April 2013 PR Visions Posts
Can you be more Pinteresting?
It’s the question that communicators, marketers and social media strategists are asking as they vie for the pin board space of the more than 25 million Pinterest users in the U.S. Pinterest users drive seven times as much website traffic as Facebook users, and 70 percent of them use the tool to find inspiration for what to buy. Now is the time to turn this social network to your advantage through marketing—with meaning. At our luncheon, you will learn:
- The killer categories that are must-haves for Pinterest marketing
- What to start, stop and continue doing to make the biggest revenue impact through Pinterest
- Three specific intersections of business strategies and customers’ needs that Pinterest marketing can deliver
- Advanced tips and insights pulled from analysis of millions of Pinterest interactions
Join us to hear from Bob Gilbreath, co-founder and president of Pingage, a new service designed to help businesses dramatically scale their results on Pinterest with less effort. Bob has spent his career cracking the code on digital marketing from every angle: as a brand manager at Procter & Gamble, chief strategy officer at Possible Worldwide and marketing startup investor. He wrote the book onMarketing with Meaning and is now sharing with Cincinnati PRSA how to bring more meaning to your Pinterest strategy.
Date:Tuesday, April 23Location:
Tonic on Fourth (127 Fourth Street, Red Awning next to Koch’s Sporting Goods – parking available across the street in the Tower Place Garage)Time:
11:30 Registration and networking
12:00 Lunch and programCost:
$25 for PRSA Cincinnati Chapter Members
$25 for PRSSA Members
$35 for non-members.RSVP:
Reservations are required.
Deadline is 5 pm on April 15.
All reservations are considered a financial commitment. Any cancellation requests must be made before the deadline listed above to be honored.Menu:
Buffet with Caesar salad, seared chicken breast with white wine cream sauce, seared salmon with lemon butter and dill, steamed vegetables, bread and dessert
Vice President, Programming
Please congratulate: Shara Clark, APR; Melissa Currence, APR; Brandy Jones, APR; and Kathleen Williams, APR. In the coming months, we’ll learn more about our new APRs and why each decided to pursue accreditation.
Melissa is the interactive media manager for the Greater Cincinnati Foundation. She earned a bachelor’s in political science from Xavier University and a master’s in journalism and communication from the Ohio State University.
Why did you decide to earn your APR? As a 10-year PR professional, I felt it was the right time for me to earn my accreditation since the case studies in the APR study guide were resonating with my own experience. The APR process gave me more confidence in my decision-making, because the materials provided are grounded in theory, ethics and research.
What advice can you offer PR practitioners thinking about earning their APR? I would recommend using the tools PRSA offers. I attended the chapter’s APR review classes and searched the PRSA website and webinars for tips and tricks. My best study tool was my smart phone. I downloaded a flashcard app to memorize definitions. I was ready to study at any moment.
As you went through the process, is there one thing you learned that will benefit you as a practitioner in the future? The best skill I developed with the APR process is the familiarity of creating PR plans. The Readiness Review gave me the opportunity to develop a comprehensive plan and to assess my own strengths and weaknesses.
Interested in Earning Your APR?
April is APR month. PRSA provides resources to help you learn about the APR process, including “On-Demand” webinars. The Cincinnati chapter will offer a six-week APR prep course in September and October. The fee for chapter members is $100. Readiness Reviews are conducted the first Saturdays of June and November.
For more information, please contact me at firstname.lastname@example.org.
Debbie Copeland-Bloom, APR
Reciprocal judging is just a month away and we are in need of judges – powdered wigs and formal robes not required! This year the chapter will be judging the Buffalo/Niagara PRSA Chapter’s Excalibur Awards. (They will in turn judge our Blacksmith Awards this fall.)
Judging is a great way to see first-hand what other companies are doing, and it provides a unique perspective in preparing your own award entries. If you’re an APR, you can earn credit. New this year, we will host a judging night allowing participants a one-stop option to network with your peers and complete your evaluations.More details coming soon.
Stephanie Honan & Sarah McGee
We're in the midst of planning our first event of the year. If you'd like to be on the new pros committee, email me at email@example.com.
New Pros Chair
Name: Pete Gemmer
Current position: Director of communications, University of Cincinnati, Blue Ash College
How long have you been a Cincinnati PRSA member? I have been a member of PRSA since around 2000. I’m currently serving as Media Day co-chair.
