Join us for the 2011 Media Day on Oct. 11 at Drees Pavilion at Devou Park from 10:30 a.m.-5 p.m. Deidra Breakenridge, industry leader, author and President of Mango! Marketing, will be delivering the keynote presentation on the Hybrid PR Professional. There will also be a happy hour with entertainment from a local improv group performance following the event.
Breakout panels this year include:
- Domino’s: How Brutal Honesty Delivered Big Returns
- Shoestring Budgets with Maximum Impact: Local Non-Profits Share Success Stories
- B-Cause It’s the Future: Nick Vehr and Jonathan Richman give advice on using social media for cause marketing and customer service.
- Selling Cincinnati: The Story Behind The Ides of March, with Cincinnati Film Commission President Kristen Erwin and commission board member and PR person Dan O’Keeffe
RSVP by Sept. 26 at 5 p.m., purchase tickets now at the PRSA website here.
Special thanks to our presenting sponsor Cisions, and to The Eisen Agency and CincyTech. back to top
Many PRSA Members have heard about the World Choir Games coming to Cincinnati in July 2012. This 11-day event is the largest choral competition in the world and will shine a bright international spotlight on our home city.
Organizers of the WCG will need a great number of volunteer support for the event, including the areas of public relations and communications. Your PRSA Cincinnati chapter will be bringing these volunteer opportunities to you in the coming months. For now, please mark the World Choir Games on your calendar for July 4-14, 2012, and start thinking about how you would like to get involved. Stay tuned for more details!
The Tri-State Parkinson's Wellness Chapter of the APDA (American Parkinson Disease Association) is also seeking help with press releases, social media, and PR for our 2012 event schedule, which includes: a 5k fundraiser, Parkinson's Awareness Month, and educational forums and workshops. They are housed at the University of Cincinnati and exist to "ease the burden and find a cure" for Parkinson's disease. Please contact the chapter coordinator, Becca Huffman, at 513-218-0472 or director@parkinsonswellness.org for more information. The time commitment could be 10 hours or whatever you're willing to commit.
Peter Osborne
Community Service Chair back to top
Ethics
Today I decided to take the ethics quiz on the PRSA website – how hard could it be? I know the ethics standards backwards and forwards, thanks to my recent APR exam, and I am the ethics chair after all. The good news is that I passed. The bad news is that I missed three questions – though I’d argue with the results on a couple of them. I maintain those things really were unethical, even if they didn’t violate the law.
All 10 questions give you food for thought, and the quiz is definitely worth a try. The other nice thing about the quiz is that once you give your answer, you’ll get immediate feedback and an explanation of the principle.Take the quiz here.
Take it and let me know if you beat my score. And just a note – you’ll see your results question by question, but to see your final score, you have to login to the ProProfs website. It’s free and easy to create a login, but if you don’t want to take that step, just keep track of your answers.
For the first five people who beat my results, I’ll buy a drink at the Blacksmith Awards – just send me your score and I’ll see you there!
Gail Myers, APR
Ethics Chair
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Marketing and Event Specialist - Trivantis Corporation
Trivantis Corporation is the leader in eLearning software and has thousands of top name clients around the globe. Trivantis is looking for a technology savvy Marketing and Event Specialist who is organized, driven, and possesses superior communication skills. Trivantis is seeking someone who shares its "work hard, play hard" mentality and thrives in a fast paced environment.
Visit the job bank here for more details on this position and other career opportunities.
Maureen Richmond, APR
Job Bank Chair
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Join the PRSA New Pros on Tuesday, September 27th at 6 p.m. at Scene Ultra Lounge (641 Walnut Street, across from the Aronoff Center) for a happy hour.
For the latest New Pros news, remember to follow us on Twitter @CinPRSANewPros. If you are interested in being added to our email list, please let us know at cincynewpros@yahoo.com.
*Cincinnati PRSA encourages all attendees to enjoy its social networking events responsibly.
Megan Haughney
@mhaughney
New Professionals Chair back to top
Last day for Blacksmith Awards entries
Cincinnati is home to some of the brightest PR professionals, and the Blacksmith Awards offer a unique opportunity for practitioners to measure their work against the best. Please join the Cincinnati Chapter of PRSA in saluting the top work of the year by entering the 2011 Blacksmith Awards.
Highlights:
- Multiple entry discount!
- Expanded categories for social media
- No entry fee for professional recognition categories
- See examples of winning entries at the Blacksmith Awards
- Receive judges’ feedback on all your entries to see how you scored and ways to improve for future entries
2011 Blacksmith Award entries are due by 5 p.m. on Monday, Sept. 12, 2011.
Click here for the entry brochure.
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Blacksmith Highlight
Each month leading up to the annual Blacksmith Awards Ceremony, we’ll highlight one of last year’s winners and share a tip from the entrant that can help you with your 2011 entries.
