Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. To read about your fellow members, please click here. Please email Shasta Taber (srtaber@hotmail.com) with your news.
-Rob Pasquinucci, APR (Cincinnati PRSA Chapter President)
Inside you'll find the most up to date PRSA news:
On the local front:
New Diversity Section - click here
New Ethics Brief - click here
New Professionals October Event- click here
New articles from PRSSA chapters from:
Miami University – click here
Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others. Including an opportunity to help Newport Aquarium & Hamilton County’s Foster Care Program - click here.
By Shasta Taber
Dear Members:
As always, if you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com. ALSO please let us know what you think of the format of the Email Blasts announcing the Newsletter... or at least let us know if you receive them as HTML or plain-text?
Shasta Taber
Newsletter Editor
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By Anne Campbell
Online event registration will now be available for all monthly luncheons. Go to the meetings page of our website, www.cincinnatiprsa.org and click on the link for the event you wish to register for. You will be taken to a page to give contact information for the event attendee. Once you click submit you will be taken to a shopping page to select a registration option (Member, Non-Member, etc.). After you click on the “Buy Now” button a secure window, hosted by PayPal, will open for you to view your cart. You can continue to shop or check-out. While PayPal hosts the online registration, you do not need a PayPal account to pay. All major credit cards are also accepted.
By prepaying your registration you will not have to stand in the check-in line at the event. We hope this will give everyone more time for networking prior to the start of the meeting. As this is a new process for us we will appreciate any feedback. Please forward your comments to Anne Campbell, Chapter Administrator, acampbell@fuse.net.
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By Sarah Pasquinucci, APR
Want two minutes to speak to the chapter without forking over the money to sponsor an event? Now you can! Just donate an item for a raffle (Must be $25 value or more) – whether it is Zoo tickets, Reds tickets, an ipod gift card or something related to your company or business. Just donate an item for a raffle and you can pick the winner at the meeting and give a brief elevator pitch about your business. Email Sarah Pasquinucci at spasquinucci@cgmarcom.com to set up your month for a drawing!
By Sarah Pasquinucci, APR
With the anticipation of ground-breaking speakers, unbeatable networking and dynamic events in 2008, we are changing our sponsorship structure to give our sponsors more opportunities.
Our growing chapter includes 260 members – communication going to more than 450 - who specialize in public relations, communications and marketing within corporations, agencies and non-profit. Our meetings fill ballrooms with nationally-known speakers and local experts. Our Web page receives countless visitors, accommodating those seeking information about the organization and the industry.
Please review the opportunities below. With our increased attendance and high-level speakers, we anticipate sponsorships will go fast. So, please contact Sarah Pasquinucci at spasquinucci@cgmarcom.com as soon as possible to secure your spot.
Corporate Sponsor (1) - $1,500 (pro-rated due to start in March)
- One ticket to every monthly luncheon
- Right of first refusal for presenting sponsor at the Blacksmiths 2008
- Logo displayed on Cincinnati PRSA Web site for entire year (Jan-Dec)
- Logo on every postcard and meeting reminder
- One program sponsorship of your choice (first come first served re: date)
NOTE: The corporate sponsor availability is a premier offering that will only include one company, agency or non-profit. It will be on a first come, first served basis.
Program Sponsors (2) - must be non-competing businesses - $400 each
- Two tickets to program
- Two minutes to speak about service/company before luncheon
- Ability to have a trade show booth, provided by sponsor
- Logo on all meeting materials
- Logo on Web site during month of the meeting
- Ability to put materials on tables during the meeting
- Ability to give away a prize – collect business cards
NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses, so it is also on a first come, first served basis.
Sponsor Drawing
In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2009.
Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (ex: ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as you can.
In addition to our luncheon sponsorships, we will have additional opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. We will make you aware of these opportunities as they arise.
Sponsorship opportunities are available beginning with our March program (in order to receive full exposure benefits, they must be secured soon). Our March program will feature Buzz Buse from the Chamber.
Please secure your spot today!
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November 11, 2008 - Monthly Luncheon - Jim Wiseman, VP External Affairs, Toyota
December, 2008 - Joint Holiday Luncheon with AMA Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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By Connie Kolita, APR
As a final reminder, the dates of the Fall 2008 chapter APR Review Course are (and it’s all of these dates; it’s a once-a-week-for-10-weeks type of thing):
All THURSDAYS (not Tuesdays as stated previously):
September
October
November
TIME: All 6:00 - 8:00 p.m.
LOCATION: It’s the Oakley Community Center, 3882 Paxton Ave., Oakley (7 mi. east of Cincinnati), 45209, 513.321.9320. The Center is in Hyde Park Plaza next to (to the left of) bigg’s grocery and Bob Sumerel Tire. There are softball fields behind the building. There is free parking. Thanks so much to the Oakley Community Center for accommodating us!
If you haven't already, e-mail Accreditation Chair Connie Kolita (KolitaCM@fhlbcin.com) if you would like to take the fall course ASAP. We are trying to get an idea of the number of chapter members interested.
