2017 Blacksmith Awards
Every entry must be accompanied by a summary describing the entry. In addition to criteria noted with each category, please note the following guidelines.
CAMPAIGN/PLAN CATEGORY SUMMARIES
The Campaign Summary is limited to 5500 characters -- roughly equivalent to two 8.5”x11” pages. It should include the following:
- Research: 20 points
- Planning: 30 points
- Implementation: 30 points
- Evaluation: 20 points
TACTIC CATEGORY SUMMARIES
Please keep your Tactic Summary to no more than 3000 characters -- about half of what is allowed for campaigns. That is roughly equivalent to an 8.5”x11” page. It should include the following:
- Purpose & research: 24 points
- Planning and Implementation: 48 points
- Evaluation: 28 points
PROFESSIONAL/TEAM CATEGORY SUMMARIES
The Professional Recognition Summary should provide evidence of traits demonstrating the best in his/her/their field, such as communication skills, public relations expertise, creativity and integrity. See individual categories for specific summary instructions.
Detailed judging criteria can be found here.
To accompany the summary, entries MUST include relevant support materials to show the success of the work. You are asked to supply at least 5 and no more than 10 examples of supporting materials, including electronic copies of or links to news clippings, photos, social media, videos, screen captures, and other collateral used (excluding props) in the execution of the campaign or tactic may be included. Website entries must include the URL (if still “live”), user IDs and passwords if necessary. Supporting materials should be well labeled so that judges can immediately identify them. The platform provides limits to the size of the uploads.
To complete your entry, you must provide a 75-word overview of the entry, an image, and one interesting fact. These will all be used during the awards presentation.