Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. To read about your fellow members, please click here. Please email Shasta Taber (srtaber@hotmail.com) with your news.
 -Laura Carr (2009 Cincinnati PRSA Chapter President)
Inside you'll find the most up to date PRSA news:
On the local front:
| |
Chapter News (Pictures from August Facebook event)
- click here |
| |
Mark Your Calendar
Registration open for Media Day w/ updated information
– click here
Digital Hub Non-Conference Luncheon Registration
– click here |
| |
New Professional's September Event & pictures from August event – click here |
| |
Werner-VonderHaar-Bogart call for entries - click here |
Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others.
By Shasta Taber
Dear Members:
As always, if you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com. ALSO please let us know what you think of the format of the Email Blasts announcing the Newsletter... or at least let us know if you receive them as HTML or plain-text?
Shasta Taber
Newsletter Editor
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By Anne Campbell
“I realized it was the express lane, I just didn’t realize how express!”
That was a comment heard by one of the attendees at the November luncheon. He had registered himself and two guests online and paid via the new system. By doing so the three of them did not have to stand in line to be checked in. All they had to do was pick up their nametags, drop their business card in the bowl for the door prize drawing and start their networking. I’m sure if you asked them they would recommend the new registration system to you.
Another benefit to paying online is that all major credit cards are accepted. If you wait to pay at the door we can only accept MasterCard and Visa. At least three people tried to pay with their corporate American Express card at the November luncheon and instead had to use a personal MasterCard or Visa. They commented that they will be sure to use the online system next time.
The system is still fairly new and we appreciate any feedback. Some improvements have already been made based on your comments. The process is fairly straightforward. Go to the meetings page of our website, www.cincinnatiprsa.org and click on the link for the event you wish to register for. You will be taken to a page to give your contact information as well as the names of any guests you would also like to register. Once you click submit you will be taken to a shopping page to select a registration option (Member, Non-Member, etc.). You will be given both “Buy Now” and “Add to Cart” options for the various registration rates. If you are paying for just one reservation, simply click “Buy Now” next to the appropriate option and follow the payment procedures. If you are paying for more than one reservation you will need to click the “Add to Cart” button for each rate (Member, Non-Member, Student) you need to use. Once you are in your cart you can change the quantity for each rate. For example, if you are paying for 3 members, just click on the “Add to Cart” button once next to the Member rate. Once your shopping cart comes up you will need to change the quantity shown to 3 before checking out. If you are paying for one member and one non-member you will need to click “Add to Cart” next to the Member rate. Then click “Continue Shopping” from the shopping cart, which will return you to the page where you can click “Add to Cart” next to the Non-Member rate. Be sure to double check your shopping cart and then check out.
Please forward any questions or comments to Anne Campbell, Chapter Administrator, acampbell@fuse.net.
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Special Promotion for September/October
By Jonathan Kissell
Are you interested in joining PRSA? Do you know someone who is considering PRSA? Join during September or October and receive a free one-year membership to the Cincinnati Chapter ($55 savings). For more information, please visit www.prsa.org/membership/freechapter.html.
(See more pictures from the event on our Facebook page!)
Daniel Lally
Mike Boehmer
Daniel Lally & Mike Boehmer
By Jonathan Kissell
(See more details about the program in the National PRSA section of the newsletter)
PRSA offers a financial hardship plan to members who are unemployed or temporarily disabled. The plan is available to anyone who has been a member of PRSA for a total of five or more years and is up for membership renewal. Complete details are available at www.prsa.org. The National rate under the hardship plan is $115, which is a savings of $110 from the regular dues of $225. Members wishing to take advantage of or learn more about the hardship plan should contact Member Services at membership@prsa.org or (212) 460-1400.
By Jonathan Kissell
PRSA group membership program offers incentives and benefits for large organizations to join with multiple representatives. The memberships are organization-owned and transferable among employees, if an employee changes departments or leaves the company. The program also provides the convenience of consolidated billing for all members. Finally, the group membership program maximizes savings for organizations by covering the costs of chapter dues or professional interest section fees during the first year.
To qualify, at least eight employees from an organization must join, and two may be current PRSA members. Please contact Malia Moore, PRSA membership development manager, for complete details about the program.
Malia.Moore@prsa.org
By Megan Licursi
There are numerous stories every day about the impact of Web 2.0. As PR folks, we know firsthand how effective social media campaigns can be. A startling factoid: Readers are three times more likely to act upon a recommendation seen in a blog as opposed to that same article appearing in traditional media.
I’m pleased to announce that the Cincinnati PRSA has joined Web 2.0 on Facebook and Twitter. What is Twitter? Well, that’s probably the subject of another newsletter article. Or a luncheon. But, to quote one of our members, Kevin Dugan, @prblog, Twitter has the immediacy of instant messaging with the permanence of a blog. Twitter is broken down into two groups: Followers and Followees. You choose people to follow based on your personal preferences: relevant postings, industry colleagues, friends, they like the color blue, too, or any other reason, however obscure. People choose to follow you for the same reason.
The media are one of the early-adopters of Twitter. One local reporter, Gregory Korte at the Enquirer, @gregorykorte, regularly posts (aka “tweets”) requests for sources. CNN tweets their breaking news. To see the evergrowing list of media on Twitter, check out: http://mediaontwitter.pbwiki.com/United+States+-+NATIONAL. Here’s a list of Ohio reporters on Twitter: http://mediaontwitter.pbwiki.com/United+States%3A+O+-+Z.
Our Young Pros group took the lead, creating a twitter ID, @cinprsanewpros. The rest of the chapter followed suite on Twitter. Come follow us at @CincinnatiPRSA.
