Inside you'll find the most up to date PRSA news on the local front (including a request from the APR chair, The Blacksmith Awards Call for Entries, a new Mentoring Program and a request for speakers in our Visions Viewpoint segment ), new articles from PRSSA chapters from Miami University & Xavier University, the national PRSA front (including information about the upcoming PRSA National Conference and an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others.
By Shasta Taber
Dear Members:
In order to bring some more life and excitement to our newsletter I will now be including pictures from our chapter. The first one can be seen in the New Professionals section from the August Reds game that the group attended. If you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
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By Lisa Doxsee, APR
On behalf of the Cincinnati Chapter of PRSA, I would like to extend my condolences to Rob and Sarah Pasquinucci. Rob’s father passed away September 11th. Rob, we are thinking of you, Sarah and your family during this difficult time.
By Lisa Doxsee, APR
The beginning of fall marks the beginning of the final leg of the PRSA year and we would like your feedback. It has been a great year marked by some interesting programs, some new faces to the luncheons and the beginnings of programs aimed at tapping into the resources and experience within the chapter.
Please let us know what you thought about the different programs and locations. With the end of the Montgomery Inn Banquet Center, we’ve been left trying to find a new home for our monthly luncheons. Let us know which locations you liked and why and which ones you didn’t and why. Also, let us know which were your favorite topics and what you would like to see next year. This is your chapter and I encourage your input. There is always so much to cover and, at the beginning of the year, it seems we have all the time in the world. By the end of the year, there is still so much left to do.
I would also like to know if you prefer to have a standard meeting location or if going from place to place adds variety to the programs. You will see a survey at the end of the year, but please don’t feel you have to wait to give your feedback. You can email me at ldoxsee@eastersealswrc.org at any time to let me know your thoughts regarding the past year of PRSA.
There are a few big events coming up which are certain to end the year on a strong note. Don’t forget about Media Day on October 2 featuring a new format and a special toast to the Cincinnati Post and 50 years of the Cincinnati Herald. Our final monthly luncheon for 2007 will be November 13 on crisis communications featuring Tressie Long from Comair. We will end this year in December with the Blacksmith Awards—please don’t wait until the deadline to submit your entry. There are so many strong PR programs out there, let’s recognize them!
Finally, I hope you all are considering attending the national conference in Philadelphia at the end of October.
Watch the Blacksmiths on YouTube
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October 2 - Media Day
October 2 , 2007 - MEDIA DAY
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Printer Friendly Flyer (PDF) -
includes form needed to register (page 4). Completed forms can be faxed to 513-984-9191. Roundtable choices can be found by clicking here.
These are filling fast so don't delay in registering.
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Meet and talk with more than 30 Cincinnati journalists representing newspaper, magazine, TV, radio and internet. The day will close with a "Toast to the Cincinnati Post," a social hour to recognize the service of the Cincinnati Post and its staff to our community.
Sponsored by:
 |
 |
| Date: |
Tuesday,October 2, 2007 |
| Place: |
Duke Energy Center, downtown |
| Time: |
11:30 a.m. to 7:00 p.m. (Media Day)
5:00 p.m. to 7:00 p.m. (Happy Hour Only) |
| Cost: |
$125 for Cincinnati Chapter PRSA Members
$150 for non-members and guests
$20 for non-member for social hour only
(Social hour only free for members)
Payment is due by the day of the event. Checks and cash are the preferred methods of payment. However, we do accept MasterCard and Visa. |
| RSVP: |
By NOON on Monday, September 24
All registrants must use the official registration form to register. This form can be filled out and emailed to acampbell@fuse.net, faxed to 513-984-9191 or mailed to PRSA Cincinnati Chapter, PO Box 43242, Cincinnati, OH 45243.
*Be sure if you are mailing that you allow mail time so that the form reaches us by the 24th.
