Welcome to the new look of the PRSA Newsletter. We're trying to improve the "plate appeal" of our monthly newsletter, but are also looking for more stories about YOU. Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. Please email Shasta Taber (srtaber@hotmail.com) with your news.
-Rob Pasquinucci, APR (Cincinnati PRSA Chapter President)
Inside you'll find the most up to date PRSA news:
On the local front:
June Luncheon - Our President’s Award - click here
Honoring Dan Hurley 
New Sponsorship Opportunity - click here
Fall 2008 Accreditation Review Course - click here
New Diversity Section – click here
New Ethics Brief & a Chance to Enter a Raffle - click here
New Professionals May 2008 Events - click here
2008 Werner-VonderHaar-Bogart Award - click here New articles from PRSSA chapters from:
Miami University – click here
Northern Kentucky University – click here
Also find out about other news about our chapter and more on the National PRSA front (including an opportunity to become involved on the national level) and many other amazing opportunities for our members to help each other, non-profit organizations and many others. Including an opportunity to help Hamilton County’s Foster Care Program - click here.
By Shasta Taber
Dear Members:
If you take any pictures from any of our upcoming events (whether from luncheons, Blacksmith Awards, APR classes, New Pros events, etc.) please send them to me with some basic information. Thanks!
If you have any questions, comments or concerns regarding the newsletter, please feel free to let me know by emailing me at srtaber@hotmail.com.
Shasta Taber
Newsletter Editor
back to top
By Rob Pasquinucci, APR
 Rob Pasquinucci
Welcome to the new look of the PRSA Newsletter. We're trying to improve the "plate appeal" of our monthly newsletter, but are also looking for more stories about YOU. Tell us about promotions, success stories or failures in your work world and let us share them with fellow PRSA members. Please email Shasta Taber (srtaber@hotmail.com) with your news.
back to top
By Sarah Pasquinucci, APR
Want two minutes to speak to the chapter without forking over the money to sponsor an event? Now you can! Just donate an item for a raffle (Must be $25 value or more) – whether it is Zoo tickets, Reds tickets, an ipod gift card or something related to your company or business. Just donate an item for a raffle and you can pick the winner at the meeting and give a brief elevator pitch about your business. Email Sarah Pasquinucci at spasquinucci@cgmarcom.com to set up your month for a drawing!
By Sarah Pasquinucci, APR
With the anticipation of ground-breaking speakers, unbeatable networking and dynamic events in 2008, we are changing our sponsorship structure to give our sponsors more opportunities.
Our growing chapter includes 260 members – communication going to more than 450 - who specialize in public relations, communications and marketing within corporations, agencies and non-profit. Our meetings fill ballrooms with nationally-known speakers and local experts. Our Web page receives countless visitors, accommodating those seeking information about the organization and the industry.
Please review the opportunities below. With our increased attendance and high-level speakers, we anticipate sponsorships will go fast. So, please contact Sarah Pasquinucci at spasquinucci@cgmarcom.com as soon as possible to secure your spot.
Corporate Sponsor (1) - $1,500 (pro-rated due to start in March)
- One ticket to every monthly luncheon
- Right of first refusal for presenting sponsor at the Blacksmiths 2008
- Logo displayed on Cincinnati PRSA Web site for entire year (Jan-Dec)
- Logo on every postcard and meeting reminder
- One program sponsorship of your choice (first come first served re: date)
NOTE: The corporate sponsor availability is a premier offering that will only include one company, agency or non-profit. It will be on a first come, first served basis.
Program Sponsors (2) - must be non-competing businesses - $400 each
- Two tickets to program
- Two minutes to speak about service/company before luncheon
- Ability to have a trade show booth, provided by sponsor
- Logo on all meeting materials
- Logo on Web site during month of the meeting
- Ability to put materials on tables during the meeting
- Ability to give away a prize – collect business cards
NOTE: This year we will be accepting up to two program sponsors. These sponsors cannot be competing businesses, so it is also on a first come, first served basis.
Sponsor Drawing
In December, we will hold a sponsor drawing. Each program sponsor gets one entry per sponsorship and the corporate sponsor gets five entries. The drawing winner will receive an ad on our home page for the entire year of 2009.
Sponsorships can be secured up to 12 months in advance. You can secure a date, a subject (ex: ethics luncheon) or a specific speaker once known. Because of the increased demand this year, we recommend you secure your spot as soon as you can.
In addition to our luncheon sponsorships, we will have additional opportunities such as media day, happy hours, New Professionals events, brown bag lunches and Blacksmith Awards. We will make you aware of these opportunities as they arise.