On the Facebook front, the Cincinnati PRSA chapter now has a group page: http://www.facebook.com/home.php?#/group.php?gid=48730262862. Join us here to see photos from past luncheons, discuss subjects such as luncheon speakers and brown bag topics. And, to talk trash about the Blacksmith’s!
By Jonathan Kissell
In January, PRSA launched a new blog, PRSAY, to connect members with the PRSA leaders. We encourage you to take advantage of this excellent opportunity to engage in dialogue and offer perspective about integral aspects of your professional career. The first several posts came from PRSA Chair and CEO Michael Cherenson, APR, making him available to listen to your comments and suggestions.
PRSAY is one of the many valuable components of a PRSA membership. Please take a moment to check it out at prsay.prsa.org.
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Accepting lunch-only reservations for John Battelle’s talk on Thursday, Sept. 24. Register online now … Then, be at the Hyatt at 11:15 to check in.
John Battelle, Chairman and Publisher, Federated Media. (Yes, the same John Battelle recently named “One of Ten Best Marketers in Business” by Ad Age and one of the “Most Important People on The Web” by PC World.)
His luncheon talk: “We’re All Media Companies Now: How to Thrive in The Conversation Economy.”
You will want to come and take notes as Batelle lays out key principles for brands and marketers who wish to thrive in the new “conversation economy” where customers demand that brands listen, learn and respond in near real time. He’ll share real world examples of what to do and not to do.
ROI: far more than the luncheon price. Register online NOW at www.digitalcincinnati.org.
PSSSST. Anyone who is still thinking about attending the whole non-Conference ($299 for Members, $365 for non-Members) … Friday, September 18 is the FINAL DAY to register at those prices. After then, our price jumps to $425. Save those extra dollars and REGISTER NOW.
The Non-Conference will be centered at The Hyatt Regency Cincinnati (downtown). The breakout sessions will be scheduled at various downtown venues, bars and theater spaces.
Registration for the Digital Hub Non-Conference is now open! Register early at http://www.digitalcincinnati.org/register. For more information about the Digital Hub Non-Conference, visit http://www.digitalcincinnati.org/.
(full schedule)
Join Cincinnati PRSA for the anticipated 2009 Media Day, an afternoon of conversation with highly respected local and national thought leaders. We’ll uncover powerful insights into practical ways you can reach your audience through the ever changing media landscape – be it through mainstream media, online news sources, blogs or social networks.
- Keynote speaker: External Relations Leader, Procter & Gamble Global Fabric Care, and PRWeek’s 40 under 40 list holder, takes you through two marquee cause programs – Tide Loads of Hope and Downy Touch of Comfort. (click here for more complete bio)
- National Media Panel - (Attendees must select either this one or the Crisis Communications Panel. Click here for complete bios.)
- Carolyn E. Forte, Director/Home Appliances and Cleaning Products Department, Good Housekeeping Research Institute, Good Housekeeping Magazine
- Dan Sewell, Supervisory News Correspondent, The Associated Press
- Bob Dreehaus, Freelance Journalist, New York Times
- Crisis Communications Panel - (Attendees must select either this one or the National Media Panel. Click here for complete bios.)
- Jason Taylor, External Relations Manager, P&G Pet Care
- Meg Olberding, City of Cincinnati
- Joe Feiertag, Public Affairs Manager, Cincinnati/Northern Kentucky International Airport
- José D. Marques, APR, Manager, Media Relations & Advertising, Western & Southern Financial Group
- Kim Ashley, Public Relations Director, Anthem Blue Cross and Blue Shield in Ohio
- Social Media Panel - (All attendees attend this panel. Click here for complete bios.)
- Jory Des Jardins, Co-Founder, President of Strategic Alliances, BlogHer
- Jon Cronin, Director of Digital Marketing Strategy, DeVries
- Michelle Lentz, Blogger, Write Technology
- Gerry Tseng, Global Digital Marketing Innovation, P&G
- Local Media Roundtables - (Each attendee will attend three 15-min sessions)
Meet some of the highly respected local media from outlets including, The Cincinnati Business Courier, Cincinnati Herald, Cincinnati Magazine, Cincy Chic, Cincy Magazine, The Cincinnati Enquirer, Soapbox Media, WCET-TV, WCPO-TV, WKRC-AM, WKRC-TV, WLW 700, WVXU/NPR and WXIX-TV.
Interested in a particular topic? When you purchase tickets, you’ll have the opportunity to select between the crisis communications and national media panels, as well as name your preference for local media roundtables.
Purchase tickets now!
Regular registration runs September 8 through October 9 and cancellations accepted until October 9.
http://www.cincinnatiprsaregister.org/Media_Day09.htm
Tickets with lunch: $155 members/students; $185 nonmembers
Lunch only: $35 members/$55 nonmembers
A special thanks to our Presenting Sponsor, Northlich LLC. and our Expo Sponsors Hype and Wordsworth Communications. This year’s Happy Hour is sponsored by Marketwire.
Date: |
Thursday, October 29, 2009 |
Place: |
Drees Pavilion at Devou Memorial Overlook
790 Park Lane
Covington, KY 41011
Click here for directions. |
Time: |
11:30 am - noon Check-in
Noon -1 pm Keynote Speaker & Lunch
1-1:15 pm Break
1:15 - 2:15 pm National Media Panel OR
Crisis Communications Panel
All attendees select one to attend.
List of panel participants and bios
2:15 - 2:30 pm Break
2:30 - 3:30 pm Social Media Panel
All attendees attend this panel.