Reservations are required. We cannot guarantee we will have space for walkins. |
| Diet: |
Please let us know when you place your reservation if you would like to request a vegetarian meal. All meals must be preordered and the location cannot guarantee substitutions can be made on site without prior request. |
| Cancellations: |
Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
| 11:30 a.m. |
Registration - 2nd floor of Duke Energy Center |
| 12:00 p.m. |
Keynote Panel Discussion with Lunch:
Ask the Assignment Editors
Featuring Sally Macy Thelen, WLWT-TV
Helen Barnes, FOX 19; Sara Wittmeyer, WNKU-NPR and Jeri Tolliver, Radio One |
| 1:00 - 1:15 p.m. |
Break |
| 1:15 - 2:45 p.m. |
Industry Media Roundtables
Each participant can attend three 30-minute discussions at tables of 10 with one media representative. On the registration form there is a place to indicate your top 5 picks. USING THE LIST BELOW, PLEASE NOTE YOUR TOP 2 CHOICES FOR EACH SESSION. These are all that remain open and are being assigned on a first-come, first filled basis:
SESSION 1:
- Nancy James, Northern Kentucky Magazine - 2 spots left as of 7:00 pm 9/26
- Wayne "Box" Miller, WDBZ-AM - 2 spots left as of 7:00 pm 9/26
- Josh Pichler, The Cincinnati Enquirer - 4 spots left as of 7:00 pm 9/26
- Mark Sheldon, MLB.com - 4 spots left as of 7:00 pm 9/26
- Amy Shorer, Cincy Chic - 3 spots left as of 7:00 pm 9/26
SESSION 2:
- Nancy James, Northern Kentucky Magazine - 3 spots left as of 7:00 pm 9/26
- Wayne "Box" Miller, WDBZ-AM - 5 spots left as of 7:00 pm 9/26
- Michael Perry, The Cincinnati Enquirer - 4 spots left as of 7:00 pm 9/26
- Josh Pichler, The Cincinnati Enquirer - 6 spots left as of 7:00 pm 9/26
- Mark Sheldon, MLB.com - 5 spots left as of 7:00 pm 9/26
- Amy Shorer, Cincy Chic - 1 spots left as of 7:00 pm 9/26
SESSION 3:
- Gina Daugherty, CiN Weekly - 1 spot left as of 7:00 pm 9/26
- Nancy James, Northern Kentucky Magazine - 2 spots left as of 7:00 pm 9/26
- Wayne "Box" Miller, WDBZ-AM - 3 spots left as of 7:00 pm 9/26
- Michael Perry, The Cincinnati Enquirer - 1 spot left as of 7:00 pm 9/26
- Josh Pichler, The Cincinnati Enquirer - 4 spots left as of 7:00 pm 9/26
- James Ritchie, Business Courier - 4 spots left as of 7:00 pm 9/26
- Mark Sheldon, MLB.com - 7 spots left as of 7:00 pm 9/26
- Amy Shorer, Cincy Chic - 3 spots left as of 7:00 pm 9/26
|
| 2:45 - 3:00 p.m. |
Break |
| 3:00 - 3:45 p.m. |
Keynote Panel Discussion: Get Featured
Featuring Jay Stowe, Cincinnati Magazine; Felix Winternitz, Cincy Business; Sara Pearce, The Cincinnati Enquirer; and Sherry Haug, Cincinnati Family |
| 4:00 - 5:00 p.m. |
Media Relations Expo
A media relations expo will be offered from 4-5 p.m. featuring experts offering: satellite media tours, media training, news tracking and evaluation, interactive press kits and news distribution. |
| 5:00 p.m. |
"A Toast to the Cincinnati Post" and a chance to celebrate the Cincinnati Herald's 50 years in business
Social hour with the official toast at 5:30 pm |
| 7:00 p.m. |
Event concludes |
How can I track my TV hits so I can measure my PR campaign?
My boss is a nervous wreck in front of the camera. How do I train her to feel comfortable?
How can I better distribute our press releases with the assurance that they will get placed?
My press kit stinks. How can I make it more interactive?
Your questions will be answered at 2007 PRSA Media Day.
November 13 , 2007 - Monthly Luncheon
By Joe Feiertag, APR
What: Mentoring by veteran PR practitioners
When: 11–Noon on Tuesday, Nov. 13
Where: Madison Event Center in Covington
Cincy PRSA will kick off a new mentoring program on Nov. 13 that will match less experienced members with veteran PR practitioners free of charge.
The mentoring sessions will take place prior to the chapter's luncheon at the Madison in Covington. Any current Cincinnati Chapter PRSA member can reserve a private half-hour session between 11 a.m. and noon.
Our local chapter is fortunate that several members belong to the College of Fellows. This is a distinguished group of accredited members who have worked more than 20 years in PR. Several have agreed to volunteer their time to:
• Discuss issues related to public relations practice
• Offer a fresh perspective on seemingly daunting issues
• Make creative, yet proven suggestions for handling PR challenges
• Offer encouragement and assurance
If you are a current member and would be interested in sitting down with a mentor free-of-charge and in complete confidentiality, e-mail FlyCinci@aol.com. Space is limited, so reserve your spot early.
The Madison Event Center is located at 700 Madison Avenue in Covington. Ample complimentary parking is available in the Madison’s own lot as well as in the public garage just across the street.
December 13, 2007 - Blacksmith Awards
Click here to check out further details on these upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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By Connie Kolita, APR
APRs: Anytime you get a new e-mail address (position change, etc.), please inform us via Accreditation Chair Connie Kolita (e-mail KolitaCM@fhlbcin.com). We strive to have the most current chapter APR list possible. Thanks!
By Connie Kolita, APR
Hi All … well, “they” say you can’t get what you want unless you ask … so I’m asking … I am in need of meeting room options for our spring/summer 2008 APR review course. As the individual who oversees this typically 10-week (once a week) evening course, my “wish list” includes space that is close to downtown, has (preferably free) parking, and may even be dog friendly a few times. The room should be able to accommodate, say, a dozen people, and I anticipate we’ll begin the class in late April. If you have ideas, please e-mail me. Thanks so much in advance… Connie K. p.s. If you are interested in taking our next review course, feel free to e-mail me also and I will put you on my list! Thanks.
