Inside you'll find the most up to date PRSA news on the local front (including information on a joint Holiday Event with the AMA, sponsorship opportunities for the Blacksmith Awards and a request for committee members for the New Professionals group), new articles from PRSSA chapters from Miami University and Northern Kentucky University, the national PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others.
By Shasta Taber
Dear Members:
If you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
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By Lisa Doxsee, APR
2007 is about to complete and we have had a great year. Looking back, I can say I’ve seen a lot of new faces at our monthly luncheons alongside several long-time and returning members. I can’t remember a time in recent years when the Cincinnati chapter has seen so much activity throughout the entire year. We’ve offered an activity every month this year!
The monthly professional development luncheons have attracted anywhere from 60 individuals to 140 – despite the need to move the location around each month. We’ve added a new community service project with the American Red Cross, had social opportunities to network and ramped up media day. It was also good to see new opportunities for chapter members to benefit from the expertise of some of our longer-time members through mentoring and luncheon programs that encouraged discussion between members of all levels of experience.
As we finish out the year, I am pleased to report we have hit the highest membership mark in recent years with 264 members on the roster. It is a great thing for the chapter and the membership to have such a diverse group of individuals involved in the chapter. This number tells me that the chapter is meeting the needs of public relations professionals in the community and I am confident that next year’s leadership will continue to improve the offerings to members.
I look forward to a great year ahead and hope you all will join me in the celebration of the year on January 24 as we host the 3rd Annual Blacksmith Awards at the Contemporary Arts Center downtown. This will be a fitting tribute to the year, the collective accomplishments of the chapter and its members and a wonderful start to 2008!
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Friday, December 14, 2007
11:30 - 1:30
The local chapters of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Society for Marketing Professional Services (SMPS) are getting together for the holidays. Join us at the brand new Currents Ballroom located at the Newport Aquarium. Visit with old friends and meet new ones in your career field and enjoy exquisite cuisine by world-renowned chef Jean-Robert de Cavel. We will have a special holiday networking game, so plan to arrive by 11:30am. We will also be holding a raffle during the event to support the FreeStore FoodBank. You can be part of this philanthropic effort by bringing three canned goods to be entered into our raffle for fabulous prizes. You can also buy raffle tickets during the Holiday Party. All proceeds will benefit the FreeStore FoodBank.
Sponsored by:
Sponsorships are still available. By being a sponsor of this event, you can reach over 2000 public relations, marketing and advertising professionals. The cost is only $150 and includes a free ticket to the party (valued at $30). Your company name will be listed on the email blasts, table tent signs at the event, PRSA Newsletter and PRSA website.
If sponsorship does not fit within your 2007 budget, your company can still get noticed at the event. PRSA & AMA team up with The FreestoreFoodbank to give food to the needy. Your company can donate an item (over $25.00 value) to the FreestoreFoodbank raffle. Those in attendance receive a raffle ticket for the non-perishable food items they donate, in an effort to win your raffle prize. If your company’s goodie closet is running low on promotional items, leave the shopping to us. Members of the Event Committee can purchase items, gift certificates, etc. in your name to the raffle. Just let us know how much you will like to donate and we will purchase the item/items.
PRSA and AMA are non-profit associations; therefore we count on our member’s donations to help us deliver great programs and events. Your contribution is greatly appreciated. Please contact Anne Campbell, Chapter Administrator, if you are interested in sponsorship or donating a gift for the raffle. Phone - 513-792-0888 or email - acampbell@fuse.net
| Date: |
Friday, December 14, 2007 |
| Place: |
New Currents Ballroom at Newport Aquarium
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| Time: |
11:30 a.m. to 1:30 p.m.
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| Cost: |
$30 for Cincinnati Chapter PRSA Members
$40 for non-members and guests
Payment is due by the day of the event. Checks and cash are the preferred methods of payment. However, we do accept MasterCard and Visa. To prepay by check please mail to PRSA Cincinnati Chapter, PO Box 43242, Cincinnati, OH 45243.
|
| RSVP: |
By NOON on Friday, December 7.
