Welcome to PRVisions Cincinnati Chapter Newsletter.

Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. To read about your fellow members, please click here.  Please email Shasta Taber (srtaber@hotmail.com) with your news. 

-Laura Carr (2009 Cincinnati PRSA Chapter President)

Inside you'll find the most up to date PRSA news:

On the local front:    

New Articles from PRSSA chapters from:

Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others. 

Editor's Note

Pictures, Comments ... All are Welcome!

By Shasta Taber

Dear Members:

As always, if you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information.  Thanks!  

If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.  ALSO please let us know what you think of the format of the  Email Blasts announcing the Newsletter... or at least let us know if you receive them as HTML or plain-text?

Shasta Taber

Newsletter Editor

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Chapter Administrator's Note

JOIN THE EXPRESS LANE!

By Anne Campbell

“I realized it was the express lane, I just didn’t realize how express!”

That was a comment heard by one of the attendees at the November luncheon.  He had registered himself and two guests online and paid via the new system.  By doing so the three of them did not have to stand in line to be checked in.  All they had to do was pick up their nametags, drop their business card in the bowl for the door prize drawing and start their networking.  I’m sure if you asked them they would recommend the new registration system to you.

Another benefit to paying online is that all major credit cards are accepted.  If you wait to pay at the door we can only accept MasterCard and Visa.  At least three people tried to pay with their corporate American Express card at the November luncheon and instead had to use a personal MasterCard or Visa.  They commented that they will be sure to use the online system next time.

The system is still fairly new and we appreciate any feedback.  Some improvements have already been made based on your comments.  The process is fairly straightforward.  Go to the meetings page of our website, www.cincinnatiprsa.org and click on the link for the event you wish to register for.  You will be taken to a page to give your contact information as well as the names of any guests you would also like to register.  Once you click submit you will be taken to a shopping page to select a registration option (Member, Non-Member, etc.).  You will be given both “Buy Now” and “Add to Cart” options for the various registration rates.  If you are paying for just one reservation, simply click “Buy Now” next to the appropriate option and follow the payment procedures.  If you are paying for more than one reservation you will need to click the “Add to Cart” button for each rate (Member, Non-Member, Student) you need to use.  Once you are in your cart you can change the quantity for each rate.  For example, if you are paying for 3 members, just click on the “Add to Cart” button once next to the Member rate.  Once your shopping cart comes up you will need to change the quantity shown to 3 before checking out.  If you are paying for one member and one non-member you will need to click “Add to Cart” next to the Member rate.  Then click “Continue Shopping” from the shopping cart, which will return you to the page where you can click “Add to Cart” next to the Non-Member rate.  Be sure to double check your shopping cart and then check out.

Please forward any questions or comments to Anne Campbell, Chapter Administrator, acampbell@fuse.net.

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Chapter News

Group Membership Program

By Jonathan Kissell

PRSA group membership program offers incentives and benefits for large organizations to join with multiple representatives. The memberships are organization-owned and transferable among employees, if an employee changes departments or leaves the company. The program also provides the convenience of consolidated billing for all members. Finally, the group membership program maximizes savings for organizations by covering the costs of chapter dues or professional interest section fees during the first year.

To qualify, at least eight employees from an organization must join, and two may be current PRSA members. Please contact Malia Moore, PRSA membership development manager, for complete details about the program.

Malia.Moore@prsa.org

Cincinnati PRSA Joins the Social Media Scene

By Megan Licursi

There are numerous stories every day about the impact of Web 2.0.  As PR folks, we know firsthand how effective social media campaigns can be.  A startling factoid: Readers are three times more likely to act upon a recommendation seen in a blog as opposed to that same article appearing in traditional media.

I’m pleased to announce that the Cincinnati PRSA has joined Web 2.0 on Facebook and Twitter.  What is Twitter?  Well, that’s probably the subject of another newsletter article. Or a luncheon.  But, to quote one of our members, Kevin Dugan, @prblog, Twitter has the immediacy of instant messaging with the permanence of a blog.   Twitter is broken down into two groups: Followers and Followees. You choose people to follow based on your personal preferences:  relevant postings, industry colleagues, friends, they like the color blue, too, or any other reason, however obscure.  People choose to follow you for the same reason. 

The media are one of the early-adopters of Twitter. One local reporter, Gregory Korte at the Enquirer, @gregorykorte, regularly posts (aka “tweets”) requests for sources. CNN tweets their breaking news. To see the evergrowing list of media on Twitter, check out:  http://mediaontwitter.pbwiki.com/United+States+-+NATIONAL.  Here’s a list of Ohio reporters on Twitter:  http://mediaontwitter.pbwiki.com/United+States%3A+O+-+Z. 

Our Young Pros group took the lead, creating a twitter ID, @cinprsanewpros.  The rest of the chapter followed suite on Twitter. Come follow us at @CincinnatiPRSA. 

On the Facebook front, the Cincinnati PRSA chapter now has a group page:  http://www.facebook.com/home.php?#/group.php?gid=48730262862.  Join us here to see photos from past luncheons, discuss subjects such as luncheon speakers and brown bag topics. And, to talk trash about the Blacksmith’s!

PRSAY Helps Build Bridge

By Jonathan Kissell

In January, PRSA launched a new blog, PRSAY, to connect members with the PRSA leaders. We encourage you to take advantage of this excellent opportunity to engage in dialogue and offer perspective about integral aspects of your professional career. The first several posts came from PRSA Chair and CEO Michael Cherenson, APR, making him available to listen to your comments and suggestions.

PRSAY is one of the many valuable components of a PRSA membership. Please take a moment to check it out at prsay.prsa.org.

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Mark Your Calendar

You are Invited

PRSA Presidents Award Luncheon

Tuesday, June 16, 2009

Honoring

Erich Kunzel

The Cincinnati Chapter of the Public Relations Society of America (PRSA) honors Erich Kunzel, Conductor of the Cincinnati Pops Orchestra, for his use of public relations toward achieving a significant improvement in the quality of life in Greater Cincinnati. Erich’s artistry and his passion for the Cincinnati community make him an excellent choice. With more than 85 Cincinnati Pops recordings, international conducting appearances and regular engagements on the National Mall in Washington D.C. for Memorial Day and Fourth of July, he takes the Cincinnati name with him wherever he goes!