PLEASE NOTE: A Person MUST be a member of SOME PRSA chapter (does not have to be Cincinnati) in order to take part in any of the activities related to earning an APR – PRSA Cincinnati review course, sitting for Readiness Review, taking the Computer-Based Examination.
The course is a great way to learn much of the information needed to earn your APR designation.
By Connie Kolita, APR
APRs: Anytime you get a new e-mail address (position change, etc.), please inform us via Accreditation Chair Connie Kolita (e-mail KolitaCM@fhlbcin.com). We strive to have the most current chapter APR list possible. Thanks!
Are you an APR interested in sitting on a local APR Readiness Review panel? You’ll earn one (1) APR maintenance point for each panel on which you sit and help your fellow chapter members achieve the designation. We need three APRs per Readiness Review panel. We will help get you up to speed beforehand on how to serve as a panelist.
Let us know if you are interested in participating in either of these activities!
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.
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By Megan Licursi
Cincinnati PRSA annually recognizes the best of our area’s public relations people with our awards ceremony, the Blacksmith Awards. Planning for 2008-2009 is underway and we’re starting by putting together the committee. Responsibility will be minimal (unless you want to play a bigger role!) and this is a great way to be a bigger part of our chapter.
So, what does a committee member have to do? We’re looking to elevate the Blacksmiths, really make them a sought-after award. The committee will play an instrumental role in that. Last year’s committee raised the bar with a YouTube video to launch the awards, so we have our work cut out for us. We know the Blacksmiths need a new brand identity and we’ll start there. We’re also looking for ways to make this appeal to sponsors. And, one key change will be to open the application process to agencies outside of the area—provided the work they did took place in Cincinnati.
As you can see, there’s a lot of work that needs to be done, so we’re looking for people willing to share their A-game with us.
If that’s you, send me an e-mail: megan@licursi.net
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By Renea Morris
Hispanic Heritage Month is a period to recognize the contributions of Hispanic Americans to the United States and to celebrate Hispanic heritage and culture. Hispanic Heritage Month officially begins on September 15, the anniversary of independence for five Latin American countries—Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. In addition, Mexico declared its independence on September 16 and Chile on September 18.
The term Hispanic, as defined by the U.S. Census Bureau, refers to Spanish-speaking people in the United States of any race. On the 2000 Census form, people of Spanish/Hispanic/Latino origin could identify themselves as Mexican, Puerto Rican, Cuban, or "other Spanish/Hispanic/Latino." More than 35 million people identified themselves as Hispanic or Latino on the 2000 Census.
Turn Off the Light
By Renea Morris
Sheldon Silverstein, an American poet, songwriter, cartoonist and author of children’s books was born September 25, 1930. Silverstein died in 1999 of a massive heart attack. He was one of the best loved poets that lived. His poems provoked the minds of millions of children, and made thousands of adults laugh.
"No Difference" is a poem that tells us what we should think about when meet with a person who is different than us. It teaches us to judge a person by their personality and mind, and not by their appearance, explaining diversity in simple terms. This poem and others are in a book published by Silverstein titled Where the Sidewalk Ends. You can learn more about his work at shelsilverstein.com
No difference
by Shel Silverstein
Small as a peanut
Big as a giant,
We're all the same size
When we turn off the light.
Red black or orange,
Yellow or white
We all look the same
When we turn off the light.
So maybe the way
To make everything right
Is for God to just reach out
And turn off the light!
© 1974
If you’re interested in exploring advertising and PR career opportunities at an event that embraces diversity, you can learn more by attending one of the upcoming Diversity in Careers Job Fair. Go to http://www.prsa.org/diversity/ for more information.
- October 23, 2008 - Navy Pier - Chicago, IL
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By Lisa Desatnik
Hi Everyone,
It’d be hard to turn on a television or radio these days and not see advertisements finding fault with a candidate or issue. Fact or fiction? It’s not always easy sifting through the messages.
As you know, PRSA is committed to ethical communication practices and the free flow of accurate and truthful information, which is why the organization has formed a group on Facebook called the ‘Clean & Fair Campaign 2008’. By joining the group, you’re helping to make a statement to the campaigns and all those who are covering it, that there is a voice urging them to run a ‘clean & fair’ campaign.
If you’re a member of Facebook, please check out the group and consider joining. If you have any questions, please don’t hesitate to get in touch with me at 513-984-5474 or lisadesatnik@fuse.net. I’m a member of the group, so you’ll see the logo in my groups listing on my profile page.
Thanks!
Lisa
Communication Consultant and Contractor
PRSA PR Chair
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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By Lauren Doyle
Have you ever wondered what it takes to build an award-winning public relations campaign? Want to know how it feels to have your work recognized as the best in the world? Then please join the PRSA New Professionals for our next meeting!
The PRSA New Pros will meet on Tuesday, October 7 at 5:30 p.m. to discuss award-winning public relations campaigns. Our guests will be Pamela Gilchrist of PR~Link Public Relations, and Lisa Desatnik, an independent practitioner. These professionals will discuss how to conceptualize, execute and apply for communications awards such as the upcoming Cincinnati PRSA Blacksmith Awards.
Pam and Lisa will also present several case studies to help new pros familiarize themselves with the award application process.