Sponsorship opportunities are available beginning with our March program (in order to receive full exposure benefits, they must be secured soon). Our March program will feature Buzz Buse from the Chamber.
Please secure your spot today!
back to top
By Thomas V. Rosenberger, APR, Cincinnati Chapter Past President
 Dan Hurley
Dan Hurley, Assistant Vice President for History and Research at Cincinnati Museum Center and reporter and “Newsmakers” producer for WKRC-TV, will receive the 2008 President’s Award from the Cincinnati Chapter of the Public Relations Society of America on June 10. Join us at the Museum Center to pay proper tribute to one of Cincinnati’s treasures.
The President’s Award is presented annually to a Greater Cincinnatian who, through outstanding public relations efforts, has contributed to a significant improvement in the quality of life for the people in our community. The awardee, though not a public relations professional, is selected by a committee of the chapter’s past presidents.
This year’s awardee was an easy selection. Dan’s thought-provoking exhibits, research and media work have enlightened the community and showcased our rich history for several years.
An historian with degrees from Xavier University and the College of William and Mary, Dan has worked as an historian and political reporter for WKRC-TV since 1981. For the last 12 years, he has served as the Executive Producer and host of Local 12 Newsmakers, and has been a principal of Applied History Associates since 1985.
Dan is the author of several books, including Cincinnati: The Queen City (1982); One Child at a Time: A History of the Children’s Home of Cincinnati (1989); and America’s Inland Rivers (1999). He has also produced several award winning video documentary series, including the history of Cincinnati with Charles Kuralt (1981-82); “Working in Mosaic: the Workers in the Union Terminal Murals” (1988); the history of northern Kentucky (1995) and the history of the floral industry in Cincinnati (2002). He is currently working on a documentary on the history of Cincinnati Union Terminal for air in the fall of 2008 in connection with its 75th anniversary.
His historical exhibit work can be seen at the William Howard Taft National Historic Site, the Cintas Center at Xavier University, and the new West End YMCA. He has also created outdoor exhibits at the new Government Square Transit Center and along the Historic Riverwalk in Cincinnati, Covington and Newport.
All of this work demonstrates Dan’s incredible commitment to the preservation of the great history of our area, and his tireless efforts to bring it to life for Greater Cincinnatians of all ages. Claudia McKee, a Past-Presidents Committee member who worked closely with Dan on the development of the William Howard Taft Birthplace Museum Education Center, said it best. “No one in our community deserves this award more than Dan Hurley. His knowledge, creativity, energy, and commitment to the history of Greater Cincinnati are unprecedented.”
Join the PRSA past presidents in honoring Dan Hurley on June 10, 2008 at the Cincinnati Museum Center at 11:30 a.m. The cost of the luncheon is $30, $23 for Cincinnati PRSA members. RSVP by noon, Tuesday, June 3 to acampbell@fuse.net or 513-792-0402.
The Cincinnati Chapter of the Public Relations Society of America (PRSA) honors Dan Hurley, Assistant Vice President for History and Research at Cincinnati Museum Center and reporter and “Newsmakers” producer for WKRC-TV, for his use of public relations toward achieving a significant improvement in the quality of life in Greater Cincinnati. His thought-provoking exhibits, research and work at channel 12 have enlightened the community and showcased our rich history. In celebrating Cincinnati’s past, he’s helping build Cincinnati’s future!
Please join us Tuesday, June 10. Check-in and networking begin at 11:30 a.m. followed by lunch and the program at noon. Three valued colleagues will chronicle Dan’s career, followed by Dan’s acceptance address.
The luncheon program will be held at the Museum Center at Union Terminal. (Parking cost is $5, cash only upon entry)
| Date: |
Tuesday, June 10, 2008 |
| Place: |
Cincinnati Museum Center
|
| Time: |
11:30 a.m. - Check-in & Networking
12:00 p.m. - Luncheon & Program |
| Cost: |
$23 for PRSA Cincinnati Chapter Members
$30 for Non-Members
$18 for Full-time Students |
| RSVP: |
By noon on Tuesday, June 3, 2008
Note: This is a few days earlier than usual due to the contractual requirements of the location.