PRSA is proud to be a part of history!
The Civil Rights Game
June, 20, 2009

PRSA is proud to announce its June Diversity programming; a limited block of discounted tickets to Cincinnati's first-ever Civil Rights Game. A block of 50 tickets is available as the Reds take on the Chicago White Sox Saturday, June 20, 2009 at 7:10 pm. These view-level seats are available for $12 (a savings of more than 10% off face value). A limit of 5 tickets per member. You must pay through PayPal on our website.  Your tickets will be available at Will Call at the stadium the day of the

Tuesday, July 7- Monthly Luncheon / Light Lunch Session

Repeat of Distilling the Twitter Hype

Back by popular demand, Distilling the Twitter Hype will be ‘retweeted’ on Tuesday, July 7 by Kevin Dugan and Jackie Reau at the Greater Cincinnati Health Foundation Conference Facility.  Don’t miss out this round and register online today!

Love it or hate it, there’s no denying Twitter’s popularity. Even celebrities like Ellen DeGeneres, Martha Stewart and Ashton Kutcher are talking about Twitter – and using it.

What is Twitter? How can you use it to engage with key stakeholders?  What should you be “tweeting”? Who should you be following? Join Cincinnati’s own Kevin Dugan as he provides insight  at Cincinnati PRSA’s second light lunch session. Session moderator Jackie Reau will facilitate your questions and offer additional insight. Learn how you can effectively use Twitter to build awareness, engage key audiences and build your own social media presence.

July: Social Networking Event

August 11: Changes in the Media Landscape

September 25: Katie Paine,

PR Measurement Guru

October: Media Day

November 10: Peter Shankman,

HARO founder

December: Holiday Social Networking Event

Luncheons are typically held on the second Tuesday of each month but may vary depending on speaker and location availability.

Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website.  (http://www.cincinnatiprsa.org/meetings.htm)

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Accreditation Corner

Resources Available for APR Candidates

By Debbie Copeland-Bloom, APR

I earned my APR eight years ago. It wasn’t easy. It took commitment and work. Would I do it again? Absolutely. Do I recommend that others pursue accreditation? Yes!

My views are shared by others who have earned their APR. Research conducted by PRSA shows that:

• 96 percent of PR professionals say the APR is a valuable credential.
• 94 percent would become accredited again.
• 96 percent would recommend accreditation to a friend.
• 91 percent say accreditation is a source of pride.
• 78 percent say it has helped them develop their professional skills.
• 75 percent say it provides personal benefit.
• 58 percent say the accreditation process provided them with the knowledge necessary to help them resolve ethical issues.

In the past two years, PRSA has added valuable resources to help APR candidates prepare for the readiness review and exam. It has created an extensive study guide that provides an overview of topics candidates may find on the exam. There is an online study course and you can “demo” the exam. And, of course, there is our chapter’s 10-week APR prep class that will be held beginning in August.

If you are considering earning your APR, please email me at dbloom@one.net. If you know a colleague who you believe will benefit from earning accreditation, send me his or her name and email address, and I’ll reach out to the individual.

Read more about accreditation on the PRSA National Web site, www.praccreditation.org .

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Blacksmith Awards

The Winners of

Cincinnati PRSA's Blacksmith Awards 2008-2009

By Shasta Taber

On Monday, May 18th Cincinnati PRSA honored the best public relations work done at the local, national and international levels for corporate, agency and non-profit clients.  Tom Callinan, Editor of The Cincinnati Enquirer, and Master of Ceremonies presented the bronze and silver winners and finalists for the evening:

• Nonprofit PR Campaign of the Year
  Winner – Luxottica Retail - OneSight Brand Launch
  Silver Finalist - Strata-G Communications - Floodwall:  A Katrina Memorial
  Silver Finalist – Northlich, Inc. - Everyday Heroes

• For-Profit PR Campaign of the Year
  Winner – Strata-G Communications - Avery Dennison Graphics & Reflective Product
  

• Media Relations Campaign of the Year
  Winner – Northlich, Inc. - CCHMC Launches Liberty Campus
  Silver Finalist - PR~Link Public Relations - Avalon Clearcreek Launch
  Bronze Finalist - Northlich, Inc - You Can Stand Under Our Umbrella, 'Ella, 'Ella
  Bronze Finalist - Lisa Desatnik - 2008 YMCA Character Awards
  

• Community Relations Campaign of the Year
  Winner – metaphor studio LLC - Cincinnati USA Rocks VH1
  Silver Finalist - Northlich, Inc. - Tobacco:  It's a Death Issue
  Bronze Finalist -  BAE Systems - BAE Systems Cincinnati-based Corporate Responsibility Program
  

• Government Affairs Campaign of the Year - Tie
  Winner – Eisen Marketing Group - HAN Becomes NF
  Winner – The Voice of Your Customer - 2008 University Anti-Tobacco Campaign

• Multicultural PR Campaign of the Year
  Winner – The Voice of Your Customer - 2008 Minority Health Month Media Campaign

• Integrated Marketing Campaign of the Year
  Winner – Northlich, Inc. - Freshside Grill Launch for Long John's
  Silver Finalist - metaphor studio LLC - Cincinnati USA Rocks VH1
  Silver Finalist - Northlich, Inc. - CCHMC Launches Liberty Campus

• Public Relations Professional of the Year
  Winner – Pam Gilchrist - PR~Link Public Relations

• Young Public Relations Professional of the Year
  Winner – Ashley Walters - Northlich

• Communications Team of the Year
  Winner – Kelly Albertina & Elizabeth Huber - ABX Air

• CEO Communicator of the Year
  Winner – James C. Votruba -Northern Kentucky University

• Small PR Agency of the Year
  Winner – The Voice of Your Customer

• Mid-Size PR Agency of the Year
  Winner – GameDay Communications

• Large PR Agency of the Year
  Winner – Northlich, Inc.