Please plan to join us at the Oakley Public Library. Your RSVP is appreciated by Friday, October 3. Please RSVP to cincynewpros@yahoo.com. Further contact information is below, in case you have any questions.
Thanks, and we hope to see you there!
Lauren Doyle
PRSA New Pros committee member
ldoyle@wordsworthweb.com
(513) 271-7222 x17 or (937) 241-8378
By Jonathan Kissell
Are you looking for a way to enhance your career? Do you have ideas about what is important to new PR practitioners? If so, you may be the perfect candidate for the PRSA New Pros planning committee.
The New Pros group is seeking members to serve on the 2009 planning committee. Members of the committee develop, plan and implement monthly events and programs for the New Pros group. The New Pros committee usually meets four times each year to discuss the upcoming programs. The meetings typically last about an hour.
If interested, please contact Jonathan Kissell at cincynewpros@yahoo.com with your name and contact information.
About the PRSA New Professionals
The New Professionals group is a network of PR practitioners new to the industry, typically with five or fewer years experience. Our meetings address issues pertinent to a new PR professional. There are many benefits for becoming involved in the New Pros group, including:
- To establish relationships with fellow new professionals,
- To develop your professional career,
- To learn more about PRSA and its offerings.
Membership is free. You do not have to be a member of PRSA to attend New Pros functions, but we highly encourage you to join PRSA. Please send an e-mail to cincynewpros@yahoo.com if you would like to be added to our e-mail list or if you would like additional information
Call for Experts
Are you a PRSA member searching for a way to give back to your chapter? The New Pros group continually searches for experts willing to speak at our events. Please e-mail cincynewpros@yahoo.com if you are interested in becoming a featured speaker.
Join the New Pros on Facebook
There’s an easy way to stay connected with the New Pros group – join our Facebook group. The group’s name is “PRSA New Professionals Cincinnati Chapter.” We look forward to seeing you there.
New Pros 2008 Committee
The committee plans, implements and evaluates the New Pros events and programs.
- Katie Busching
- Emily Carpenter
- Susan Eggemeier
- Jessie Erickson Folmar
- Lauren Doyle
- Stephanie Kehn
- Jonathan Kissell, chair
- Darcy Little
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By Maureen Richmond, APR
Maureen Richmond recently joined the PRSA leadership team as job bank coordinator. She has more than 10 years of public and community relations experience and currently serves as an account supervisor at Northlich.
Prior to joining Northlich, Maureen served as marketing communications manager at Kings Island, one of the world’s top seasonal theme parks, for five seasons. When she was not riding roller coasters and eating funnel cakes, Maureen was responsible for all aspects of public, community and guest relations, as well as crisis communication, outside promotions and park research.
Earlier in her career, Maureen honed her corporate communications skills at INRANGE Global Consulting and American United Life Insurance Company (AUL) In Indianapolis. At INRANGE, she served as marketing manager, concentrating on promotions and translating business leads into effective sales. While serving as editor of AUL’s corporate magazine, Maureen also worked as a project manager to launch both the company’s international division and its broker/dealer.
The Indianapolis native holds a degree in communication from Purdue University (Go Boilers!) and resides in West Chester with her husband Tim. They are expecting their first child this November.
To post a job or circulate your resume, please contact Maureen at mrichmond@northlich.com. Job bank policies can be found at http://www.cincinnatiprsa.org/jobBank/index.php.
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By Cheryl Besl
Give Back Cincinnati (GBC) is looking for several volunteers for its Communications Committee. GBC holds approximately 10 large-scale volunteer and civic engagement activities, as well as social events each year. Members of the Communications Committee will help post events on calendar listings and generate media interest and coverage of the events. GBC is a Cincinnati-based nonprofit organization of approximately 2,700 members that works to enhance its communities through volunteerism. In addition, the organization partners with local and regional nonprofits to broaden the scope of their impact outside the Cincinnati community. For more information, visit www.givebackcincinnati.org, and to express interest in the Communications Committee, please email communications@givebackcincinnati.org
By Nicole Ropp
Newport Aquarium's Nauti Nite is Saturday, October 18th, 2008.
Nauti Nite benefits the Aquarium's conservation efforts and youth education programs.
Join Honorary Captain Holter Graham of Planet Green's Wa$ted, a reality show that goes inside homes around the country, teaching people how to shrink their ecological footprint (and save money in the process!) We'll cruise for conservation and travel the aquarium to honor and protect sharks, penguins and sea turtles.
At Nauti Nite, guests cruise from port to port enjoying cuisine and cocktails from Jean-Robert de-Cavel and Oceanaire and will have the opportunity to have exotic animal encounters, watch dive shows and participate in a silent auction featuring incredible items.
Thanks to our friends at Wordsworth Communications for their support of this event! We welcome additional assistance by way of volunteers, sponsors or donations of silent auction items.
If you can help the WAVE Foundation, or would like to be added to the guest list for this event, please contact Nicole Ropp at nropp@deanhouston.com or Jill Isaacs at jill@okeeffecom.com.
