Inside you'll find the most up to date PRSA news on the local front (including information about the Werner-VonderHaar-Bogart Award, June’s New Professionals Event, tips for Blacksmith Award entries and an update on Media Day), other PRSA chapters, the national PRSA front (including an opportunity to become involved on the national level), a segment featuring articles from PRSSA members from Miami University and Northern Kentucky University, and also many amazing opportunities for our members to help each other, non-profit organizations and many others.
By Shasta Taber
Dear Members:
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
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By Lisa Doxsee, APR
I am sitting down to write this month’s column after attending the May Presidents Award luncheon. If you were unable to come to the luncheon, you may have missed one of the “best PRSA programs ever,” in the words of one attendee.
What a deserving recipient of this award! Cathryn Hilker truly embodies the spirit of the power of public relations to raise awareness and make a difference. Her willingness to tell the story of the Cheetah and to provide ordinary people the opportunity to come face-to-face with this wonderful creature has raised awareness of the Cheetah’s plight among school children and adults in this community and around the world.
This should serve as a reminder to us all that every good public relations program MUST include employees and internal constituents. Employees are our most powerful, believable and trustworthy spokespeople for our message. To foster this wonderful resource of ambassadors, organizations need to provide internal audiences with timely information and help them understand the organization’s goals.
I know, it’s easy when you are the Zoo or other non-profit organization, right? But no matter what the organization or product, if the people that work there and spend the majority of their day there don’t believe in the message or aren’t compelled to talk about it, how can you expect anyone else?
So in acknowledgement of her achievements and success, I want to congratulate Cathryn Hilker once again and commend her on her passion for the Cat Ambassador Program.
Future Programs:
I am looking forward to a June program that promises to provide an interesting look inside the elusive world of sports public relations. And keep your eyes open for details regarding a July networking happy hour. I look forward to seeing many of you soon.
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Rob Butcher, media relations director of the Cincinnati Reds, and Jack Brennan, PR director for the Cincinnati Bengals, are two of the most well respected communications practitioners in professional sports. Butcher was named the 2006 winner of Major League Baseball’s Robert O. Fishel Award for Public Relations Excellence and has worked nine All-Star games and nine World Series. Brennan, former Bengals beat writer for the Cincinnati Post and later the Cincinnati Enquirer, heads a department which in 2005 won the Rozelle Award, voted by the Professional Football Writers of America for the NFL’s best PR staff. Earlier this year, he worked his 10th Super Bowl.
Together, they will discuss the challenges and opportunities related to sports PR and share their unique experiences.
Sponsored by:
| Date: |
Tuesday, June 12 |
| Time: |
11:30 a.m. - Check-in & Networking
Noon - Luncheon & Program |
| Place: |
The Phoenix
812 Race Street (2nd Floor) |
| Cost: |
$23 for Cincinnati Chapter PRSA Members
$28 for non-members and guests
$18 for fulltime students
Payment is due the day of the event. Checks and cash are the preferred methods of payment. However, we do accept MasterCard and Visa.
If you prefer to prepay checks can be mailed to:
PRSA Cincinnati Chapter, PO Box 43242, Cincinnati, OH 45243. |
| RSVP: |
By NOON on Wednesday, June 6
Reservations may be made one of two ways:
1) Leave a message on our chapter voice mail, 513-792-0402
2) Send an email to our Chapter Administrator, acampbell@fuse.net
Reservations are required. We cannot guarantee we will have space for walkins. |
| Diet: |
Please let us know when you place your reservation if you would like to request a vegetarian meal. All meals must be preordered and the location cannot guarantee substitutions can be made on site without prior request. |
| Cancellations: |
Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
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Congratulations to Emily J. Carpenter , APR and Cynthia Godby, APR
By Connie Kolita, APR
We are looking for a “few good people” (chapter APRs) who would be willing to help with a “pre-Readiness Review” session. What does this mean? Well, let’s say we have an APR candidate who is getting ready to sit for his/her Readiness Review. The candidate would meet for an hour or two with a chapter APR who is knowledgeable about the Readiness Review process … they would discuss such topics as the candidate’s PR Plan (Is it good? Does it contain all the necessary components? Can anything be done to improve it?) and the Readiness Review presentation itself (hone speaking skills, provide tips, etc.). We already have a few APRs who help, but we could use a few more – our spring 2007 APR review course is more than a dozen candidates strong!
If you would be willing to help or to learn more about this “pre-Readiness Review” concept, contact Accreditation Chair Connie Kolita, APR, at KolitaCM@fhlbcin.com
(from March 2007 PRVisions)
(from March 2007 PRVisions)
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.