Reservations may be made one of two ways:
1) Leave a message on our chapter voice mail, 513-792-0402
2) Send an email to our Chapter Administrator, acampbell@fuse.net
Reservations are required. We cannot guarantee we will have space for walkins. |
| Diet: |
Please let us know when you place your reservation if you would like to request a vegetarian meal. All meals must be preordered and the location cannot guarantee substitutions can be made on site without prior request. |
| Cancellations: |
Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
January 24, 2008 - Blacksmith Awards
Click here to check out further details on these upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
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By Connie Kolita, APR
APRs: Anytime you get a new e-mail address (position change, etc.), please inform us via Accreditation Chair Connie Kolita (e-mail KolitaCM@fhlbcin.com). We strive to have the most current chapter APR list possible. Thanks!
By Connie Kolita, APR
Hi All … well, “they” say you can’t get what you want unless you ask … so I’m asking … I am in need of meeting room options for our spring/summer 2008 APR review course. As the individual who oversees this typically 10-week (once a week) evening course, my “wish list” includes space that is close to downtown, has (preferably free) parking, and may even be dog friendly a few times. The room should be able to accommodate, say, a dozen people, and I anticipate we’ll begin the class in late April. If you have ideas, please e-mail me. Thanks so much in advance… Connie K. p.s. If you are interested in taking our next review course, feel free to e-mail me also and I will put you on my list! Thanks.
(from March 2007 PRVisions)
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.
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Blacksmith Awards - Thursday, January 24
Contemporary Arts Center
By Elaine Zeinner & Sarah Pasquinucci
The Blacksmith Awards, presented by the Cincinnati Chapter of PRSA, honor the best of Greater Cincinnati’s public relations community, from talented, experienced practitioners to stellar work that has local, national and international impact. For the past two years, leaders in the profession have gathered to celebrate local PR excellence; and in doing so have made the Blacksmith Awards a premiere event to attend.
This awards ceremony offers organizations a unique opportunity to stand before the best and the brightest PR professionals in the area. Approximately 100 practitioners are expected to attend. Several sponsorship levels are available to enable your company to share its message and services to a targeted audience. They include:
Presenting Sponsor:
- Overall event sponsorship: “2007 Blacksmith Awards presented by company name”;
- Logo placement on event program;
- Ten complimentary tickets (full table) to the event;
- Full-page ad in the Blacksmith Awards program;
- Signage displayed at the event;
- Opportunity to welcome guests and deliver introduction to the host of the event;
- Invitation to provide literature/promotional items to attendees;
- Recognition on the chapter’s Website, which attracts an average of 1,800 visits each month;
- Investment: $2,500
Program Sponsors:
- Logo placement on event program;
- Two complimentary tickets to the event;
- Full-page ad in the Blacksmith Awards program;
- Signage displayed at the event;
- Fifty percent discount on additional event ticket (add $25 per ticket to package total)
- Recognition on the chapter’s Website, which attracts an average of 1,800 visits each month;
- Investment: $350
Award Sponsors:
- Logo placement in the event program;
- One complimentary ticket to the event;
- Fifty percent discount on additional event ticket (add $25 per ticket to package total)
- Recognition on the chapter’s Website, which attracts an average of 1,800 visits each month;
- Investment: $150
For more information on these sponsorship opportunities, or to reserve your sponsorship, please contact Elaine Zeinner at 513-762-3372 or ezeinner@aaa-alliedgroup.com or Sarah Pasquinucci at 513-241-8300, ext. 22 or spasquinucci@cgmarcom.com.
By Kevin Dugan, APR
Awards will be presented at the Blacksmith Awards Dinner on Thursday, January 24, 2008 at The Contemporary Arts Center in downtown Cincinnati.
More details to be posted shortly.
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Community Service Update
By Megan Licursi
This year, we’ve selected to work with the American Red Cross and its Power of Two program.
The program's moniker, "Power of Two," refers to the time someone might dedicate to volunteering to the American Red Cross -- two hours (writing news releases, for example); two days (handling media at a local disaster); two weeks (providing media relations for a large disaster anywhere in the United States) or twice a year. The Power of Two offers volunteers flexibility in determining how and for how long they will volunteer. Under the program, volunteers also receive training on fulfilling their roles as Red Cross media representatives.
Click here to see a copy of the flyer that was shared at the July Happy Hour.