(from March 2007 PRVisions)
(from March 2007 PRVisions)
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.
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Enter the Blacksmith Awards
The 2007 Blacksmith Awards Call for Entries is now online. Be sure to enter your work in some of the more than 20 different categories for campaigns and tactics.
The Blacksmith Awards honors the best of Greater Cincinnati’s public relations community, from talented, experienced practitioners to stellar work that has local, national and international impact. Winners will be honored at an awards dinner on Thursday, December 13, 2007 at The Contemporary Arts Center in downtown Cincinnati.
Campaigns are judged for research, planning, execution and results while tactics are evaluated against project objectives, budget, design and results. Work completed between July 1, 2006 and October 19, 2007 is eligible.
Entries must be submitted by October 19, 2007. For an entry form or more information, visit http://www.cincinnatiprsa.org/blacksmith/index.php or contact me at kdugan@frch.com. A $1 reward goes to the first person actually reading this to send me an email.
Good luck!
Not sure what to enter? We’re providing video footage from a (really) bad brainstorm session to provide inspiration on what NOT to enter.
Special thanks to chapter member Kristan Getsy of Lifeseyes Media
[ http://www.lifeseyesmedia.com ] for making this video possible.
Be sure to check out the video and download the call for entries for more details. More details available at http://www.cincinnatiprsa.org/blacksmith/index.php
By Kevin Dugan, APR
Everyone reading this should consider entering the 2007 Blacksmith awards. There are more than 20 different categories for campaigns and tactics. The call for entries goes out in August, but it’s not too early to begin thinking about your entry now.
What makes work award-winning? Campaigns are judged for research, planning, execution and results while tactics are evaluated against project objectives, budget, design and results.
The entry is simple to prepare, but extremely important. Great work can go unnoticed due to a poorly-written entry while a concise entry can help secure some hardware. With this in mind, here are seven lucky tips to remember as you prepare your entry.
1) Consider it your resume. Give the entry the same time, thought and attention you give your resume. Review every line. Proofread it. Proofread it again. Have someone unfamiliar with the project read the entry. This helps identify questions you leave unanswered or areas where you may need to clarify points you’re making.
2) Follow directions. It sounds obvious, I know. But after judging dozens of entries from other chapter award competitions, it bears restating. Many entries ignore directions and their scores reflect it. If you’re told you’ll be judged on measurable objectives, include some in your entry.
3) Tell us about the audience. The audience is critical to every plan, but it’s not always requested in an entry. You’re immersed in the work so the audience is obvious to you. But you should always quickly define the target audience early in the entry to set the stage.
4) Add sizzle and steak. There are usually portions of a project that stand out and drive you to enter them into award competitions in the first place. Just remember that standout portions of a project will not carry your whole entry. Make sure each part of your entry is as strong as possible.
5) Revisit research. Sometimes we only consider including primary research when pulling entries together. Include all primary and secondary research that fueled your planning. And include a copy of this research in the appendix.
6) Remember the appendix. Get full credit for all the work you’ve done. Include samples of research, results and other relevant information. Merchandise how thorough you were in planning, execution and evaluation.
7) End on a high note. Despite their restrictive format, award entries should tell a story. Too many entries simply end. Consider how the entry title, project objective and a one-sentence summary of the project's success work together. The last thing the judges read should influence a positive evaluation.
Putting entry binders together is hard work and the entry fees add up quickly. Applying these tips will help ensure the investment of time and money pays off. If your campaign or tactic has been completed within the last half of 2006 or prior to the October 2007 entry deadline, enter the Blacksmith awards. For more information, contact me at kdugan@frch.com.
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Community Service Update
By Megan Licursi
This year, we’ve selected to work with the American Red Cross and its Power of Two program.
The program's moniker, "Power of Two," refers to the time someone might dedicate to volunteering to the American Red Cross -- two hours (writing news releases, for example); two days (handling media at a local disaster); two weeks (providing media relations for a large disaster anywhere in the United States) or twice a year. The Power of Two offers volunteers flexibility in determining how and for how long they will volunteer. Under the program, volunteers also receive training on fulfilling their roles as Red Cross media representatives.
Click here to see a copy of the flyer that was shared at the July Happy Hour.
Should you have any questions and/or would like to volunteer, please contact Megan Licursi at megan@licursi.net.
Thanks!
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This year, at each month’s PRSA meeting, a drawing will be held for an excellent addition to the PR practitioner’s library: Legal and Ethical Restraints on Public Relations by Karla Gower. The book’s first chapter focuses on ethics models, codes and guidelines. The rest of the book concerns legal issues, such as corporate and commercial speech, intellectual property and government relations.
Whether you’re studying for the APR or need to revisit the ins and outs of trademarks, this concise reference has the information you’re looking for.
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Contact: Stephanie Meyer, smeyer@pr-link.com
Cincinnati, Ohio – July 24, 2007 – Are you thinking of becoming an independent contractor? Having trouble gaining attention from the C suite? Come to the IABC 2007 Heritage Regional Conference, October 14-16, and let Pam Gilchrist fix your woes.
