Welcome to PRVisions Cincinnati Chapter Newsletter.

Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. To read about your fellow members, please click here.  Please email Shasta Taber (srtaber@hotmail.com) with your news. 

-Laura Carr (2009 Cincinnati PRSA Chapter President)

Inside you'll find the most up to date PRSA news:

On the local front:    

New Articles from PRSSA Chapters from :   

Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others. 

Editor's Note

Pictures, Comments ... All are Welcome!

By Shasta Taber

Dear Members:

As always, if you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information.  Thanks!  

If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.  ALSO please let us know what you think of the format of the  Email Blasts announcing the Newsletter... or at least let us know if you receive them as HTML or plain-text?

Shasta Taber

Newsletter Editor

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Chapter Administrator's Note

JOIN THE EXPRESS LANE!

By Anne Campbell

“I realized it was the express lane, I just didn’t realize how express!”

That was a comment heard by one of the attendees at the November luncheon.  He had registered himself and two guests online and paid via the new system.  By doing so the three of them did not have to stand in line to be checked in.  All they had to do was pick up their nametags, drop their business card in the bowl for the door prize drawing and start their networking.  I’m sure if you asked them they would recommend the new registration system to you.

Another benefit to paying online is that all major credit cards are accepted.  If you wait to pay at the door we can only accept MasterCard and Visa.  At least three people tried to pay with their corporate American Express card at the November luncheon and instead had to use a personal MasterCard or Visa.  They commented that they will be sure to use the online system next time.

The system is still fairly new and we appreciate any feedback.  Some improvements have already been made based on your comments.  The process is fairly straightforward.  Go to the meetings page of our website, www.cincinnatiprsa.org and click on the link for the event you wish to register for.  You will be taken to a page to give your contact information as well as the names of any guests you would also like to register.  Once you click submit you will be taken to a shopping page to select a registration option (Member, Non-Member, etc.).  You will be given both “Buy Now” and “Add to Cart” options for the various registration rates.  If you are paying for just one reservation, simply click “Buy Now” next to the appropriate option and follow the payment procedures.  If you are paying for more than one reservation you will need to click the “Add to Cart” button for each rate (Member, Non-Member, Student) you need to use.  Once you are in your cart you can change the quantity for each rate.  For example, if you are paying for 3 members, just click on the “Add to Cart” button once next to the Member rate.  Once your shopping cart comes up you will need to change the quantity shown to 3 before checking out.  If you are paying for one member and one non-member you will need to click “Add to Cart” next to the Member rate.  Then click “Continue Shopping” from the shopping cart, which will return you to the page where you can click “Add to Cart” next to the Non-Member rate.  Be sure to double check your shopping cart and then check out.

Please forward any questions or comments to Anne Campbell, Chapter Administrator, acampbell@fuse.net.

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Chapter News

Membership Table at Media Day Happy Hour

By Jonathan Kissell

Are you attending Media Day on Oct. 29? Be sure to stop by the Membership table during Happy Hour to learn about all the great benefits of being a member.

Special Promotion for September/October

By Jonathan Kissell

Are you interested in joining PRSA? Do you know someone who is considering PRSA? Join during September or October and receive a free one-year membership to the Cincinnati Chapter ($55 savings). For more information, please visit www.prsa.org/membership/freechapter.html.

PRSA Implements Hardship Program

By Jonathan Kissell

(See more details about the program in the National PRSA section of the newsletter)

PRSA offers a financial hardship plan to members who are unemployed or temporarily disabled. The plan is available to anyone who has been a member of PRSA for a total of five or more years and is up for membership renewal. Complete details are available at www.prsa.org. The National rate under the hardship plan is $115, which is a savings of $110 from the regular dues of $225. Members wishing to take advantage of or learn more about the hardship plan should contact Member Services at membership@prsa.org or (212) 460-1400.

Group Membership Program

By Jonathan Kissell

PRSA group membership program offers incentives and benefits for large organizations to join with multiple representatives. The memberships are organization-owned and transferable among employees, if an employee changes departments or leaves the company. The program also provides the convenience of consolidated billing for all members. Finally, the group membership program maximizes savings for organizations by covering the costs of chapter dues or professional interest section fees during the first year.

To qualify, at least eight employees from an organization must join, and two may be current PRSA members. Please contact Malia Moore, PRSA membership development manager, for complete details about the program.

Malia.Moore@prsa.org

Cincinnati PRSA Joins the Social Media Scene

By Megan Licursi

There are numerous stories every day about the impact of Web 2.0.  As PR folks, we know firsthand how effective social media campaigns can be.  A startling factoid: Readers are three times more likely to act upon a recommendation seen in a blog as opposed to that same article appearing in traditional media.

I’m pleased to announce that the Cincinnati PRSA has joined Web 2.0 on Facebook and Twitter.  What is Twitter?  Well, that’s probably the subject of another newsletter article. Or a luncheon.  But, to quote one of our members, Kevin Dugan, @prblog, Twitter has the immediacy of instant messaging with the permanence of a blog.   Twitter is broken down into two groups: Followers and Followees. You choose people to follow based on your personal preferences:  relevant postings, industry colleagues, friends, they like the color blue, too, or any other reason, however obscure.  People choose to follow you for the same reason. 

The media are one of the early-adopters of Twitter. One local reporter, Gregory Korte at the Enquirer, @gregorykorte, regularly posts (aka “tweets”) requests for sources. CNN tweets their breaking news. To see the evergrowing list of media on Twitter, check out:  http://mediaontwitter.pbwiki.com/United+States+-+NATIONAL.  Here’s a list of Ohio reporters on Twitter:  http://mediaontwitter.pbwiki.com/United+States%3A+O+-+Z. 

Our Young Pros group took the lead, creating a twitter ID, @cinprsanewpros.  The rest of the chapter followed suite on Twitter. Come follow us at @CincinnatiPRSA. 