Blacksmith Award winner for Social Media campaign:
Flying Pig Marathon Social Media Network by Game Day Communications
The Cincinnati Flying Pig Marathon is the 17th largest marathon in the United States. Because participants train at least six months in advance of running the full marathon, Game Day wanted to create a strategic communications plan to reach them during their training to share training tips, race information and general news about the people working behind the scenes on the race. The Marathon uses e-marketing to reach more than 40,000 people with monthly email blasts, but wanted to leverage the power of social media to augment this approach. In November 2009, the Flying Pig Marathon launched its social media network to communicate with participants of the 2010 race events on the weekend of May 1-3, 2010. The target audiences for the social media network included participants in the 2010 events of the Flying Pig Marathon, past participants, the more than 150 charity partners involved with the Marathon and sponsors of the event.
Based on social media analysis of other U.S. marathons, Game Day decided to use a Facebook Fan Page, a Twitter Profile and a YouTube channel for the Marathon’s social media network. They created a monthly editorial schedule beginning in November through October and divided the plan into content they would create (photos, content and/or video) using their team of fitness and race experts, as well as the faces behind the race. Game Day determined keywords to use in the tagging of all content to help with search engine optimization efforts and created a social media team of five staff and volunteers to capture and share information per the editorial schedule.
To build the social media platforms, Game Day invited staff, key volunteers, sponsors, charity partners and media to become a fan on Facebook and follow the race on Twitter. Secondly, they invited running influencers to join them on Twitter via the wefollow.com platform. Game Day invited participants to join them on social media via the website with direct links and in the e-mail blasts that they sent on a monthly basis.
In less than six months, Game Day grew the social media network to include 456 Facebook fans, 2,987 followers on Twitter and more than 20,000 views from videos posted on YouTube. Also, “Flying Pig Marathon” was the number one keyword on Google US on race day.
Note: In February 2011, Game Day was invited to Running USA to present a case study on the “Pig’s” social media efforts to more than 200 U.S. race directors, including the Boston Marathon, New York Marathon and others.
Blacksmith Award Winner Tip: There are a variety of new social media categories this year for campaigns and tactics. Review the entry options and don’t overlook you social media programs as potential Blacksmith Award winners!
Barbara Grimsley & Shara Clark
Co-Blacksmith Awards Chairs
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MW
Name: Katie Haney
Current Position: Marketing Specialist at Community First Solutions, a major non-profit located in Hamilton.
Previous Experience: Prior to graduating my interests led me to three internships in the non-profit industry including,healthcare, professional association and community foundation sectors, respectively.
Education: I am a 2011 graduate from Ohio University where I studied Communications, focusing specifically in public advocacy and public relations.
I am originally from the Akron-area and enjoy reading, writing and exploring all my new neighborhood Has to offer. I am thrilled to be a part of the Cincinnati PRSA chapter and look forward to meeting and networking with professionals in the area. back to top
JustWink’s New Fill the blank Sweepstakes Lets Fans Choose Their Prize
justWink, a new card line and mobile application from American Greetings Corporation (NYSE: AM), has launched a new Fill the Blank Sweepstakes on Facebook, where fans fill in their own "I __ Like You __" line and won't know the prizes until after they win. The prizing is based off of the user-generated submission which allows for greater fun and intrigue.
The Fill the Blank Sweepstakes is part of a larger integrated campaign designed by Cincinnati-based brand engagement agency, Northlich. The justWink brand launched in June with paper cards and a new, app based, mobile greeting format. This introduction marked the first time a card line truly captured a new generation's voice and social greeting needs. The integrated engagement campaign reinforces the justWink brand promise with a new creative platform, "We __ like you __."
The campaign features a variety of "We __ like you __" headlines such as "We spike lemonade like you spike lemonade" and "We rainbow ralph like you rainbow ralph." Each headline is brought to life through a series of 15-second videos that highlight the attitude and personality of the line by depicting quirky scenarios inspired by individual greetings.
In addition to videos on YouTube, the campaign also meets the target on their turf through engagement on Facebook and inserts itself into popular culture by defining the justWink vocabulary on Urban Dictionary.
To enter the sweepstakes visit www.facebook.com/justwink or for more information about justWink, visit www.just-wink.com.
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September 1, 2011, PR Tactics
Amy Jacques
The National September 11 Memorial will be dedicated on the 10th anniversary of 9/11 and will open to the public on Sept. 12. The National September 11 Museum is slated to open in September 2012.
Michael Frazier, who serves as the director of communications for both the museum and the memorial, caught up with PR Tactics to discuss managing campaigns and media outreach, the challenges that his team encountered, how they’re using social media and the museum’s long-term communications goals.
Read more here:
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