Reservations are required and can be made one of two ways:
1) Leave a message on our chapter voice mail, 513-792-0402
2) Send an email to our Chapter Administrator, Anne Campbell, at acampbell@fuse.net |
| Diet: |
Please let us know when you place your reservation if you would like to request a chef's choice vegetarian meal. All meals must be preordered and the location cannot guarantee substitutions can be made on site without prior request. |
| Cancellations: |
Will be accepted until RSVP deadline listed above. After that time you will be billed for the cost of your reservation, even if unable to attend. Please understand that once we guarantee our count to the location we are billed for the meal you order whether you use it or not. |
July, 2008 - Social Networking Happy Hour
August 11, 2008 - Joint Golf Outing with AMA
September, 2008 - Monthly Luncheon - Hispanic Newswire sponsors National speaker
October, 2008 - Media Day
November, 2008 - Monthly Luncheon - Jim Wiseman, VP External Affairs, Toyota
December, 2008 - Joint Holiday Luncheon with AMA
Click here to check out further details on upcoming luncheons and other events on the Cincinnati Chapter’s website. (http://www.cincinnatiprsa.org/meetings.htm)
back to top
By Connie Kolita, APR
We are trying to get an idea of the number of chapter members interested in taking a PRSA Cincinnati 2008 APR Review Course. The tentative dates right now are (mostly Tuesdays): – all 6-8 p.m., location TBD (near downtown or east side).
September
October
November
The course is a great way to learn much of the information needed to earn your APR designation. E-mail Accreditation Chair Connie Kolita (KolitaCM@fhlbcin.com) if you would like to take the fall course.
By Connie Kolita, APR
APRs: Anytime you get a new e-mail address (position change, etc.), please inform us via Accreditation Chair Connie Kolita (e-mail KolitaCM@fhlbcin.com). We strive to have the most current chapter APR list possible. Thanks!
Are you an APR interested in sitting on a local APR Readiness Review panel? You’ll earn one (1) APR maintenance point for each panel on which you sit and help your fellow chapter members achieve the designation. We need three APRs per Readiness Review panel. We will help get you up to speed beforehand on how to serve as a panelist.
Let us know if you are interested in participating in either of these activities!
For more information about any of the blurbs above, contact Cincinnati Accreditation Chair Connie Kolita at KolitaCM@fhlbcin.com. You can also read about accreditation on the PRSA National web site, www.prsa.org, click on Accreditation (APR) link.
back to top
By Renea Morris
In a recent article written by Lori George Billingsley, director of issues communications at The Coca-Cola Company and chair-elect of PRSA’s Multicultural Communications Professional Interest Section, she states that because the PR profession has become more diverse, “now more than ever, PR pros need to be mentoring young professionals of color so they can be positioned to take leadership roles in the industry, their companies and communities.”
According to the US Department of Labor, the US workforce will be more diverse by 2016, with minorities and immigrants constituting a larger share of the U.S. population. The number of Asians and people of Hispanic origin are projected to continue to grow much faster than other racial and ethnic groups and blacks will also increase their share of the labor force.
Employment of public relations managers is expected to increase by 12 percent through 2016—about as fast as the average for all occupations. These management jobs are highly coveted and will be sought by other managers or highly experienced professionals, resulting in keen competition.
For today’s young people, it is predicted that they will have 10 to 14 jobs before reaching the age of 40. Clearly, there are many opportunities for PR pros to help put our future leaders in leadership positions in the workforce. Moreover, to keep pace with population growth, we are in a unique position today to help our diverse young professionals.
Can Mentors Make a Difference?
The answer is a resounding, “yes.” Mentors can provide specific guidance or overall career support. Mentors can help you secure a new job or help you work through struggles in a current position.
It’s a Two-Way Street
Mentors can learn from the mentees, too. Especially if he or she is unlike yourself. One of my mentors, a finance professional, who is not at all like me, told me that the richest mentoring experiences come from relationships with someone who is least like you. Being able to “walk in someone else’s shoes,” can influence your perceptions and the framework in which you view the world.
Make it Happen
A good mentoring relationship doesn’t just happen. You have to seek it out and work it out in order for the experience to be worthwhile. Here are some tips for establishing a diverse mentoring relationship:
- Be proactive – If there is someone who you don’t know but would like to meet, initiate contact. Most people enjoy talking about themselves and will take time to do it.
- Follow up – If you write down the place of the meeting and the date on the back of a business card that you’ve exchanged with someone, you’ll be more likely to follow up. Taking the extra time to write a note on the back of a business card will make your conversations richer and you may be able to put the “face with the name” right away.
- Be open – In a social setting, be open to approaching someone who appears to be least like you. You may be surprised to find common ground.
Upcoming National Events
If you’re interested in exploring advertising and PR career opportunities at an event that embraces diversity, you can learn more by attending one of the upcoming Diversity in Careers Job Fair. Go to http://www.prsa.org/diversity/ for more information.