On the Facebook front, the Cincinnati PRSA chapter now has a group page:  http://www.facebook.com/home.php?#/group.php?gid=48730262862.  Join us here to see photos from past luncheons, discuss subjects such as luncheon speakers and brown bag topics. And, to talk trash about the Blacksmith’s!

PRSAY Helps Build Bridge

By Jonathan Kissell

In January, PRSA launched a new blog, PRSAY, to connect members with the PRSA leaders. We encourage you to take advantage of this excellent opportunity to engage in dialogue and offer perspective about integral aspects of your professional career. The first several posts came from PRSA Chair and CEO Michael Cherenson, APR, making him available to listen to your comments and suggestions.

PRSAY is one of the many valuable components of a PRSA membership. Please take a moment to check it out at prsay.prsa.org.

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Mark Your Calendar

Tuesday, November 10 - Monthly Luncheon

It's not Web 2.0. It's not Web 3.0. It's simply life.

We have more technology than ever before. We can reach more people than ever before, in shorter amounts of time. But that doesn’t mean we should do it! You can have all the tools in the world it doesn’t mean you know what to do with them! 

When Help a Reporter launched in March 2008, it quickly became one of the most successful word of mouth programs ever, attracting more than 75,000 current members without spending one penny on advertising.  How?

The beauty of social and viral technology is that it allows us to reach many, many people in nanoseconds. The danger of it? The exact same thing.

Peter Shankman will discuss social networking, viral marketing and all the fun ways to use them and perhaps most important why sometimes not using any of them is your best bet.

He'll show you how marketers, businesses, publicists, and everyday humans are: 

• Using social media (or a facet thereof) to spearhead new marketing campaigns and initiatives
• Realizing that just because it exists, doesn’t mean you have to use it
• Getting smarter about social networking every day
• Learning that its not about making something viral, but about making something good

Sponsored by:

Friday, December 11 - Social Networking Event

2009 Holiday Party

Celebrate the season, visit with friends, network with professionals, and enjoy a delicious lunch.  The local chapters of the American Marketing Association (AMA) and Public Relations Society of America (PRSA) are celebrating the holidays together.  Join us at Montgomery Inn located in the village of Montgomery, northeast of downtown.

To encourage the holiday spirit, we are partnering with the Cincinnati Freestore Foodbank on a canned food drive and raffle.  To participate, simply bring canned goods to donate at the luncheon.  You will receive one raffle ticket for each canned good you bring for a chance to win exciting prizes.  You can also buy raffle tickets for $1.00 each during the luncheon.  All proceeds will benefit the Freestore Foodbank.

Sponsorship Opportunities are available - please contact Ashley Walters.

Many thanks go to our GOLD sponsor -

Ohio National Financial Services!

Interested in sponsoring an event?  Contact Ashley Walters at awalters@northlich.com for more information and sponsor benefits.

Luncheons are typically held on the second Tuesday of each month but may vary depending on speaker and location availability.

Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website.  (http://www.cincinnatiprsa.org/meetings.htm)

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Accreditation Corner

Read more about accreditation on the PRSA National Web site, www.praccreditation.org .

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Diversity Section

October is Breast Cancer and Domestic Violence Awareness Month

By Dawn Woods, APR

More and more people are getting involved and raising awareness regarding these two very important issues. In addition, we are coming to realize that not only women are being impacted but men as well. 

National Breast Cancer Awareness Month

“In 2009, NBCAM celebrates its 25th anniversary. Since its inception a quarter century ago, NBCAM has been at the forefront of promoting awareness of breast cancer issues and has evolved along with the national dialogue on breast cancer. Today, NBCAM recognizes that although many great strides have been made in breast cancer awareness and treatment, there remains much to be accomplished. As we celebrate our 25th anniversary, we remain dedicated to educating and empowering women to take charge of their own breast health by practicing regular self-breast exams to identify any changes, scheduling regular visits and annual mammograms with their healthcare provider, adhering to prescribed treatment, and knowing the facts about recurrence.” (National Breast Cancer Awareness Month Website, www.Nbcam.org)

A Proclamation for Domestic Violence

Domestic violence touches the lives of Americans of all ages, leaving a devastating impact on women, men, and children of every background and circumstance. A family's home becomes a place of fear, hopelessness, and desperation when a woman is battered by her partner, a child witnesses the abuse of a loved one, or a senior is victimized by family members. Since the 1994 passage of the landmark Violence Against Women Act, our Nation has strengthened its response to this crime and increased services for victims. Still, far too many women and families in this country and around the world are affected by domestic violence. During National Domestic Violence Awareness Month, we recommit ourselves to ending violence within our homes, our communities, and our country. (BY THE PRESIDENT OF THE UNITED STATES OF AMERICA, Barack Obama)

The PRSA National Diversity Mission Statement:

The PRSA National Diversity Committee advances the objectives of and develops an inclusive Society by reaching and involving members who represent a broad spectrum of groups, but not limited to, ethnic, racial and sexual-orientation, and by providing professional development, knowledge and support to professionals of diverse race, age, disabilities, gender, sexual orientation or ethnicity to help them succeed in public relations.

If you are interested in participating in PRSAs Diversity efforts please contact Dawn Woods, APR at 513-551-1474 or dpwoods@health-partners.org.

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Media Day

Membership Table at Media Day Happy Hour

By Jonathan Kissell

Are you attending Media Day on Oct. 29? Be sure to stop by the Membership table during Happy Hour to learn about all the great benefits of being a member.

2009 Media Day Sponsorships
By Ashley Walters

Sponsorships for Media Day 2009 are still available. Please contact Ashley Walters awalters@northlich.com to secure your spot today.