List of panel participants and bios
3:30 - 3:45 pm Break
3:45 - 4:30 pm Local Media Roundtables
All attendees attend (3) 15-min sessions
click here for list of potential hosts
4:30 - 5:30 pm Happy Hour |
Cost: |
PRSA & PRSSA Members (Full day)- $155.00
Non-Members (Full day) - $185.00
PRSA & PRSSA Members (Lunch only) - $35.00
Non-Members (Lunch only) - $55.00 |
RSVP: |
Prepaid reservations are required.
Register and pay at
www.cincinnatiprsaregister.org/Media_Day.htm
All RSVPs are due by 5 pm October 9. |
Menu: |
Exact Menu to be determined. Please state if you will need a chef's choice vegetarian meal when you make your reservation. |
Cancellations: |
Will be accepted until final RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
Interested in sponsoring an event? Contact Ashley Walters at awalters@northlich.com for more information and sponsor benefits.
November 10: Peter Shankman,
HARO founder
December: Holiday Social Networking Event
Luncheons are typically held on the second Tuesday of each month but may vary depending on speaker and location availability.
Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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Read more about accreditation on the PRSA National Web site, www.praccreditation.org .
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By Tamara Sullivan
BRIDGES for a Just Community, the Hispanic Chamber of Commerce and Cincinnati League of United Latin American Citizens (LULAC) will be announcing Hispanic Heritage Month, sponsored by Macy’s, Fifth Third Bank and Heidelberg, which runs from September 15 to October 15, 2009 (Mexican Independence Day to after Columbus Day) in the next couple of weeks.Cincinnati’s Hispanic Heritage Month efforts received national attention recently when NBC News included the campaign in a series about immigration -- Cincinnati was featured as an example of a welcoming community. This is the third annual Hispanic Heritage Month celebration in Greater Cincinnati.
Hispanics are increasing in numbers rapidly and are making a major contribution to the Cincinnati community.A team representing BRIDGES and local Hispanic leaders has been meeting with general managers, news directors and editors at all major local media outlets, which provides a great opportunity to craft story ideas regarding Hispanic/Latino members of our community. The key message of the campaign is to encourage people to "Get to know your Hispanic neighbors" and become more aware of the contributions they make in our community.
For background on the campaign, visitwww.bridgescincinnati.org/hispanic_awareness_campaign.html. For a complete calendar of events, visitwww.cincinnatiHHM.com. For more information about the public relations initiative, please contact Tamara Sullivan, PR for BRIDGES, or Neil Comber, an organizer of the local Hispanic Heritage Month and member of the BRIDGES Board.
If you have any questions or comments, please feel free to contact Dawn Woods (Diversity Chair) directly at dpwoods@health-partners.org or 513/551-1474.
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By Ashley Walters
Sponsorships for Media Day 2009 are still available. Please contact Ashley Walters awalters@northlich.com to secure your spot today.
Break Sponsor: $500
- Logo recognition during afternoon snack break;
- Company name listed on program invitation distributed to over 1,000 public relations professionals in Cincinnati, Columbus, Dayton and central Kentucky;
- Logo placement on online registration page;
- Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
- Table during Happy Hour that provides opportunity to talk to guests and distribute information;
- One complimentary ticket to Media Day (value of $150)
- Half-page ad in Media Guide, which is distributed to Media Day attendees;
Panel Sponsor (social media, crisis communications, national media): $500
- Logo recognition during panel session;
- Company name listed on program invitation distributed to over 1,000 public relations professionals in Cincinnati, Columbus, Dayton and central Kentucky;
- Logo placement on online registration page;
- Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
- Table during Happy Hour that provides opportunity to talk to guests and distribute information;
- One complimentary ticket to Media Day (value of $150)
- Half-page ad in Media Guide, which is distributed to Media Day attendees;
Happy Hour Sponsor: $500
- Logo recognition during happy hour;
- Company name listed on program invitation distributed to over 1,000 public relations professionals in Cincinnati, Columbus, Dayton and central Kentucky;
- Logo placement on online registration page;
- Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
- Table during Happy Hour that provides opportunity to talk to guests and distribute information;
- One complimentary ticket to Media Day (value of $150)
- Half-page ad in Media Guide, which is distributed to Media Day attendees;
Expo Sponsors: $150
- Table during Happy Hour that provides opportunity to talk to guests and distribute information;
- Company name listed in Media Guide distributed to all participant;
- Logo placement on Cincinnati PRSA’s Web site, which attracts an average of 1,800 visits each month;
Photography Sponsor:
- Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
- Company name and information listed in Media Day program and Media Guide distributed to guests;
- Table during Happy Hour that provides opportunity to talk to guests and distribute information;
- One complimentary ticket to Media Day (value of $150)
Get more details about Media Day by checking out Mark Your Calendar or clicking here.
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NEW:
Wendy R. Hacker
Director - Communications
The Art Institute of Ohio - Cincinnati
8845 Governor's Hill Dr, Ste 100
Cincinnati, OH 45249
513-833-2430
wrhacker@aii.edu
Megan E. Haughney
Public Relations Account Manager
Justice & Young Advertising
6925 Valley Ave, Ste 200
Cincinnati, OH 45244
513-388-4700
mhaughney@jypublicrelations.com
Jessica L. Hercule
Community Relations Coordinator
Cincinnati-Hamilton County Community Action Agency
2558 Madison Rd, Apt. 15
Cincinnati, OH 45208
847-275-8608
jessica.hercule@gmail.com
Jennifer Sivak
Marketing Manager
Melink Corporation
5140 River Valley Rd
Milford, OH 45150
513-965-7318
jsivak@melinkcorp.com
Kathleen B. Williams
Public Information Officer
Southwest Ohio Region Workforce Investment Board
300 Carew Tower, 441 Vine St.
Cincinnati, OH 45202
513-579-3112
kathleen.williams21@gmail.com
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By Darcy Little
Most of us pitch the media every day. Curious as to where all those emails and phone calls go?
