professional of the Year
Amanda Pratt, APR, Director of Corporate Communications for Rumpke Consolidated Companies, Inc.
Young Public Relations Professional of the Year
Christine Demeropolis from Wordsworth Communications
Communications Team of the Year
Luxottica Corporate Communications Team/Internal Media Team
Small/Mid-Size Agency of the Year
Wordsworth Communications
BEST IN SHOW
Campaign Division
gyro Public Relations for Luv the Nug
Tactic Division
Mary Beth Weaver and James Czar for Cincy Blues Society’s Winter Blues Fest Coverage in Metromix
Questions? Contact one of the co-chairs: Shara Clark (513-412-1718, smclark@gaic.com) or Barbara Grimsley (513-534-6791, bgrimsley@53.com).
Special thanks to these sponsors for their support of the 2011 Blacksmith Awards:
Platinum
Silver
Halo Branding Solutions
Flottman Printing
Eisen Agency
2005 List of winners
2006 List of winners
2007 List of winners
2009 List of winners
2010 List of winners |
