April Luncheon Highlights
Several in attendance sported their favorite bowtie in honor of our speaker, Bengals NFL Linebacker Dhani Jones and his signature line of bow ties, Bow Ties for a Cause, which are aimed to increase awareness and funds for non-profit organizations around the country. Dhani shared with us how to create a sustainable cause-marketing program, as well as details on how he fueled his passion to become an entrepreneur, environmental philanthropist and a community volunteer and most significantly how important it is for us to put our money and actions where our heart is and do good for the causes we believe in. Check out some photos from the event below:
Photos courtesy of Maureen Jacobs.
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Job Bank-Featured Career Opportunity
Team Challenge Manager- Chron’s and Colitis Foundation
The Crohn’s & Colitis Foundation of America (CCFA) seeks an individual for a full-time contract position as the Team Challenge Manager for its Southwest Ohio Office. This position would start June 8, 2011 and would last until approximately October 1, 2011. Qualified candidates will be outgoing, goal-oriented, have fundraising experience and a passion for endurance sports. This position will be responsible for implementing athletic programs, marketing, providing fundraising support and event management to guarantee success of the Team Challenge Half Marathon Training program in their designated market.
For more details on this positions and other career opportunities, please visit the PRSA Job Bank at: http://www.cincinnatiprsa.org/jobBank/index.php.
Are You a NEW HIRE?
Soapbox Media seeks to profile new hires who have recently started careers in the Cincinnati area. Please email maureen.richmond@firstgroup.com if you have a cool new job, are working Downtown or in the general downtown area, and would like to showcase your skills! Don't be shy! Let's stack Soapbox with communications folks!
Maureen Richmond, APR
Job Bank Chair
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Membership
April Showers Bring May Gift Cards for New Members
PRSA is giving a $25 Visa gift card to new PRSA National members who register in May. Invest in a PRSA membership and join a community of more than 21,000 communications professionals. Join now and watch your networks bloom! This special membership promotion is for a limited time only. Follow the link for more details: http://bit.ly/fOedz9
Special Offer for New Associate Members: New Associate members who join in May can receive a free New Pros Section membership when they join.
Visit http://www.prsa.org/JoinUs/Membership_Types/Associate_Membership
Learn more about all of the benefits of being a member on the PRSA website.
Jill Dunne
Membership Chair
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Media Day
Win a Chance to Rename Media Day
The PRSA Media Day committee will soon be launching a contest around renaming the popular event. As many of you have experienced, Media Day has evolved from being solely a venue to meet members of the media to serving more as an opportunity to learn best practices and the latest trends within the PR profession. While media relations will still be at its core, the committee is calling on all of its members to help redefine what the event is really about. Stay tuned more details regarding the contest.
Media Day Committee
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Blacksmith Awards
Blacksmith Awards Highlight
Mark your calendar for the 2011 Blacksmith Awards Ceremony on November 16 at The Madison Event Center, and look for program entry information in June!
Each month leading up to the annual Blacksmith Awards Ceremony, we’ll highlight one of last year’s winners and share a tip from the entrant that can help you with your 2011 entries.
Blacksmith Award winner for News Conference/Publicity Stunt:
Drake Center: Amber Gray Goes Home
Amber Gray was a Lakota West High School Basketball star who was recruited to play at the top-ranked Tennessee Lady Volunteers program. At 19, she had suffered a stroke due to a ruptured aneurysm following elective shoulder surgery. After just 30 days of rehabilitation, she would walk out of The Drake Center without assistance. Her story had all the elements of a miracle: A devastating loss in the first round of the NCAA tournament possibly saved her life because it led to a surgery and the discovery of the aneurysm. A press conference was scheduled to highlight her amazing story and the doctors and nurses who helped her during the recovery.
For the press conference, Drake targeted local media, national sports media and outlets in Knoxville, Tenn. The conference allowed Amber to tell her remarkable story and field questions about her future athletic plans. It also gave Drake Center Medical Director Dr. Goddard the opportunity to disseminate both accurate and educational information about strokes, aneurysms, recovery, and the remarkable work that happens at Drake.
Media coverage following the event surpassed all expectations with local media attention and national media such as Fox News and ESPN as well as coverage in Tennessee markets. The advertising equivalency value of the news conference exceeded $335,000. Most importantly, it met three primary goals: allowing Amber to tell her story, positioned Drake as a regional and national leader in rehabilitative care, and tied to Drake’s advertising campaign, “Real People. Remarkable Recoveries.”
Blacksmith Award Winner Tip:
Media is “immediate.” Always act fast to push your stories out, and make it easy for reporters to reach you no matter what time of day.
Barbara Flick & Shara Clark
Co-Blacksmith Awards Chairs
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New Professionals
PRSA May New Professionals Event
Please join us on Tuesday, May 10 at 6:00 p.m. at Lookout Joe coffee shop located at 3181 Linwood Ave to learn more about the do’s and don’ts for planning and promoting a media event!
With so many things to consider, it’s hard to cover all of your bases unless you’ve planned several of these types of events before. Luckily, we’ve got a great panel of speakers that that will share their experiences and expertise on this topic and answer your questions on how to best plan and promote a media event. Our panelists include:
Shannon Boyer: Shannan is the Marketing Manager for The Carnegie Visual and Performing Arts Center, and has more than 10 years of experience in the field. Shannon has organized several media events, such as McCormick & Schmick's grand opening, the Children's Hospital Liberty Township location groundbreaking and the Carnegie Front Plaza dedication ceremony to name a few.