Pam will lead two workshops. The first workshop is Session M7: Independent Contractor Shop Talk: How To Run Your Business More Smoothly on Monday October 15 from 2:45 to 4:00 p.m. The second workshop is Session T4: Behavior in the Workplace: Why People Click Or Conflict – And What You Can Do About It on Tuesday, October 16 from 9:15 to 10:30 a.m.
“The IABC 2007 Heritage Regional Conference has a great line-up of speakers this year,” said Pam Gilchrist, president of PR~Link. “I am looking forward to learning from my fellow business communicators, as well as passing on information I’ve learned.”
Session M7: Independent Contractor Shop Talk: How To Run Your Business More Smoothly lifts the hood and looks at the greasy engine of running your own business. If you want your business to purr like a kitten, Gilchrist, who has worked as an independent contractor since 1999, will share best practices and moderate an exciting idea sharing session. Learn how to:
- Work “on your business” as well as “in your business”
- Move from “freelancer” status to building a small firm
- Get and keep clients
- Develop and stick with a business model
- Know why it’s OK to just say no
- Manage scope creep
- Cry for help with office tasks
Session T4: Behavior in the Workplace: Why People Click Or Conflict – And What You Can Do About It will discuss what makes people tick. Ever wonder why you can’t get along with the lemming in the next cubicle or how to gain greater respect from the C-Suite? A Certified Personality Trainer, Gilchrist will share nine universal personality types and explain why they click or conflict in the workplace. By understanding underlying needs that drive behavior, communicators can more quickly reduce conflict and gain buy-in.
- Identify why some C-level execs want a 20 page proposal and why others will only read two
- Learn to spot correctors, pleasers, competitors, bullies and more
- Take home strategies you can immediately employ to improve your communication effectiveness in the workplace
The IABC 2007 Heritage Region Conference will take place on October 14-16, 2007 at the Embassy Suites RiverCenter in Covington, KY. For more information or to register go to: http://www.iabcheritageregion.com/conference2007
If you are interested in information about the Independent Practitioners of Cincinnati PRSA please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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Paul Abrams
P R Mgr
Roto-Rooter Group
255 East 5th St
Cincinnati, OH 45202
513-762-6434
paul.abrams@rrsc.com
Allison A. Brinkman
Acct Mgr
Eisen Management Group
6320 Satinwood Dr
Burlington, KY 41005
859-586-4302
Andrea S. Hines
Commun Assoc
Knowledge Works Foundation
1 W 4th St, Ste 200
Cincinnati, OH 45202
513-929-1335
hinesa@kwfdn.org
Nicole E. Kellner-Smith
Regional Marketing Manager
Weltman Weinberg & Reis Co., L.P.A.
525 Vine St, Ste 800
Cincinnati, OH 45202
513-723-2200
nkellnersmith@weltman.com
Kristina N. Koulouris
Marketing/Events Associate
Ernst & Young LLP
1900 Scripps Center, 312 Walnut
Cincinnati, OH 45202
513-612-1881
kristina.koulouris@ey.com
Connie Volker
Event & Mktg Dir
EQ the Cooking School
95 Riviera Dr
Bellevue, KY 41073
859-655-3635
cvolker@thepartysource.com
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New Professionals (and friends) attend Reds Game, August 20, 2007, with a pre-game tour.
If interested in the New Professionals group please contact Jessie Folmer at jfolmar@cincyusa.com or 513-632-5371.
Special Invitation from The Cincinnati Ballet
By Terry Honebrink
For the Saturday, September 22nd & 29th performance, Young Professionals are encouraged to attend. After the ballet, there will be light refreshments and entertainment. “The ‘get togethers’ are to encourage YP's to come to the ballet and see it as a fun place to hang out!” said Terry Honebrink. The shows begin at 8:00 and are being performed at the Mickey Jarson Kaplan Studio at the Ballet Center, 1555 Central Parkway at the corner of Liberty and Central Parkway. The only RSVP needed is a ticket to the performance. PDF Invitation
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By Jeff Seal, APR
Volunteer your PR skills to a worthy cause and you can make new contacts, add material to your portfolio and earn APR maintenance points. Visit the volunteer bank at http://www.cincinnatiprsa.org/jobBank/index.php.
If you know of a nonprofit organization that would like to request volunteer PR assistance, please have them contact Jeff Seal, APR, at jseal@fuse.net.
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By Mike Boehmer, APR
Don’t delay. Nominations are being accepted for the Werner-VonderHaar-Bogart Award – the highest honor the Cincinnati PRSA chapter can bestow upon a public relations professional.
The award – named after three Cincinnati chapter presidents who advanced to national PRSA president -- recognizes service to the chapter, the profession, the community and the society. William Werner, Edward VonderHaar and Judith Bogart each displayed exceptional depth, breadth and quality of service to our profession, to the Cincinnati community and to PRSA. The award acknowledges the value of exceptional service.