For more information about WAVE at the Newport Aquarium, visit http://www.wavefoundation.org/events/index.php
We are a FaceBook event at http://www.new.facebook.com/event.php?eid=20967685764
By Mike Boehmer, APR
More than 800 Hamilton County kids in foster homes and 260 awaiting adoption need your help.
They would greatly appreciate your assistance in getting the word out about the need for foster and adoptive parents.
Invite a speaker to talk to your employees -- or request a supply of brochures or posters. Run an article in your an internal newsletter. Any other ideas welcome!
Hamilton County suffers from a critical shortage of foster homes, placing our most vulnerable children at great risk.
Foster home capacity has reached a critical low point.
In Hamilton County, there are more than 800 children in foster care on any given day, while less than half the number of parents who expressed interest in years past have stepped forward this year.
Among the factors contributing to this decline is media coverage surrounding the Marcus Feisel case, which painted foster parenting in a negative light, stigmatizing what is an honorable and respected service.
With fewer homes available, about a third of Hamilton County foster children must be placed in homes outside of the county -- a practice that has harmful consequences for their long-term success.
- The transition into foster care is even more traumatic, magnifying behavior issues.
- Changing schools makes academic success even more unlikely.
- Keeping siblings together becomes more difficult.
- Reunification is more complicated, causing longer stays in foster care.
Our community must increase the number of local foster homes to ensure that children stay in familiar surroundings. A coalition of community leaders has developed a publicity campaign aimed at recruiting new foster parents. This collaborative includes all three Hamilton County Commissioners, Northlich, the United Way of Greater Cincinnati, Clerk of Courts Greg Hartmann, Hamilton County Job and Family Services, the Foster Child Enrichment Council and eight of the region's private foster care providers.
This campaign, developed pro bono by Northlich, has raised awareness and generated interest in foster parenting. The theme, "Everyday Heroes," presents foster parents as heroes for providing stable homes to children in need.
This message has been incorporated in a television commercial, outdoor advertising and a grassroots recruitment effort. Several media outlets and advertising companies are donating airtime and billboard space.
We have begun to support those efforts with grassroots efforts such as community presentations and literature distribution.
Any help from you would be greatly appreciated.
Volunteer your PR skills to a worthy cause and you can make new contacts, add material to your portfolio and earn APR maintenance points.
To post your volunteer request, email a description of your needs to Shasta Taber, srtaber@hotmail.com. Be sure to include contact information for potential volunteers.
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University of Cincinnati PRSSA:
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
from April 2008
By Paige Collings
As we walk around Miami’s campus, we are inundated with girls toting the latest designer handbags and sporting chic sunglasses with the brand conspicuously stamped on the frames. However, the question that PRVisions asks is, “Can we spot the fake?”
Counterfeiting merchandise is one of the issues PRVisions attempted to create awareness about for their client, International Anti-Counterfeiting Coalition, in their Spot-The-Fake Fashion Show at Stadium last week on Thursday, April 10th. The show aimed to raise awareness and combat counterfeit purchases.
“Counterfeiting promotes child labor, aids drug trafficking and even terrorism because of the ways in which the non-taxable profits are allocated. The money we spend for a cheaply made purse is detrimental to our education systems, parks, etc. because we never see the tax benefit,” said Teresa Boucas, the PRVisions team’s account executive.
Planning for the event has been in progress since last October, and it has not been easy. The team found their venue—Uptown Park—but four days before the event discovered that rain was in the forecast. They moved the show indoors to Stadium, and added the perk of drink specials. Another draw was music by Cavashawn, the band formerly known as Marking Twain. After booking the band, planning included creating materials to publicize the event and collecting sample fake merchandise from Paul Werth and Associates.
“We used some of our own belongings to show the difference between authentic and counterfeited items, in hopes of teaching how to determine distinctions between the two,” said Boucas.
Table tents and posters covered the dining and academic halls since the beginning of the semester, and booths were set up in Shriver and Bell Tower to make a final impression on students and increase their desire to attend the event. Along with the printed materials posted on campus, press releases were released in the Miami Student and Amusement.
At the booths in Shriver and Bell Tower, PRVisions team members asked students to sign petitions vowing to never purchase a counterfeited item. They also had the option to participate in a game to guess which merchandise was authentic and which was fake, with the prize of Rock It Real t-shirts for correct answers. Those that did not win the t-shirt were provided an additional incentive to attend the fashion show: a raffle to win a $500 Marc Jacobs purse after the concert.
“Now that we’ve made the effort to make this problem open and talked about, it’s up to Miami students to truly make it a success,” urged Boucas.
Northern Kentucky University:
www.nkuprssa.org
Xavier University PRSSA:
Contact Taryn Kukucka, Member, 412-292-0699
By Beth Charlton
PRSA members,
A little over a year ago, a group of volunteers starting working on an important community initiative called Agenda 360. Modeled after Northern Kentucky's Vision 2015, it is a prioritizing of future needs for our region (Hamilton, Butler, Clermont and Warren counties). The rallying cry of Agenda 360 is "to transform Cincinnati USA, by the year 2020, into a leading metropolitan region for talent, jobs and economic opportunity for all who call our region home." Hundreds of volunteers lead by Ellen van der Horst of Cincinnati USA Regional Chamber, Kevin Ghassomian, attorney with Greenbaum Doll & McDonald and Myrtis Powell formerly with Miami University and the Cincinnati Youth Collaborative, have listened and talked with citizens and elected officials, reviewed past reports while looking at our future and thinking about the needs to make us a community that thrives on many levels.