Join the New Pros as we tour FOX19’s TV studios at 7:15 p.m. Wednesday, September 30. Go behind the scenes to see the FOX19 set from a whole new point-of-view and watch as the news assignment editors, reporters and producers prepare for the nightly news. You’ll also learn fun facts from our tour guide and gain a whole new appreciation for a TV news station!
We might also attend happy hour or meet for some snacks before the tour begins. We’ll keep you updated on that location! You can either meet us at happy hour or meet us at the station.
Where: FOX19 Studios (Happy hour location TBD)
19 Broadcast Plaza
635 West 7th Street
Cincinnati, Ohio45203
When: Wednesday, September 30: Happy hour at 6:30 p.m. Tour begins at 7:15 p.m.
Please RSVP by 5 p.m. Tuesday, September 29 to CincyNewPros@yahoo.com.
Cincinnati PRSA encourages all event attendees to enjoy its social networking events responsibly.
Jim Sluzewski, Joe Feiertag, Libby Korosec & Deborah Copeland-Bloom
(Also visit Facebook page to view these pictures & more…)
Social Media
Follow Cincinnati’s PRSA New Pros on Twitter: @CinPRSANewPros!
Join our Facebook group, too (you must be in the Cincinnati FB network to have access): “PRSA New Professionals Cincinnati Chapter.”
Call for speakers
Would you be interested in sharing your experience with the PRSA New Pros? We’d love to listen to your stories. E-mail cincynewpros@yahoo.com if you’d like to be added to our speakers list!
Call for new members
If you’re a new or young professional, we’d be thrilled to have you at our events! If you’d like to be added to the New Pros’ e-mail list, send a message to cincynewpros@yahoo.com.
2009 Cincinnati PRSA New Pros committee:
- Darcy Little, chair
- Lauren Boettcher
- Allison Brinkman
- Kristin Doidge
- Ashley Van Sickle
- Brandy Williams
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By Maureen Richmond
With Ohio’s unemployment rising to record levels, networking and the utilization of local resources is more important than ever. Don’t forget to add www.cincinnatiprsa.org to your bag of tricks. The Job Bank is regularly updated with new positions – including both full-time and internship opportunities.
In addition, consider emailing your resume to maureenrichmond@ymail.com for addition to our resume database. Employers routinely contact the Job Bank for resumes prior to posting the positions online.
Have you found your position through the Job Bank? Let us know. We’d love to feature your success story in a future issue of PR Visions. Email maureenrichmond@ymail.com with your success story today!
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Find out about becoming a Media Day sponsor by clicking here.
By Ashley Walters
- Do you want your message in the hands of 250 of the cities best and brightest PR professionals, decision makers and leading influencers?
- Does reaching 165 diverse organizations sound appealing?
If you answered yes to either of those questions then you are at the right place. Below are the exciting sponsorship opportunities available for Cincinnati’s PRSA Chapter this year.
If you don’t find what you are looking for, don’t worry. Give us a call and we will help create a specialized sponsorship package that meets your individual needs.
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Corporate Sponsor - $1,500 (August 2009 – July 2010)
- One ticket to every monthly luncheon - $230 value
- Right of first refusal for presenting sponsor at the Blacksmiths 2010
- Logo displayed on Cincinnati’s PRSA Web site for 12 months
- Logo on every postcard and meeting reminder
- One Program Sponsorship of your choice - $500 value (see Program Sponsor for more details)
- Five entries into our Sponsor Drawing (see Sponsor Drawing for more details)
NOTE: The corporate sponsor is an exclusive offering that will only include one company, agency or non-profit. It is on a first come, first served basis.
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Program Sponsors - $500 (maximum of two sponsors per month)
- Two tickets to program - $46 value
- Two minutes to speak about service/company before luncheon
- Ability to have a trade show booth, provided by sponsor
- Logo on all meeting materials
- Logo on Web site during month of the meeting
- Ability to put materials on tables during the meeting
- Ability to give away a prize - collect business cards
- One entry into our Sponsor Drawing
NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses. It is on a first come, first served basis.
Additional Opportunities
In addition to our luncheon sponsorships, we have other opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. Specialized sponsorship packages can be designed based on your specific needs.
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Sponsor Drawing
In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2010.
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Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (e.g., ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as possible.
For more information on any of the above please contact Ashley Walters at awalters@northlich.com 513-762-1783. We are excited to have you be a part of Cincinnati’s PRSA Chapter.
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The American Cancer Society's DISCOVERY SHOP, an upscale resale shop located in Anderson Township, would like to add a public relations professional to their steering committee. This volunteer position will give this person the opportunity to widen their network, build their portfolio, and strike back against the cancer that may have affected them, a relative, or a friend. If you'd be interested in finding out more, call or email Steve Phelan, (513) 240-9845 steve@yourcmo.com
Acclaim is an all-volunteer organization whose mission is to build local theatre audiences by identifying, celebrating, and inspiring excellence in Cincinnati non-profit theatre. In addition to the Acclaim Awards that highlight the best accomplishments in each Cincinnati theatre season, Acclaim offers a series of grants to support local theatre artists in their artistic growth, and to reward the work of outstanding local theatre educators and students.