What do you find most beneficial about Cincinnati PRSA? Learning and sharing best practices. In my role, I am really the only person in the organization focused on PR strategy and execution. It’s important talk with other professionals who are facing the same challenges and finding effective ways to succeed.
What social media outlets do you use? Primarily Twitter and LinkedIn
Twitter handle: @PeteGemmer
Whom do you suggest your fellow chapter members follow on Twitter and why? @UCBlueAsh, of course. @LeeAase founded the social media platform for Mayo Clinic years ago and always seems to be a step ahead of everyone else.
You’re in PR, which means you’re interesting by default! Tell us one fun fact about you: As a native Hoosier, I’m a huge college basketball fan and still play in a local basketball league every winter.
Name: Emily Hibbs
Current position: I am the PR and marketing coordinator at WILD Flavors, Inc.
Previous experience: I served as a PR and events intern for PR Plus Events and as a marketing intern for West Virginia Radio Corporation.
Education: I have a bachelor’s degree in journalism – public relations, with a minor in communications.
Twitter handle: @emilyhibbs
I live downtown, and I enjoy running, yoga and figure skating.
Caesars Entertainment Corporation looking for a PR specialist
Caesars Entertainment Corporation is looking for a PR specialist for the Horseshoe Casino in Cincinnati. The PR specialist is responsible for overseeing media relations, PR and all aspects of earned media, including the drafting and distribution of property press releases and fact sheets. For more details on this and other available positions, please visit the PRSA Job Bank.Job bank tip of the month
“I will Google you and check out your LinkedIn recommendations. But, if you really want to demonstrate the breadth and depth of your PR experience, bring a portfolio of your work to the interview. Include a variety of pieces that you’ve created such as press releases, web copy and internal communication projects. Your portfolio need not be fancy or expensive – just a well presented collection that will give me a sense of your writing abilities and prior project exposure.”
-Jennifer Kulczycki, communications director, Rock Gaming
Sheila Veits Roth, APR
Job Bank Coordinator
The Hispanic, African and Asian American populations make up more than 50 percent of the United States’ population growth over the last 10 years and currently represent more than 30 percent of the U.S. population.
Here are five tips to help you better engage multicultural audiences through your PR efforts:
1. Do your homework. Research the communities you want to reach. Learn about their values, beliefs, buying trends, media consumption, educational background, health choices and lifestyle influences.
2. Prepare and invest. Go into a community prepared to devote the time and resources needed to successfully engage with your audience.
3. Build trust. Demonstrate that you are aware and respectful of their culture and traditions, spend time in their communities and show genuine interest and support.
4. Breaking the language barrier. Find a trusted person in the community you wish to reach who can help you improve your chances of connecting with your desired audience.
5. Foster long-term relationships. Don’t forget about these groups once your project or campaign is over. Make a commitment to stay involved.
I’ve been playing around with the new code of ethics app from PRSA on my Android (they have it for the iPhone, too). According to the PRSA news release, “Now there is an app to help guide PR professionals in making ethical decisions.” Let me just say that their expectations may be just a teensy bit high on that.
Don’t get me wrong, I do like the app. It’s a convenient, accessible way to review the Code of Ethics, view the professional standards advisories, take an ethics quiz and ask questions of the Board of Ethics and Professional Standards. And, all of the features work fairly smoothly.
The app is free and you don’t need to be a member to download it. It has eight buttons:
- Professional values
- Code provisions
- PSAs (professional standards advisories)
- Ethics quiz
- PRSAY ethics post
- Ask BEPS (Ask your PR ethics questions of the PRSA Board of Ethics and Professional Standards)
- Additional resources (links to PRSA ethics page)
- Join PRSA (link to membership information)
I’m just not convinced an app will make a difference in whether a PR professional will do the right thing. I’d like to think that we know the right thing to do, and an app can’t really teach us that.
However, it could help us in talking to our bosses or clients about why what we’re recommending is the ethical choice, and that alone makes it worth the download.
Gail Myers, APR
Thanks for reading the newsletter this month. If you’re looking to get more involved in our chapter, please reach out to New Pros, Blacksmiths or Media Day to join their committees.
If you have any PR news to submit, please reach out to me firstname.lastname@example.org.