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By Kevin Dugan, APR
Everyone reading this should consider entering the 2007 Blacksmith awards. There are more than 20 different categories for campaigns and tactics. The call for entries goes out in August, but it’s not too early to begin thinking about your entry now.
What makes work award-winning? Campaigns are judged for research, planning, execution and results while tactics are evaluated against project objectives, budget, design and results.
The entry is simple to prepare, but extremely important. Great work can go unnoticed due to a poorly-written entry while a concise entry can help secure some hardware. With this in mind, here are seven lucky tips to remember as you prepare your entry.
1) Consider it your resume. Give the entry the same time, thought and attention you give your resume. Review every line. Proofread it. Proofread it again. Have someone unfamiliar with the project read the entry. This helps identify questions you leave unanswered or areas where you may need to clarify points you’re making.
2) Follow directions. It sounds obvious, I know. But after judging dozens of entries from other chapter award competitions, it bears restating. Many entries ignore directions and their scores reflect it. If you’re told you’ll be judged on measurable objectives, include some in your entry.
3) Tell us about the audience. The audience is critical to every plan, but it’s not always requested in an entry. You’re immersed in the work so the audience is obvious to you. But you should always quickly define the target audience early in the entry to set the stage.
4) Add sizzle and steak. There are usually portions of a project that stand out and drive you to enter them into award competitions in the first place. Just remember that standout portions of a project will not carry your whole entry. Make sure each part of your entry is as strong as possible.
5) Revisit research. Sometimes we only consider including primary research when pulling entries together. Include all primary and secondary research that fueled your planning. And include a copy of this research in the appendix.
6) Remember the appendix. Get full credit for all the work you’ve done. Include samples of research, results and other relevant information. Merchandise how thorough you were in planning, execution and evaluation.
7) End on a high note. Despite their restrictive format, award entries should tell a story. Too many entries simply end. Consider how the entry title, project objective and a one-sentence summary of the project's success work together. The last thing the judges read should influence a positive evaluation.
Putting entry binders together is hard work and the entry fees add up quickly. Applying these tips will help ensure the investment of time and money pays off. If your campaign or tactic has been completed within the last half of 2006 or prior to the October 2007 entry deadline, enter the Blacksmith awards. For more information, contact me at kdugan@frch.com.
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Ethics Resources at Your Fingertips
By Debbie D. Copeland-Bloom, APR
Have you visited the ethics section of PRSA’s website lately? Whether you are new to PRSA and want to learn about our Code of Ethics or are an experienced practitioner who is looking to ponder over a case study or two, the Ethics section has what you are looking for.
Archived on the site are a variety of resources including background information on how our code was established, strategies on how to work through ethical dilemmas, Professional Practice Advisories, and a transcript of this year’s orientation conference call for Ethics Officers. New information is archived on an ongoing basis, so visit often.
This year, at each month’s PRSA meeting, a drawing will be held for an excellent addition to the PR practitioner’s library: Legal and Ethical Restraints on Public Relations by Karla Gower. The book’s first chapter focuses on ethics models, codes and guidelines. The rest of the book concerns legal issues, such as corporate and commercial speech, intellectual property and government relations.
Whether you’re studying for the APR or need to revisit the ins and outs of trademarks, this concise reference has the information you’re looking for.
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If you are interested in information about the Independent Practitioners of Cincinnati PRSA please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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By Jackie Reau
Cliff Peale of the Enquirer, Jay Stowe of Cincinnati Magazine, James Jackson of Cincinnati.com have all said yes to participating in 2007 Media Day, and more are being confirmed each week.
One new feature of the program is called Industry Roundtables where a member of the working media will host a table of nine PR professionals to discuss pitch opportunities with their outlet.
The committee has developed a list of media but we would like to ask the membership for additional ideas. If you would like to propose someone, please contact Jackie Reau at jreau@gamedaypr.com or (513) 929-4263.
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If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
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Yancy Allen Deering
Counselor
Dan Pinger Public Relations
708 Walnut Street
Cincinnati, OH 45202
513-564-0700
ydeering@danpinger.com
Jessica E. Groves
Account Coordinator
Willow Creative Group
222 E 14th Street
Cincinnati, OH 45202
513-665-9559
jessica@willowcreativegroup.com
Lisa C. Huddleston
Commun Mgr
Greater Cincinnati Health Council
2100 Sherman Ave, Ste 100
Cincinnati, OH 45212
513-531-0200
lhuddleston@gchc.org
REINSTATED:
Ernest O. Britton
Chief Community Officer
National Underground Railroad Freedom Center
50 East Freedom Way
Cincinnati, OH 45202
513-333-7511
ebritton@freedomcenter.org
Lisa M. Owendoff
Communications & Marketing
Group Health Associates
4600 Wesley Ave, Ste N
Cincinnati, OH 45212
513-841-5224
lisa.owendoff@cgha.com
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By Stephanie Kehn
The PRSA New Pros will host their next event on the evening of June 12. Steve Suddendorf, VP of Managed Events for the Legacy Management Group, will speak to the group about event planning. Steve has been producing public and private events for 30 years in the Cincinnati and Northern Kentucky area and has worked with performers from Frank Sinatra to The Four Tops to KC and the Sunshine Band. Since 1977, he has produced well over 2,900 successful events in over 20 states.