Acclaim needs a seasoned PR professional to serve as the PR chair to help us inform and engage the community as partners in this mission. Duties include: supervising the PR committee; promoting Acclaim and its programs nationally and locally; overseeing social networking for Acclaim; and working closely with special events and Award Event committees.
Time commitment: about an hour a week, plus a monthly meeting of the Acclaim Executive Committee.
We are looking for enthusiasm and creative ideas from someone who previously (or currently) has experience leading PR campaigns. We welcome your expertise and your leadership in this position.
Contact Kate Spencer at (513) 541-6306 or at kspencer1@zoomtown.com to learn more about the position and application process.
The Cattle Baron’s Ball in Cincinnati is an evening filled with non-stop action and unlimited amounts of western themed fun! Aside from great food, networking and fun entertainment, you will be raising funds to help support the patients and families who use our services. The American Cancer Society funded approximately $16 million in research funding in Ohio in 2007. In every county, it offers patient navigators to help patients navigate their cancer journey. The Society’s service programs such as Man to Man, Reach to Recovery and Look Good…Feel Better, help survivors build a network of support during and after treatment.
In 1973, the first Cattle Baron's Ball (CBB) was held at the Toddie Lee Wynne ranch in Kaufman, Texas to benefit the American Cancer Society. And since Texans do everything big, it eventually became “THE” event to attend, raising over $1 million each year. The Cattle Baron's Ball was even used as a gala that “J.R. Ewing” and other cast members attended in the very popular evening soap opera, Dallas.
Please visit for more details http://community.acsevents.org/site/PageServer?pagename=GalaFY08_OH_CincinnatiCattleBarons_Home
By Ann Keeling
UCAN is in need of a public relations professional who could volunteer his/her time ongoing (either as a member of the marketing committee or as a board member).
The ideal candidate would have 3-5+ years of experience in public relations, specifically on the media relations side, and have solid contacts with local media (local meaning Greater Cincinnati and surrounding counties in Ohio, KY & Indiana), and have a passion for animals.
The estimated time commitment would be 3-7 hours per month, depending on the needs of the organization, and whether or not this is a committee role or a board role.
Interested candidates should contact Ann Hill, UCAN Executive Director at 513-762-0130 or arhill@ucancincinnati.org
By Nancy Lyons
PHC Foundation seeking PR help. We want to get the word out to Cincinnati’s philanthropic community that there is an organization serving a seemingly forgotten generation right here at home.
The PHC Foundation is a leader in providing home health care for low-income seniors in western Hamilton County. PHC Foundation is the only independent (not affiliated with, nor supported by any national agency or charity), nonprofit home health care agency in western Hamilton County providing home health, personal care and homemaking services.
Certified Nurse’s Aides and Home Health Aides assist older adults with meal preparation, medication reminders, laundry, bathing, light housekeeping and companionship - under direct supervision of a Registered Nurse - in the privacy of their own homes.
PHC Foundation’s clients are the poor, needy and elderly (at least 60 years of age) residents of western Hamilton County. We serve an average of 65 seniors per year.
Those who need our services are physically unable to perform everyday tasks without help. Activities we take for granted every single day are simply unattainable for many older adults.
Any help with publicity, communications, writing, web, special events, etc. would be greatly appreciated!
We’re just trying to make a difference in our community and let people know that we’re out here. Cincinnati’s elderly community will benefit by us reaching potential board members, volunteers and donors. For more information www.privatehcfoundation.org
Contact Information:
Nancy Lyons
Development Director
PHC Foundation
Nancy@privatehcfoundation.org
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Accepting Nomination's for Werner-VonderHaar-Bogart Award
Nominations Needed by Friday, October 9th
By Kevin Dugan, APR
Don't delay. Nominations are being accepted for the Werner-VonderHaar-Bogart Award - the highest honor the Cincinnati PRSA chapter can bestow upon a public relations professional.
The award - named after three Cincinnati chapter presidents who advanced to national PRSA president -- recognizes service to the chapter, the profession, the community and the society. William Werner, Edward VonderHaar and Judith Bogart each displayed exceptional depth, breadth and quality of service to our profession, to the Cincinnati community and to PRSA. The award acknowledges the value of exceptional service.
Here are the criteria for selection of the award recipient:
* Service to the Chapter - Having served as an officer of the chapter, as a board member, a committee chair, or a committee member - preferably a combination of these accomplishments over a sustained period.
* Service to the Profession - Having served as a program speaker, professional development presenter, a panelist, coordinator of an accreditation activity, worked closely with students in the classroom or as a mentor, and worked with faculty, etc. over a sustained period of time.
* Service to the Greater Cincinnati Community - Having done pro bono public relations work in support of a not-for-profit organization, having served as PR chairman for a not-for-profit community or board, etc.
* Service to the Society - Having served in a leadership position in a Professional Interest Section or on a District or National ad hoc committee or task force, having served at the District level or National level on a committee, board or as an officer.
The qualified candidate will have demonstrated achievement in at least three of the four service areas. Nominations, which detail the candidate's contributions in the selection criteria, should be sent to Kevin Dugan at kevin.dugan@empowermm.com by Friday, October 9th.
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University of Cincinnati PRSSA:
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
Northern Kentucky University:
www.nkuprssa.org
Xavier University PRSSA:
Contact Taryn Kukucka, Member, 412-292-0699
By Sandra A. Guile
FORT MITCHELL, KY. WED. SEPT. 9 - Officials at the Northern Kentucky/Cincinnati International Airport are looking to area businesses and community leaders to brainstorm on how to best utilize the social tools available to help connect with the region’s businesses and communities. John Mok, chief executive officer for the airport will present an overview at Gain Flight with Public Relations and Social Media, hosted by the Chamber’s Public Relations Committee, Thurs. Sept. 17 at the Cincinnati/Northern Kentucky International Airport, 7:30 a.m. to noon. The half day workshop will also use Twitter live as part of the presentations.
