Join us to celebrate the best public relations work in Cincinnati. From community relations campaigns to media placements to tweets, we’ll be showcasing the best campaigns and tactics and honoring the hard working professionals who made them come to life. Celebrate strategy. Celebrate creativity. Celebrate PR!
Wednesday, November 16, 2011
5:45 p.m. - Doors Open
6:00 p.m. – Dinner by the Bite
6:45 p.m. – Program Begins
The Madison Event Center
Covington, KY
Ticket cost:
$50 each per member (purchase up to four tickets at member rate)
$65 each per non-member
$350 purchase a table of 8
RSVP by November 9 to reserve your spot:
http://www.cincinnatiprsaregister.org/BA_reg_form.htm
Special thanks to the 2011 Blacksmith Awards sponsors:
Platinum
Silver
Halo Branding Solutions
Flottman Printing
Eisen Agency
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PRSA conducts its annual meeting of membership at the National Assembly. Delegates from Chapters across the country converge for a weekend of discussion, debate and voting. This year marked a pivotal point for PRSA – the delegates were considering a $30 increase in the annual dues for National membership.
After weeks of online debate and webinars, the measure passed with 80 percent of the delegates in favor of the increase, including three votes from the Cincinnati Chapter. The increase will be effective Jan. 1, 2012. Membership renewals prior to the New Year will remain at the current rate.
We appreciate the feedback provided by our members about the dues increase. This is your organization, and your input is greatly valued.
PRSA will be expanding its benefits for next year to include new features, such as:
- Free Webinars with PRSA membership. PRSA will offer its entire catalogue of professional development webinars to its members — for free — starting in 2012. This represents nearly $2,000 in annual savings for members who currently participate in one PRSA webinar per month.
- Expanded focus on Chapter support. PRSA is developing webinars and material exclusively for Chapter use to create customized local professional development offerings.
- Loyalty programs to reward PRSA’s most-involved members. These initiatives will result in significant benefits for loyal and active members.
- Creation of the PRServing America™ award program. This program will highlight the pro bono work undertaken by PRSA’s professional and student Chapters, Sections and Districts to strengthen and preserve the local communities in which they live and work.
PRSA had not implemented a dues increase in 10 years. They had worked to eliminate $1.5 million from its operating budget, including staff reductions, salary freezes and travel reductions.
The leadership of the National organization and our Cincinnati Chapter work tirelessly to ensure the greatest value for your membership. If you have any questions about the dues increase, please visit www.prsa.org or contact Cincinnati President Sarah Pasquinucci.
For more information visit here:
http://prsay.prsa.org/index.php/2011/10/15/2011-prsa-leadership-assembly-recap/
Jonathan Kissell
Cincinnati Chapter President Elect
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Membership
Get the best of both for one price.* Receive a free one-year Professional Interest Section membership when you join PRSA National in November.
This November, we are giving a FREE Section membership with every new PRSA National membership — two PRSA memberships for the price of one. It’s a great way to connect with fellow public relations professionals across the nation and right in your own industry segment.
With PRSA National membership, you will:
- Advocate for the profession by contributing to “The Business Case for Public Relations™.”
- Enhance your daily performance with the latest issues, case studies and research analysis.
- Benefit from members-only offers, including discounts on professional development seminars, conferences and events.
- Connect with other members and access industry tools with your personalized homepage.
- Accelerate your career — at any level.
Sections networking furthers professional advancement through:
- Ongoing access to industry leaders available to offer advice in specific practice areas.
- Face-to-face events designed to expand your contact list of industry professionals on a regional and national level.
- Members-only conference calls with leading practitioners on topics of mutual interest.
- Online tools, from members-only online discussion forums to podcasts, which extend your ability to share information and seek feedback.
Join online now with promotion code SEC11. This special membership promotion is for a limited time only. http://bit.ly/qftB8n
Jill Dunne
Membership Chair
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November New Pros Event
Join us on Monday, November 14 at 6 p.m. at Mt. Lookout Joe’s for an in-depth discussion with local social media professional Kevin Dugan. Kevin will speak more about the “Keep Chiquita in Cincinnati” movement that he spearheaded on Twitter. PRSA’s New Pros events are a great opportunity to network with other local PR professionals and provide a great atmosphere to learn from some of our more seasoned PR Pros. For the latest New Pros news, remember to follow us on Twitter @CinPRSANewPros.
Megan Haughney
New Professionals Chair
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Congrats to our chapter’s newest APR, Ashley Walters!
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Why did you pursue earning your Accreditation in Public Relations?
For me, it was never an option to not get my APR. The significance of this honor was instilled in me back when I first began my career. It’s more than just three letters after your name. The APR demonstrates to your employers, colleagues, clients and peers that you are a committed, effective, and ethical public relations professional. Obtaining your APR signifies you are considered among the top of the industry’s professionals. I feel both honored and proud to have earned this is a mark of distinction. |
What advice can you offer colleagues who are either thinking about earning their APR or who are currently APR candidates?
Just do it. Don't put it off. It's well worth it in the end. Oh, and make flash cards!
Debbie Copeland Bloom, APR
APR Chair
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The Metro bus company is looking for an Electronic Media Coordinator to provide effective and timely electronic and video communications, manage Metro's websites and other applications, and assess e-media effectiveness, timeliness and accessibility. This position involves high-level problem solving, and is performed independently, and requires the ability to adapt and respond to a constantly changing environment, new media, regulations, policies and processes. Visit http://go-metro.iapplicants.com/ViewJob-236437.html for more details on this position.