Steve will give a crash course in Event Planning 101 and spotlight new trends in the Special Events Industry. A Certified Special Events Planner, Steve will also be able to discuss how professional certification has helped him in his career.
Join us on June 12 — location is yet to be determined.
Questions can be sent to Stephanie Kehn at skehn@wordsworthweb.com or Jessie Folmar at jfolmar@cincyusa.com. RSVP by June 5.
If interested in the New Professionals group please contact Jessie Folmar at jfolmar@cincyusa.com
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By Mike Boehmer, APR
Don’t delay. Nominations are being accepted for the Werner-VonderHaar-Bogart Award – the highest honor the Cincinnati PRSA chapter can bestow upon a public relations professional.
The award – named after three Cincinnati chapter presidents who advanced to national PRSA president -- recognizes service to the chapter, the profession, the community and the society. William Werner, Edward VonderHaar and Judith Bogart each displayed exceptional depth, breadth and quality of service to our profession, to the Cincinnati community and to PRSA. The award acknowledges the value of exceptional service.
Here are the criteria for selection of the award recipient:
- Service to the Chapter – Having served as an officer of the chapter, as a board member, a committee chair, or a committee member – preferably a combination of these accomplishments over a sustained period.
- Service to the Profession – Having served as a program speaker, professional development presenter, a panelist, coordinator of an accreditation activity, worked closely with students in the classroom or as a mentor, and worked with faculty, etc. over a sustained period of time.
- Service to the Greater Cincinnati Community – Having done pro bono public relations work in support of a not-for-profit organization, having served as PR chairman for a not-for-profit community or board, etc.
- Service to the Society – Having served in a leadership position in a Professional Interest Section or on a District or National ad hoc committee or task force, having served at the District level or National level on a committee, board or as an officer.
The qualified candidate will have demonstrated achievement in at least three of the four service areas.
Nominations, which detail the candidate’s contributions in the selection criteria, should be sent to Mike Boehmer at boehmm@jfs.hamilton-co.org by Aug. 1, 2007.
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Dayton PRSA:
http://www.prsadayton.org/
By Pamela Gilchrist, MA, APR, CPT
Don’t miss the June 21st Dayton/Miami Valley PRSA luncheon where Pam Gilchrist, president of PR~Link Public Relations, will share her research on “10 Trends Foretell Communication Tsunami.”
Organizational leadership must quickly grasp a fluid, flat world where one size fits all messages and media are so last century. Retiring boomers, an influx of gadget-savvy new workers and changing social trends will force your organization to rethink -- just about everything. To stay relevant, and ahead of the competition, it is critical that organizations anticipate and adapt to 10 trends that predict what Gilchrist is calling a “Communication Tsunami” for organizations that are unprepared.
Although most leaders subconsciously realize change is coming, few have fully grasped the size of the wave, or the confluence and timing of these events. Fewer still have a proactive plan for how to manage the impending “Communication Tsunami.”
Early adopter organizations that embrace these trends will set new industry standards and earn loyalty and respect.
Three things you will learn when you attend:
- New realities affecting your organization
- Why this confluence of events is unlike anything organizations have ever faced in the past
- How these trends will change your communication
Pamela Gilchrist is a strategic communicator with nearly 25 years of industry experience. As a business leader, her combination of vision, research and implementation methodologies helps organizations achieve maximum results. Pam’s earned the trust and respect of clients, colleagues and the community by consistently providing context, clarity and credibility. Pam is also booking summer and fall presentations on the coming “Communications Tsunami” as well as other topics. If you are interested in booking a session, e-mail info@pr-link.com.
Date: Thursday, June 21
Time: Networking and registration at 11:30 a.m.; lunch at noon
Location: Mahara Banquet Center, 1780 South Alex Road, West Carrollton, 45449
Cost: $25/members; $35 non-members; $15 students
Info: To register visit: http://www.prsadayton.org or email Pamela.White@lmberry.com
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
From Miami's April newsletter:
By Cheryl Barto
Corporate social responsibility (CSR) used to be something of a novelty. All it took was John D. Rockefeller to set up a foundation for the arts and presto - his name was revered around the world.