Break Sponsor: $500

• Logo recognition during afternoon snack break;
• Company name listed on program invitation distributed to over 1,000 public relations professionals in Cincinnati, Columbus, Dayton and central Kentucky;
• Logo placement on online registration page;
• Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
• Table during Happy Hour that provides opportunity to talk to guests and distribute information;
• One complimentary ticket to Media Day (value of $150)
• Half-page ad in Media Guide, which is distributed to Media Day attendees;

Panel Sponsor (social media, crisis communications, national media): $500

• Logo recognition during panel session;
• Company name listed on program invitation distributed to over 1,000 public relations professionals in Cincinnati, Columbus, Dayton and central Kentucky;
• Logo placement on online registration page;
• Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
• Table during Happy Hour that provides opportunity to talk to guests and distribute information;
• One complimentary ticket to Media Day (value of $150)
• Half-page ad in Media Guide, which is distributed to Media Day attendees;

Happy Hour Sponsor: $500

• Logo recognition during happy hour;
• Company name listed on program invitation distributed to over 1,000 public relations professionals in Cincinnati, Columbus, Dayton and central Kentucky;
• Logo placement on online registration page;
• Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
• Table during Happy Hour that provides opportunity to talk to guests and distribute information;
• One complimentary ticket to Media Day (value of $150)
• Half-page ad in Media Guide, which is distributed to Media Day attendees;

Expo Sponsors: $150

• Table during Happy Hour that provides opportunity to talk to guests and distribute information;
• Company name listed in Media Guide distributed to all participant;
• Logo placement on Cincinnati PRSA’s Web site, which attracts an average of 1,800 visits each month;

Photography Sponsor:

• Recognition on the chapter’s Web site, which attracts an average of 1,800 visits each month;
• Company name and information listed in Media Day program and Media Guide distributed to guests;
• Table during Happy Hour that provides opportunity to talk to guests and distribute information;
• One complimentary ticket to Media Day (value of $150)

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New Members

NEW:

Carl A. Enslen

Regional Liaison

Ohio Auditor of State

PO Box 259

Mason, OH  45040

513-673-4242

caenslen@yahoo.com

Wendy A. Maxian

Assistant Professor

Xavier University

Communication Arts, ML 5171, 3800 Victory Pkwy

Cincinnati, OH  45207

513-745-3126

maxianw@xavier.edu

Mary Beth Puryear

Senior Consultant, Public Relations & Marketing

Drake Center

151 West Galbraith Rd

Cincinnati, OH  45247

513-418-2539

Mary_Beth_Puryear@Healthall.com

REINSTATED:

Zachary P. Hart

35 E. Lakeside Ave.

Lakeside Park, KY  41017

859-572-5573

hartz@nku.edu

Rodger A. Pille

P R Mgr

Newport Aquarium

One Aquarium Way

Newport, KY  41071

859-815-1432

rpille@newportaquarium.com

Brandy L. Williams

Employee/ Customer Commun Coord

Metro

602 Main St, Ste 1100

Cincinnati, OH  45202

513-632-7527

bwilliams@go-metro.com

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New Professionals

October Event

By Darcy Little

Ever wonder exactly what happens to the articles, photos and events you submit to “Share” on Cincinnati.com? Better yet, want to find out how one easy submission can generate several different online and print placements? If so, now’s your chance to figure out, once and for all, how Enquirer Media is working these days and also see why it’s a PR person’s best friend.

Ramp up for PRSA’s Media Day with the New Pros group on Wednesday, October 28. This month’s Happy Hour event will feature Katie Clavey, the calendar editor for all Enquirer Media, including Cincinnati.com, NKY.com, Metromix, The Cincinnati Enquirer and everything in between. Katie will be sharing all the secrets to navigating Enquirer Media and most importantly, using it to its fullest potential. Learn more about promoting events and sharing your stories through quick and easy calendar, photo and story submissions.

We hope you will join us at 5:30 p.m. at the Hyde Park Tavern, located at 3384 Erie Ave. Our group will have a private area upstairs where you can enjoy networking, half price appetizers, discounted drinks and Katie’s special presentation, beginning at 6:15 p.m.

Please RSVP to Lauren Boettcher at cincynewpros@yahoo.com by Monday, October, 26. Let us know if you have any questions at all – hope you can make it!

Cincinnati PRSA encourages all event attendees to enjoy its social networking events responsibly.

Social Media

Follow Cincinnati’s PRSA New Pros on Twitter: @CinPRSANewPros!

Join our Facebook group, too (you must be in the Cincinnati FB network to have access): “PRSA New Professionals Cincinnati Chapter.”

Call for speakers

Would you be interested in sharing your experience with the PRSA New Pros?  We’d love to listen to your stories.  E-mail cincynewpros@yahoo.com if you’d like to be added to our speakers list!

Call for new members

If you’re a new or young professional, we’d be thrilled to have you at our events!  If you’d like to be added to the New Pros’ e-mail list, send a message to cincynewpros@yahoo.com.

2009 Cincinnati PRSA New Pros committee:

• Darcy Little, chair
• Lauren Boettcher
• Allison Brinkman
• Kristin Doidge
• Ashley Van Sickle
• Brandy Williams

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Job Bank

Cincinnati PRSA is a Job Search Resource

By Maureen Richmond

With Ohio’s unemployment rising to record levels, networking and the utilization of local resources is more important than ever. Don’t forget to add www.cincinnatiprsa.org to your bag of tricks. The Job Bank is regularly updated with new positions – including both full-time and internship opportunities.

In addition, consider emailing your resume to maureenrichmond@ymail.com for addition to our resume database. Employers routinely contact the Job Bank for resumes prior to posting the positions online.

Have you found your position through the Job Bank? Let us know. We’d love to feature your success story in a future issue of PR Visions. Email maureenrichmond@ymail.com with your success story today!

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Sponsorships

Find out about becoming a Media Day sponsor by clicking here.

Is Cincinnati’s PRSA Chapter the right platform to spread your message?

Just ask yourself two simple questions.

By Ashley Walters

• Do you want your message in the hands of 250 of the cities best and brightest PR professionals, decision makers and leading influencers?