For details on other open positions, please visit the PRSA Job Bank at http://www.cincinnatiprsa.org/jobBank/index.php.
Want to publish your open position or post your resume? Please contact Maureen Richmond, Job Bank coordinator, at maureenrichmond@ymail.com or call 513-362-4546.
Maureen Richmond, APR
Job Bank Chair
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Name: Jessica Athey
Current Position: Global Marketing Manager of Trivantis, a world leader in e-Learning software, where she works in all facets of marketing and public relations, such as content creation, media relations, social media, trade shows and online marketing.
Previous Experience: Previously worked as a PR Account Manager Roman BrandGroup in Indianapolis where she led and executed PR programs for a variety of clients. She has also served as a freelance writer and editor throughout the years.
Education: Jessica holds a Bachelor of Arts in Communication and Journalism from the University of Cincinnati.
I enjoy yoga, pilates, writing and traveling.
Name: Michael Perry
Current Position: Counselor at Vehr Communications. Work with several clients in a variety of ways, including strategic planning, media relations, community engagement, social media strategy and execution, crisis communications, media training and more. Serving as director of marketing and promotions for the 2012 World Choir Games, which takes place July 4-14, 2012.
Previous Experience: Worked for Gannett Inc., for 25 years, the last 17 at The Cincinnati Enquirer (sports reporter, sports editor, managing editor for non-daily products and new initiatives, features editor). Have authored and/or published books on the basketball programs at the University of Cincinnati and Xavier University and contributed to several other books.
Education: Bachelor of Arts in Communications with a certificate in journalism from the University of Cincinnati.
I live in Finneytown with my wife, Valerie, and our three children. I love travel, especially overseas (I have been to more than 20 countries). I help coach some of my kids’ teams, play softball and enjoy theater.
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Jen Biddinger joins FirstGroup America
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Jen Biddinger was recently hired as manager of media relations for FirstGroup America.
“I am excited to join the FirstGroup America team after spending seven years as an Executive Producer of morning news at Local 12. |
Before returning home to Cincinnati in 2004, I also spent time as an Executive Producer at television stations in Birmingham, Alabama and Wilmington, North Carolina. I graduated with a degree in Electronic Media from the University of Cincinnati.”
Northlich promotes Preeti Thakar to Management Supervisor
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We are very pleased to announce the promotion of Preeti Thakar to Management Supervisor. Preeti’s strong work ethic and strategic thinking has been instrumental in the success of countless projects. Her passion for public relations and word of mouth marketing enables her to lift client work, her peers and the entire agency. |
Apply for CyberAlert PR Grant Opportunity
For the ninth consecutive year, CyberAlert, Inc. will award public relations grants to a minimum of 15 not-for-profit organizations worldwide.
Each grant consists of one full year of free news and social media monitoring service from CyberAlert and ranges in value from $3,000 to $4,500.
Cyber Alert is accepting grant applications until Dec.31 and will announce grant recipients in early January. A simple and secure grant application is available online at:
https://secure.cyberalert.com/grantsX.html
Five Ways to Make Your Content Stick
By Ashley Walters, APR, Word of Mouth Marketing Manager, Empower MediaMarketing
Everyone is a content creator. But, as PR professionals it’s our job to create compelling content that stands out in the clutter and resonates with our target audiences. Consumers are exposed to thousands of messages each day, so what’s the secret to making content stick?
Creating compelling content is a theme running through the PRSA International Conference this year. CNN’s Soledad O’Brien, Fleishman Hillard’s Steven Kostant and Wylie Communications’s Ann Wylie all talked about the “art” behind creating compelling content. So, whether it’s a speech, blog post, Facebook status update or pitch, here are the five things I learned by sitting down with these three content masters.
Content Sticking Power Checklist
1. Does your content tell a story?
People remember stories more than they remember statistics. Stories evoke emotion and emotion enriches the connection you have to your target audience. The more authentic the story, the more likely your readers will remember your content.
Video segment – CNN’s Soledad O’Brien’s discusses the importance of storytelling in her keynote presentation.
2. Does your content add value?
Ensure your story is relevant and offers a unique perspective or enhances the knowledge of your target audience. If you can’t identify what’s in it for them, then you don’t have a story to tell.
Quick tip - Copy and paste your content into Wordle, an online word cloud generator that measures the frequency of certain words, and see if the value or consumer benefits are prominent. If not, you need to tweak your copy so the real value comes through.
3. Does your content engage your audience?
Engaging content should make your audience want to learn more. Pull them in from the first sentence. Appeal to their senses by offering photos or video to visually tell your story and always give them something to react to. Invite them into the conversation by asking questions to get their perspective.
4. Can people easily find your content?
If you build it, they won’t necessarily come. Make sure your content is search friendly and can easily be found. Create a strong headline and use relevant key words and links to your advantage. However, remember you’re writing for humans not for Google. If you focus on solving the problem of your readers, you are more likely to write searchable content.
Video segment – Ann Wylie discusses the balance between create compelling content and searchable content.
5. Is your content flexible?
It’s important to ensure your content can easily transfer across multiple channels and devises. Also, don’t forget about offline sharing. According to Keller Fay Group, 90% percent of word of mouth happens offline.
I think we’d all agree there isn’t a universal science to “making content stick” but if you follow this easy checklist, it should increase your chances.
How do you make sure your content has sticking power? What would you add to this list?
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October 2011
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December 2010
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