Here are the criteria for selection of the award recipient:
- Service to the Chapter – Having served as an officer of the chapter, as a board member, a committee chair, or a committee member – preferably a combination of these accomplishments over a sustained period.
- Service to the Profession – Having served as a program speaker, professional development presenter, a panelist, coordinator of an accreditation activity, worked closely with students in the classroom or as a mentor, and worked with faculty, etc. over a sustained period of time.
- Service to the Greater Cincinnati Community – Having done pro bono public relations work in support of a not-for-profit organization, having served as PR chairman for a not-for-profit community or board, etc.
- Service to the Society – Having served in a leadership position in a Professional Interest Section or on a District or National ad hoc committee or task force, having served at the District level or National level on a committee, board or as an officer.
The qualified candidate will have demonstrated achievement in at least three of the four service areas.
Nominations, which detail the candidate’s contributions in the selection criteria, should be sent to Mike Boehmer at boehmm@jfs.hamilton-co.org by October 1, 2007.
The East Central District of PRSA is recognizing shining examples of public relations campaigns and tactics through its 30th annual awards competition. The Diamond Awards competition is open to any public relations professional, including members of the 15 chapters in the East Central District or any nonmember whose place of business is within the district boundaries. The 2007 competition is proudly hosted by the West Virginia Chapter of PRSA. Thanks go to our corporate sponsors: Columbia Gas Transmission, Fifth Third Bank and BrickStreet Mutual Insurance Company.
You will be receiving a printed copy of the call for entries in mid-August, but if you want to get a head start on making the September 28 deadline (or the September 21 Early Bird deadline), visit http://www.ecd-prsa.org/events/diamond.html and be sure to click on the PDF version of the call for entries.
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
By Katie Quinn
Facebook.com has taken the virtual world by storm, with over 34 million members and an interactive quality that has users checking their profiles daily, to the point of obsession.
It’s no wonder that advertisers have jumped at the chance to hit this youth-driven, influential website. Although, whether or not these advertisements are beneficial to companies is yet to be determined.
Founded in February of 2004, Facebook.com launched as an online community for college students. The website quickly became a social phenomenon across the United States and soon expanded membership to high school students and students abroad.
Last September Facebook executives made the decision to open membership to the general public, a change that probably went unnoticed by most users secluded in their web tangle of college co-eds.
Nonetheless, advertisers did not overlook the heightened potential that these new users provided. Prospective profits are significant and major advertisers such as Wal-Mart have not hesitated to act.
In fact, according to Eric Newman’s article, “Facebook enjoys fresh-faced appeal among advertisers,” in an August 2007 issue of Brandweek, Reebok, a footwear and apparel company, launched its “Run Easy” campaign on Facebook, which was considered a success, gaining interactions from more than 14,000 online users.
“Facebook seems to be the place where our consumers are,” said Rich Prenderville, head of global brand marketing at Reebok in Canton, Massachusetts.
Yet absolute advertising success remains to be proven. Analysts are pointing at clickthrough rates, the percentage of time users click on an ad, to attain results. One report by Valleywag, a Gawker Media blog, shows the low average of a 0.04% clickthrough rate: only 400 clicks in every 1 million views.
In fact, Nick Denton, founder and owner of Gawker Media—considered to be one of the most successful blog-oriented media companies—notes, “Media buyers—the agency people who book campaigns—report that the college social network is a truly terrible target. They’re mainly students, with low disposable income, of course; but, beyond that, the users appear to be too busy leaving messages for each other to show much interest in advertising. Facebook’s members appear indifferent even to movie advertising aimed at their demographic.”
Another issue for advertisers interested in placing ads on Facebook is over-commercialization, a concern already facing rival website MySpace.
Since its inception in 2003, MySpace has been open to the general public and has become one of the top social networking websites. It has been inundated with user complaints about unsolicited spam messages from advertisers and the unwanted invasion of advertisements on member profile sites.
The same over-commercialization is likely to happen with Facebook, says Mark Ury, an executive at interactive marketing firm Blast Radius, in an August 2007 issue of Brandweek.
This may be the case, but Facebook remains hopeful—and so does Microsoft. According to Microsoft.com, August 22, 2006 marks the date of the strategic alliance of Microsoft and Facebook.
“Our collaboration with Facebook is about joining our cutting-edge advertising technology and sales force with a true innovator in social networking,” said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft.
Although there is no single consensus for the effectiveness of ads placed on Facebook, both advertisers and non-advertisers alike have recognized Facebook’s mass appeal and ability to reach millions, especially youth.
Even Senator Barack Obama, hopeful for the 2008 U.S. Presidential candidate nomination, has taken advantage of the campaigning opportunity by creating a Facebook group called, “One Million Strong For Barack,” (which currently has 338,924 members).
Senator Obama’s unique strategy of creating a group and becoming a member of the social network is a tactic that advertisers might have to consider in the future in order to reach their target markets and garner successful results.