There is one last touch point to guarantee that the priorities are on track, this survey. It would be so helpful to have the public relations community's perspective on the community's future. Thank you for taking the time to complete this survey. Your input is appreciated.
To complete survey please click here.
Agenda 360 Communications Team
Provided by Rob Pasquinucci, APR
NKU will be offering two professional training workshops on Monday Oct 21-Tuesday Oct 22 from 9-5:30 p.m. Participants can learn the basics of building a social media website (without knowing how to write code or use Dreamweaver) or learn the basics of Flash.
Workshop 1, Social Media: This two-day workshop will teach people with little or rudimentary knowledge about software how to build their own website using simple, free programs online. By the end of the second day, participants will have a website that allows them to publish text, videos and photos, a wiki site that allows them to work collaboratively with other people (much like Wikipedia) and a social network that allows people with similar interests to gather in one place to talk, share images and photos and meet.
Workshop 2, Flash Media: This two-day workshop will teach people with little or rudimentary knowledge about software how to build their own website using Adobe Flash. Adobe Flash is advanced authoring software for creating interactive Web sites. In this workshop, you will learn to create the basic components for a personal Web site, such as rollover buttons, links, and basic page layout. You will also learn to add actions to a Web site using intuitive Flash action scripting. Participants will also develop a working knowledge of the web applications used in Photoshop.
Cost: $300 + $15 domain registration once per year and $10 hosting fee per month; interested parties should contact Assistant Professor Brad King, Media Informatics, at johnk1@nku.edu or 859-572-7550.
By Rodger Roeser, APR
Eisen Management Group president Rodger Roeser is returning to his roots and parlaying his success with current radio talk show That Marketing Show into its online television counterpart – Business Focus. The online show, which features many local and national business leaders, is slated to debut at www.eisenmanagementgroup.com in October. The show records at the Greater Cincinnati EMG location in downtown Newport, Kentucky in their new online television recording and editing studio. The show will also do remote shoots on location for certain high profile guests.
“Doing the news has always been in my blood, and I will always say that I am a news person first – always will be,” Roeser said. “Being a newspaper editor, and also working in broadcast for years helped shape how I approach public relations and marketing, and I believe that is a key reason why our clients and EMG have been so successful. This show is an extension of that success, and reflects things that I am truly passionate about – that is sharing expertise to make better business leaders and helping our business community to promote itself in this medium.”
Roeser explained that the show will be a simple talk format with host and guest, and each segment will run approximately five minutes. Business leaders or their public relations representatives are encouraged to pitch show producers regarding guests and topics at businessfocus@eisenmanagementgroup.com.
Survey Request
Michigan State University
Dear PRSA member,
Michigan State University Department of Advertising, Public Relations, and Retailing is conducting a study in which your input is essential. The study will give public relations educators and professionals a better understanding of the current status and changing requirements in business writing for entry-level public relations professionals.
You have been randomly selected from among the membership of the Public Relations Society of America to participate in this anonymous study. Findings from this research will be released in October 2008.
To participate in this voluntary opinion study, please click on the following link: http://www.ippsr.msu.edu/ss/wsb.dll/clarkk/prsa.htm.
The survey should take no more than five to 10 minutes to complete. You can withdraw or refuse to answer any question at any time. The results may have an impact on the writing skills of entry-level PR professionals for years to come, so please help.
If you have any difficulty accessing the web survey, please contact Karen Clark at MSU's Office for Survey Research at (517) 353-1764 or by email at clarkk@msu.edu. If you have any other questions, please contact Richard Cole, Chair, Department of Advertising, Public Relations, and Retailing at (517) 355-2314 or by email at rcole1@msu.edu.
We appreciate your help.
Sincerely,
Richard T. Cole, Ph.D.
Professor and Chairperson
Department of Advertising, Public Relations, and
Retailing
Michigan State University
517.355.2314
rcole1@msu.edu |
|
Andy Corner, APR
Instructor
Department of Advertising, Public Relations,and
Retailing
Michigan State University
517.432.2365
cornera@msu.edu |
|
Larry A. Hembroff, Ph.D.
Senior Survey
Methodologist
Institute for Public Policy and Social Research
Michigan State University
517.353.1763
hembroff@msu.edu |
|
This research study has been endorsed by PRSA's External Research Task Force. |
University of Alabama
Dear PRSA member,
As fellow PRSA members, we seek your assistance with an important Web survey regarding PR practitioners' job satisfaction and ethics.
We are studying how ethical leadership behaviors, organizational culture, top management's support for ethics and practitioner's ethical standards may influence job satisfaction. While we ask for some demographic information in this survey (e.g., organizational characteristics and individual characteristics), your responses will remain anonymous and be treated confidentially.
Because the survey is online and includes questions about your workplace, please refrain from completing this survey at work. Your employer could otherwise intercept the data.