Good public relations saved face for shoddy business tactics and saved money by masking real problems. It relied upon the good graces of patrons of the arts across the country. In today’s society, a simple gesture of goodwill does almost nothing to mask corporate flaws.
Over the years, corporate social responsibility has evolved into more than just charitable works in the name of the organization. It is a way of doing business that not only enhances the quality of the product or service, but also the community at large.
CSR is no longer seen as a simple public relations stunt, but is a necessity that businesses must incorporate into their very infrastructure simply to maintain a solid reputation.
The integration of CSR into the corporation is the integration of public relations into the foundation of the organization. It relies on public relations to provide input in the planning stages all the way through execution.
According to Marjorie Kelly in her Winter 2005 article in Business Ethics, ethics helps an organization function with more rewards in the long run.
“The ultimate core attributes are human relationships between buyer and seller, and company prosperity can be sustained only when such relationships are solid and trustworthy,” Kelly wrote.
By enforcing a standard of ethical decisions that benefit not only the corporation’s quarterly statements, but the company’s customers as well, the business will end up benefiting. New terms such as moral liability, short-termism and reputational risk are becoming more widely used as CSR becomes an important part of everyday business.
Public relation’s role in an organization’s CSR efforts is to bring these efforts to the consciousness of the consumer. The best way to do this is to use CSR as a brand differentiator.
By bringing awareness to the positive efforts of an organization, consumers are able to see a direct link between the purchase of a specific brand and how their purchase will make a difference.
Examples of successful brand differentiation through CSR are Starbucks “Ethos” water, Livestrong bracelets and the new (Product) Red campaign, writes Matthew Ryan in his article in CRO Magazine, Fall 2006.
Bringing social awareness to the level of the consumer is essential to not only helping the community, but also to making the connection between the brand and CSR salient in the consumer’s mind.
This will; however, become increasingly difficult in the coming years because of society’s individualism and reliance on technology. It will require new public relations tactics such as blogs, and increased celebrity involvement as media relations becomes less potent.
As more corporations engage in CSR, public relations will become more important in creating and maintaining consumer’s respect.
The true value in corporate social responsibility lies not in the numbers, but in the relationships between consumers and corporations. Difficult decisions must be made by both in order to sustain these relationships.
In his speech to the Canadian Public Relations Society in June of 2005, Bennett Freeman of Burson Marsteller Public Relations said that CSR must be “a continuing process, one that values a willingness to tackle tough long-term challenges over satisfaction with positive short-term results.”
Commitment to change in the world enables corporations to gain longevity and respect. The role of public relations is to make the efforts of these companies relevant in the minds of consumers.
Northern Kentucky University:
www.nkuprssa.org
By Kelly Warman,
President Elect, NKU PRSSA
With few students taking summer classes on campus the PRSSA gets a chance to regroup and strategize for the upcoming school year. Plans need to be made for a membership drive as well as fundraising efforts. But where do we start?
Interested underclassmen are few and far between. Most freshmen and sophomores still have no idea what their major will be and they do not want to join an organization that seems so specific to one designated major. How do we come up with ways to communicate to them that the PRSSA is open to all majors? How do we grab their interest?
Then there is the fact that most people become interested their last year of school so we get members who are dedicated for a year, but then leave. As future PR practitioners we are getting the opportunity to think outside of the box. We are having to expand past basic measures of awareness to grab the attention of incoming students and current PR majors.
This article is an invitation. If anyone has any ideas how to help us gain awareness and membership on campus, we are listening. We are looking to show future PRSSA members what PR can do for them and the art of networking. Our summer time blues can be erased with your help. Please send ideas my way! Kelly.a.warman@gmail.com. We appreciate your help more than you can imagine. Let’s show the world what PR can do!
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By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated. back to top
Contact: Debbie Girard, 212-460-1495
NEW YORK (May 9, 2007) – The Public Relations Society of America (PRSA) posted its sixth consecutive year of financial growth according to the 2006 year-end audited financial results released today, announced Rhoda Weiss, APR, Fellow PRSA, and PRSA’s Chair and CEO.
“In 2006, PRSA’s net assets increased 7 percent to $2,826,525 from $2,637,058 in 2005—the highest level in the Society’s 60-year history. Total assets increased 19 percent to $5,700,000 in 2006,” says Weiss. “We are proud of these accomplishments, a testament to the outstanding leadership of 2006 PRSA Chair and CEO Cheryl Procter-Rogers, APR, Fellow PRSA, and our wonderful board of directors, staff and volunteer leaders on the Chapter, District, Section and National levels. We are on track this 60th anniversary year of PRSA to further advance our Society, the profession and those professionals and communities we serve.”