• Does reaching 165 diverse organizations sound appealing?

If you answered yes to either of those questions then you are at the right place. Below are the exciting sponsorship opportunities available for Cincinnati’s PRSA Chapter this year.

If you don’t find what you are looking for, don’t worry. Give us a call and we will help create a specialized sponsorship package that meets your individual needs.

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Corporate Sponsor - $1,500 (August 2009 – July 2010)

• One ticket to every monthly luncheon - $230 value
• Right of first refusal for presenting sponsor at the Blacksmiths 2010
• Logo displayed on Cincinnati’s PRSA Web site for 12 months
• Logo on every postcard and meeting reminder
• One Program Sponsorship of your choice - $500 value (see Program Sponsor for more details)
• Five entries into our Sponsor Drawing (see Sponsor Drawing for more details)

NOTE: The corporate sponsor is an exclusive offering that will only include one company, agency or non-profit. It is on a first come, first served basis.

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Program Sponsors - $500 (maximum of two sponsors per month)

• Two tickets to program - $46 value
• Two minutes to speak about service/company before luncheon
• Ability to have a trade show booth, provided by sponsor
• Logo on all meeting materials
• Logo on Web site during month of the meeting
• Ability to put materials on tables during the meeting
• Ability to give away a prize - collect business cards
• One entry into our Sponsor Drawing

NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses. It is on a first come, first served basis.

Additional Opportunities

In addition to our luncheon sponsorships, we have other opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. Specialized sponsorship packages can be designed based on your specific needs.

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Sponsor Drawing

In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2010.

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Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (e.g., ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as possible.

For more information on any of the above please contact Ashley Walters at awalters@northlich.com 513-762-1783. We are excited to have you be a part of Cincinnati’s PRSA Chapter.

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Volunteer Bank

Paint the Town seeking PR Committee Members

by Shasta Taber

If interested in becoming a part of the PR Committee, please contact Shasta Taber by email at srtaber@hotmail.com

Paint the Town (http://paintthetowncincinnati.org/) is a community service event organized by Give Back Cincinnati in which volunteers work within a targeted neighborhood to paint owner-occupied homes for those physically or financially unable to do the work themselves. Paint the Town is a single day event in June that organizes over 1,000 volunteers led by experienced team leaders to completely repaint a home’s exterior.

Paint the Town’s ultimate goal is to not only improve the appearance and value of each of the homes, but to impact the overall community.

The Public Relations committee members could be involved with any of these responsibilities & more (if desired):

• Media Relations (television, newspapers, online media, etc.)
• Writing (News Releases, Blog Entries, Talking Points, etc.)
• Social Media (PTT website, Facebook & maybe even Twitter – other ideas?)
• Photography
• Further ideas/suggestions are strongly encouraged & welcomed.

The committee generally meets once a month. 

Perks?  Not only do you get to do something great for the community and gain PR experience/resume builders, but also:

• Participate in event day – which includes t-shirt, breakfast, lunch & the after-party
• Be invited to other fun events hosted by PTT & Give Back Cincinnati

For more information please visit the PTT website http://paintthetowncincinnati.org/.  Paint the Town is also now on Facebook (just search for Paint the Town Cincinnati and become a fan).

Give Back Cincinnati is a Cincinnati-based nonprofit organization of approximately 4000 members that works to enhance its communities through volunteerism. The organization coordinates approximately 10 large-scale volunteer and civic engagement activities, as well as social events on an annual basis. In addition, the organization partners with local and regional nonprofits to broaden the scope of their impact outside the Cincinnati community. For more information, visit www.givebackcincinnati.org.

Seeking Grant Writer

By Louise Hoelker

A local private high school is looking for a grant writer to introduce us to the grant writing process, so that we can incorporate into long range planning. Call or email Louise Hoelker at (513) 872-6059 or lhoelker@shrinenet.org

Acclaim Seeking PR Chair

Acclaim is an all-volunteer organization whose mission is to build local theatre audiences by identifying, celebrating, and inspiring excellence in Cincinnati non-profit theatre. In addition to the Acclaim Awards that highlight the best accomplishments in each Cincinnati theatre season, Acclaim offers a series of grants to support local theatre artists in their artistic growth, and to reward the work of outstanding local theatre educators and students.

Acclaim needs a seasoned PR professional to serve as the PR chair to help us inform and engage the community as partners in this mission. Duties include: supervising the PR committee; promoting Acclaim and its programs nationally and locally; overseeing social networking for Acclaim; and working closely with special events and Award Event committees.

Time commitment: about an hour a week, plus a monthly meeting of the Acclaim Executive Committee.

We are looking for enthusiasm and creative ideas from someone who previously (or currently) has experience leading PR campaigns. We welcome your expertise and your leadership in this position.

Contact Kate Spencer at (513) 541-6306 or at kspencer1@zoomtown.com to learn more about the position and application process.

American Cancer Society Seeking

PR Volunteers for

Cincinnati’s 2010 Cattle Baron's Ball

The Cattle Baron’s Ball in Cincinnati is an evening filled with non-stop action and unlimited amounts of western themed fun! Aside from great food, networking and fun entertainment, you will be raising funds to help support the patients and families who use our services. The American Cancer Society funded approximately $16 million in research funding in Ohio in 2007. In every county, it offers patient navigators to help patients navigate their cancer journey. The Society’s service programs such as Man to Man, Reach to Recovery and Look Good…Feel Better, help survivors build a network of support during and after treatment.

In 1973, the first Cattle Baron's Ball (CBB) was held at the Toddie Lee Wynne ranch in Kaufman, Texas to benefit the American Cancer Society. And since Texans do everything big, it eventually became “THE” event to attend, raising over $1 million each year. The Cattle Baron's Ball was even used as a gala that “J.R. Ewing” and other cast members attended in the very popular evening soap opera, Dallas.