If you are a PR practitioner who is more than nineteen years of age, please click through the following link now or enter the URL in your Web browser to complete the following questionnaire. This survey should take no more than twenty minutes to complete.
http://www.surveymonkey.com/s.aspx?sm=X8nlDUFXHeVDGu5SrbN8hQ_3d_3d
We will provide you with copies of the results of our research on request.
If you have questions or comments about the study or the procedures please contact Jinae Kang at (205) 331-3518 or Bruce K. Berger, Ph.D., at (205)348-7692.
We appreciate your help.
Sincerely,
Bruce K. Berger, Professor, Chair
Dept. of Advertising and Public Relations
College of Communication & Information Sciences
University of Alabama
Box 870172
Tuscaloosa, AL 35487-0172
(205) 348-7692
berger@apr.ua.edu |
|
|
Jinae Kang, Ph.D. Candidate
College of Communication and Information Sciences
University of Alabama
Box 870172
Tuscaloosa, AL 35487-0172
(205)331-3518
jkang8@bama.ua.edu |
If you have any questions or concerns about participants' rights as human subjects of research, please contact to Ms. Tanta Myles, The University of Alabama Research Compliance Officer, at (205)-348-5152. |
This research study has been endorsed by PRSA's External Research Task Force. |
F.I.N.S. Program
(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.
What is F.I.N.S.?
F.I.N.S. is an acronym for “Flash ID -N- Save”. When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.) Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
- No out-of-pocket money needed prior to a visit.
- No worries about losing a paper ticket.
- Member discount applies every day of the year…. no expiration date.
- Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
 FINALIST - LAURA CARR
Laura Carr is owner of L.A. Carr Communications, a public relations firm whose clients include the National Underground Railroad Freedom Center, the Urban League of Cincinnati and the Port of Greater Cincinnati Development Authority. She also has worked pro bono for the Ronald McDonald House of Cincinnati. Carr volunteers with Leading Women, where she is the co-chair of the Young Women’s Scholarship Committee. She also is a board member of Black Career Women. Carr won a Nefertiti award in 2003 and was nominated for the Applause! Imagemaker award for public service.
Join us in celebrating Laura Carr's many accomplishments as she is honored as an ATHENA finalist at the 2008 ATHENA Award luncheon. The ATHENA Award recognizes outstanding women who have achieved professional excellence, given back to their communities and created leadership opportunities for other women here in the Tristate.
Click here to RSVP
Matthew 25: Ministries – Contact Joodi Archer
- Responds to ravages of Hurricane Gustav
- Provides Hurricane Relief to Haiti
- Provides Relief for Hurricane Ike
- Responded to the local power outage crisis with distributions of ice to Cincinnati's powerless.
Northlich –
- Rick Miller has been appointed the new chief growth officer
- Jeffrey Warman takes over as executive creative director
- Mark Willis will lead the public relations practice
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
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14 Others Nominated to National Leadership Positions
NEW YORK (Aug. 5, 2008) – Gary McCormick, APR, Fellow PRSA, director, partnership development, HGTV, Scripps Networks, Knoxville, Tenn., has been nominated as the 2009 Chair-elect of the Public Relations Society of America (PRSA) by the Society’s national Nominating Committee, stated PRSA Nominating Committee chair Cheryl Procter-Rogers, APR, Fellow PRSA.
"I am honored to be given this opportunity to lead PRSA on behalf of the 22,000 members who are committed to advancing the profession of public relations,” said Gary McCormick. “Drawing from the diverse viewpoints of our membership, I am confident that we can become one voice to guide the profession’s future growth and success."
Joining McCormick as 2009 nominees are 14 public relations leaders from diverse geographic and professional sectors of PRSA and the profession.
Completing the Committee’s slate of nominees are:
Treasurer
Thomas E. Eppes, APR, Fellow PRSA, senior partner, general manager, Eric Mower and Associates, Charlotte, N.C.
Secretary
Leslie J. Backus, APR, president, Leslie J. Backus Public Relations, Davie, Fla.
Director, East Central
Catherine A. Huggins, APR, assistant vice president of corporate communications, Western & Southern Financial Group, Cincinnati, Ohio
Director, Mid-Atlantic
Steven Lewis Grant, APR, senior manager, public relations, National Education Association, Washington, D.C.
Director, Midwest District
Gail D. Liebl, APR, director, corporate communications, Travelers, St. Paul, Minn.
Director, Northeast District
Gail A. Winslow-Pine, APR, vice president, marketing & corporate communications, Catholic Medical Center, Brentwood, N.H.
Director, Sunshine District
Kathy Nelson Barbour, APR, communications program manager, Mayo Clinic Jacksonville, Jacksonville, Fla.
Director, Tri-State District
Lynn Appelbaum, APR, Fellow PRSA, associate professor of advertising/public relations, program director, The City College of New York, New York, N.Y.
Director, Western District
Donald P. Kirchoffner, APR, Fellow PRSA, senior communications consultant, Don Kirchoffner Consulting, Broomfield, Colo.