Should you have any questions and/or would like to volunteer, please contact Megan Licursi at megan@licursi.net.
Thanks!
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If you are interested in information about the Independent Practitioners of Cincinnati PRSA please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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NEW:
Elizabeth Dolan
Ohio National Financial Services
One Financial Way
Cincinnati, OH 45242
513-794-6133
betsy_dolan@ohionational.com
Danielle N. Elam
7480 Forest Brook Blvd
Centerville, OH 45459
937-232-3485
dani.nicole@lycos.com
Tonia Elrod
Assoc Dir Oral Care External Relations
Procter & Gamble
1 P&G Plaza
Cincinnati, OH 45202
513-622-2117
elrod.t@pg.com
Danielle N. Lewis
3644 Solar Vista Pl
Cincinnati, OH 45213
513-636-9473
danielle.lewis1@cchmc.org
Christopher J. Pinelo
P R Mgr
Cincinnati Symphony Orchestra
1241 Elm St
Cincinnati, OH 45202
513-744-3338
cpinelo@cincinnatisymphony.org
Kathleen Taylor
Marketing Manager
Educational Theatre Assoc
2343 Auburn Ave
Cincinnati, OH 45219
513-421-3900 x232
ktaylor@edta.org
REINSTATED:
J. Stephen Dobbins
11982 Kilbride Dr
Cincinnati, OH 45251
513-825-4871
dhhc@fuse.net
Stephanie Y. Mangini
Business Commun Mgr
International Paper Company
6285 Tri-Ridge Blvd
Loveland, OH 45140
513-965-2805
stephanie.mangini@ipaper.com
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By Jonathan Kissell
The Cincinnati PRSA New Professionals group meets several times throughout the year to discuss issues pertinent to young public relations professionals. The group typically gathers for professional development sessions or networking events.
The group also seeks individuals interested in serving as a member on the 2008 New Professionals committee. The committee plans activities and events for the group.
Please contact Jonathan Kissell at jonathan.kissell@rumpke.com if you are interested in joining the New Pros or becoming a member of the committee.
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Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
By Ned Bothfeld
What is behind those Product (Red) advertisements that catch our eye so frequently while watching commercials, cruising by billboards on the highway, flipping through magazines, and even glancing at the t-shirt of a passerby? The PR answer is social marketing.
According to joinred.com, Bono and Bobby Shriver created Product (Red) to take advantage of America’s capitalist and consumer lifestyle and help out the areas of Africa currently devastated by the AIDS virus.
Product (Red) is not a charity, but a business model and economic initiative to help out those who are less fortunate than us. The format is simple: well established companies partner up with Product (Red) and create (RED) products and services. Then, the companies send a portion of their profits to the Global Fund to fight AIDS in Africa. The money helps provide Anti-Retroviral pills (ARV) to those suffering from HIV-AIDS.
The beauty of the initiative is consumers can buy (RED) products for no extra cost and help out some of the most poverty-stricken areas in the world. So far, there are currently seven brands involved: American Express, Converse, Gap, Emporio Armani, Motorola, Apple, and most recently, Hallmark.
Product (Red) gets its name because the color is a symbol for emergency. According to Bono and Shriver, the AIDS situation in Africa is a major emergency and ARVs are some of the only proven drugs to alter AIDS and the devastating effects it has on the body.
“AIDS is no longer a death sentence. Just two pills a day will bring someone who is at death’s door back to health, back to a full life,” said Bono on joinred.com.
Thus far, (RED) has raised more than $45 million.
Besides helping out with AIDS in Africa, an alternative motive for companies to join Product (Red) is to further marketing initiatives.
For instance, Hallmark joined (RED) in an attempt to broaden its demographic appeal. Hallmark is known for its emotional made-for-TV movies and greeting cards. Traditionally, the company targets a demographic older than 35. However, Hallmark executives see Product (Red) as the perfect opportunity to begin targeting a younger demographic.
“Hallmark’s Product (Red) effort targets so-called millennials, women between the ages of 18 and 29. While introducing the company’s cards to a younger demographic, the (Product) Red effort is also meant to tap into their natural affinity for causes and social-good marketing,” said Jill Webb, a mass media advertising manager for Hallmark, in an article by Aaron Barr called “Hallmark Sees Red for Social-Marketing Effort” on adweek.com.