Total revenues and gains for the world’s largest organization for public relations professionals were $11,500,000—an increase of $1,250,000 from 2005.
During 2006, PRSA membership grew 4.8 percent to a record 21,871 members. Other significant highlights from 2006 include:
- Professional Development seminars and teleseminars offerings increased by 13 percent while combined revenues grew 39 percent, showing a strong response to PRSA's topics and speakers.
- PR Issues and Trends—a daily news monitoring service reporting on industry trends, advocacy and other issues impacting the profession—expanded with original articles written by industry leaders.
- PRSA’s Professional Resource Center (PRC) continued to build upon its resources for members and those interested in the public relations profession. In 2006, PRC answered more than 7,000 questions. Many of these were through PRC Search, PRSA’s proprietary electronic database of full-text articles from its award-winning publications, PR Tactics and The Strategist, as well as hundreds of case studies from Silver and Bronze Anvils.
- The International Conference exceeded revenue goals for the sixth consecutive year.
- Applications for Accreditation in Public Relations (APR) increased by 28 percent from the previous year, demonstrating growing interest in the program.
- Professional Interest Sections had one of their most productive programming years ever.
- The PRSA Job Center has grown dramatically since it was updated to an automated system in 2002. The number of résumés posted grew 15 percent between 2004 and 2006, and the number of job listings posted increased by 25 percent in 2006.
- PRSSA’s membership increased to 9,631 students at 285 Chapters at colleges and universities, breaking the previous record of 9,004 students at 271 Chapters nationwide.
- PRSA public relations efforts included expanding the use of the latest technologies (blogs, Internet radio, webcasting, etc.), creating unique opportunities with sponsors and partners. The Public Relations Department strengthened relationships with national media outlets, launched targeted efforts to increase usage and media traffic to the Media Room, and furthered PRSA’s advocacy goals of advancing the profession and the professional.
- The PRSA Foundation awarded more than $80,000 in research grants, sponsorships, prizes and scholarships to advance the public relations profession and professionals.
Show to profile different finalist each week
Contact(s): Debbie Girard 212-460-1495
and
Brandy Shapiro-Babin, brandy@webmasterradio.fm, 954-379-1308
NEW YORK (April 24, 2007) – For the second year in a row, the Public Relations Society of America’s (PRSA) Silver Anvil Awards will be the topic of discussion on WebmasterRadio.FM’s “CoverStory,” beginning April 25, 2007, 2:00 pm – 3:00 pm ET. WebmasterRadio.FM, the premier, free, business 24/7 Internet radio network, will showcase some of the 104 finalists selected from the 855 entries in PRSA’s 2007 Silver Anvil Awards on its Wednesday “CoverStory.” Each week, for the next seven weeks (except the week of Memorial Day), a different finalist will be featured.
The Silver Anvil, symbolizing the forging of public opinion, is annually awarded to organizations who have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. The program has grown in scope and stature since its inception in 1946, and awards are now given in 56 categories and subcategories. To date, more than 1,000 organizations have received Silver Anvils for excellence in strategic public relations planning and implementation. The Silver Anvil and Award of Excellence winners will be announced on June 14, 2007, at the Silver Anvil Celebration Event in New York City.
"We are very proud to offer our exclusive Silver Anvil Series on WebmasterRadio.FM,” says Brandy Shapiro-Babin, host, of “CoverStory” and CEO, WebmasterRadio.FM. “The ability to hear directly from the breakaway brands and brand makers on their finalist submissions is inspiring. It’s a great opportunity for our listeners, including many public relations professionals, to learn how successful campaigns are researched, developed, executed and measured.”
About WebmasterRadio.FM
WebmasterRadio.FM is the premier online radio/podcast network focusing on the B2B marketplace, offering 100% original programming led by industry leaders. WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves; from small and mid-sized businesses to those just starting out. WebmasterRadio.FM's stellar radio programming includes "CoverStory" with David McInnis, founder, PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, vice president, Crispin Porter + Bogusky; "ad:tech Connect" and "DishyMix" with host Susan Bratton, ad:tech chair emeritus and CEO, Cendara, Inc.; "The Daily SearchCast" featuring search authority Danny Sullivan, SearchEngineLand.com; and more. To tune into WebmasterRadio.FM's live content, or to check out the lineup, please visit www.WebmasterRadio.FM.
(found in March 2007 PRVisions)
2007 Process Begins to Nominate Officer and Board of Director Candidates
(found in March 2007 PRVisions)
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