- July 01, 2008 - Los Angeles, CA - Los Angeles Convention Center
- October 23, 2008 - Navy Pier - Chicago, IL
back to top
By Debbie D. Copeland-Bloom, APR
Every month, readers who answer this column’s three PRSA Code of Ethics questions correctly will be included in a drawing for a $20 Amazon.com gift certificate. Simply submit your answers to dbloom@one.net by midnight June 9. If your answers are correct, your name will be included in the May/June Ethics Drawing for a chance to win a gift certificate. Good luck!
1. The Public Relations Society of America adopted its first Code of Ethics in:
A. 1945
B. 1950
C. 1959
E. 1972 2. The fact that PR professionals are accountable for their actions is explicitly recognized in the professional value of: A. Competence
B. Confidentiality
C. Independence
D. Integrity 3. In addition to clients and employers, competitors, peers, vendors, and the media are all explicitly identified as affected by the PRSA Code’s professional value of: A. Advocacy
B. Expertise
C. Independence
D. Fairness
Conflicts of Interest |
Core Principle
Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers and the public.
|
Intent
- To earn trust and mutual respect with clients or employers.
- To build trust with the public by avoiding or ending situations that put one’s personal or professional interests in conflict with society’s interests.
|
Guidelines
A member shall:
- Act in the best interest of the client or employer, even subordinating the member’s personal interests.
- Avoid actions and circumstances that may appear to compromise good business judgment or create a conflict between personal and professional interests.
- Disclose promptly any existing or potential conflict of interest to affected clients or organizations.
- Encourage clients and customers to determine if a conflict exists after notifying all affected parties.
|
Examples of improper conduct under this provision:
|
back to top
If interested in information about the mentoring program; either becoming a mentor or being matched up with a mentor please contact:
Pam Gilchrist, APR
PR~Link Public Relations
(859) 431-9090
pgilchrist@pr-link.com
back to top
NEW:
Amy L. Gorga
Commun Coord
4c ... For Children
1924 Dana Ave
Cincinnati, OH 45207
513-758-1310
agorga@4cforchildren.org
Ashley N. Van Sickle
Mktg & Commun Mgr, Southern Ohio Chapter
The Leukemia & Lymphomia Society
2300 Wall Street, Ste H
Cincinnati, OH 45212
513-361-2100
ashley.vansickle@lls.org
back to top
By Jonathan Kissell
Join the PRSA New Pros on May 28 for “Speed Networking” on Wednesday, May 28. The event will allow new pros to spend a few minutes with several seasoned PR professionals from a variety of industries. We are seeking help from our senior members to make this event possible. Please contact Jonathan Kissell (jonathan.kissell@rumpke.com) if you are interested in participating as a featured guest or as a New Pro. Networking and registration begins at 5:30 p.m., and the program starts at 6 p.m.
- May – Speed Networking with Veteran Practitioners
- June – Behind the Scenes Tour of a Cincinnati Attraction
- July – no event scheduled
- August – Social Event
- September – PR Campaigns
- October – PR Horror Stories
- November – Joint Event with Another Local Group
- December – no event scheduled
About the PRSA New Professionals
The New Professionals group is a network of PR practitioners new to the industry, typically with five or fewer years experience. Our meetings address issues pertinent to a new PR professional. There are many benefits for becoming involved in the New Pros group, including:
- To establish relationships with fellow new professionals,
- To develop your professional career,
- To learn more about PRSA and its offerings.
Membership is free. You do not have to be a member of PRSA to attend New Pros functions, but we highly encourage you to join PRSA. Please send an e-mail to cincynewpros@yahoo.com if you would like to be added to our e-mail list or if you would like additional information
Call for Experts
Are you a PRSA member searching for a way to give back to your chapter? The New Pros group continually searches for experts willing to speak at our events. Please e-mail cincynewpros@yahoo.com if you are interested in becoming a featured speaker.
Join the New Pros on Facebook
There’s an easy way to stay connected with the New Pros group – join our Facebook group. The group’s name is “PRSA New Professionals Cincinnati Chapter.” We look forward to seeing you there.
New Pros 2008 Committee
The committee plans, implements and evaluates the New Pros events and programs.
- Katie Busching
- Emily Carpenter
- Susan Eggemeier
- Jessie Erickson Folmar
- Lauren Doyle
- Stephanie Kehn
- Jonathan Kissell, chair
- Darcy Little
back to top
By Mike Boehmer, APR
Thank someone for service to the Cincinnati PRSA chapter, PRSA, the public relations profession and our community. Nominate them for the Werner-VonderHaar-Bogart Award – the highest honor the Cincinnati PRSA chapter can bestow upon a public relations professional.