Northern Kentucky University:
www.nkuprssa.org
Xavier University PRSSA:
By Jeff McMurray, Xavier ’08, PRSSA Chapter Secretary
With the new school year came many new things for the Xavier Public Relations Student Society of America. One of the new things that faces Xavier’s PRSSA is having a new executive board as well as a new faculty advisor.
Leading Xavier’s PRSSA this year is senior Stephanie Brown. With her hard work, she hopes that this upcoming year will be a successful one for the board. To make sure Ms. Brown and the board is staying on track is Julie Stewart, new to the Xavier community. Julie Stewart is a new teacher at Xavier, teaching Principles of Public Relations to Xavier PR students. Ms. Stewart is not only looking forward to teaching students but is also looking forward to guiding those involved with PRSSA.
A new board and a new faculty advisor are not the only things that are new to the Xavier PRSSA chapter. There is also a new project for them to take on. This project is a full fledge PR campaign to help stop students from smoking. It is a part of Northlich’s PRojectU, which is a competition between universities in Ohio. This is a great opportunity for Xavier’s PRSSA and gives them a chance to work on a real campaign.
All of this is just the start of a productive year for the Xavier chapter of PRSSA. Hopefully the success of last year continues through the year.
Speaker(s) Needed for Future Business Leaders of America/Phi Beta Lambda, Inc. Nov. 10 Conference
By Jessie Folmar
The Future Business Leaders of America (FBLA) / Phi Beta Lambda, Inc. is currently seeking presenters (who will be compensated) to commit to a 45 minute workshop session focused on communications-related subject matter for its fall conference in Cincinnati from 8 a.m. to 4 p.m. on November 10. This is a great opportunity to spread your career wisdom to students and provide exposure for your company (as applicable). The audience will be made up of high school and college students, and FBLA advisors.
The FBLA conference planner also is looking for companies to participate as exhibitors, which could be of interest to companies who recruit entry-level graduates.
If you are interested in learning more about the speaking event and/or exhibiting at the FBLA conference, please contact the Cincinnati USA Convention & Visitors Bureau Communications Manager, Jessie Folmar, at 513-632-5371 or JFolmar@CincyUSA.com.
Special Invitation from Cincinnati Ballet
For the Saturday, September 22nd & 29th performance, Young Professionals are encouraged to attend. After the ballet, there will be light refreshments and entertainment. “The ‘get togethers’ are to encourage YP's to come to the ballet and see it as a fun place to hang out!” said Terry Honebrink. The shows begin at 8:00 and are being performed at the Mickey Jarson Kaplan Studio at the Ballet Center, 1555 Central Parkway at the corner of Liberty and Central Parkway. The only RSVP needed is a ticket to the performance.
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated. back to top
Contact: Janet Troy, 212-460-1452
NEW YORK (September 13, 2007) – The Public Relations Society of America (PRSA) has announced that Joseph F. DeRupo has joined PRSA as associate director of public relations. DeRupo will report to Janet Troy, PRSA vice president of public relations.
DeRupo will be responsible for directing PRSA’s public relations efforts, with a particular emphasis on external communications and advocacy. He will work with the Advocacy Advisory Board leadership to identify issues of interest and concern to the public relations and communications profession in areas such as communications ethics and free speech protections, as well as develop and promote industry positions on breaking news in these areas. He will also support the PRSA National Capital Hill Initiative to position PRSA as the leading voice of the profession in public affairs vis-à-vis national, state and local government.
“Joe brings a decade of experience managing internal and external communications for large membership organizations,” said William “Bill” Murray, PRSA president and COO. “His understanding of member service, coupled with broad expertise in media relations, editorial services and government affairs, will bring a new dimension to PRSA’s public relations and advocacy initiatives.”
Prior to joining PRSA, DeRupo was director of communications and public relations for the National Coffee Association of USA, Inc., where he managed internal and external communications and served as media spokesperson for the U.S. coffee industry’s leading trade association. He also served as communications project manager at the American Institute of Certified Public Accountants, the chief professional association for the accounting profession. He was also Press Secretary to New York City Council Member Alan Jay Gerson and communications program manager at IBM. DeRupo began his public relations career at New York agencies Ruder Finn and Fleishman-Hillard, and holds a J.D. degree from Columbia University School of Law.
NEW YORK (Aug. 7, 2007) – A leading New Jersey-based public relations executive has been nominated as chair-elect of the Public Relations Society of America (PRSA), the public relations industry’s largest professional organization with nearly 32,000 professional and student members.
Current national PRSA Secretary Michael G. Cherenson, APR, has been nominated as 2008 PRSA chair-elect. Cherenson was among nine selected for nomination Aug. 3 – 4 in Chicago by PRSA’s 19-member Nominating Committee, chaired by 2005 PRSA Chair and CEO Judith Turner Phair, APR, Fellow PRSA.
A PRSA national board member since 2004, Cherenson is executive vice president of Success Communications, an award-winning firm that offers its clients expertise in public relations, association management, Web development, interactive advertising and marketing, and recruitment marketing. The agency, currently celebrating its 50th year, is headquartered in Parsippany, N.J., and has offices in Atlanta, Boston, Chicago, Honolulu, Los Angeles, New York, Philadelphia, Phoenix, San Diego and Tampa.