• News Release
  Winner – Northlich, Inc. - Long John Silver's Introduces New Freshside Grill Menu
  

• News Conference/Publicity Stunt
  Winner – Northlich, Inc. - The Umbrella, 'Ella, 'Ella Media Affair

• Electronic Press Kit or Media Website
  Winner – Cincinnati Children's Hospital Medical Center - Bariatric Surgery Study

• Media Kit

  Winner – PR~Link Public Relations, LLC - Avalon Clearcreek Launch

  Silver Finalist - Eisen Marketing Group - NKES

• Best Placement

Winner – PR~Link Public Relations, LLC - Avalon Clearcreek Launch

Silver Finalist – Northlich, Inc. - Perez Hilton Can Stand Under Our Umbrella

• Satellite Media Tour

Winner – Game Day Communications - John Morrell Running of the Weiners Satellite Media Tour

• Op Ed/Bylined Article

Winner – Eisen Marketing Group - HAN Position Paper

• External Magazine

Winner – Northern Kentucky University - Northern Magazine

• Internal Newsletter

Winner – Metro - Drive Newsletter

• Employee Event

Winner – Luxottica Retail - Columbus LOM Grand Opening

• Public Service Announcement

Winner – Northern Kentucky University - Dreamers Welcome Video

• Crisis Plan/Response

Winner – Game Day Communications - Fire at Mile 22 on the Course of the 2008 Flying Pig Marathon

Silver Finalist – Strata-G Communications - TimberTech

• Corporate Identity

Winner – Eisen Marketing Group - Neighborhood Foundations

Silver Finalist - Strata-G Communications - Bosch Power Tools: Building a Transcandent Brand

• Non-Traditional Marketing

Winner – Northlich, Inc. - Caraoke with Carolla

• Product Launch

Winner – Northlich, Inc. - Rihanna Redefines the Umbrella, 'Ella, 'Ella

• Brochure

  Winner – Life's Eyes Media - Cintas' Clothe the Kids Goodwill Project Brochure

• Experiential Marketing - Tie

Winner – Northlich, Inc. - Caraoke with Carolla

Winner – Game Day Communications - Cincinnati Reds Caravan sponsored by CincinnatiUSA.com

• Website

Winner – Cincinnati USA Convention & Visitors Bureau - More Memorable: Cincinnati USA Launches New Online Presence

Silver Finalist - Northlich, Inc - White Castle: craveiscalling.com

Bronze Finalist - Eisen Marketing Group - The A Word Ohio.com 

• Intranet

Winner – Luxottica Retail - BLU Room Intranet Portal

• Electronic Newsletter

Winner – Northern Kentucky University - NKU Alumni e-newsletter

• Special Event/Tradeshow

Winner – Northlich, Inc. - Celebrity Chef Demonstrates Tools of the Trade

• Special Event/Newsletter

Silver Finalist - Strata-G Communications -Northern Kentucky Tri-Ed
Silver Finalist - PR~Link Public Relations - Avalon Clearcreek Launch

• Speech Writing

Winner – Northern Kentucky University - NKU 40th Anniversary

Silver Finalist - Northern Kentucky University – The Lincoln Awards

• Feature Story

Winner – PR~Link Public Relations, LLC - Avalon Clearcreek Launch

• Special Video Project

Winner – PR~Link Public Relations, LLC - Avalon Clearcreek Launch

Silver Finalist - Luxottica Retail - OneSight Global Launch Video

Silver Finalist - American Cancer Society - Making Strides Against Breast Cancer Video

• Research

Winner – The Voice of Your Customer - OHD AA Male

Judging was done by the West Virginia chapter of PRSA, http://www.prsawv.org/.

The award ceremony was held at the Newport Syndicate in Newport, KY. 

Program sponsors were Eisen Marketing Group (EMG), Marketwire, Northlich, Inc. and PR~Link Public Relations, LLC.  Award sponsors were LACarr Communications, Cintas, and Megan Licursi Marketing Communications (MLMC).

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Diversity Section

Join the Team !

By Dawn Woods, APR

Thank you for your responses to last month's questions.

If you are interested in helping to shape our local chapter strategy regarding Diversity and to offer your support at our annual event by joining the Diversity committee, please let me know.

I can be reached at dpwoods@health-partners.org or 513-551-1474.

Thank you!

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Media Day

Looking for Committee Members
By Sarah Pasquinucci, APR

If you are looking to get more involved in PRSA, the Media Day Committee is looking for members. Media Day is our biggest event of the year, and gives committee members an opportunity to be a part of an amazing event with well-known professionals. The event takes place in the fall and meetings will start next month. If you are interested, please contact Sarah Pasquinucci at Pasquinucci.sm@pg.com or 513-983-2324.

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New Members

NEW:

James C. Trombley

7170 Clawsor Ridge Ct.

Hamilton, OH  45011

513-503-5800

trombleyjc@yahoo.com

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New Professionals

New Professionals

By Darcy Little

June Event

We’re planning another interesting and educational program in June with the King’s Island PR staff!  Keep this on your radar - we’ll have more details in the coming weeks!

Social Media

You can now follow Cincinnati’s PRSA New Pros on Twitter: @CinPRSANewPros!

Join our Facebook group, too (you must be in the Cincinnati FB network to have access): “PRSA New Professionals Cincinnati Chapter.”

Call for speakers

Would you be interested in sharing your experience with the PRSA New Pros?  We’d love to listen to your stories.  E-mail cincynewpros@yahoo.com if you’d like to be added to our speakers list!

Call for new members

If you’re a new or young professional, we’d be thrilled to have you at our events!  If you’d like to be added to the New Pros’ e-mail list, send a message to cincynewpros@yahoo.com.

2009 Cincinnati PRSA New Pros committee:

• Darcy Little, chair
• Lauren Boettcher
• Allison Brinkman
• Kristin Doige
• Ashley Van Sickle
• Brandy Williams

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Job Bank

Cincinnati’s PRSA’s Job Bank

By Maureen Richmond

Looking for some economic stimulus in your life? Hoping to bail out of your current position into something bigger and better? Seeking to end unemployment in your corner of the world? Take a moment to review the Cincinnati PRSA Job Bank, http://www.cincinnatiprsa.org/jobBank/index.php.

This valuable resource connects local employers with talented professionals working to make a difference in the region’s communications landscape. Career opportunities are updated regularly, and participation is free for members.

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Sponsorships

Is Cincinnati’s PRSA Chapter the right platform to spread your message?

Just ask yourself two simple questions.

By Ashley Walters

• Do you want your message in the hands of 250 of the cities best and brightest PR professionals, decision makers and leading influencers?

• Does reaching 165 diverse organizations sound appealing?