The award – named after three Cincinnati chapter presidents who advanced to national PRSA president -- recognizes service to the chapter, the profession, the community and the society. William Werner, Edward VonderHaar and Judith Bogart each displayed exceptional depth, breadth and quality of service to our profession, to the Cincinnati community and to PRSA. The award acknowledges the value of exceptional service.
Here are the criteria for selection of the award recipient:
- Service to the Chapter – Having served as an officer of the chapter, as a board member, a committee chair, or a committee member – preferably a combination of these accomplishments over a sustained period.
- Service to the Profession – Having served as a program speaker, professional development presenter, a panelist, coordinator of an accreditation activity, worked closely with students in the classroom or as a mentor, and worked with faculty, etc. over a sustained period of time.
- Service to the Greater Cincinnati Community – Having done pro bono public relations work in support of a not-for-profit organization, having served as PR chairman for a not-for-profit community or board, etc.
- Service to the Society – Having served in a leadership position in a Professional Interest Section or on a District or National ad hoc committee or task force, having served at the District level or National level on a committee, board or as an officer.
The qualified candidate will have demonstrated achievement in at least three of the four service areas.
Nominations, which detail the candidate’s contributions in the selection criteria, should be sent to Mike Boehmer at boehmm@jfs.hamilton-co.org by Aug. 1, 2007.
back to top
University of Cincinnati PRSSA:
Miami University PRSSA:
http://www.orgs.muohio.edu/muprssa
from January 2008
By Candice Burns
PR agencies come in many sizes, from boutiques to large multinational companies. Both types have their advantages, so clients should consider the differences in determining which type of firm is best for their needs.
Boutiques are small PR firms, usually founded by seasoned professionals with experience working in larger agencies. Boutiques often have specialties, such as crisis management, healthcare or technology, and they work well with small clients and start-up companies. Because of their specializations, boutiques can reach niche markets well.
“We typically see the boutique agencies better suited to service and retain the smaller early stage startup and public companies. Not to say they don't service larger accounts well, but generally it seems earlier stage companies are more satisfied with the level of service and coverage that a boutique agency can provide,” says Lindsey Olson, of Paradigm Staffing Solutions, a recruiting firm that specializes in the Marketing and PR industry, in an interview with the Global PR Blog. “A boutique agency also seems to have less employee turnover allowing the client to build a long-term relationship with the account team members.”
However, boutiques do not have the reach of larger, multinational agencies. To win larger clients’ business, boutiques must differentiate themselves from the competition.
Matthew Podboy, co-founder of Voce Communications, a mid-size firm, explained how his company distinguishes itself from larger firms in an interview with the Global PR Blog: “To put it frankly - we offer a healthy alternative to the multi-national conglomerates. We're hungry. We're fast and lean. When we engage in a dialogue with a new prospect, it's because we want the business and we believe in the story... It sounds cliché but focusing on doing a lot of little things differently, in the end, will create a new model for PR.”
Do large companies always choose large agencies? Ben Silverman, editor of PRFuel.com, a weblog for public relations professionals, says, “I think multinational agencies are obviously appropriate for multinational companies such as Microsoft and General Electric… I've found that large companies often employ boutique agencies for special products, certain units or simply specific public relations campaigns.”
Professionals looking for the next step in their career path also consider the differences between small and large agencies. Olson explains that candidates choosing the boutique route are generally more concerned about their day-to-day environment, working with less bureaucracy, more autonomy, and a wider variety of responsibilities. On the other hand, if candidates are looking to build their resume and gain international exposure with Fortune 100 accounts, they tend to opt for the large multinational firms.
Northern Kentucky University:
www.nkuprssa.org
from November 2007
By: Chrissy Marzano
In the life of a college student, and especially within the field of PR, we are forced to handle multiple challenges and obstacles unexpectedly. And when a crisis occurs, pandemonium can ensue. Without the proper course of action preplanned, those involved can heighten the severity of the situation. In the event of a crisis, it is important to provide accurate information to all targeted internal and external audiences. Be sure to also demonstrate proper concern for the safety of the lives of all involved.
According to Dr. Joseph Trahan, a retired navy general, there are four objectives to execute for the successful planning of any public relations plan:
• Anticipate
• Coordinate
• Cooperate
• Communicate
In order to prepare for crisis situations, anticipate all possible problems within your organization. In addition, monitor all news outlets and social media for the latest word on the organization. It is essential for protecting the reputation of the company and to prevent being caught in an unexpected storm of controversy.