Cherenson’s expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communications, government relations, event management and interactive public relations. At Success Communications, he serves as chief public relations counselor and strategist, and is involved with all public relations activities for the firm's diverse clientele.
He is a member of the PRSA New Jersey Chapter, having served as its president in 2001 and 2002, and serves on the University of Florida's Department of Public Relations' Advisory Board; the Fairleigh Dickinson University Corporate and Organizational Communication Board of Corporate Advisors; and the Gibbs College Visual Communications Advisory Board.
Cherenson also has served as an advisor on the boards of directors of many national and community organizations, including the Boys & Girls Clubs of Northwest New Jersey. He also is the founder and president of his hometown lacrosse club, the Pequannock (N.J.) Lacrosse Club.
“It’s both a privilege and a tremendous opportunity to be nominated as chair-elect,” says Cherenson. “My goal is to work with the national board, staff and our hundreds of volunteer leaders to advance the profession, empower members, and foster a thriving and diverse community of professionals. From Hartford to Honolulu, Fairbanks to Ft. Lauderdale — and everywhere in between — we'll continue helping public relations flourish through professional development, advocacy and diversity.”
Joining Cherenson as 2008 nominees are public relations leaders from diverse geographic and professional sectors of PRSA and the profession, including:
Treasurer
Rosanna M. Fiske, APR, associate professor, Florida International University, Coral Gables, Fla.
Secretary
Mary Deming Barber, APR, Fellow PRSA, director, communications, the Alaska Community Foundation, Anchorage, Alaska
Director, North Pacific District
Kathryn D. Hubbell, APR, Fellow PRSA, owner, Adscripts, Inc., Missoula, Mont.
Director, Southeast District
Philip A. Tate, APR, vice president, Luquire George Andrews, Charlotte, N.C.
Director, Southwest District
The Nominating Committee has not nominated a candidate to serve on the board from the Southwest District. Qualified candidates may enter their names on the ballot by filing a petition with the secretary of PRSA no later than Thursday, Sept. 20. The petition must be signed by at least 25 2007 Assembly delegates. For more information on how you can utilize a petition to get on the ballot, e-mail nomcomm@prsa.org.
Director-At-Large
David M. Imre, APR, president, Imre Communications, LLC, Baltimore, Md.
Additional public relations professionals were nominated to serve as delegate-at-large at the 2008 Assembly. Nominated to represent members who are not in Chapter areas are:
Carolyn G. Bobo, APR, Fellow PRSA, adjunct professor, Texas Christian University and University of North Texas, Fort Worth, Texas
Elizabeth McRae, principal, The McRae Agency, Scottsdale, Ariz.
There are two positions available to represent members of PRSA who reside outside the United States and Canada. The Nominating Committee has nominated one individual:
P. Michael McDermott, APR, Fellow PRSA, international public relations counselor, International Public Relations Counsel, Riverside, Conn.
Other qualified candidates may enter their names on the ballot by filing a petition with the secretary of PRSA no later than Thursday, Sept. 20. The petition must be signed by at least 25 2007 Assembly delegates. For more information on how you can utilize a petition to get on the ballot, e-mail nomcomm@prsa.org.
“We are proud to present these talented and committed nominees to the PRSA Assembly and membership. These leaders will further strengthen the ability of the PRSA Board of Directors and Assembly to successfully serve our profession, our members and our Society,” said Phair. “We had an exceptional pool of candidates this year and we want to thank all of those who presented themselves for consideration.”
The nominees will stand for election Oct. 20 at the Society’s annual Assembly, which precedes the 2007 PRSA International Conference in Philadelphia. If elected, they will join the 2008 board, which will be headed by current Chair-Elect Jeffrey P. Julin, APR, president, MGA Communications, Inc. As immediate past chair, current PRSA Chair and CEO Rhoda Weiss, APR, Fellow PRSA, will join them in the PRSA’s governance.
NEW YORK (July 30, 2007) — Mia Farrow, acclaimed actress and humanitarian activist, and Donna Brazile, leading political strategist and CNN commentator, join Tim Russert, “Meet the Press” managing editor and moderator, as keynote speakers at the PRSA 2007 International Conference Oct. 20 – 23 in Philadelphia. Farrow is the opening keynote speaker at Sunday’s General Session, followed by Russert, who keynotes Monday’s General Session. Brazile rounds out the high-profile speaker lineup when she delivers the Tuesday keynote speech at the General Session. The PRSA International Conference is the world’s premier public relations event.
 
Mia Farrow Donna Brazile
Farrow works tirelessly as a staunch advocate for children’s rights, raising funds and awareness for children in conflict-affected regions, predominantly Africa. She is a UNICEF Goodwill Ambassador and has worked extensively to draw attention to the fight to eradicate polio, which she survived as a child.