While Hallmark was in fact aiming at reaching a new demographic, their motives for partnering with (RED) were not purely business based.
“‘[The campaign] is energizing and powerful.”’ Webb said. “‘It allows consumers to connect on two levels: In their own relationships and with the broader world.”’
Northern Kentucky University:
www.nkuprssa.org
Dear Friends,
This has been an exciting semester for PRSSA, and I am more than happy that more students studying PR are taking the initiative to join. As we begin November and move closer towards Thanksgiving, PRSSA has many reasons to be thankful. Our chapter has taken great strides over the last few months and I would like to thank all of you for helping make these possible.
I understand that some of our members are more active than others, so let me take a moment to recap what has taken place and preview the upcoming months. First I am so glad that we have increased our membership. Last spring over half of our members graduated, leaving only a handful of students. This fall we had a strong membership drive and I am happy to say we have 25 dues paying members. On average, 11 percent of PR majors will be a member of their college’s PRSSA chapter. Our chapter has over a 15 percent major to member ratio!
I am also excited about the increased member involvement in PRSSA. This fall we sent two students to the Heritage Region, International Association of Business Communicators (IABC) Annual Conference in Covington, KY. In addition we sent eight students to the PRSSA National Conference in Philadelphia. The students attending these conferences networked, learned about PR, and learned concepts to help our chapter grow in numbers and professional credibility.
In the upcoming months we will be further increasing the opportunities for professional development. November 7th, marks the launch of Norse PRovisions, NKU PRSSA’s student run PR firm [read more about Norse Provisions in the article below]. Applications have been sent to all of our members and I encourage you to apply. This will not only provide portfolio pieces and work experience for our members, but will increase the credibility of the PR program, the department, College of Informatics and NKU itself. In addition to the new firm, Kelly Warman and I will be running for National Office in the spring at the PRSSA National Assembly. We are still in the planning phase of this trip and will be taking 3 or 4 members.
My goal for PRSSA at NKU is to provide students with professional development, networking, and learning you cannot find in the classroom. PRSSA can provide you with the opportunities to better yourself for you career, but only you can decide how far you take these opportunities. I am truly thankful that NKU has a PRSSA chapter and when we all finally graduate we can look back and see where the organization helped shape us for our futures.
Have a safe and Happy Thanksgiving,
Joshua Rodamer, President, NKU PRSSA
By: Kelly Warman
A new era has begun for the NKU PRSSA. Norse PRovisions, NKU’s first student-run PR firm launched during the monthly PRSSA meeting on November 7, 2007. The firm will offer several opportunities and benefits for all members involved and for the local community.
The mission of the PRSSA is to educate and prepare students for their professional life after graduation. One way to do this is to get involved beyond the typical classroom experience and beyond the required internship to graduate. Norse PRovisions will offer its members the opportunity to work with clients and prepare communication plans, public relations plans, integrated marketing plans and so much more. Set up as an agency, the firm will be run by a firm director and assistant firm director. Account representatives will handle communication between the firm and the client. Account members and freelance representatives will work under the supervision of the account representative to get the work prepared for the client.
The first of its kind at NKU, Norse PRovisions will promote real-world business practices. Office hours will be kept and weekly reports submitted to ensure that the organization is successfully run. Like any agency, work will be divided between teams and clients will work directly with one team.
The NKU PRSSA hopes to enhance the educational experience for all members. Norse PRovisions is just one way to gain the experience necessary to make sure graduates are the top candidates for the field.
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F.I.N.S. Program
(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.
What is F.I.N.S.?
F.I.N.S. is an acronym for “Flash ID -N- Save”. When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.) Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
- No out-of-pocket money needed prior to a visit.
- No worries about losing a paper ticket.
- Member discount applies every day of the year…. no expiration date.
- Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
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FOR MORE INFORMATION:
Diane Gomez, PRSA
512-762-7158
diane.gomez@prsa.org
WHO:
Donna Brazile, Tuesday’s General Session Conference keynoter, is one of America’s most influential and best known political strategists, who made history as the first African-American woman to lead a major presidential campaign when she was named campaign manager for Gore-Lieberman in 2000.