If you answered yes to either of those questions then you are at the right place. Below are the exciting sponsorship opportunities available for Cincinnati’s PRSA Chapter this year.

If you don’t find what you are looking for, don’t worry. Give us a call and we will help create a specialized sponsorship package that meets your individual needs.

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Corporate Sponsor - $1,500 (August 2009 – July 2010)

• One ticket to every monthly luncheon - $230 value
• Right of first refusal for presenting sponsor at the Blacksmiths 2010
• Logo displayed on Cincinnati’s PRSA Web site for 12 months
• Logo on every postcard and meeting reminder
• One Program Sponsorship of your choice - $500 value (see Program Sponsor for more details)
• Five entries into our Sponsor Drawing (see Sponsor Drawing for more details)

NOTE: The corporate sponsor is an exclusive offering that will only include one company, agency or non-profit. It is on a first come, first served basis.

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Program Sponsors - $500 (maximum of two sponsors per month)

• Two tickets to program - $46 value
• Two minutes to speak about service/company before luncheon
• Ability to have a trade show booth, provided by sponsor
• Logo on all meeting materials
• Logo on Web site during month of the meeting
• Ability to put materials on tables during the meeting
• Ability to give away a prize - collect business cards
• One entry into our Sponsor Drawing

NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses. It is on a first come, first served basis.

Additional Opportunities

In addition to our luncheon sponsorships, we have other opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. Specialized sponsorship packages can be designed based on your specific needs.

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Sponsor Drawing

In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2010.

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Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (e.g., ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as possible.

For more information on any of the above please contact Ashley Walters at awalters@northlich.com 513-762-1783. We are excited to have you be a part of Cincinnati’s PRSA Chapter.

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Volunteer Bank

UCAN Needs PR Volunteer

By Ann Keeling

UCAN is in need of a public relations professional who could volunteer his/her time ongoing (either as a member of the marketing committee or as a board member).  

The ideal candidate would have 3-5+ years of experience in public relations, specifically on the media relations side, and have solid contacts with local media (local meaning Greater Cincinnati and surrounding counties in Ohio, KY & Indiana), and have a passion for animals.  

The estimated time commitment would be 3-7 hours per month, depending on the needs of the organization, and whether or not this is a committee role or a board role.  

Interested candidates should contact Ann Hill, UCAN Executive Director at 513-762-0130 or arhill@ucancincinnati.org

Nonprofit for Elderly Needs Your Help!

Healthcare communications/marketing

By Nancy Lyons

PHC Foundation seeking PR help.  We want to get the word out to Cincinnati’s philanthropic community that there is an organization serving a seemingly forgotten generation right here at home. 

The PHC Foundation is a leader in providing home health care for low-income seniors in western Hamilton County.  PHC Foundation is the only independent (not affiliated with, nor supported by any national agency or charity), nonprofit home health care agency in western Hamilton County providing home health, personal care and homemaking services.

Certified Nurse’s Aides and Home Health Aides assist older adults with meal preparation, medication reminders, laundry, bathing, light housekeeping and companionship - under direct supervision of a Registered Nurse - in the privacy of their own homes.         

PHC Foundation’s clients are the poor, needy and elderly (at least 60 years of age) residents of western Hamilton County.  We serve an average of 65 seniors per year. 

Those who need our services are physically unable to perform everyday tasks without help.  Activities we take for granted every single day are simply unattainable for many older adults.

Any help with publicity, communications, writing, web, special events, etc. would be greatly appreciated!

We’re just trying to make a difference in our community and let people know that we’re out here.  Cincinnati’s elderly community will benefit by us reaching potential board members, volunteers and donors. For more information www.privatehcfoundation.org

Contact Information:

Nancy Lyons

Development Director

PHC Foundation

Nancy@privatehcfoundation.org

513-662-8999

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Werner-VonderHaar-Bogart Award

The Winner…. Kevin Dugan, APR

By Mike Boehmer, APR

Kevin Dugan is this year’s winner of the Werner-VonderHaar-Bogart Award – the highest honor the Cincinnati PRSA chapter bestows upon a public relations professional. He will receive the award at the annual Blacksmith Awards banquet.

“Kevin’s long record of service to the Cincinnati PRSA chapter, the profession of public relations and ongoing dedication to non-profit public relations work make him an excellent choice for this prestigious award,” his nomination states.

A panel of former award winners selected Dugan for the honor, named after three Cincinnati chapter presidents who advanced to national PRSA president. William Werner, Edward VonderHaar and Judith Bogart each displayed exceptional depth, breadth and quality of service to our profession, to the Cincinnati community and to PRSA.

“Kevin is one of those PRSA Cincinnati chapter members that can be described as an unsung hero,” the nomination entry says. “He’s done quite a bit of the behind-the-scenes heavy lifting for the organization….”

Dugan has played an invaluable role in the chapter’s Web site since its creation in the 1990s. He has served on the chapter’s board and planned and executed the 2007 Blacksmith Awards.

”Kevin’s contributions to the field of public relations through his blogs have earned him national notoriety and should be a source of pride for all PR professionals in Cincinnati,” according to his nomination. “The Strategic PR blog and Bad Pitch Blog provide valuable dialogue about what is state-of-the-art in our industry. Both blogs present fresh, lively content and can help guide new professionals and grizzled veterans of the public relations industry.”

Dugan has been asked by Fast Company magazine to post to its blog, and his work has been featured in many national publications. A colleague wrote: “If you want some truly great insight into branding, PR and corporate communications, check out Kevin Dugan's blog, Strategic PR."

Beyond his blog, Dugan has presented on social networking and Internet strategy at both the Cincinnati and Dayton PRSA chapters, in the classroom at NKU, Xavier and UC and at other events. His career of excellence in public relations also speaks to his contributions to the field; he’s won two Bronze Anvils, two Silver Anvils and a PR Week award.

Dugan has contributed to his community by using his talent in a variety of pro-bono efforts. Most notably in 1995 while working with IBM, CompuServe and the United Way to develop the first online donation program for the United Way's annual fund drive. He was part of a large effort to support media relations during the Billy Graham Crusade stop in Cincinnati. He currently serves as volunteer a marketing committee member for Downtown Cincinnati Inc. 