Please visit for more details http://community.acsevents.org/site/PageServer?pagename=GalaFY08_OH_CincinnatiCattleBarons_Home

UCAN Needs PR Volunteer

By Ann Keeling

UCAN is in need of a public relations professional who could volunteer his/her time ongoing (either as a member of the marketing committee or as a board member).  

The ideal candidate would have 3-5+ years of experience in public relations, specifically on the media relations side, and have solid contacts with local media (local meaning Greater Cincinnati and surrounding counties in Ohio, KY & Indiana), and have a passion for animals.  

The estimated time commitment would be 3-7 hours per month, depending on the needs of the organization, and whether or not this is a committee role or a board role.  

Interested candidates should contact Ann Hill, UCAN Executive Director at 513-762-0130 or arhill@ucancincinnati.org

Nonprofit for Elderly Needs Your Help!

Healthcare communications/marketing

By Nancy Lyons

PHC Foundation seeking PR help.  We want to get the word out to Cincinnati’s philanthropic community that there is an organization serving a seemingly forgotten generation right here at home. 

The PHC Foundation is a leader in providing home health care for low-income seniors in western Hamilton County.  PHC Foundation is the only independent (not affiliated with, nor supported by any national agency or charity), nonprofit home health care agency in western Hamilton County providing home health, personal care and homemaking services.

Certified Nurse’s Aides and Home Health Aides assist older adults with meal preparation, medication reminders, laundry, bathing, light housekeeping and companionship - under direct supervision of a Registered Nurse - in the privacy of their own homes.         

PHC Foundation’s clients are the poor, needy and elderly (at least 60 years of age) residents of western Hamilton County.  We serve an average of 65 seniors per year. 

Those who need our services are physically unable to perform everyday tasks without help.  Activities we take for granted every single day are simply unattainable for many older adults.

Any help with publicity, communications, writing, web, special events, etc. would be greatly appreciated!

We’re just trying to make a difference in our community and let people know that we’re out here.  Cincinnati’s elderly community will benefit by us reaching potential board members, volunteers and donors. For more information www.privatehcfoundation.org

Contact Information:

Nancy Lyons

Development Director

PHC Foundation

Nancy@privatehcfoundation.org

513-662-8999

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College View

University of Cincinnati PRSSA:

CONTACT: Sarah Starcher/Matt Stephens-Rich

Phone #: 740-814-0836/419-239-3424

ucprssa@gmail.com

Rodger Roeser visits UC PRSSA

During a monthly general body meeting, UC PRSSA invited Eisen Marketing Group’s founding President Rodger Roeser to come and speak on current issues in the Public Relations industry and how he created the award-winning EMG.

Roeser, a Kent State grad, spoke of his life journey, and how he learned critical PR skills and was able to apply them towards his success in everyday life.  From Nascar to 80s rock bands, Roeser has been across the spectrum in all types of scenarios, giving great insight to what the client wants versus what they need.

He then continued on to where he believes the PR profession is going, stressing the importance of being aware of this change.  Short, simple messages are becoming more and more effective in all types of media as society quickens its pace.  In this dwindling economy, new PR professionals must know how to effectively brand themselves in order to break away from the pack.  Roeser’s speech was inspiring and eye opening for all who attended.

The University of Cincinnati chapter of Public Relations Student Society of America received its charter in 2005 and has nearly 75 members.  The student-run organization strives to apply classroom knowledge to real life campaigns.  In 2008, the chapter completed its first ever Bateman Case Study Competition and won the Do it Now! College Challenge sponsored by R/P Marketing, in which 17 Ohio colleges and universities participated to promote organ donation.

Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa

From Miami U. PRSSA’s newsletter Premiere (September 2009 issue)

PR Visions

By Andrea Sober

After only a few weeks into the semester, PR Visions is already on its way to a productive year.  PR Visions is a student run PR agency that works with clients from the surrounding areas.  Students in PR Visions receive class credit and a grade at the end of the semester.  Most importantly, students receive real world experience that can be applied to their careers after Miami.  Not to mention PR Visions provides practical work experience for students’ resumes as they seek employment opportunities.

PR Visions currently has 22 members for this semester with five different groups working with their prospective clients.  The clients this year include PRISM, Therapeutic Recreation for the Disabled, Miami Athletic Department, Venturepax.com, Bagel & Deli, and Oxford Skating Club.

PRISM, which stands for Public Relations in Strategic and Mass Communication, is the new senior capstone that was created in January 2009.  The capstone is for mass and strategic communication majors who through the class create public relations campaigns, including a video, for nonprofit organizations in the Cincinnati area.  The capstone offers students real-world experience in the field of public relations.  Bill Brewer and Sam Ribbler are the instructors for the class.  Last year, PR Visions worked directly with Mr. Brewer in creating the name and logo for the new capstone.  Once again PR Visions will be working with PRISM in creating more awareness of the program among students. 

Emily Jeffers, the Co-Account Executive for PRISM has big plans for the organization this year.  “The projects that we have discussed doing are gaining visibility for our companies both at Miami and in the companies’ hometowns (Dayton and Cincinnati).  We would like to produce brochures, a website and plan an event,” he said.

Account Executive Renee Lesnett and her team will be working with Therapeutic Recreation for the Disabled (TRD), a former client from last year’s class.  TRD provides and facilitates a variety of recreational opportunities for people of all ages with mental and/or physical disabilities.  TRD’s most successful and longest running program is their softball league, The Miracle League.  TRD is in the process of fundraising and constructing a specialized field for their Miracle League.  This softball complex, which will be called the Field of Dreams, will feature rubberized fields so that those with disabilities can enjoy the sport in an atmosphere that significantly reduces the chance of any injuries.  PR Visions will be working with TRD in helping with fundraising and publicity as the groundbreaking nears for Field of Dreams.

Account Executive Anna Lucke and her team will be working with the Intercollegiate Athletics Division at Miami University, who was a client from last year.  PR Visions will be helping with the publicity and marketing for the different sports teams at Miami.  In particular, Anna and her team will focus on creating ways to increase the number of students at sporting events. 