In the event of a crisis, a central point of meeting should be set up to facilitate both inbound and outbound information. This aids in organization and leads to less speculation surrounding the crisis. Cooperation with all parties involved is a must to stay organized and to keep things flowing as smoothly as possible. It is also important to keep open and honest communication with all those involved. When a crisis occurs, it is essential to abstain from releasing information on injuries and casualties for 24 hours, or until the families have been notified. The media and the publics involved should receive only accurate and factual information. When talking with the media, listen to the questions coming in and respond in one voice. Whenever possible, only one spokesperson should be used. This is the most effective way to communicate vital information in a clear, concise and timely manner.
Ultimately, the end goal in planning for and surviving a crisis is to learn. In order to better prepare for the future, take notes, reflect and revise your plan after a crisis occurs. Having an understood path to take is the best way for a PR practitioner to get through the situation.
At this point in our lives, few of us are working in the PR industry. Even fewer of us have had to deal with specific crisis situations. However, utilizing and becoming familiar with the aforementioned tactics can better prepare us for our futures as PR practitioners. We can also apply the ideas of Anticipate, Cooperate, Coordinate and Communicate in our daily lives. Instead of focusing on an organizational crisis, focus on yourself or a friend who may be in a crisis situation. Anticipate possible problems that may arise so you can prevent a larger crisis from occurring. Cooperate with the current situation and analyze it before determining the best path to take to solve the problem. Coordination somewhat goes along with this; coordinate a plan that works to solve the problem and can help you out as well. Lastly, communicate the problem. Talk to others and don’t hold the problem in. You never know who will have a solution or who can help.
In any crisis situation, personal or professional, preparation can be difficult. Spending too much time preparing can negatively impact attitudes and the basic living of life. Coordination, cooperation and communication can benefit and impact the lives of many. So prepare for what you can and coordinate, cooperate and communicate when preparation is not enough.
Xavier University PRSSA:
Contact Taryn Kukucka, Member, 412-292-0699
By Mike Boehmer, APR
More than 800 Hamilton County kids in foster homes and 260 awaiting adoption need your help.
They would greatly appreciate your assistance in getting the word out about the need for foster and adoptive parents.
Invite a speaker to talk to your employees -- or request a supply of brochures or posters. Run an article in your an internal newsletter. Any other ideas welcome!
Hamilton County suffers from a critical shortage of foster homes, placing our most vulnerable children at great risk.
Foster home capacity has reached a critical low point.
In Hamilton County, there are more than 800 children in foster care on any given day, while less than half the number of parents who expressed interest in years past have stepped forward this year.
Among the factors contributing to this decline is media coverage surrounding the Marcus Feisel case, which painted foster parenting in a negative light, stigmatizing what is an honorable and respected service.
With fewer homes available, about a third of Hamilton County foster children must be placed in homes outside of the county -- a practice that has harmful consequences for their long-term success.
- The transition into foster care is even more traumatic, magnifying behavior issues.
- Changing schools makes academic success even more unlikely.
- Keeping siblings together becomes more difficult.
- Reunification is more complicated, causing longer stays in foster care.
Our community must increase the number of local foster homes to ensure that children stay in familiar surroundings. A coalition of community leaders has developed a publicity campaign aimed at recruiting new foster parents. This collaborative includes all three Hamilton County Commissioners, Northlich, the United Way of Greater Cincinnati, Clerk of Courts Greg Hartmann, Hamilton County Job and Family Services, the Foster Child Enrichment Council and eight of the region's private foster care providers.
This campaign, developed pro bono by Northlich, has raised awareness and generated interest in foster parenting. The theme, "Everyday Heroes," presents foster parents as heroes for providing stable homes to children in need.
This message has been incorporated in a television commercial, outdoor advertising and a grassroots recruitment effort. Several media outlets and advertising companies are donating airtime and billboard space.
We have begun to support those efforts with grassroots efforts such as community presentations and literature distribution.
Any help from you would be greatly appreciated.
F.I.N.S. Program
(Flash ID –N- Save)
The F.I.N.S. program is designed to offer PRSA members an easy, short-step option toward purchasing tickets to the Newport Aquarium at a discount.
What is F.I.N.S.?