This half day program takes an in-depth, interactive look at how local businesses are using social media, what forms of social media they are using, and the results they are getting from it.
“We are excited to tap into the local social media expertise to learn how to successfully use these new communication tools to reach CVG's broad audience base,” said John Mok, Chief Executive Officer for the Cincinnati/Northern Kentucky International Airport.
Local experts from Northern Kentucky University and a local IT company share their experiences of working in a changing media world by using the latest technology trends and best techniques of using the Web. Chris Cole, director of media relations and communications at NKU and Dave Hatter, principal with Libertas Technologies will also discuss their strategies and outcomes.
Cost is $25 for Chamber members; $35 for Future Members. Price includes a thumb drive of resource materials, continental breakfast, beverages and snacks. Attendees will also have the opportunity to enter a drawing for free advertising with the Chamber.
Space is limited and registration is required, www.nkychamber.com,
keyword search: gain flight.
By Lisa Desatnik
Dramatic scenes like those of John Wayne and James Stewart movies will be retold in live action at the Old West Festival, running weekends September 12 to October 11. Those who venture into the old west country should be warned; calm can turn into dramatic frenzy when outlaws mix with cowboys, and words become fracases. One of the highlights from last year’s Festival will be returning four times daily – the jaw dropping gun fight re-enactments of the Big Irons Rangers.
Wholesome family fun only begins with old timey puppet shows, magic and medicine shows, storytelling, and sing-a-longs. There will also be dancing, horses, historic games, panning for gold, a ride in a train or covered wagon, a pioneer encampment, and even lasso rope demonstrations. Oh, and come hungry because they’ll be serving up some of the best grub on this here side of the west.
Visit www.oldwestfestival.org to learn more or contact Lisa. Old West Festival is also on Twitter and Facebook.
Click HERE to view flier w/ coupons for Festival.
By Lisa Desatnik
Do you know someone who has gone out of his or her way to make a difference in the lives of others? Lisa Desatnik, communication contractor and consultant, is looking to share positive stories of just plain goodness, stories that will serve to inspire more goodness. And thus, help keep good things going around. If you’ve got something to share for consideration, please contact Lisa at lisadesatnik@fuse.net or 513-984-5474. Her blog is located at www.goodthingsgoingaroundcincinnati.com
By Rodger Roeser, APR
Eisen Management Group president Rodger Roeser is returning to his roots and parlaying his success with current radio talk show That Marketing Show into its online television counterpart – Business Focus. The online show, which features many local and national business leaders, is slated to debut at www.eisenmanagementgroup.com in October. The show records at the Greater Cincinnati EMG location in downtown Newport, Kentucky in their new online television recording and editing studio. The show will also do remote shoots on location for certain high profile guests.
“Doing the news has always been in my blood, and I will always say that I am a news person first – always will be,” Roeser said. “Being a newspaper editor, and also working in broadcast for years helped shape how I approach public relations and marketing, and I believe that is a key reason why our clients and EMG have been so successful. This show is an extension of that success, and reflects things that I am truly passionate about – that is sharing expertise to make better business leaders and helping our business community to promote itself in this medium.”
Roeser explained that the show will be a simple talk format with host and guest, and each segment will run approximately five minutes. Business leaders or their public relations representatives are encouraged to pitch show producers regarding guests and topics at businessfocus@eisenmanagementgroup.com.
F.I.N.S. Program
(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.
What is F.I.N.S.?
F.I.N.S. is an acronym for “Flash ID -N- Save”. When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.) Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
- No out-of-pocket money needed prior to a visit.
- No worries about losing a paper ticket.
- Member discount applies every day of the year…. no expiration date.
- Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
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- Lisa Desatnik, a communication consultant and contractor, has been hired to coordinate media relations and other marketing efforts for the second annual Old West Festival. (Find out more information about the Old West Festival by checking out the info w/ coupon in the Visions Viewpoint section).
- Lauren Doyle has been promoted to account supervisor at Wordsworth Communications
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
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PRSA Condems the Growing Use of Disingenuous Editorial Content, Deceptive Commentary on Blogs and Other Venues
Contact: Joseph DeRupo, 212-460-1495
NEW YORK (August 27, 2009) – Over the last few months, there have been several news accounts of promotional tactics that signal a common thread of malpractice under the Public Relations Society of America’s (PRSA) Code of Ethics and PRSA Professional Standards Advisories (PSA). While each tactic varies in method and medium, PRSA states categorically that misrepresenting the nature of editorial content or intentionally failing to clearly reveal the source of message contents is unethical.
Recent reports have included:
- A public relations firm allegedly engaging its interns to write wholesale positive product reviews for online message boards.
- A lobbying firm sending letters on other organizations’ letterhead.
- Bloggers posting positive reviews of products and services while receiving products for free, as well as being paid by the sponsor for such positive reviews. (Proposed new Federal Trade Commission rules deem this practice to be false advertising.)
- A marketing firm creating a program to match clients with tweeters for positive mentions.
- Special interests setting up and/or funding organizations whose only constituent is the organizer or funder, and that take active positions purporting to represent larger constituencies in the current national health care reform debate.
While they vary in method and execution, each scenario shares a common thread of potential malpractice because they fail to conform to fundamental obligations of the professional communicator to protect and advance the free flow of accurate and truthful information and foster informed decision making in a democratic society.