“I'm excited to work with the MU Athletic Department because of the enormous opportunity it presents,” said Lucke.  “Some Miami sports are well attended, but attendance at games is generally low when compared to other D-1 schools. We want to build school spirit among the student body and support the achievements of our athletes.”

Venturepax.com, recently founded by a Miami graduate, is an interactive travel website based in Cincinnati.  The site is geared towards families and outdoor activities.  People can upload pictures and video from their trips and provide tips/suggestions for other families wanting to travel to the same spot.  PR Visions will be working with Tina McCormack, Miami alum and past PRSSA President, in creating publicity for this website.

Tara Pizzola, the Account Executive for Venturepax.com, explains how her team’s focus this semester will be on branding and media relations.

“We'll be focusing most of our energy on deciphering who our target markets are and who we want to put ourselves in front of,” said Pizzola.  “On the media relations side, once we target a niche for Venturepax.com, we'll be developing a series of media lists both nationally and locally, as well as work to reach out to potential partnerships.”

Last but not least, Account Executive Jess Emerick and her team will be working with two clients this year: Oxford Skating Club and Bagel & Deli.  Oxford Skating Club is a non-profit organization that gives young skaters the opportunity to compete in synchronized skating events.  Jess and her team will be working with the club to increase visibility in surrounding communities.  PR Visions will also be working with Bagel & Deli to increase the company’s lunchtime and delivery business.

“I am looking forward to collaborating with these clients to create awareness of their organizations and having the opportunity to construct and implement a real world PR campaign,” said Emerick. 

With a clientele of six businesses and a strong team, PR Visions is ready for a successful year.  If you are interested in becoming a member of PR Visions there will be another membership drive during the spring semester.  If you have any questions please contact Andrea Sober at soberaj@muohio.edu.

Northern Kentucky University:

www.nkuprssa.org

Xavier University PRSSA:

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Visions Viewpoint

Hoping To Inspire Good Things Going Around With New Blog

By Lisa Desatnik

Do you know someone who has gone out of his or her way to make a difference in the lives of others? Lisa Desatnik, communication contractor and consultant, is looking to share positive stories of just plain goodness, stories that will serve to inspire more goodness. And thus, help keep good things going around. If you’ve got something to share for consideration, please contact Lisa at lisadesatnik@fuse.net or 513-984-5474. Her blog is located at www.goodthingsgoingaroundcincinnati.com

Pitch Guests & Topics to Business Focus

By Rodger Roeser, APR

Eisen Management Group president Rodger Roeser is returning to his roots and parlaying his success with current radio talk show That Marketing Show into its online television counterpart – Business Focus. The online show, which features many local and national business leaders, is slated to debut at www.eisenmanagementgroup.com in October. The show records at the Greater Cincinnati EMG location in downtown Newport, Kentucky in their new online television recording and editing studio. The show will also do remote shoots on location for certain high profile guests.

“Doing the news has always been in my blood, and I will always say that I am a news person first – always will be,” Roeser said. “Being a newspaper editor, and also working in broadcast for years helped shape how I approach public relations and marketing, and I believe that is a key reason why our clients and EMG have been so successful. This show is an extension of that success, and reflects things that I am truly passionate about – that is sharing expertise to make better business leaders and helping our business community to promote itself in this medium.” 

Roeser explained that the show will be a simple talk format with host and guest, and each segment will run approximately five minutes. Business leaders or their public relations representatives are encouraged to pitch show producers regarding guests and topics at businessfocus@eisenmanagementgroup.com.

This program continuing in 2009 … look for ID cards at a PRSA Luncheon

F.I.N.S. Program

(Flash ID –N- Save)

The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.

What is F.I.N.S.?  

F.I.N.S. is an acronym for “Flash ID -N- Save”.  When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window.  The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members.  These cards will act as an ID badge.  The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.)  Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased.  This discount will be taken off of the regular general admission price.

Some of the unique benefits of this program are:

• No out-of-pocket money needed prior to a visit.
• No worries about losing a paper ticket.
• Member discount applies every day of the year…. no expiration date.
• Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.

The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement. 

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Member/Agency/Company News

• Watch the October issue of the Tactics magazine for an article written by Cincinnati chapter past-president Rob Pasquinucci. The article discusses some tips and tricks for teaching social media.
• Dawn Woods, APR Director of Marketing and Public Relations for
  HealthSpan/Catholic Healthcare Partners along with Mercy Health Partners
  are hosting NBA superstar Magic Johnson in the promotion of his book "32
  Ways to be a Champion in Business" in November.
• The fourth annual “Fighting Hunger” 5K Run and Walk on November 7 benefits Matthew 25: Ministries and their mission to alleviate hunger this holiday season. 
• On Saturday, September 19 at 1:00 at their facility on Kenwood Road in Blue Ash, Matthew 25: Ministries dedicated their new educational experience, the Global Village. Guests visiting the Global Village will have the experience of stepping across miles or even continents into a village in a developing area or county.

Request for News!
By Shasta Taber

If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com.  Articles submitted in a Microsoft Word document would be greatly appreciated.

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PRSA National News (from www.prsa.org)

PRSA Seeks Industry Agreement on Measurement Standards

Working Group Issues Recommended Measurement Metrics and Approaches, Requests Industry Comment

NEW YORK (Sept. 15, 2009) — In an effort to move the public relations industry closer to agreement on standardized methods of program measurement, the Public Relations Society of America (PRSA) is issuing a set of recommended metrics and approaches for evaluating public relations’ influence on key business outcomes.

PRSA is asking for industry comment — which may be made via its comPRehension blog —  before issuing a final set of recommendations later this fall. Ultimately, the recommendations will be available to the industry as part of PRSA’s resource library, and integrated into a larger PRSA initiative to link public relations to the achievement of organizational goals.