F.I.N.S. is an acronym for “Flash ID -N- Save”. When members come to the Newport Aquarium, have them show their organization’s ID badge at the ticket window. The Newport Aquarium is able to provide preprinted cards with PRSA’s name on them to be distributed soon to members. These cards will act as an ID badge. The member and their guests will receive discounted ticket prices. (They must have their current, valid, organization ID to receive the discount.) Showing their organization’s ID badge will provide a $2 discount for each adult and child ticket purchased and a $3 discount for every senior ticket purchased. This discount will be taken off of the regular general admission price.
Some of the unique benefits of this program are:
- No out-of-pocket money needed prior to a visit.
- No worries about losing a paper ticket.
- Member discount applies every day of the year…. no expiration date.
- Discounts can be applied to every visit members make to the aquarium, as long as they show a current, valid, member ID badge at the ticket window.
The Newport Aquarium reserves the right to change the General Admission Price, and/or benefit(s) to the F.I.N.S. Program at any time during the Agreement.
By Shasta Taber
If you, or you know someone, that is a member of the Cincinnati Chapter of PRSA that has received an award, been promoted or recently hired, or even their company/agency has received an award, or new client please share it with the rest of the chapter by submitting a short article to Shasta Taber, newsletter editor at srtaber@hotmail.com. Articles submitted in a Microsoft Word document would be greatly appreciated.
back to top
PRSA International Conference, The Point of Connection, To Take Place October 25 – 28 in Detroit
“Tuesdays With Morrie” Author Mitch Albom, Boston Globe Business Advice Columnist Penelope Trunk and GM Executive and Auto Industry Legend Bob Lutz are Among Keynoters
NEW YORK (April 30, 2008) — The Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, formally announced today its 2008 International Conference. The annual meeting, which features more than 100 sessions and 200 speakers, will take place Oct. 23–25 at the Renaissance Center in Detroit. PRSA also released information on some guest speakers who will deliver keynote addresses at the Conference.
Additional information on PRSA’s 2008 International Conference — The Point of Connection — is available at www.prsa.org/conf2008.
Guest Speakers
Among the current roster of keynote speakers is Mitch Albom, who will address the Conference’s General Session on Tuesday, Oct. 28. Albom is a best-selling author, award-winning sports columnist, popular radio show host and ESPN analyst. His writings include “For One More Day,” “The Five People You Meet in Heaven” and “Tuesdays With Morrie,” his chronicle of time spent with a beloved but dying college professor, which spent four years on the New York Times bestsellers list and holds the distinction of being the most successful memoir ever published. All three books have been turned into successful films. Produced by Oprah Winfrey in 1999, "Tuesdays With Morrie" starred Jack Lemmon and Hank Azaria and won four Emmy awards, including best TV film, director, actor and supporting actor. Albom also is known for his charitable works, which anchor him solidly in the Detroit community. He founded three charities that deliver food, shelter and educational services to Detroiters.
Addressing the Monday business luncheon will be Penelope Trunk, expert business advice columnist for the Boston Globe, author of “Brazen Careerist: The New Rules for Success,” and writer of the popular blog, Brazen Careerist: Advice at the Intersection of Work and Life. Her career reflects a dedication to defining success in the modern workplace, where the lines between work life and personal life continue to blur. Her advice speaks to a new business milieu where old rules — such as pay your dues, climb the ladder and work late — no longer apply. She began her career as a marketing executive in the software industry, founding three companies of her own. Her own career choices have been featured by TIME Magazine and the London Guardian as examples of how successful careerists can surmount a surfeit of new workplace issues. Both the New York Times and Business Week have cited Trunk's writings for their targeted insights into the new workplace.
Bob Lutz, who will address the Conference at its Monday General Session on Oct. 27, is vice chairman of global product development for General Motors. His career began at General Motors in 1963 and has led him to senior positions at BMW and the Ford Motor Company. He also spent 12 years with Chrysler, where he led all of the company’s automotive activities, including sales, marketing, product development, manufacturing, and procurement and supply. His Chrysler years are chronicled in his 1998 book, “Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company,” which was revised, updated and retitled in 2003 as “Guts: 8 Laws of Business From One of the Most Innovative Business Leaders of Our Time.” Today, the automotive legend and former Marine fighter pilot is also at the forefront of social media as one of the nation’s top corporate bloggers. GM’s Fastlane Blog, where he is chief blogger, engages customers, car enthusiasts and GM executives and receives voluminous visitor comments and feedback.
Contact: Joseph DeRupo (212-460-1495)
NEW YORK (March 10, 2008) — The 2008 Nominating Committee of the Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, announced today the start of its annual process of recruiting candidates for board officer and director positions for next year.