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College View

University of Cincinnati PRSSA:

Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa

Miami Marketing Department Continues to Score

By Gabrielle Felknor

For many, prior to arriving at Miami, there was that one distinctive moment in which we knew that Miami was “My Miami”.  Maybe it was the feeling that the university offers an educational experience, tailor-made for our specific interests, abilities and aspirations or maybe we fell in love with the breathtaking red brick uniform of its historic campus.  Whatever it may have been, something clicked. This moment was a product of the Miami marketing department.  Through publications, emails, presentations, and websites the Miami marketing department reaches thousands of high school students across the country each year in order to inform them that Miami University is the top tier in public undergraduate education.

Tracy Chappelow, project manager of the marketing department, works with the admissions offices to catch the eye of 17-18 year old high school students nationwide and inform them of the true Miami, located far from the beach, tucked away in the countryside of the Miami Valley in Oxford, Ohio.  Her main task in this process is to differentiate Miami from other schools of its caliber.  In order to do this, Chappelow says she “talks with students and guidance counselors, and asks them what is different when considering Miami University”. 

Emily Kuhn, an intern in the Marketing Communications office, agrees that the business of gaining the attention of high school students is “an extremely competitive one”.  “I remember myself literally having garbage bags full of publications from various schools, so it is tough to find ways to stand out among all the clutter.”  The department looks honestly at Miami’s strengths to highlight in the publications. For example, an emphasis on undergraduate education and the personal attention given by well renowned faculty, who truly love to teach and interact with undergrads, is used. 

Primary marketing resources include publications mailed to prospective students, the campus tour presentation and the admissions website.  The text is carefully chosen and highlights the strengths of Miami’s educational experience, including small class sizes, high percentage of graduates, and the impressive network of Miami graduates nationwide.  For the photos used, the department considers the themes and messages President Hodge would like to convey.  With the help of a graphic designer and photographer, the marketing department selects a series of photos.  Chappelow commented that research has shown that “students want to see large photos of the campus” and that it is a “big selling point”.  As Robert Frost one said, “Miami is the most beautiful campus that ever was".

In addition, the same publication is mailed to all prospective students, but the photos may vary based on the recipient’s interests. For example, a publication sent to a potential science major features a student doing hands on lab work with a professor.  Similarly, a student interested in education will receive a photo of a student teacher in a grammar school classroom. 

Personalized publications appeal to student’s interests and may also specify according to their hometowns.  Chappelow agreed that there is a variation between marketing in state versus out of state students.  For out of state students who are often less familiar with Miami University, she said “publications feature scholarships, the percentage of out of state students, and Miami career opportunities or internships all over the country”.  Also, Kuhn said that there are now publications in which, “the text varies a little bit depending on where the prospective student is from. For example, I am from Maryland and one of the recent publications that went out would have said to me 'Will I meet other students from Maryland? Of course!' whereas the same publication to my roommate from Cincinnati would have said 'Will I meet students outside of Ohio? Of course!"

A recent concern for all universities has been the effects of enrollment due to the economy.  However, Miami’s marketing department proves as effective as ever, with more than 16,000 applicants this year, a number larger than normal.  Chappelow believes that during these times “students will be looking to public educations”, so the prospective classes of Miami University have a bright future.

Northern Kentucky University:

www.nkuprssa.org

Xavier University PRSSA:

Contact Taryn Kukucka, Member, 412-292-0699

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Visions Viewpoint

Click here for more information and to buy tickets.

Power of Two is a partnership between the American Red Cross and the Public Relations Society of America designed to involve PRSA members in American Red Cross disaster public affairs initiatives throughout the country. 

The Power of Two program allows PRSA members to practice and hone their crisis communication skills and convey information that could save lives, while simultaneously acquiring points to maintain their APR credentials.  The PRSA volunteer can devote as much time as his or her schedule allows to the Power of Two program objectives.

CALL FOR SPEAKERS:
PRSA NORTHEAST DISTRICT CONFERENCE
Rochester, N.Y. – October 8, 2009

The Northeast District of the Public Relations Society of America will host its annual conference on Thursday, Oct. 8, 2009, in Rochester, N.Y. We anticipate upward of 200 practitioners will attend the event.  

The deadline for proposals is Friday, June 5, 2009.

PROPOSALS:

We’re looking for experienced presenters who can motivate and energize an audience on the latest tools, techniques, trends and knowledge of new technology or research pertaining to public relations.  

Industry experts, seasoned practitioners, researchers, or public relations service providers are welcome to submit a proposal to individually or jointly present on a topic relevant for PR practitioners with varying levels of experience. We’re looking for presenters from both the corporate and not-for-profit worlds. The tracks chosen for this year’s conference are: 

• New & Social Media – From digital media to best practices for integrating blogs, Twitter, Facebook, etc. into your PR campaign – we’re looking for case studies and tutorials from experts on these topics.

• PR/Marketing – This track will focus on the cross over between PR and marketing initiatives and aim to provide information on how PR practitioners can work with their marketing counterparts on delivering united messages. 

• Internal/External Communications – We’re looking for speakers to present case studies of great internal and external PR campaigns. How are you using PR to effectively communicate with your employees – particularly in today’s trying economic times when many organizations are forced to cut back? Are you an expert in crisis communications who can share your experience?

• Student Tracks – The conference will have tracks geared toward PRSSA members and recent graduates. We’re looking for everything from career development and enhancement (resume preparation, interviewing skills, etc.) to finding your first PR job and building a professional network.

• Miscellaneous – Not sure if the proposed session you want to submit fits into one of the above tracks? Maybe you’re an expert on political PR, grassroots PR, ethics or marketing to a diverse audience? We’ll have one track dedicated to all other topics – so please feel free to submit all other ideas under this track.  

We are open to any proposal that provides PR professionals with new knowledge, insight and ideas that can enhance their professional capabilities.  

Here are the components you need to submit:

1. Title of presentation
2. Track you’re submitting under
3. Description of proposed presentation (200 words maximum)
4. Three learning objectives participants will take away from the session
5. Biography (100 words maximum)
6. List of previous speaking engagements 

Programs must offer solid and authentic tactical and strategic insights, and must NOT be a commercial for products or services. Presenters selected will receive a complimentary registration to the conference.  

SEND PROPOSALS TO:
Conference co-chairs:

Heather Kowalczyk, hkowalczyk@sjfc.edu (585-899-3801) and Bethany Ryan, bethanyr@text100.com (585-697-2609).