“Our fundamental goal is to change how the industry talks about what public relations accomplishes,” says Michael G. Cherenson, APR, PRSA 2009 chair and CEO. “Instead of meaningless catch phrases, such as ‘create buzz,’ our recommended approach focuses on identifying meaningful expressions of business performance, suggesting more appropriate measurement metrics and recommending proven tools for demonstrating how those metrics were impacted.”

Currently, PRSA recommendations focus on measuring public relations’ impact on the achievement of four types of program goals: financial, reputation/brand equity, employees and other internal publics, and public policy. The recommendations are applicable to all forms of earned media — traditional, as well as social.

The recommendations were developed by a Measurement Working Group, with contributions by PRSA staff and commentary and ideas from PRSA members. The Group is led by Ketchum Partner and Managing Director Dr. David Rockland, and includes the past and present chairs of the Institute for Public Relations’ (IPR) Commission on Public Relations Measurement & Evaluation:  Pauline Draper-Watts, the current IPR Commission chair; Katie Paine, CEO of KD Paine & Partners; Mark Weiner, CEO of Prime Research North America; and Dr. Donald Wright, professor of public relations at Boston University.

Forging industry agreement on measurability has become critical to public relations’ future, says Dr. Rockland.

“Those of us who focus on measurement have yet to come to a useful consensus on a series of standard metrics for how to measure public relations,” says Dr. Rockland. “There are some fairly straightforward techniques that we’re all starting to use and talk about. Agreeing to a common language as far as how to talk about measurement will take us well down the road to eliminating the ‘measurability myth.’”

PRSA Chair & CEO Michael Cherenson Speaks With Russ White of "The Spartan Podcast" About Public Relations

September 28, 2009

PRSA Chair & CEO Michael Cherenson, APR, recently spoke with Russ White of "The Spartan Podcast" about what public relations is in 2009, and about how social media and technology have impacted the public relations industry.

Cherenson discussed the challenges and opportunities facing public relations professionals, and provided his thoughts on the skills one must possess to succeed in public relations. He also offered advice to individuals who want to enter the profession.

To listen to this podcast, visit PRSA's Voices of Public Relations.

Hardship Plan for PRSA Members

PRSA is pleased to offer a financial hardship plan to our members who are unemployed or temporarily disabled. The plan will be launched April 1. The terms of the plan are stated below.

1. The financial Hardship Plan is available to anyone who has been a member of PRSA for a total of five or more years and is unemployed, and who is currently up for renewal of his/her membership (has received one or more invoices).

a. Those working part time — regardless of whether or not they are practicing public relations — are not eligible.

b. Members who recently lapsed and who meet these criteria may apply for the plan.

c. Members who recently renewed at the full dues rate and who meet these criteria may request a refund of $110; the amount of the hardship credit.

2. Temporarily disabled members, including those on maternity leave, also are eligible for the plan provided they meet the terms of service stated above.

3. The hardship dues rate for regular National members is $115, a savings of $110 from the full dues of $225. Some Chapters also have reduced their dues as part of this plan; ask us about your Chapter. Professional Interest Sections and Fellows dues have NOT been reduced.

4. The hardship dues must be paid in full. The hardship rate cannot be combined with the Quarterly Payment Program.

5. This is a one time offer of one year duration — in other words, an individual may only apply to have their dues reduced under the hardship program once over their lifetime.

6. Members who renew with the hardship plan will still receive all PRSA member benefits.

7. To apply for the hardship program, members must complete and sign a short application on which they attest that they are unemployed or temporarily disabled and must submit any applicable dues.

Members wishing to take advantage of the hardship plan should notify a Member Services representative at membership@prsa.org or (212) 460-1400. Member Services will send the member a short application which states the terms of the plan, asks the member to indicate whether they are unemployed or temporarily disabled, and asks them to sign it. Members may pay the adjusted dues by mail, fax or phone. They cannot renew online if they are opting for the hardship plan. The member’s renewal will be processed once the application and the renewal have been received at PRSA National.

Mail: PRSA, Member Services Dept., 33 Maiden Lane 11th Fl., New York, NY 10038-5150    Fax: (212) 995-0757

San Diego to Host Premier Conference for Public Relations Professionals
The Public Relations Society of America Celebrates 50 Years in America’s Finest City

NEW YORK (April 1, 2009) — The Public Relations Society of America (PRSA) has selected San Diego as the host city for its 2009 International Conference, to be held Nov. 7-10 at the San Diego Marriott Hotel & Marina.

More than 3,000 attendees from 25 countries took part in last year’s International Conference, which injected $1.8 million into the local Detroit economy. San Diego — with its vibrant public relations community, strong Accreditation program, excellent educational connections and long-running ties to PRSA — offers a perfect backdrop for the 2009 Conference.

PRSA’s San Diego Chapter, which is celebrating its 50th anniversary in 2009, is serving as the International Conference’s official host. What’s more, the City of San Diego won PRSA’s coveted Silver Anvil Award in 2008 for its communications outreach during the 2007 wildfires. San Diego Mayor Jerry Sanders’ communications team also was honored that year with PRSA’s PR Professional of the Year Award.

Understanding that the San Diego region is home to the country’s largest concentration of armed services, the International Conference also will offer a number of educational sessions tailored to unique military communications issues. Additionally, PRSA is offering active U.S. military personnel a special discounted rate to attend the conference.

“More than ever, this year’s Conference provides networking opportunities that public relations practitioners can’t afford to miss, especially in this economic environment,” said Marisa Vallbona, APR, Fellow PRSA, International Conference co-chair and director of San Diego-based CIM Incorporated and PRConsultants Group Inc. “Those who have attended the Conference in years past have come away with valuable contacts, knowledge and friendships, and some have even landed clients and jobs because of networking opportunities.”