Deceptive Online Practices
Under the PRSA Code of Ethics, the source of editorial material must be clearly identified. Any attempts to mislead or deceive an uninformed audience are considered malpractice. The PRSAcode calls for truth and transparency and full disclosure of the causes and interests represented. The goal should be responsible advocacy on behalf of clients, sustaining credibility with all audiences, and strengthening the public’s trust in the information they receive and the profession that provides that information. Deceptive practices produce unethical advocacy. The code also specifically targets deceptive online practices by individuals or organizations using blogs, viral marketing and anonymous Internet posting in Professional Standards Advisory PS-8.
Front Groups
One frequently used vehicle that fosters misrepresentation and unethical advocacy is a third-party organization, known as a “front group,” established specifically to deceive or mislead an audience about the position presented and its source. In Professional Standards Advisory PS-7, the PRSA Code of Ethics spells out the unethical nature of engaging in or assisting such groups’ deceptive descriptions of goals, causes, tactics, sponsors, intentions or participants. The ethical communicator is obligated to reveal all information needed for informed decision making, thereby maintaining the public trust. Withholding or deceptively concealing sources or sponsors of information or their intentions or motivations fails to satisfy the principles of truth in advancing the interest of clients and of serving the public interest as responsible advocates.
Pay for Play
Providing payment to generate or influence editorial coverage, regardless of medium, is unethical and constitutes malpractice under the PRSA code because such exchanges of value are hidden from the reader, viewer or listener. The PRSA code clearly champions the values of honesty, fairness, transparency and objective counsel to clients. “Pay-for-Play” also runs counter to the code’s warning to avoid any conflict of interest that impedes the trust of clients, employers or the public. Under Professional Standards Advisory PS-9, professionals are told to disclose any exchange of value so the reader, viewer or listener has the opportunity to make up their own minds about the value, bias, accuracy and usefulness of information provided by others.
PRSA is pleased to offer a financial hardship plan to our members who are unemployed or temporarily disabled. The plan will be launched April 1. The terms of the plan are stated below.
1. The financial Hardship Plan is available to anyone who has been a member of PRSA for a total of five or more years and is unemployed, and who is currently up for renewal of his/her membership (has received one or more invoices).
a. Those working part time — regardless of whether or not they are practicing public relations — are not eligible.
b. Members who recently lapsed and who meet these criteria may apply for the plan.
c. Members who recently renewed at the full dues rate and who meet these criteria may request a refund of $110; the amount of the hardship credit.
2. Temporarily disabled members, including those on maternity leave, also are eligible for the plan provided they meet the terms of service stated above.
3. The hardship dues rate for regular National members is $115, a savings of $110 from the full dues of $225. Some Chapters also have reduced their dues as part of this plan; ask us about your Chapter. Professional Interest Sections and Fellows dues have NOT been reduced.
4. The hardship dues must be paid in full. The hardship rate cannot be combined with the Quarterly Payment Program.
5. This is a one time offer of one year duration — in other words, an individual may only apply to have their dues reduced under the hardship program once over their lifetime.
6. Members who renew with the hardship plan will still receive all PRSA member benefits.
7. To apply for the hardship program, members must complete and sign a short application on which they attest that they are unemployed or temporarily disabled and must submit any applicable dues.
Members wishing to take advantage of the hardship plan should notify a Member Services representative at membership@prsa.org or (212) 460-1400. Member Services will send the member a short application which states the terms of the plan, asks the member to indicate whether they are unemployed or temporarily disabled, and asks them to sign it. Members may pay the adjusted dues by mail, fax or phone. They cannot renew online if they are opting for the hardship plan. The member’s renewal will be processed once the application and the renewal have been received at PRSA National.
Mail: PRSA, Member Services Dept., 33 Maiden Lane 11th Fl., New York, NY 10038-5150 Fax: (212) 995-0757
San Diego to Host Premier Conference for Public Relations Professionals
The Public Relations Society of America Celebrates 50 Years in America’s Finest City
NEW YORK (April 1, 2009) — The Public Relations Society of America (PRSA) has selected San Diego as the host city for its 2009 International Conference, to be held Nov. 7-10 at the San Diego Marriott Hotel & Marina.
More than 3,000 attendees from 25 countries took part in last year’s International Conference, which injected $1.8 million into the local Detroit economy. San Diego — with its vibrant public relations community, strong Accreditation program, excellent educational connections and long-running ties to PRSA — offers a perfect backdrop for the 2009 Conference.
PRSA’s San Diego Chapter, which is celebrating its 50th anniversary in 2009, is serving as the International Conference’s official host. What’s more, the City of San Diego won PRSA’s coveted Silver Anvil Award in 2008 for its communications outreach during the 2007 wildfires. San Diego Mayor Jerry Sanders’ communications team also was honored that year with PRSA’s PR Professional of the Year Award.
Understanding that the San Diego region is home to the country’s largest concentration of armed services, the International Conference also will offer a number of educational sessions tailored to unique military communications issues. Additionally, PRSA is offering active U.S. military personnel a special discounted rate to attend the conference.
“More than ever, this year’s Conference provides networking opportunities that public relations practitioners can’t afford to miss, especially in this economic environment,” said Marisa Vallbona, APR, Fellow PRSA, International Conference co-chair and director of San Diego-based CIM Incorporated and PRConsultants Group Inc. “Those who have attended the Conference in years past have come away with valuable contacts, knowledge and friendships, and some have even landed clients and jobs because of networking opportunities.”