At-Large
Deborah A. Silverman, Ph.D., APR, assistant professor of communication, Buffalo State College, Buffalo, N.Y.
Assembly Delegates-at-Large
Additional public relations professionals were nominated to serve as Assembly delegates-at-large at the 2009 Assembly. Nominated to represent members who are not in Chapter areas are:
Carolyn G. Bobo, APR, Fellow PRSA, adjunct instructor, TCU, Fort Worth, Texas and university relations, University of North Texas, Denton, Texas
Susan Van Barneveld, APR, chief executive officer, Antarra Communications, Garden Grove, Calif.
International Assembly Delegates-at-Large
There are two positions available to represent members of PRSA who reside outside the United States and Canada. The Nominating Committee has nominated the following individuals:
Ann P. Knabe, APR, public relations instructor, communications department, University of Wisconsin-Whitewater and United States Air Force, Waterford, Wis.
Mary Graybill, APR, principal, Graybill Communications, Los Angeles, Calif.
“The Committee had a difficult task with such a large pool of qualified and dedicated PRSA members and leaders,” explained Nominating Committee Chair Cheryl I. Procter-Rogers, APR, Fellow PRSA. “I would like to commend the hard work of the committee, and the professionalism and dedication of all our candidates.”
The nominees will stand for election October 25 at the Society’s annual Assembly, which precedes the PRSA 2008 International Conference in Detroit, Mich. If elected, they will join the 2009 PRSA Board of Directors, which will be headed by current Chair-Elect Michael G. Cherenson, APR, executive vice president of Success Communications Group. As immediate past chair, current PRSA Chair and CEO Jeffrey Julin, APR, will join them in the Society’s governance.
In addition to nominations made by the PRSA Nominating Committee, candidates can also run for election from the floor of the Society’s Assembly. Qualified candidates may enter their names on the ballot by filing a petition with the secretary of PRSA no later than Thursday, September 25. The petition must be signed by at least ten 2008 Assembly delegates. For more information on how you can utilize a petition to get on the ballot, send a request to nomcomm@prsa.org.
Newmark, Creator of the Noncommercial Community Bulletin Board and Top-10 Internet Company, Will Share His Views on the Future of Online Community and Commerce
NEW YORK (July 16, 2008) — The Public Relations Society of America (PRSA) announced today that Craig Newmark, founder of Craigslist, will be a keynote speaker at the PRSA 2008 International Conference, Oct. 25–28, in Detroit. Newmark will deliver the keynote address during the Conference’s General Session on Sunday, Oct. 26. The PRSA International Conference is considered the world’s foremost event for public relations and communications professionals.
“Craig Newmark is one of social media’s chief pioneers, moving from visionary to legend in a few short years,” said PRSA Chair & CEO Jeffrey Julin, APR. “With Craigslist, he has not only become a household name, but also defined a new brand of online communication that has benefited millions around the world.”
 Craig Newmark
Newmark created the concept behind Craigslist in 1995 as a simple e-mail exchange service from his bedroom computer. Today, the site has about 10 billion page views per month, about 35 million unique visitors and serves more than 550 cities in 55 countries. As huge as the site has become, it remains a model of modesty and community service, remaining true to its motto of “Give people a break.”
While chairman of the company, which was incorporated in 1999, Newmark continues to work full time as a customer service representative, fighting off spammers, scammers, bad New York apartment listers and other evildoers. Holding 25 years of experience as a Web-oriented software engineer, Newmark worked for IBM for 18 years, as well as for Charles Schwab & Co. He holds a master’s degree in computer science.
PRSA 2008 International Conference
Newmark’s keynote address spotlights the theme of the PRSA 2008 International Conference, “The Point of Connection.” This public relations and communications conference will offer more than 100 comprehensive Professional Development sessions led by more than 200 experts in a variety of public relations strategies and techniques. Sessions are divided into tracks designed for optimal learning and a focus on expertise specific to targeted members of the audience: Innovative Strategies; Effective Tactics and Techniques; Specialization and Practice Areas; and The Connected Profession. Public relations and communications professionals can gain insider strategies and techniques on the hottest topics, including social media, new media, emerging technologies, green marketing, crisis communications, sustainability, reputation, branding, integrated communications — and much more.
General Motors announced earlier this year that it will be the premier sponsor of the PRSA 2008 International Conference. To date, more than 45 corporations, universities and other organizations have signed on to support the Conference. Visit http://www.prsa.org/conf2008/ to view the full Conference schedule and download a PDF of the Conference brochure. The Web site provides a Conference overview, news about keynote speakers, program details, registration information, sponsorship opportunities, hotel and travel options, and more. As the Conference date draws near, additional information will be added. Online registration is now open. Register today at early bird prices and save $200.
Other Keynote Speakers
Mitch Albom, best-selling author of “Tuesdays with Morrie,” “For One More Day,” and “The Five People You Meet in Heaven;” sports columnist and popular radio show host and ESPN analyst; founder of metropolitan Detroit-area charities, The Dream Fund, A Time to Help and S.A.Y. Detroit.
Penelope Trunk, author of “Brazen Careerist: The New Rules for Success,” the guide to successfully navigating the modern workplace; blogger of the popular “Brazen Careerist: Advice at the Intersection of Work and Life;” and syndicated columnist at the Boston Globe.