PRSA, with more than 32,000 professional and student members, is the world’s largest and foremost organization for public relations professionals. The organization is responsible for representing, educating, setting standards of excellence, and upholding principles of ethics for its members and, more broadly, the $4 billion U.S. public relations profession.

World’s Foremost Public Relations Event
The PRSA International Conference is widely considered to be the world’s foremost event for public relations professionals. The Conference offers professional development sessions led by more than 200 experts in a variety of public relations disciplines.
 
This year’s Conference theme, “Delivering Value,” focuses attention on the importance of public relations at a time when many organizations are cutting back on their marketing expenditures. Trade publications Advertising Age and B2B, for example, have predicted that public relations will be among marketing’s bright spots in 2009, while The Economist noted that, “For business, public relations is an increasingly vital marketing tool — especially as traditional forms of advertising struggle to catch consumers’ attention.”

The International Conference will present four distinct study “tracks” organized around innovative strategies; effective tactics and techniques; specialization and practice areas; and public relations’ roles, outcomes and value to individuals, corporations, governments and other organizations. The curriculum also will include in-depth training on emerging trends and technologies.

Denis Wolcott, APR, president and CEO of the Los Angeles-based Wolcott Company, is International Conference co-chair. Honorary co-chair is U.S. Navy Lt. Cmdr. Brook DeWalt, APR.

PRSA's Jobcenter Launches New Job Mentoring Program Providing Expert Career Advice for Public Relations and Communications Professionals

Participants Receive Career Advice, Resume-Writing Tips and Interview Coaching From PRSA's Accredited Experts

NEW YORK (March 9, 2009) — Professionals using the Public Relations Society of America’s (PRSA) Jobcenter will now find the site easier and more functional when searching for communications and public relations jobs. PRSA recently added “Job Mentor” and “Ask the Experts” (courtesy of College of Fellows) programs to the Career Resources portion of Jobcenter, making it a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.

Jobcenter provides job seekers access to free advice from a job mentor who is a career expert in resume writing, interviewing techniques and building networks. Job seekers also can access the “Ask the Experts,” which allows them to pose questions regarding what to say and not say in interviews, how to respond to salary requirement queries, what to do if submitting resumes but not getting interviews, and much more.

“These two newly launched Jobcenter programs give job seekers the edge they need in today’s market,” said PRSA President and COO William Murray. “The PRSA Jobcenter provides career development tools and expert advice to aid job seekers in securing their first job, advancing in their field or transitioning into the public relations and communications industry.”

PRSA also continues to engage TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Internet.

Attention PRSA Members: Take Advantage of Preferred Insurance Rates
New Insurance Offerings for Members and Chapters Now Available

NEW YORK (Feb. 18, 2009) — The Public Relations Society of America (PRSA) announces a new member benefit that allows you to get the insurance coverage you need for you, your family and your business at preferred rates. The new program includes health, dental and life insurance for members or their families, and general liability, directors and officers, and errors and omissions insurance for your business. The general liability insurance also is available to Chapters for special events.

“PRSA is pleased to extend the insurance benefits program, which members may find cost-effective for their families and businesses,” said William Murray, PRSA president & COO.  “We’ve made this available as a pass-through benefit for our members — so they’ll be getting the best deal the broker has available, with PRSA having no financial stake in the transaction.”

This new program replaces insurance programs previously available to PRSA members and Chapters. Members receive preferred rates through PRSA's insurance broker. Below is a sampling of products offered to members:

• Health Insurance — covers medical and hospital expenses for individuals and organizations. Plans vary by state.
• Dental — covers treatments and services, including orthodontics. Plans are available to corporations, individuals and their families.
• Business Office Insurance — covers against “all risks” to the contents of your office, extra expenses incurred if you are unable to use your office space, as well as General Liability/Special Event Liability. Limits available up to $5 million.
• Public Relations Professional Liability — protects your business from lawsuits against an error of omission. Limits available up to $5 million.
• Cyber/Internet Liability — protects your intellectual property if your laptop computer is lost or stolen.

For more information, log in to MemberNet and click on Member Benefits.

Search Thousands of Public Relations Jobs for Communications Professionals on PRSA’s Updated Jobcenter
Job Seekers Can Post Resumes Anonymously at No Cost; Pre-Screened Filters Helps Employers Narrow Down Candidates

NEW YORK (June 16, 2008) Using the Public Relations Society of America’s (PRSA) Jobcenter is now easier and more functional than ever when searching for communications and public relations jobs. PRSA recently launched the updated and redesigned Jobcenter, which is now a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.

Posting a resume is FREE, and an anonymous resume posting option for job seekers is now available. Career resources also include a job alert system, career search management, access to Job Bulletin, a weekly e-newsletter, and a library offering more than 100 career-based articles. Posting a resume on Jobcenter provides members with career resources and access to a public relations and communications targeted community of more than 32,000 members, including more than 9,900 students, as well as a database of 45,000 public relations, corporate communications and other communication professionals from across the country.

“The PRSA Jobcenter now contains enhanced career development tools in a more user friendly platform,” said PRSA President and COO William Murray. “As the world’s largest and most targeted association for public relations professionals, it was only fitting for us to develop one of the most robust public relations and communications job centers in the industry. Our newly launched Jobcenter guides job seekers and employers with career-related articles, filtering capabilities, easy access for viewing resumes and job postings, career mentoring and increased coverage of listings for the functional areas of public relations, communications and marketing.”

Employers now have the benefit of pre-screen filters, bulk posting and a user-friendly candidate management system. Moreover, PRSA has developed a new heavily discounted pricing structure for members. A targeted public relations job board, designed for job seekers, saves time for employers when identifying prospects since candidates are asked their location preferences, job specializations and salary requests. 

In addition to enhancing the Jobcenter design and functionality, PRSA has engaged TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Web.

Make a Difference - PRSA is Seeking Volunteers!

(found in March 2007 PRVisions)

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National PRSA Calendar of Events ( October & November)

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Past PRVisions Issues

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

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