Deadline: Friday, June 5, 2009. Please also contact Heather or Bethany with questions.

Submission details can also be found here: http://www.prsarochester.org/conference.html.

2009 Digital Readiness Study

By Eric Schwartzman (news@ontherecordpodcast.com)

Are you digital ready?
 
I'm writing to invite you to participate in a study we are conducting about digital communications in the workplace to help you, and our industry, find out.
 
iPressroom, Trend Stream, Korn Ferry International and the Public Relations Society of America (PRSA) are joining forces to determine which digital communications skills employers want and job candidates need in today's job market.
 
If you have hired PR or marketing personnel within the last 12 months, or intend to within the next 12 months, please help us help you by completing the Digital Readiness Survey at:
 
http://ontherecordpodcast.com/cmp.aspx?c=136498O892O84O745O2052
 
Participants will be among the first to receive a complete copy of the resulting research at no charge. As the internet continues to change how organizations communicate and how people consume media and information, I hope you will join us in this important, industry research effort.
 
Best,
 
Eric Schwartzman
+1-(310) 499-0544 ext. 503

May 28th is Community Appreciation Day at Matthew 25: Ministries!
By Joodi Archer

Matthew 25: Ministries is an international humanitarian aid and disaster relief organization located at 11060 Kenwood Road in Blue Ash.  Each year, Matthew 25: Ministries is the grateful recipient of millions of pounds of corporate product donations, tens of thousands of hours of donated volunteer time, generous financial contributions and gifts of time, talent, goods and services from individuals, groups and organizations.  With the help of Corporate Sponsor Brandicorp and Media Sponsor 700WLW, Matthew 25: Ministries is saying thank you to these thousands of supporters with an appreciation lunch on May 28th.  The April event was a huge success, with Matthew 25 feeding more than 400 people.

From 11:00 AM – 1:00 PM on Thursday, May 28, Matthew 25: Ministries will serve brown bag lunches with a sandwich, chips and a drink at their 132,000 square foot facility.  Food will once again be provided by generous corporate sponsor Brandicorp. 

Staff will be available to provide tours of Matthew 25: Ministries to first time visitors.

For additional information contact Joodi Archer at (513) 793-6256.  

Hoping To Inspire Good Things Going Around With New Blog

By Lisa Desatnik

Do you know someone who has gone out of his or her way to make a difference in the lives of others? Lisa Desatnik, communication contractor and consultant, is looking to share positive stories of just plain goodness, stories that will serve to inspire more goodness. And thus, help keep good things going around. If you’ve got something to share for consideration, please contact Lisa at lisadesatnik@fuse.net or 513-984-5474. Her blog is located at www.goodthingsgoingaroundcincinnati.com

Pitch Guests & Topics to Business Focus

By Rodger Roeser, APR

Eisen Management Group president Rodger Roeser is returning to his roots and parlaying his success with current radio talk show That Marketing Show into its online television counterpart – Business Focus. The online show, which features many local and national business leaders, is slated to debut at www.eisenmanagementgroup.com in October. The show records at the Greater Cincinnati EMG location in downtown Newport, Kentucky in their new online television recording and editing studio. The show will also do remote shoots on location for certain high profile guests.

“Doing the news has always been in my blood, and I will always say that I am a news person first – always will be,” Roeser said. “Being a newspaper editor, and also working in broadcast for years helped shape how I approach public relations and marketing, and I believe that is a key reason why our clients and EMG have been so successful. This show is an extension of that success, and reflects things that I am truly passionate about – that is sharing expertise to make better business leaders and helping our business community to promote itself in this medium.” 

Roeser explained that the show will be a simple talk format with host and guest, and each segment will run approximately five minutes. Business leaders or their public relations representatives are encouraged to pitch show producers regarding guests and topics at businessfocus@eisenmanagementgroup.com.

This program continuing in 2009 … look for ID cards at a PRSA Luncheon

F.I.N.S. Program

(Flash ID –N- Save)

The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.

What is F.I.N.S.?  

F.I.N.S. is an acronym for “Flash ID -N- Save”.  When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window.  The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members.  These cards will act as an ID badge.  The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.)  Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased.  This discount will be taken off of the regular general admission price.

Some of the unique benefits of this program are:

• No out-of-pocket money needed prior to a visit.
• No worries about losing a paper ticket.
• Member discount applies every day of the year…. no expiration date.
• Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.

The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement. 

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Member/Agency/Company News

• Northlich was honored on April 23 at the 2009 PRism Awards hosted by the Central Ohio Public Relations Society of America (PRSA):
• Awarded Best of Show for Tobacco: It’s a Death Issue, part of the formerly state-funded campaign, stand/DEBUNKIFY PRoject U

• Northlich was awarded five PRism Awards:

• Marketing/Communications for New Products or Service (Nonprofit) – stand PRoject U program
• Community Relations (Nonprofit) – stand Prom Raiders program
• Special Events (Profit) – Macy’s Tools of the Trade
• Web Sites, External (Profit) – White Castle www.craveiscalling.com
• Social Media (Profit) – Keep Ohio Beautiful Facebook application

• Northlich also was awarded seven Awards of Excellence:

• Direct Mail/Response (Nonprofit) – OSUMC Heart Pedometer Campaign
• Editorials/OP-ED (Nonprofit) – OSUCCC-The James Access to Clinical Trials Op-Ed
• Newsletter, Three Colors or More (Nonprofit) – OSUMC HeartSmart E-Newsletter
• Media Relations (Nonprofit) – Ohio Tobacco Prevention Foundation’s OhioQuits Launch
• Media Relations (Profit) – Long John Silver’s Freshside Grille Launch
• Creative Tactics (Profit) – White Castle Beerunchies Mobile Marketing Campaign

 

• The Voice of Your Customer is the recipient of a 2009 Cincinnati Chamber of Commerce 10 Under 10 Award, honoring ten businesses in Cincinnati USA with ten or fewer employees for outstanding achievements in business and continued service to the community.  The Voice of Your Customer specializes in penetrating niche populations and is certified as an MBE, WBE, SBE and DBE.

Crystal L Kendrick, President, The Voice of Your Customer

Request for News!
By Shasta Taber

If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com.  Articles submitted in a Microsoft Word document would be greatly appreciated.