Gina Holt: Gina is the Public Relations Coordinator at the Kenton County Public Library. Prior to joining the Library staff, she worked as a freelance reporter for several popular Cincinnati publications. Most recently, Gina coordinated the Kenton County Public Library Covington Renovations & Expansion Project Groundbreaking. She was also responsible for the Holly Hill Children’s Visitation Center Ribbon Cutting and the Kenton County Public Library Administrative Building Ribbon Cutting and Open House.
Lauren Doyle: Lauren is an Account Supervisor at Wordsworth Communications and has lots of experience in planning media events such as the grand re-opening of Government Square, the public launch of the Freestore Foodbank's rebranding effort, and the launch of Kroger's "Sharing Courage" breast cancer awareness initiative.
Please RSVP to cincynewpros@yahoo.com to reserve your spot.
For the latest New Pros news, remember to follow us on Twitter @CinPRSANewPros. If you are interested in being added to our email list, please let us know at cincynewpros@yahoo.com. As always, if you have any event suggestions, feel free to let us know!
Megan Haughney
New Professionals Chair
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Featured Follower
Name: Jenny Collopy
Position: Account Manager, Public Relations
Company: Northlich
Twitter handle: @northlich
What social media outlets do you use? Facebook, Twitter, Linkedin and YouTube
How long have you been a Cincinnati PRSA member? 2 Years
What do you find the most beneficial about Cincinnati PRSA? I both enjoy and appreciate the multiple networking opportunities that allow me to keep in touch with other young professionals that I otherwise would not have had the opportunity to meet or communicate with.
Whom do you suggest your fellow chapter members follow on Twitter and why? Not Charlie Sheen
You're in PR which means you're interesting by default! Tell us one fun fact about you: My husband and I started dating in high school, and everyone thought we were destined to be together because we were Jenny and Kenny. Now that we are married, everyone believes we are destined to have children named Lenny, Denny and Benny. Thankfully, we have control over that destiny. But not liking to disappoint, we recently added a new member to our family. She is a collie/shepherd mix…and her name is Penny!
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Name: Wendy Planicka
Current Position: Public Relations Coordinator, Butler County Board of Developmental Disabilities
Previous Experience: Prior to joining the Butler County DD Board four years ago, Wendy worked for five years as the Communications Coordinator for West Clermont Local Schools. Prior to that, she worked two years as a reporter for the weekly Community Press Newspapers in Clermont County.
Education: BS in Journalism from Bowling Green State University.
Wendy is responsible for all of the communication and marketing materials produced for the Butler County Board of DD. She is the agency’s web master, editor and designer of external and internal newsletters, media liaison, social media manager, manager of video and commercial production, manager of the Board’s political action committee plus coordinator of their fundraising efforts and manager of the Board’s logo and branding guidelines. She also created the Board’s marketing and crisis communication plan. She has won numerous awards from Ohio Public Images, a state-wide group honoring publications and awareness efforts that promote positive images of people with disabilities. Wendy lives near Fairfield with her twin daughters, Arlene and Lydia, and her husband Michael. In her spare time she enjoys camping with her family and she sells fabric dolls and hand printed fabrics on the online craft marketplace Etsy.com.
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PR News Around Town
CRISTOFOLI-KEELING, INC. HIRES ABBY ELSENER AS COMMUNICATIONS ASSOCIATE
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Cristofoli-Keeling, Inc. a marketing communications firm, has hired Abby Elsener as Communications Associate.
Ms. Elsener will be responsible for providing support in client services, writing and coordinating communication projects. Ms. Elsener was previously an International Student Advisor at the ELS Language Center, Cincinnati. She is also the co-author of Seed to Table, a cookbook focused on organic, urban micro-farming, developed as a fundraiser for Abalimi Bezekhaya in South Africa. |
Ms. Elsener graduated Magna Cum Laude from Furman University, Greenville, South Carolina, with a B.A. in History and Political Science. Ms. Elsener also studied community nutrition and nutrition fieldwork at the University of Cape Town, South Africa. Ms. Elsener resides in Anderson Township.
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National News
Study shows age and experience not substitutes for Accreditation
Anne Peru Knabe
PR Review, April 11, 2011
Recent survey results published in the Public Relations Review debunk the assumption that age and experience can substitute for a practitioner obtaining Accreditation in Public Relations (APR).
“We were surprised to find when you look at Accreditation, age and experience together, the effects are not uniform. It really depends on what category of work and professional competencies you look at,” said Dr. Bey-Ling Sha, APR, author of the study, “Does Accreditation Really Matter in Public Relations Practice?”
“A lot of people use experience as an excuse for not getting an APR — yet, these results clearly show experience in PR does not equal Accreditation. Conversely, the study does not suggest Accreditation can substitute for experience,” said Sha, an associate professor at the School of Journalism and Media Studies at San Diego State University and a member of PRSA’s Universal Accreditation Board.
Researchers sent the survey to 9,950 randomly selected PRSA members. Respondents answered questions about the work they did in 12 different categories and 10 professional competencies, called Knowledge, Skills and Abilities (KSAs). The results show significant differences in the frequency of execution between APRs and non-APRs in seven work categories and seven KSAs.
Read more at: http://www.prsa.org/SearchResults/view/9115/105/Study_shows_age_
and_experience_not_substitutes_for
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