Keynoting the Tuesday luncheon is PRSA leader Brian Tierney, CEO, Philadelphia Media Holdings, and publisher of The Philadelphia Inquirer and Philadelphia Daily News.
WHAT:
More than 3,000 professionals and students are attending the public relations and communications event of the year: The PRSA International Conference in Philadelphia, Oct. 20-23. With more than 200 acclaimed speakers presenting at more than 100 sessions, the conference is sharing the new, the next and the best strategies to inspire your creativity, expand your horizons and ensure your organizations thrive in this highly competitive global marketplace.
WebmasterRadio.FM, official Internet radio station for the Conference, will air Brazile’s and Tierney’s presentations approximately one hour after their appearances at PRSA General Session and PRSA Luncheon, respectively.
WHEN:
Tuesday, October 23, 2007
Donna Brazile
Broadcast available: 10:30 a.m. EDT
Brian Tierney
Broadcast available: 2:15 p.m. EDT
BOTH PRESENTATIONS CAN BE FOUND AT THE FOLLOWING WEB SITE:
www.webmasterradio.fm/Conferences/PRSA/
Contact: Joseph DeRupo
212-460-1495
Also, Proposal to Create New Regions for Board Recruitment Fails
NEW YORK (October 21, 2007) — The Public Relations Society of America (PRSA) has paved the way for a major organizational study of the Society’s bylaws. With 99 percent delegate approval at the PRSA’s annual Assembly, the resolution posed by the Board of Directors creates a special Task Force to review the current PRSA bylaws. The Task Force, to be drawn from a broad cross section of PRSA members, is charged with drawing up a revised set of bylaws in draft form for consideration of the PRSA 2008 delegate assembly.
Separately, the Assembly voted down a proposal to recast the current Board recruitment process. The resolution, defeated by a vote of 51 to 49 percent, would have created five new PRSA regions from which a director would be selected to serve on the Board with Assembly approval. Defeat of the resolution leaves the current process in place, whereby 10 directors are selected from current PRSA geographic districts. The resolution would have reserved five Board positions for each of the newly proposed regions, with five more designated as at-large.
Three other resolutions also were passed by the Assembly. One establishes a task force to develop a strategic approach to expanding and promoting the affiliate program and to create a plan of action to work with universities and colleges to qualify their curricula under the PRSA Bylaws for a PRSSA charter. The task force is to report on its progress and actions quarterly to the membership and to the 2008 PRSA Assembly of Delegates. Another resolution sets out a roadmap for leadership, which includes establishing a Volunteer Leadership Workshop. A third resolution formally honors, on behalf of PRSA, all Americans who have served in the armed forces, including current active duty, reserve members and veterans.
Contact: Joseph DeRupo
212-460-1495
Online Journal to Cover Public Relations Theory and Practice
With Scholarly Submissions by Leading Academic and Industry Experts
NEW YORK (October 18, 2007) – The Public Relations Society of America (PRSA) launched a new monthly publication, Public Relations Journal, with the premiere issue to appear at the PRSA 2007 International Conference, Oct. 20-23, 2007. The online publication will feature scholarly articles on public relations theory and practice submitted by experts from the public relations academic and professional community. The journal furthers PRSA’s stated mission of advancing the profession and the professional, as well as its strategic direction to foster research.
“We have a vast source of knowledge and expertise among members of the public relations community waiting to be shared with practitioners worldwide,” said PRSA National Chair and CEO Rhoda Weiss, APR, Fellow PRSA. “The PR Journal spotlights our industry’s greatest thinking for the profession and the public, enhancing the practice and image of public relations.”
Peer-Reviewed Journal
The Public Relations Journal has been designed as a rigorous academic-style journal that offers open access and double-blind peer-reviewed research. The electronically delivered journal will facilitate the transfer of knowledge from the educational community to the professional community. The Journal’s Editorial Review Board consists of more than 40 esteemed educators and public relations executives who review articles under consideration for publication. The premier issue is available online at www.prsa.org/prjournal/.
Donald K. Wright, Ph.D., APR, Fellow PRSA, and professor of public relations at Boston University, will serve as editor of the Public Relations Journal. For the premiere issue, Dr. Wright announced the accepted articles, which include contributions from internationally known public relations scholars and the world’s leading practitioners in the area of measurement and evaluation
Dr. Wright said, “We are continuing with our goals to have PRSA’s Public Relations Journal support and facilitate an increase in quality public relations research within the academic community and professional practice."