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PRSA National News (from www.prsa.org)

“PRSA Diversity Today” Podcast Focuses on Hispanic Public Affairs

The Public Relations Society of America (PRSA) shares insights on how to execute effective campaigns to influence Latino communities, mainstream constituents, government and institutions in the latest installment of “PRSA Diversity Today” podcast series. Produced in partnership with WebmasterRadio.FM, the podcast is a monthly series that reinforces the importance of diversity in today’s business and society.

With more than half of the sitting members of Congress representing districts with significant Latino populations, Hispanic public affairs expertise is increasingly in demand. Dr. Rochelle Larkin Ford, APR, hosts the following guests, who share their thoughts on reaching out to this segment:

• Manuel Mirabal, president, Tonio Burgos and Associates’ Washington, D.C. office, leads the firm’s government affairs and communications functions. Mirabal is considered one of the 100 most influential Hispanics in the United States and one of the 25 most powerful Hispanics in Washington. He regularly testifies before Congress on issues such as education, economic development, the environment, technology and telecommunications, and corporate social responsibility. Mirabal has served as chair of national boards, including the National Hispanic Leadership Agenda and the Hispanic Association on Corporate Responsibility, as well as on the board of the United Way of America.
   
• Maria Cardona is a seasoned Democratic strategist, public affairs and communications professional with more than 18 years experience in the political, government, public relations, campaign, community and coalition building arenas. She joined the Dewey Square Group (DSG) — a premier national public affairs firm — as a principal in February 2005 to assist the firm’s corporate, nonprofit and trade association clients with strategic partnerships at the national, state and local level, especially within the Latino community. Cardona also is instrumental in helping DSG clients, within an overall communications strategy, take advantage of the ever-growing opportunities for exposure in the Hispanic media.

• Katy Varney is a partner at McNeely Pigott & Fox, located in Nashville, Tenn. She has a strong background in government affairs and coalition building and has a nationwide network of contacts. Varney has overseen successful grassroots campaigns and has led account teams handling communications for the Job Corps program in 36 states in addition to highly effective national advertising campaigns for the federal job training initiative. She is a graduate of Earlham College in Richmond, Indiana. She worked on the White House advance staffs of then First Lady Rosalyn Carter and later, Vice President Walter Mondale, and served as former Tennessee Gov. Ned McWherter's chief lobbyist on Capitol Hill.

To listen to this podcast, visit the "PRSA Diversity Today" podcast site. The show also is hosted on WebmasterRadio.FM on the PRSA Conference channel. Also, you can subscribe to the show via an RSS feed or download it through iTunes — search for “PRSA” at the iTunes Store, and the shows will be listed by date.

Hardship Plan for PRSA Members

PRSA is pleased to offer a financial hardship plan to our members who are unemployed or temporarily disabled. The plan will be launched April 1. The terms of the plan are stated below.

1. The financial Hardship Plan is available to anyone who has been a member of PRSA for a total of five or more years and is unemployed, and who is currently up for renewal of his/her membership (has received one or more invoices).

a. Those working part time — regardless of whether or not they are practicing public relations — are not eligible.

b. Members who recently lapsed and who meet these criteria may apply for the plan.

c. Members who recently renewed at the full dues rate and who meet these criteria may request a refund of $110; the amount of the hardship credit.

2. Temporarily disabled members, including those on maternity leave, also are eligible for the plan provided they meet the terms of service stated above.

3. The hardship dues rate for regular National members is $115, a savings of $110 from the full dues of $225. Some Chapters also have reduced their dues as part of this plan; ask us about your Chapter. Professional Interest Sections and Fellows dues have NOT been reduced.

4. The hardship dues must be paid in full. The hardship rate cannot be combined with the Quarterly Payment Program.

5. This is a one time offer of one year duration — in other words, an individual may only apply to have their dues reduced under the hardship program once over their lifetime.

6. Members who renew with the hardship plan will still receive all PRSA member benefits.

7. To apply for the hardship program, members must complete and sign a short application on which they attest that they are unemployed or temporarily disabled and must submit any applicable dues.

Members wishing to take advantage of the hardship plan should notify a Member Services representative at membership@prsa.org or (212) 460-1400. Member Services will send the member a short application which states the terms of the plan, asks the member to indicate whether they are unemployed or temporarily disabled, and asks them to sign it. Members may pay the adjusted dues by mail, fax or phone. They cannot renew online if they are opting for the hardship plan. The member’s renewal will be processed once the application and the renewal have been received at PRSA National.

Mail: PRSA, Member Services Dept., 33 Maiden Lane 11th Fl., New York, NY 10038-5150    Fax: (212) 995-0757

San Diego to Host Premier Conference for Public Relations Professionals
The Public Relations Society of America Celebrates 50 Years in America’s Finest City

NEW YORK (April 1, 2009) — The Public Relations Society of America (PRSA) has selected San Diego as the host city for its 2009 International Conference, to be held Nov. 7-10 at the San Diego Marriott Hotel & Marina.

More than 3,000 attendees from 25 countries took part in last year’s International Conference, which injected $1.8 million into the local Detroit economy. San Diego — with its vibrant public relations community, strong Accreditation program, excellent educational connections and long-running ties to PRSA — offers a perfect backdrop for the 2009 Conference.

PRSA’s San Diego Chapter, which is celebrating its 50th anniversary in 2009, is serving as the International Conference’s official host. What’s more, the City of San Diego won PRSA’s coveted Silver Anvil Award in 2008 for its communications outreach during the 2007 wildfires. San Diego Mayor Jerry Sanders’ communications team also was honored that year with PRSA’s PR Professional of the Year Award.

Understanding that the San Diego region is home to the country’s largest concentration of armed services, the International Conference also will offer a number of educational sessions tailored to unique military communications issues. Additionally, PRSA is offering active U.S. military personnel a special discounted rate to attend the conference.

“More than ever, this year’s Conference provides networking opportunities that public relations practitioners can’t afford to miss, especially in this economic environment,” said Marisa Vallbona, APR, Fellow PRSA, International Conference co-chair and director of San Diego-based CIM Incorporated and PRConsultants Group Inc. “Those who have attended the Conference in years past have come away with valuable contacts, knowledge and friendships, and some have even landed clients and jobs because of networking opportunities.”