Bob Lutz, General Motors vice chairman of global product development; blogging enthusiast on GM’s “Fastlane Blog,” where he engages customers, car enthusiasts and GM executives, and receives voluminous visitor comments and feedback.
Job Seekers Can Post Resumes Anonymously at No Cost; Pre-Screened Filters Helps Employers Narrow Down Candidates
NEW YORK (June 16, 2008) Using the Public Relations Society of America’s (PRSA) Jobcenter is now easier and more functional than ever when searching for communications and public relations jobs. PRSA recently launched the updated and redesigned Jobcenter, which is now a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.
Posting a resume is FREE, and an anonymous resume posting option for job seekers is now available. Career resources also include a job alert system, career search management, access to Job Bulletin, a weekly e-newsletter, and a library offering more than 100 career-based articles. Posting a resume on Jobcenter provides members with career resources and access to a public relations and communications targeted community of more than 32,000 members, including more than 9,900 students, as well as a database of 45,000 public relations, corporate communications and other communication professionals from across the country.
“The PRSA Jobcenter now contains enhanced career development tools in a more user friendly platform,” said PRSA President and COO William Murray. “As the world’s largest and most targeted association for public relations professionals, it was only fitting for us to develop one of the most robust public relations and communications job centers in the industry. Our newly launched Jobcenter guides job seekers and employers with career-related articles, filtering capabilities, easy access for viewing resumes and job postings, career mentoring and increased coverage of listings for the functional areas of public relations, communications and marketing.”
Employers now have the benefit of pre-screen filters, bulk posting and a user-friendly candidate management system. Moreover, PRSA has developed a new heavily discounted pricing structure for members. A targeted public relations job board, designed for job seekers, saves time for employers when identifying prospects since candidates are asked their location preferences, job specializations and salary requests.
In addition to enhancing the Jobcenter design and functionality, PRSA has engaged TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Web.
PRSA International Conference, The Point of Connection, To Take Place October 25 – 28 in Detroit
“Tuesdays With Morrie” Author Mitch Albom, Boston Globe Business Advice Columnist Penelope Trunk and GM Executive and Auto Industry Legend Bob Lutz are Among Keynoters
NEW YORK (April 30, 2008) — The Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, formally announced today its 2008 International Conference. The annual meeting, which features more than 100 sessions and 200 speakers, will take place Oct. 23–25 at the Renaissance Center in Detroit. PRSA also released information on some guest speakers who will deliver keynote addresses at the Conference.
Additional information on PRSA’s 2008 International Conference — The Point of Connection — is available at www.prsa.org/conf2008.
Guest Speakers
Among the current roster of keynote speakers is Mitch Albom, who will address the Conference’s General Session on Tuesday, Oct. 28. Albom is a best-selling author, award-winning sports columnist, popular radio show host and ESPN analyst. His writings include “For One More Day,” “The Five People You Meet in Heaven” and “Tuesdays With Morrie,” his chronicle of time spent with a beloved but dying college professor, which spent four years on the New York Times bestsellers list and holds the distinction of being the most successful memoir ever published. All three books have been turned into successful films. Produced by Oprah Winfrey in 1999, "Tuesdays With Morrie" starred Jack Lemmon and Hank Azaria and won four Emmy awards, including best TV film, director, actor and supporting actor. Albom also is known for his charitable works, which anchor him solidly in the Detroit community. He founded three charities that deliver food, shelter and educational services to Detroiters.
Addressing the Monday business luncheon will be Penelope Trunk, expert business advice columnist for the Boston Globe, author of “Brazen Careerist: The New Rules for Success,” and writer of the popular blog, Brazen Careerist: Advice at the Intersection of Work and Life. Her career reflects a dedication to defining success in the modern workplace, where the lines between work life and personal life continue to blur. Her advice speaks to a new business milieu where old rules — such as pay your dues, climb the ladder and work late — no longer apply. She began her career as a marketing executive in the software industry, founding three companies of her own. Her own career choices have been featured by TIME Magazine and the London Guardian as examples of how successful careerists can surmount a surfeit of new workplace issues. Both the New York Times and Business Week have cited Trunk's writings for their targeted insights into the new workplace.
Bob Lutz, who will address the Conference at its Monday General Session on Oct. 27, is vice chairman of global product development for General Motors. His career began at General Motors in 1963 and has led him to senior positions at BMW and the Ford Motor Company. He also spent 12 years with Chrysler, where he led all of the company’s automotive activities, including sales, marketing, product development, manufacturing, and procurement and supply. His Chrysler years are chronicled in his 1998 book, “Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company,” which was revised, updated and retitled in 2003 as “Guts: 8 Laws of Business From One of the Most Innovative Business Leaders of Our Time.” Today, the automotive legend and former Marine fighter pilot is also at the forefront of social media as one of the nation’s top corporate bloggers. GM’s Fastlane Blog, where he is chief blogger, engages customers, car enthusiasts and GM executives and receives voluminous visitor comments and feedback.
(found in March 2007 PRVisions)
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