Weiss added, “The Journal will enhance the body of knowledge in the public relations and communications profession and bring public relations education and its professional practice closer together.”
Premiere Issue
The Editorial Review Board of Public Relations Journal selected five articles to appear in the Fall 2007 issue. The accepted articles are:
- “The Application of ‘Best Practices’ in Public Relations Measurement and Evaluation Systems,” by David Michaelson, Ph.D., and Sandra Macleod, two of the world’s leading experts on communications research and measurement. Dr. Michaelson, based in New York, is president of Echo Research, USA, and Macleod is CEO, based in London.
- “How and Why High-Technology Companies Use Corporate Identity Principles in Image Building,” by Kenneth D. Plowman, Ph.D., APR, and Sanita Chiu, M.S. Dr. Plowman is associate professor, Department of Communications, Brigham Young University. Chiu holds a public relations position with Fujitsu Computer System, Inc.
- “How Much Does My Baby Cost? An Analysis of Gender Differences in Income, Career Interruption and Child Bearing,” by David M. Dozier, Ph.D., professor of public relations, San Diego State University; Bey-Ling Sha, Ph.D., APR, assistant professor of public relations at San Diego State University; and Masako Okura, an executive with Gavin Anderson & Company in Japan.
- “Public Relations Practitioners’ Relationships with Media and Each Other as Moderators of Excellent Health Information and the Local Public Health Agenda,” by Elizabeth Johnson Avery, Ph.D., assistant professor, public relations, University of Tennessee, and Ruthann Weaver Lariscy, professor of public relations, University of Georgia.
- “Reviewing the Growth and Development of Scholarly, Online Publishing: Forging a New Frontier in Public Relations Research,” by Donald K. Wright, Ph.D., APR, Fellow PRSA, professor of public relations, Boston University.
Content
Based upon the concept of applying “best practices” to public relations research activities, the Michaelson-Macleod article calls public relations measurement and evaluation “essential elements in the creation of successful communications programs,” and points out that “while there is a wide acknowledgement that measurement and evaluation are important, there is little understanding among public relations practitioners of the best and most appropriate ways to design and implement an effective system for measurement and evaluation.” The article outlines several processes, procedures and considerations the authors say should be used while designing research programs.
The Dozier, Sha and Okura article builds on more than 25 years of research by Professor Dozier exploring patterns of gender discrimination in public relations as it investigates whether or not it costs women money when they take career interruptions to have babies. Although this survey of more than 500 PRSA members found men earned average annual salaries 41 percent greater than women, only a small number of women (seven percent) were found to take mid-career breaks of a year or more to bear children. Results also indicate these breaks from the practice do not account for the substantial differences in income between women and men working in public relations.
The study by Avery and Lariscy uses a co-orientational approach to address part of the process through which health news and information is produced by focusing on the role public relations officers in public health agencies play in disseminating health information. This article also explores the existing working relationships between health journalists and public relations practitioners. Results show high convergence between the public relations professionals and journalists on the importance routine health issues have on the local public health agenda and provide a somewhat disturbing insight into the availed resources and working relationships of practitioners at local, state and federal public health agencies.
The article by Plowman and Chiu is based upon a two-case study that explores how and why high-technology companies use corporate identity principles in image building. The two specific cases involved a computer-server manufacturer and a consumer computer accessory company, both based in California’s Silicon Valley. The article focuses on the rationale of initiating a corporate identity campaign, the ideal management model for such a campaign and the essential factors affecting campaign success.
Wright’s article reviews the prestige, strengths and limitations of online journals, the role they play and the impact they have in a variety of academic disciplines. It finds some academic fields appear to value online presentation more than others, and the impact and perceived value of electronic publication frequently is based on a variety of factors. The most prestigious online journals have open access to everyone; select their content through a double-blind, peer-review process; have esteemed authors and editorial boards; are sponsored by highly regarded societies; score high on the appropriate article citation indices; and are favorably regarded in terms of a variety of subjective rankings by groups of scholars.
(found in March 2007 PRVisions)
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