PRSA, with more than 32,000 professional and student members, is the world’s largest and foremost organization for public relations professionals. The organization is responsible for representing, educating, setting standards of excellence, and upholding principles of ethics for its members and, more broadly, the $4 billion U.S. public relations profession.

World’s Foremost Public Relations Event
The PRSA International Conference is widely considered to be the world’s foremost event for public relations professionals. The Conference offers professional development sessions led by more than 200 experts in a variety of public relations disciplines.
 
This year’s Conference theme, “Delivering Value,” focuses attention on the importance of public relations at a time when many organizations are cutting back on their marketing expenditures. Trade publications Advertising Age and B2B, for example, have predicted that public relations will be among marketing’s bright spots in 2009, while The Economist noted that, “For business, public relations is an increasingly vital marketing tool — especially as traditional forms of advertising struggle to catch consumers’ attention.”

The International Conference will present four distinct study “tracks” organized around innovative strategies; effective tactics and techniques; specialization and practice areas; and public relations’ roles, outcomes and value to individuals, corporations, governments and other organizations. The curriculum also will include in-depth training on emerging trends and technologies.

Denis Wolcott, APR, president and CEO of the Los Angeles-based Wolcott Company, is International Conference co-chair. Honorary co-chair is U.S. Navy Lt. Cmdr. Brook DeWalt, APR.

PRSA's Jobcenter Launches New Job Mentoring Program Providing Expert Career Advice for Public Relations and Communications Professionals

Participants Receive Career Advice, Resume-Writing Tips and Interview Coaching From PRSA's Accredited Experts

NEW YORK (March 9, 2009) — Professionals using the Public Relations Society of America’s (PRSA) Jobcenter will now find the site easier and more functional when searching for communications and public relations jobs. PRSA recently added “Job Mentor” and “Ask the Experts” (courtesy of College of Fellows) programs to the Career Resources portion of Jobcenter, making it a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.

Jobcenter provides job seekers access to free advice from a job mentor who is a career expert in resume writing, interviewing techniques and building networks. Job seekers also can access the “Ask the Experts,” which allows them to pose questions regarding what to say and not say in interviews, how to respond to salary requirement queries, what to do if submitting resumes but not getting interviews, and much more.

“These two newly launched Jobcenter programs give job seekers the edge they need in today’s market,” said PRSA President and COO William Murray. “The PRSA Jobcenter provides career development tools and expert advice to aid job seekers in securing their first job, advancing in their field or transitioning into the public relations and communications industry.”

PRSA also continues to engage TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Internet.

Attention PRSA Members: Take Advantage of Preferred Insurance Rates
New Insurance Offerings for Members and Chapters Now Available

NEW YORK (Feb. 18, 2009) — The Public Relations Society of America (PRSA) announces a new member benefit that allows you to get the insurance coverage you need for you, your family and your business at preferred rates. The new program includes health, dental and life insurance for members or their families, and general liability, directors and officers, and errors and omissions insurance for your business. The general liability insurance also is available to Chapters for special events.

“PRSA is pleased to extend the insurance benefits program, which members may find cost-effective for their families and businesses,” said William Murray, PRSA president & COO.  “We’ve made this available as a pass-through benefit for our members — so they’ll be getting the best deal the broker has available, with PRSA having no financial stake in the transaction.”

This new program replaces insurance programs previously available to PRSA members and Chapters. Members receive preferred rates through PRSA's insurance broker. Below is a sampling of products offered to members:

• Health Insurance — covers medical and hospital expenses for individuals and organizations. Plans vary by state.
• Dental — covers treatments and services, including orthodontics. Plans are available to corporations, individuals and their families.
• Business Office Insurance — covers against “all risks” to the contents of your office, extra expenses incurred if you are unable to use your office space, as well as General Liability/Special Event Liability. Limits available up to $5 million.
• Public Relations Professional Liability — protects your business from lawsuits against an error of omission. Limits available up to $5 million.
• Cyber/Internet Liability — protects your intellectual property if your laptop computer is lost or stolen.

For more information, log in to MemberNet and click on Member Benefits.

Search Thousands of Public Relations Jobs for Communications Professionals on PRSA’s Updated Jobcenter
Job Seekers Can Post Resumes Anonymously at No Cost; Pre-Screened Filters Helps Employers Narrow Down Candidates

NEW YORK (June 16, 2008) Using the Public Relations Society of America’s (PRSA) Jobcenter is now easier and more functional than ever when searching for communications and public relations jobs. PRSA recently launched the updated and redesigned Jobcenter, which is now a fully featured career resource site that offers more information and easy-to-use functionalities for job seekers and employers.

Posting a resume is FREE, and an anonymous resume posting option for job seekers is now available. Career resources also include a job alert system, career search management, access to Job Bulletin, a weekly e-newsletter, and a library offering more than 100 career-based articles. Posting a resume on Jobcenter provides members with career resources and access to a public relations and communications targeted community of more than 32,000 members, including more than 9,900 students, as well as a database of 45,000 public relations, corporate communications and other communication professionals from across the country.

“The PRSA Jobcenter now contains enhanced career development tools in a more user friendly platform,” said PRSA President and COO William Murray. “As the world’s largest and most targeted association for public relations professionals, it was only fitting for us to develop one of the most robust public relations and communications job centers in the industry. Our newly launched Jobcenter guides job seekers and employers with career-related articles, filtering capabilities, easy access for viewing resumes and job postings, career mentoring and increased coverage of listings for the functional areas of public relations, communications and marketing.”

Employers now have the benefit of pre-screen filters, bulk posting and a user-friendly candidate management system. Moreover, PRSA has developed a new heavily discounted pricing structure for members. A targeted public relations job board, designed for job seekers, saves time for employers when identifying prospects since candidates are asked their location preferences, job specializations and salary requests. 

In addition to enhancing the Jobcenter design and functionality, PRSA has engaged TopRank Online Marketing to provide search engine optimization and promotion services to extend the visibility of Jobcenter listings on Web sites, such as Google, Yahoo and Microsoft Live. TopRank works with some of the largest companies on the Web.

Make a Difference - PRSA is Seeking Volunteers!

(found in March 2007 PRVisions)

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National PRSA Calendar of Events ( May & June)

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Past PRVisions Issues

April 2009

March 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

August 2008

July 2008

June 2008

May 2008

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