PRSA, with more than 32,000 professional and student members, is the world’s largest and foremost organization for public relations professionals. The organization is responsible for representing, educating, setting standards of excellence, and upholding principles of ethics for its members and, more broadly, the $4 billion U.S. public relations profession.
World’s Foremost Public Relations Event
 The PRSA International Conference is widely considered to be the world’s foremost event for public relations professionals. The Conference offers professional development sessions led by more than 200 experts in a variety of public relations disciplines.
This year’s Conference theme, “Delivering Value,” focuses attention on the importance of public relations at a time when many organizations are cutting back on their marketing expenditures. Trade publications Advertising Age and B2B, for example, have predicted that public relations will be among marketing’s bright spots in 2009, while The Economist noted that, “For business, public relations is an increasingly vital marketing tool — especially as traditional forms of advertising struggle to catch consumers’ attention.”
The International Conference will present four distinct study “tracks” organized around innovative strategies; effective tactics and techniques; specialization and practice areas; and public relations’ roles, outcomes and value to individuals, corporations, governments and other organizations. The curriculum also will include in-depth training on emerging trends and technologies.
Denis Wolcott, APR, president and CEO of the Los Angeles-based Wolcott Company, is International Conference co-chair. Honorary co-chair is U.S. Navy Lt. Cmdr. Brook DeWalt, APR.
To learn more about the PRSA 2009 International Conference and its corporate sponsorship opportunities, visit the Conference Web site.
Participants Receive Career Advice, Resume-Writing Tips and Interview Coaching From PRSA's Accredited Experts
NEW YORK (March 9, 2009) — Professionals using the Public Relations Society of America’s (PRSA) Jobcenter will now find the site easier and more functional when searching for communications and public relations jobs. PRSA recently added “Job Mentor” and “Ask the Experts” (courtesy of College of Fellows) programs to the Career Resources portion of Jobcenter, making it a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.
Jobcenter provides job seekers access to free advice from a job mentor who is a career expert in resume writing, interviewing techniques and building networks. Job seekers also can access the “Ask the Experts,” which allows them to pose questions regarding what to say and not say in interviews, how to respond to salary requirement queries, what to do if submitting resumes but not getting interviews, and much more.
“These two newly launched Jobcenter programs give job seekers the edge they need in today’s market,” said PRSA President and COO William Murray. “The PRSA Jobcenter provides career development tools and expert advice to aid job seekers in securing their first job, advancing in their field or transitioning into the public relations and communications industry.”
PRSA also continues to engage TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Internet.
New Insurance Offerings for Members and Chapters Now Available
NEW YORK (Feb. 18, 2009) — The Public Relations Society of America (PRSA) announces a new member benefit that allows you to get the insurance coverage you need for you, your family and your business at preferred rates. The new program includes health, dental and life insurance for members or their families, and general liability, directors and officers, and errors and omissions insurance for your business. The general liability insurance also is available to Chapters for special events.
“PRSA is pleased to extend the insurance benefits program, which members may find cost-effective for their families and businesses,” said William Murray, PRSA president & COO. “We’ve made this available as a pass-through benefit for our members — so they’ll be getting the best deal the broker has available, with PRSA having no financial stake in the transaction.”
This new program replaces insurance programs previously available to PRSA members and Chapters. Members receive preferred rates through PRSA's insurance broker. Below is a sampling of products offered to members:
- Health Insurance — covers medical and hospital expenses for individuals and organizations. Plans vary by state.
- Dental — covers treatments and services, including orthodontics. Plans are available to corporations, individuals and their families.
- Business Office Insurance — covers against “all risks” to the contents of your office, extra expenses incurred if you are unable to use your office space, as well as General Liability/Special Event Liability. Limits available up to $5 million.
- Public Relations Professional Liability — protects your business from lawsuits against an error of omission. Limits available up to $5 million.
- Cyber/Internet Liability — protects your intellectual property if your laptop computer is lost or stolen.
For more information, log in to MemberNet and click on Member Benefits.
Job Seekers Can Post Resumes Anonymously at No Cost; Pre-Screened Filters Helps Employers Narrow Down Candidates
NEW YORK (June 16, 2008) Using the Public Relations Society of America’s (PRSA) Jobcenter is now easier and more functional than ever when searching for communications and public relations jobs. PRSA recently launched the updated and redesigned Jobcenter, which is now a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.
Posting a resume is FREE, and an anonymous resume posting option for job seekers is now available. Career resources also include a job alert system, career search management, access to Job Bulletin, a weekly e-newsletter, and a library offering more than 100 career-based articles. Posting a resume on Jobcenter provides members with career resources and access to a public relations and communications targeted community of more than 32,000 members, including more than 9,900 students, as well as a database of 45,000 public relations, corporate communications and other communication professionals from across the country.
“The PRSA Jobcenter now contains enhanced career development tools in a more user friendly platform,” said PRSA President and COO William Murray. “As the world’s largest and most targeted association for public relations professionals, it was only fitting for us to develop one of the most robust public relations and communications job centers in the industry. Our newly launched Jobcenter guides job seekers and employers with career-related articles, filtering capabilities, easy access for viewing resumes and job postings, career mentoring and increased coverage of listings for the functional areas of public relations, communications and marketing.”
Employers now have the benefit of pre-screen filters, bulk posting and a user-friendly candidate management system. Moreover, PRSA has developed a new heavily discounted pricing structure for members. A targeted public relations job board, designed for job seekers, saves time for employers when identifying prospects since candidates are asked their location preferences, job specializations and salary requests.
In addition to enhancing the Jobcenter design and functionality, PRSA has engaged TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Web.
(found in March 2007 PRVisions)
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