Her latest humanitarian effort raises awareness of the genocide occurring in Darfur, Chad and Central African Republic. Connecting to the humanity in all of us, she reminds us of our moral responsibility to assure "never again" are not just words. Farrow will address what compels her to continue this work despite grave personal risk and will share how every individual can help.
In addition to her humanitarian efforts, Farrow is an accomplished actress who gained national attention through her role in the television classic, “Peyton Place.” She starred in more than 40 movies, including “Rosemary’s Baby,” “The Great Gatsby,” and “Hannah and Her Sisters.” She has completed work on two films being released this year: ”Be Kind Rewind” with Jack Black, directed by Michel Gondry, and the first part of director Luc Besson’s planned trilogy of fantasy films, “Arthur and the Invisibles.”
Donna Brazile, Tuesday’s General Session Conference keynoter, is one of America’s most influential and best known political strategists, who made history as the first African-American woman to lead a major presidential campaign when she was named campaign manager for Gore-Lieberman in 2000. A popular political commentator for CNN, ABC News and other media, Brazile is a fierce advocate of diversity in the workplace and the inclusion of women and minorities in politics. Following the 2002 midterm election, Brazile was named chair of the Democratic National Committee’s Voting Rights Institute, which helps protect and promote the right of all Americans to participate in the political process.
In addition to being a weekly contributor and political commentator for CNN and political consultant for ABC News, Brazile is a contributor to NPR’s “Political Corner.” She also is a columnist for Roll Call newspaper and Ms. Magazine, and the author of a syndicated column. Brazile also is the author of “Cooking with Grease: Stirring the Pots in American Politics,” a memoir about her life in the political arena, as well as co-author of “What We Do Now.”
“We’re thrilled to have this outstanding lineup of luminaries who continue to make their mark on this nation and the world,” said PRSA National President and CEO Rhoda Weiss, APR, Fellow PRSA. “Before there was Angelina Jolie, Bono or George Clooney, there was Mia Farrow. She has been and continues to be Hollywood’s most dedicated humanitarian, committing her life to improving the plight of children everywhere. Donna Brazile is an inspiration to all Americans for breaking the barrier for women of color to lead a presidential campaign and for a never-ending commitment to ensure we never lose sight of the needs of the poor and minorities.”
Themed “PR Evolution: Innovation. Collaboration. Influence.,” the Conference features 100+ comprehensive Professional Development sessions led by 200+ top industry experts. Session tracks designed for optimal learning focus on: Innovative Strategies, Effective Tactics and Techniques, Specialization and Practice Areas, and the Evolving Profession.
Sessions address the latest trends and fundamentals of topics like emerging technologies and social media (e.g., blogging and podcasting), leadership, branding, positioning, differentiation, case studies, ethics, crisis communications, specialization, industry innovation, media relations, measurement, integrated communications, marketing, diversity, advocacy, and much more.
Public relations and communications professionals in all stages of their career will hear about the most critical issues facing the profession and learn the newest strategies, tools, techniques and best practices from presenters from across the nation and around the globe.
Thousands of public relations and communications professionals and students from around the world attend the PRSA International Conference. In addition to 100+ Professional Development sessions, there are 10 skill-enhancing pre-Conference events, five keynote sessions, two powerhouse Lunch and Learn programs, 16 industry-specific networking events, and the popular Cyber Café where attendees can check e-mail and go online.
Keynoting the Tuesday luncheon is PRSA leader Brian Tierney, CEO, Philadelphia Media Holdings, and publisher of The Philadelphia Inquirer and Philadelphia Daily News.
Additionally, there will be two keynote panels. One panel will comprise a group of multinational public relations agency chief executives, including Marcia Silverman, global CEO, Ogilvy PR Worldwide; Fred Cook, president & CEO, GolinHarris; Ray Kotcher, CEO, Ketchum; and Patrice Tanaka, co-chair, chief creative officer, CRT/Tanaka.
The second keynote panel will be moderated by Concetta Stewart, dean, School of Communications and Theater, Temple University, Philadelphia, and will include executives from the nation’s best known media, including Neil Lipschultz, senior vice president and managing editor, Dow Jones Newswires, a unit of Dow Jones & Company; Jane Seagrave, vice president of new media markets and director, AP Digital, a division of The Associated Press; David Daugherty, Ph.D., vice president, research, Newspaper Division, Gannett Company; and Stephen Gray, managing director, Newspaper Next.
Registration fees for the 2007 International Conference are $1,075 for members and $1,325 for nonmembers who sign up for the Early Bird Rate by Sept. 7. After that, registration will be $1,275 for members and $1,525 for nonmembers. In honor of those serving in the U.S. military, a special active-duty military rate was added this year.
Click here to visit PRSA’s dedicated, easy-to-navigate Web site offering up-to-date Conference information. The Web site provides a Conference overview, news about keynoters, program details, registration, sponsorship and exhibiting opportunities, hotel and travel, and more. As the Conference draws near, more information will be added. For information on the PRSA International Conference, click here.
(found in March 2007 PRVisions)
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