“We are excited to have 15 positions available for board service beginning in 2009,” said Cheryl I. Procter-Rogers, APR, Fellow PRSA, chair, 2008 Nominating Committee. “The officer and delegate at-large positions are one-year terms, and the director positions are two-year terms.Strong boards need strong leaders and, fortunately, there is no shortage of potential candidates among the members of PRSA. In addition to contributing to the management of the organization and representing the Society to a variety of internal and external audiences, board members benefit greatly as they use and hone their senior executive management skills and experience.”
Positions Available
The available national positions are:
- Chair-elect
- Treasurer
- Secretary
- Director, East Central District
- Director, Mid-Atlantic District
- Director, Midwest District
- Director, Northeast District
- Director, Sunshine District
- Director, Tri-State District
- Director, Western District
- Director-at-Large
- Assembly delegates-at-large (two positions are open)
- International delegates-at-large (two positions are open)
Eligible candidates are Accredited PRSA members in good standing who have served in at least one of the following capacities:
- Voting delegate in at least one national PRSA Assembly
- Chapter president
- Section chair
- District chair, or
- Chair of a national committee
Interested Candidates
Potential candidates are encouraged to participate in information teleconferences to learn more about board service from Jeff Julin, APR, 2008 chair and CEO; Michael Cherenson, APR, 2009 chair and CEO; William Murray, president and COO, and Barry Glazer, parliamentarian. Additionally, any questions potential candidates may have about the state of PRSA and current initiatives can be answered on these calls. The calls are scheduled for Tuesday, April 8 and Tuesday, May 13. For more information, click here.
Application Process
Names of potential candidates should be sent to Donna Jonas, 33 Maiden Lane, 11th Floor, New York, NY 10038-5150, or by e-mail to nomcomm@prsa.org. Information packets that outline the specifics of the nominating process will be sent to those individuals. Candidates may self-nominate or be nominated by others.
The candidate application, along with process timetable and other nominating materials, are available online. The deadline for receiving completed candidate materials is 5 p.m. (in the time zone in which the candidate resides) on Monday, June 9, 2008 — no exceptions. For example, an East Coast-based candidate must submit materials by 5 p.m. ET, while a West Coast-based candidate will have to submit materials by 8 p.m. ET/5 p.m. PT.
Once eligibility is confirmed, PRSA members can submit candidate comment letters (300-word limit), which aredue by 5 p.m. (in the time zone in which the candidate resides) on Monday, July 7. The Nominating Committee will review applications and commentary and meet on Aug. 1-3 to interview officer candidates in person and director candidates by phone. Candidates for Assembly delegate-at-large and international delegate-at-large positions will be considered based on information provided on their applications.
The Nominating Committee will make final nominee selections for presentation to the Society's Assembly, the principal PRSA governing body. Nominations will be announced via press release and posted on the PRSA Web site on Tuesday, Aug. 5. The Assembly will elect candidates for board service on Saturday, Oct. 25, during its annual business meeting in Detroit, Mich.
Contact: Joseph DeRupo, 212-460-1495
Society to Award Silver Anvils and Public Relations Professional of the Year at Annual Gala Event in New York
NEW YORK (Feb. 1, 2008) – The Public Relations Society of America (PRSA) announced today that it will hold its annual Silver Anvil Awards Evening on Thursday, June 5, 2008, at the Equitable Center in midtown Manhattan. The Silver Anvil Awards Evening has been named the “#1 Public Relations Industry Event in New York” by BizBash in its annual “New York’s Top 100 Events,” and will feature special guest celebrities, along with pre-eminent public relations professionals who have risen to the top of their game in a highly competitive contest.
At the event, PRSA confers the industry’s most prestigious awards, recognizing unparalleled talent among public relations professionals during the past year. Among them, the Silver Anvil, which has been awarded for 50 years, recognizes organizations that have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness in an array of subcategories corresponding to professional specialties. From among more than 500 entries, a “Best of Silver Anvil” also is presented to the public relations program voted “best of the best” by a panel of judges selected from across the profession and the nation.
PRSA’s Public Relations Professional of the Year Award also is bestowed at the event, honoring one person who represents the best in public relations for 2007. Based on nominations by Silver Anvil entrants, one individual is singled out for making exceptional contributions to a winning program or to the profession overall. Finally, winners of the Bronze Anvil, created in 1969 to recognize outstanding public relations tactics, items or program components, also are announced at the June 5 event.
(found in March 2007 PRVisions)
back to top
Date |
Event |
Location |
Contact |
Category |
May 2008 |
back to top
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
back to top
|
